Tag: Social media marketing

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Social Media Strategies

Social Listening and Reputation Management: A Strategic Guide for Irish and UK Businesses

Noha BasiounyNoha Basiouny // 25th March 2025

In an era of real-time virality, where a single negative tweet or TikTok post can shape your brand’s fate, social listening emerges as a cornerstone of reputation management. By actively monitoring user sentiments on platforms like Twitter, TikTok, or Reddit, businesses across Ireland, Northern Ireland, and the UK can catch potential crises early, glean content […]

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Social Media Strategies

Emerging Social Platforms and Their SEO Impact: Strategic Advantages for UK and Irish Businesses

Noha BasiounyNoha Basiouny // 25th March 2025

The social media landscape constantly evolves, with platforms like TikTok transforming from newcomers to established channels in remarkably short timeframes. For businesses across Northern Ireland, Ireland, and the UK, each new platform presents both marketing opportunities and SEO considerations. When Meta launched Threads as a Twitter alternative, or ByteDance introduced Lemon8 as a lifestyle-focused application, […]

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Business Leaders

The Role of Social Media in Shaping Modern Business Networking

Laura LoganLaura Logan // 16th January 2025

In today’s digital landscape, modern business networking has undergone a profound transformation. Social media platforms have become essential for building business relationships and expanding opportunities. This shift from traditional methods to digital spaces has opened up a world of possibilities, allowing professionals to connect globally with unprecedented ease and efficiency in the realm of modern […]

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Digital Marketing Trends & Insight

The Rise of Short-Form Video: Engaging Audiences in Seconds

Laura LoganLaura Logan // 5th December 2024

In today’s fast-paced digital landscape, short-form video has emerged as a dominant force, revolutionising how we consume content online. With more than 50% of marketers reporting that their companies use short-form videos in marketing in 2024, it’s clear that this format is not just a passing trend but a fundamental shift in content consumption habits. […]

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Social Media Strategies

The 5 Best Free Social Media Analytics Tools in 2024

Laura LoganLaura Logan // 28th October 2024

In today’s digital landscape, free social media analytics have become essential for businesses and content creators in Northern Ireland looking to understand their online performance. While premium tools offer extensive features, free social media analytics tools can provide valuable insights without the cost barrier. This comprehensive guide explores the best free social media analytics platforms […]

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Business Strategy & Growth

The Impact of Business Culture and User-Generated Content on Brand Trust

Laura LoganLaura Logan // 19th November 2024

In today’s competitive digital landscape, building trust with your audience is essential for long-term business success. Incorporating user-generated content (UGC) and business culture content into your digital marketing strategy strengthens brand trust through humanising your brand, enhancing transparency and fostering a deeper connection with your customers. In this blog, we’ll explore how business culture and […]

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Social Media Strategies

Crafting an Amazing Social Media Strategy for your Small Business

Nuala DaviesNuala Davies // 26th April 2024

Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]

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Content Writing & Marketing

How Statistics Drive Winning Marketing Strategies

Miral NassarMiral Nassar // 29th April 2024

As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]

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Social Media Strategies

Unmasking the Profound Impact of Misinformation on Social Media 2024

Miranne KhaledMiranne Khaled // 22nd April 2024

Welcome to the digital era, where social media has woven itself into the very fabric of our existence, revolutionising our modes of communication, information acquisition, and idea dissemination. Amidst this vast connectivity landscape, however, lies a sinister underbelly: the proliferation of misinformation on social media.  Social media has eased various aspects of our lives, but […]

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Social Media Strategies

Social Media Interactions: A Comprehensive Overview for 2024

Miranne KhaledMiranne Khaled // 24th October 2024

Social media has become a vital part of our daily lives, changing how we interact and communicate with one another. Through various platforms, we engage in social media interactions, a term that encompasses a wide range of activities. Social media interactions refer to the dynamic process of engaging, connecting, and communicating with others on social […]

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Social Media Strategies

Is Your Social Media Identity Safe? Stats & Steps to be Safe

Panseih GharibPanseih Gharib // 24th February 2024

Imagine scrolling through your perfectly curated Instagram feed, enjoying the curated glimpse into others’ lives. Imagine someone else doing the same, but not with their account or yours. Sounds terrifying, right? Unfortunately, that’s the chilling reality of social media identity theft – a threat growing faster than your follower count. It’s not just about stolen selfies. […]

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Social Media Strategies

How To Build Engagement on X: Amazing Tips To Help You Network 

Nuala DaviesNuala Davies // 15th February 2024

In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]

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Social Media Strategies

Instagram Ads: Captivating Your Audience with Visual Storytelling

Nuala DaviesNuala Davies // 7th October 2024

You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what?  What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]

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Video Marketing & Production

Mastering The Art of The Social Media Video Editor: Creating Incredible Micro Content

Nuala DaviesNuala Davies // 7th October 2024

Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. The rise of video and micro content has transformed how we engage with media online. […]

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Social Media Strategies

Key Social Media Statistics for 2024: A Focus on Engagement

Eman SamehEman Sameh // 5th May 2024

Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]

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Video Marketing & Production

Your Guide to Integrating Animation Into Your Business

Noha BasiounyNoha Basiouny // 8th September 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Video Marketing & Production

Unleashing the Power of Animated Business Ideas

Noha BasiounyNoha Basiouny // 5th May 2024

In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]

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Industry Insights & Statistics

2024 Global Media Consumption Statistics and Forecasts

Panseih GharibPanseih Gharib // 5th May 2024

Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]

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Social Media Strategies

How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth

Nuala DaviesNuala Davies // 23rd January 2024

Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information.  How does Pinterest work? What are its features and what can […]

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Social Media Strategies

Social Media Ads Statistics and How to Make Them Work for You

Maha YassinMaha Yassin // 11th February 2024

Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]

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Social Media Strategies

The Importance of Social Media Marketing for Business: Best Practice Guide

Rebekah McCaigRebekah McCaig // 22nd April 2024

Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]

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Social Media Strategies

Twitter to X: The Interesting Changes You Need to Know

Rebekah McCaigRebekah McCaig // 19th November 2024

2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology. 

Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.

So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.

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Digital Marketing Trends & Insight

Threads vs Twitter (X): Which Platform Has The Most Inspiring Potential For Businesses?

Nuala DaviesNuala Davies // 23rd January 2024

Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]

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Social Media Strategies

The Power of TikTok Ads 101: Best Guide for Beginners

Rebekah McCaigRebekah McCaig // 14th December 2023

With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.

However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.

This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.

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SEO - Search Engine Optimisation

Establishing Your LinkedIn Profile: Amazing SEO Tips To Grow Your Page

Nuala DaviesNuala Davies // 5th May 2024

Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility.  We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]

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Social Media Strategies

The Power of Instagram Carousels: Best Practice Guide

Rebekah McCaigRebekah McCaig // 13th December 2023

Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.

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Social Media Strategies

Unveiling the Best Instagram Content Types that Drive Engagement

Rebekah McCaigRebekah McCaig // 15th May 2024

Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram […]

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Social Media Strategies

Boost Your Instagram Engagement: A Best Practice Guide

Rebekah McCaigRebekah McCaig // 21st December 2023

So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.

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Social Media Strategies

Elevate Your Brand’s Appeal with Instagram Stories: Best Practices

Rebekah McCaigRebekah McCaig // 22nd April 2024

Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]

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Social Media Strategies

How to Craft the Best Hashtag Strategy: The Power of Hashtags

Rebekah McCaigRebekah McCaig // 8th December 2023

Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.

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Social Media Strategies

Captivating Instagram Captions 101: Boost Your Engagement

Rebekah McCaigRebekah McCaig // 8th December 2023

Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.

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Social Media Strategies

Social Media Tools Guide: Streamline Your Best Strategy

Rebekah McCaigRebekah McCaig // 11th October 2024

Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales.  With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]

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Web Development Toolkit

10 Best AI Marketing Tools

Eman SamehEman Sameh // 26th July 2024

Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]

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Digital Marketing Trends & Insight

Digital Marketing Services On A Budget: Amazing Actionable Tips For Start-Ups

Nuala DaviesNuala Davies // 11th February 2024

Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010.  We have gathered […]

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Digital Marketing Trends & Insight

Digital Marketing Benefits: Inspiring Ways To Thrive Online

Nuala DaviesNuala Davies // 11th February 2024

The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips.  In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]

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Social Media Strategies

Master the Top Types of Social Media Marketing

Rebekah McCaigRebekah McCaig // 11th February 2024

In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.

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Digital Marketing Trends & Insight

Powerful Digital Marketing Tools to Elevate Your Business

Nuala DaviesNuala Davies // 9th September 2024

Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]

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SEO - Search Engine Optimisation

2024’s Top SEO Agencies in Dublin, Ireland

Noha BasiounyNoha Basiouny // 5th May 2024

Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]

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Social Media Strategies

The Top 10 Social Media Marketing Podcasts to Follow

ProfileTreeProfileTree // 5th May 2024

In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies. This guide will explore the top 10 must-follow social […]

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Social Media Strategies

4 Best Travel Influencers in Northern Ireland

ProfileTreeProfileTree // 5th May 2024

Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer. But how can we get inspiration for our next adventure? We’ll be taking a look at the 5 best travel influencers in Northern Ireland.

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Social Media Strategies

A TikTok Success Story: @itsdanielmac

ProfileTreeProfileTree // 30th November 2023

TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.  

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Social Media Strategies

Influencers: The Process of Social Influence

ProfileTreeProfileTree // 9th September 2024

The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.

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