ProfileTree // 13th April 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn’t otherwise benefit from using these sites. However, using social media for your business can be overwhelming, especially if you aren’t sure where to begin. There are two ways that […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
ProfileTree // 11th February 2024
As of January 2021, Twitter enjoys 330 million active users, with around 145 million active daily users. Although it cannot be considered as one of the most relevant social media platforms, with emerging players such as TikTok occupying consumers and brand attention, it is still an important part of the social media landscape. Twitter first […]
Maha Yassin // 17th February 2024
Remember the days of scouring endless job boards and submitting resumes into the void? In today’s dynamic landscape, the career search has gone social. Enter social media recruiting, a game-changer that’s shaking up the talent acquisition scene. Picture this: 4.62 billion people—nearly half the world’s population—are active social media users. And guess what? A whopping […]
ProfileTree // 19th December 2023
*Update* As of 2023, Twitter was rebranded to become X maintaining most of its features and the audience behaviour remains mostly the same. Therefore, any tips or advice in this article about ‘how to trend on Twitter’ remain relevant, except for the fact that Twitter is now X. You want to lead the flock of […]
ProfileTree // 18th December 2023
How to Maximise your Twitter Management with this TweetDeck User Guide TweetDeck User Guide: Because TweetDeck is an essential addition to the assortment of Twitter tools designed to optimise Twitter for you and your business, we’ve created this FREE guide to detail everything you need to know. With an awareness that many individuals are not […]
Rebekah McCaig // 15th December 2023
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology.
Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.
So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
ProfileTree // 11th February 2024
Twitter became X. There have been some changes to the platform and some of its features. However, the concept of a ‘Twitter handle’ remains basically the same except for the fact the platform is now called X. When you are using Twitter, you are encouraged to use what is called a Twitter handle. Many personal […]
ProfileTree // 27th February 2024
What is social media? Put simply, what once may have appeared to be a frivolous way to chat with friends is now a vital part of most businesses. Yes, you want to concentrate on running your business but an understanding of the marketer’s social media realm – full of terms like algorithm, engagement rate and […]
ProfileTree // 30th November 2023
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
ProfileTree // 11th February 2024
What Is Twitter? We bet you know the answer BUT aren’t sure how to make it work for your business. In the dynamic realm of social media, where words and images intertwine to shape global conversations, Twitter stands as a testament to the power of brevity and immediacy. From its humble beginnings as a simple […]
ProfileTree // 17th December 2023
In the ever-evolving social media landscape, hashtags have emerged as a ubiquitous and powerful tool for connecting, engaging, and amplifying voices. These seemingly simple symbols, represented by the pound sign (#), hold immense potential to navigate the vast expanse of social media and make your message resonate with a wider audience. What is a hashtag, […]
ProfileTree // 11th February 2024
Want to get verified on Twitter? That little blue checkmark next to a Twitter handle has long been held in high esteem and can add extra authority and prominence to your account. Landing that coveted blue badge was once an arduous process requiring notability and public interest confirmation. But Twitter now offers users a faster […]
ProfileTree // 11th February 2024
Twitter Dimensions: Images are a key part of engaging audiences on Twitter. Tweets with images see higher click-through rates and retweets compared to plain text posts. To ensure your visuals look crisp across platforms and devices, following Twitter’s guidelines for image dimensions and aspect ratios is important. The right sizes and orientations allow images to […]
ProfileTree // 13th November 2023
Social media marketing has become an essential component of digital marketing strategy today. With over 4.2 billion social media users worldwide, platforms like Facebook, Instagram and Twitter offer immense opportunities for businesses to reach, engage with and sell to their target audience. This complete guide will teach you everything you need to know about learning […]
ProfileTree // 11th February 2024
It’s not about ice cream socials and your neighbourhood book club anymore. Though you can still hang out with the guys and girls and discuss Forty Shades Sadder or whatever it is people read these days, social media has been on the rise since the early days of the Internet as we know it, with […]
ProfileTree // 11th February 2024
Users could customise their dashboards by moving around these columns or adding new ones. Image credit: GrowVisibility
ProfileTree // 14th February 2024
Social media is a huge phenomenon that seems to appear overnight and spread through the whole world like a virus. Have we ever asked ourselves, ” Why use social media ?” Social media is a phrase used to describe an online platform. But what can we define social media as? Is it just an online […]
ProfileTree // 13th March 2024
Tweets, retweets, followers and more! This is a list of some of the most useful free X / Twitter analytics tools that help users understand their Twitter reach and drill down to what works to get more attention on Twitter. ALSO SEE: How to Schedule Tweets What are X / Twitter Analytic Tools? X analytic […]
ProfileTree // 12th December 2023
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
ProfileTree // 11th February 2024
The history of Twitter shows the service started in 2006, and in less than six years, it exceeded over 100 million users, who post 340 million+ “tweets” daily. Tweets are short, 140 characters or less, messages from members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, live events, […]
ProfileTree // 17th December 2023
Tweet chats have become an extremely popular tactic for brands looking to engage audiences on Twitter. Recent data from Sprout Social shows that 60% of Twitter users participate in tweet chats weekly. Tweet chats allow you to connect directly with your target audience and industry influencers in real-time. Participants use a designated hashtag to discuss […]
ProfileTree // 15th February 2024
Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027. Social media audits have become crucial for businesses in 2023. With over 4.55 billion global social media users, platforms like […]
ProfileTree // 11th February 2024
Social media enables brands to engage with current and potential customers, drive awareness, and promote products. In this guide, we’ll examine the top social platforms and effective marketing strategies. It will be a big year for social media and content marketing. Businesses and consumers alike will use social media as a platform to be in […]
ProfileTree // 11th April 2024
The list of social media sites is constantly changing and growing. The popular features include chat rooms, instant messaging, and sharing photos and videos. Some social media systems are designed specifically for mobile devices. It is also now possible to share live video streaming. There is something for everyone on this list of social media […]
ProfileTree // 4th February 2024
That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]
Claire Mulligan // 11th February 2024
In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales.
With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.
If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!
Claire Mulligan // 11th February 2024
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy.
For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.
Sara Lynch // 3rd November 2023
Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing.
