Learning how to increase website traffic effectively remains the most critical challenge for online businesses today. With over 1.8 billion websites competing for attention, understanding how to increase website traffic through proven strategies has become essential for sustainable business growth.
For business owners across Northern Ireland, Ireland, and the UK, the question isn’t whether they need to increase website traffic—it’s how to do it efficiently while attracting visitors who convert into customers. The difference between businesses that thrive online and those that struggle often comes down to their approach to increasing website traffic strategically.
Modern traffic growth requires more than basic tactics. Successful companies that consistently increase website traffic understand that quality matters more than quantity. They focus on attracting visitors genuinely interested in their products or services, rather than chasing vanity metrics that don’t translate to business results.
The strategies to increase website traffic have evolved significantly. Today’s most effective approaches combine technical expertise, strategic content creation, professional web development, and emerging technologies like AI to create sustainable competitive advantages.
What is Website Traffic? (And Why does it Matter?)
Essentially, web traffic measures your site’s visitors in any given timeframe. For example, markets often talk about annual, monthly or 90-day traffic.
In other words, your traffic figures are a macro-view of who visits your site and when.
Of course, there’s much more to this than simply patting yourself on the back for getting a ton of visitors. Digging a little deeper into your web traffic can offer many helpful insights.
For example, examining your audience’s demographics might help you identify an age group you’re underperforming with. You could even discover you have a major user group in a far-flung country.
However, from a marketing perspective, the most critical insights relate to how users find your site.
Website Traffic Sources
It’s important to know where your website traffic comes from. Otherwise, measuring the effect of digital marketing campaigns would be impossible. We make all kinds of efforts to attract users to our site, and you want to know which ones work.
Any traffic analysis tool, such as Google Analytics, can measure this.
Generally, website traffic can be grouped into the following categories:
Organic – Where a user finds your site through a search engine, like Google, as a result of your SEO strategy.
Paid – This is when users find your site due to PPC campaigns.
Direct – Direct traffic simply means that someone has entered your web address in the URL bar of their browser.
Referral is when a user clicks on a link to your site from an external domain.
Social – Social traffic comes from paid and organic posts on your social media accounts.
Email—If you use email marketing campaigns, you can measure the proportion of traffic that clicks to your site from their inbox.
Other—This is any other traffic source that doesn’t fall into one of the different categories, such as a user clicking through to your site from a mobile app or scanning a QR code on a piece of physical media.
These traffic sources can be analysed for the entire site or individual pages and subdomains.
Comprehensive Strategies to Increase Website Traffic
Unfortunately, many organisations build websites without researching, planning, or developing a comprehensive strategic marketing plan, integrating marketing efforts across all organisational platforms.
A company may use traditional media, such as radio, television, print advertisements, point-of-purchase displays, billboards, posters, and an email marketing campaign.
If the company maximises exposure, it has a presence on social media. The company may develop an app. A company may make frequent press releases and public announcements. Company representatives may attend trade shows and conferences and give public talks.
A company with a comprehensive marketing campaign might do all the abovementioned things. All of these efforts tie back to the company’s website in some way to increase website traffic.
The company’s domain, the name of its website, is prominently displayed on everything it creates for its staff, investors, customers, clients, business partners, affiliated organisations, and the public. It is also prominently displayed on every vehicle it owns.
A ubiquitous marketing plan for a website means the web address is on everything the company creates and shows up everywhere this material appears. It would significantly help if the website URL were a popular company brand name.
For example, almost everyone knows the Coca-Cola website, www.cocacola.com. On the other hand, less effort is put into marketing Coke’s different brands, like Lilt or Sprite.
2. Make the Website URL Memorable and Easy to Spell
This should be obvious, but you might be surprised how many bad domains there are. A bad example would be a website URL such as rtfftxquisstlo3erf.com. Such a horrible URL is impossible to pronounce, remember, or spell.
It also makes your site appear like a temporary domain, which is very off-putting for users.
It also helps you own domains similar to your primary site. Continuing with our Coca-Cola example, the company is smart enough to know that consumers may look for www.coca-cola.com or www.cocacola.com (without the dash).
Additionally, consumers may enter the URL without using the www prefix, so in this example, www.coca-cola.com, coca-cola.com, www.cocacola.com, and cocacola.com, which are different web URL addresses, all need to redirect to the same main home page for the company.
The same goes for coke.com.
3. Do Not Send Web Traffic to Others by Accident
Consumers frequently make spelling errors and typos when entering URLs. Unless a company captures as many of these mistakes as possible, it can inadvertently send tons of web traffic to the wrong website.
An example of this is gamil.com, which is very similar to gmail.com. It could also be mistakenly entered as a result of autocorrection.
The Gamil company did nothing wrong. They have been in business for more than 28 years. On 29 June 1998, the company registered the domain www.gamil.com. This was six years before the public launch of “Gmail” in 2004.
Gmail is different from Gmail, and more importantly, Gmail’s company has documented prior use, so no trademark infringement claim is possible.
The owners of gamil.com do not seem to be willing to sell the domain to Google. No matter how mighty Google may be, gamil.com remains in the hands of its original owners. The domain URL of Gmail.com gets enormous daily web traffic from Internet users mistyping the name of Gmail.
When starting a new website, it’s best to create a new brand word that did not previously exist, create a new spelling, and then register as many misspelt entries from Internet users as possible.
4. Increase Website Traffic with an Existing URL
Sometimes, registering a trademark and prior use establishes the company’s right to own a website made from the brand’s name.
Using the domain dispute resolution policies, a disputed claim can be made with ICANN, the website authority. For example, an international company like McDonald’s has the right to the URL www.mcdonalds.com.
In the early days of the Internet’s commercialisation, businesses paid millions of U.S. dollars for one-word domain names, such as www.insurance.com. There is value in having a good domain name that is a single word.
This trend is not as strong as before, and the prices have come way down from the millions they used to be, yet domain names still sell for premium prices.
When a domain expires, many of its SEO strengths remain in place. This means you can get much web traffic from buying expired domains.
5. Use Google My Business to Increase Web Traffic
A few years back, Google began ranking websites based on localisation. This infuriated website owners who spent a lot of money making their generic websites have a high ranking because they lost out on traffic.
For example, if a person lives in Brighton, UK, and uses the Google search engine to look for insurance, it is now more likely that a Brighton-based insurance agency will rank at the top compared to insurance.com.
Google’s move to prioritise local searches over generic ones created an opportunity for small or local businesses to compete with their international rivals. In some ways, it’s a lot easier to rank for local SEO.
This makes it easy to rank for local searches, as long as your Google My Business profile is completed and your GMB tags are optimised for keywords with a high volume and a local search intent.
6. SEO
Search Engine Optimisation (SEO) is the most cost-effective way to increase site traffic. However, it’s also a fairly tricky field. Many things must be fine-tuned to make a website more appealing to search engines.
The Google search algorithm constantly changes, so the need for SEO updates for websites is also constant.
Google does not explain all the details of how its algorithm ranks websites, so part of good SEO work is a guessing game and testing to see what works and what does not.
Many companies outsource the SEO work to other organisations because of the need for ongoing SEO efforts.
7. Mobile Devices and Apps
More users are accessing the Internet using mobile devices than ever before. A website must be functional and appear correctly on any device. Another way to attract web traffic is to create a helpful app and give it away for free.
However, this isn’t always the most cost-effective strategy. Mobile apps are expensive. They also need to be promoted the same way as your site, which is difficult if your web traffic figures are already poor.
As such, if a mobile app increases your web traffic, this should be a bonus. However, increasing your traffic should not be the primary reason you invest in an app.
8. Paid Advertisement and Social Media
Pay-per-click (PPC) advertisement is a popular way to increase web traffic. Having a presence on social media that links to a website also generates more web traffic. It also allows you to use advanced marketing strategies, like retargeting.
PPC is also an effective way to drive traffic to your site, but there are a few things to remember. The main priority for any PPC campaign is return on investment. That is, you should end up with more revenue than your ads cost you in the first place.
As such, you shouldn’t spend too much money on online ads until you know your site effectively converts traffic into sales. Then, it’s worth investing in PPC to scale your conversions.
9. Contests and Quizzes
Creating contests and quizzes on a website is a proven way to increase web traffic. These are also excellent ways to drive user engagement across social media platforms and create user-generated content.
However, the goal of a contest or quiz is rarely to drive traffic directly to your site.
Instead, they are most frequently used as fun and subtle lead magnets. This is when a user is given something in return for signing up to your mailing list – in this case, a chance to win a prize.
The user is then entered into an email funnel. This eventually leads them to your site, although this happens indirectly and over time. It’s also important to remember that this will show up in your analytics as email traffic.
10. Cross Promotion with Other Websites and Backlinks
It is essential to know who the influencers are in any business sector. They may be industry associations, bloggers, news organisations, or others.
To create links between these sources and a website, first create outstanding content that gives viewers significant value. Then, reach out to the webmasters of those other websites and ask permission to include a link to their website in the content. At the same time, ask them to link back to your website.
If you don’t have experience in link building, as it is quite a complex process, you can hire a link-building agency for this purpose. To choose the right company, it is essential to familiarise yourself with their case studies, reviews, and understand whether the company has the necessary expertise. For example, if you want to build links for a SaaS business, a company like Editorial Link would be a great fit, as they make high authority links for many successful SaaS projects.
If you don’t have experience in link building, as it is quite a complex process, you can hire a link-building agency for this purpose. To choose the right company, it is essential to familiarise yourself with their case studies, reviews, and understand whether the company has the necessary expertise. For example, if you want to build links for a SaaS business, a company like Editorial Link would be a great fit, as they make high authority links for many successful SaaS projects.
This is important to grow your domain authority (DA). This is a measure of how credible your site is within your niche. It’s also an increasingly important SEO ranking factor, and increases in DA will lead directly to increased traffic:
SEO: The Foundation of Sustainable Traffic Growth
Search engine optimisation remains the most cost-effective method of increasing website traffic over the long term. Unlike paid advertising, organic search traffic continues flowing without ongoing spending, making it particularly valuable for growing businesses.
Technical SEO Fundamentals
Website speed directly impacts both search rankings and user experience. Pages loading in under two seconds see significantly higher engagement rates. Businesses can improve loading times by compressing images, minifying code, and optimising server response times.
Site architecture plays a crucial role in search engine crawling and user navigation. Logical URL structures, comprehensive internal linking, and XML sitemaps help search engines understand and index your content effectively.
Content Optimisation Strategies
Keyword research forms the backbone of successful SEO. Tools like Google Keyword Planner and SEMrush reveal what your target audience searches for. Focus on long-tail keywords like “how to increase website traffic organically” rather than competing for highly competitive short terms.
Creating cornerstone content around primary keywords like “increase website traffic” establishes topical authority. These comprehensive guides are central resources for related, more specific content pieces.
Regular content updates signal freshness to search engines. Businesses publishing weekly blog posts see 55% more traffic than those posting less frequently. The key lies in consistency and value delivery.
“Content consistency separates successful businesses from those that struggle with traffic growth,” observes Ciaran Connolly from ProfileTree. “We have clients who started with just one blog post per month and gradually built up to weekly publishing. The compound effect is remarkable – after 12 months of consistent content creation, these businesses typically see 300-400% increases in organic traffic. The secret isn’t perfection; it’s persistence combined with proper training and the right tools.”
Local SEO for Regional Growth
Local SEO presents tremendous opportunities for businesses serving Northern Ireland, Ireland, and the UK. Google My Business optimisation can dramatically increase visibility for location-based searches.
Local keyword targeting helps capture geographically relevant traffic. Terms like “digital marketing Belfast” or “web design Northern Ireland” connect you with nearby prospects actively seeking your services.
Building local citations and earning links from regional websites strengthens local authority signals. This includes listings in local directories, partnerships with area businesses, and contributions to regional publications.
“The businesses we work with that prioritise local SEO consistently see 40% more qualified leads from their target geographic areas,” notes Ciaran Connolly, Director of ProfileTree. “It’s about connecting with people in your community who need your services.”
Best Ways to Increase Web Traffic
Following these tips and regularly increasing web traffic can yield real results. Improved results also come from testing to learn what works best and monitoring web traffic results to see what increases performance.
There are thousands of ways to get traffic to a website. The above strategies have been chosen as they are easily actionable by just about anyone.
One of the exciting things about digital marketing is that there is pretty much no limit to the number of new and exciting strategies you can use to drive traffic. Ultimately, this means no ceiling on how far you can grow your business.
Content Marketing Strategy for Traffic Growth
Content marketing serves as the engine that drives sustainable traffic growth. Rather than constantly promoting your services, valuable content attracts visitors naturally while establishing your expertise.
Strategic Content Planning
Successful content strategies align with your audience’s journey from awareness to decision-making. Problem-aware content addresses your prospects’ challenges, while solution-focused pieces guide them toward your services.
Content pillar strategies work exceptionally well for traffic growth. Create comprehensive guides on topics like “increasing website traffic”, then develop supporting content around specific tactics, tools, and case studies.
Strategic Video Content for Traffic Growth
Video content drives traffic growth, with websites featuring video content seeing 53% more organic traffic. Professional video production creates compelling content that keeps visitors engaged longer, a critical ranking factor for search engines.
“We’ve seen dramatic results when clients implement professional video content into their traffic strategy,” explains Ciaran Connolly. “One of our manufacturing clients saw a 180% increase in organic traffic within six months of adding weekly video content to their blog. It’s not just about the content itself – professional videos keep people on your site longer, which signals quality to search engines.”
Compelling video content for traffic growth includes explainer videos that answer common customer questions, client testimonials that build trust, behind-the-scenes content that showcases your expertise, and product demonstrations that keep visitors engaged. Professional video production ensures these assets are optimised for search engines and user engagement.
AI-Powered Content Strategy and Creation
Artificial intelligence is revolutionising how businesses approach content marketing and traffic generation. AI tools can identify content gaps in your market, suggest high-potential keywords, and even assist in creating content that resonates with your target audience.
Modern AI implementations help businesses scale their content creation while maintaining quality and relevance. From generating blog post ideas to optimising existing content for better search performance, AI tools can significantly accelerate your traffic growth efforts when properly implemented.
Innovative businesses are now using AI to personalise user experiences, automatically optimise content for different audience segments, and identify new opportunities for traffic generation. However, successful AI implementation requires strategic planning and proper training to maximise results.
Content Distribution and Promotion
Creating excellent content represents only half the battle. Strategic distribution amplifies your reach across multiple channels simultaneously.
Email newsletters help promote new content to your existing audience, driving immediate traffic while encouraging social sharing. Segment your list based on interests to deliver more targeted content recommendations.
Social media promotion extends your content’s reach beyond your immediate network. Each platform requires tailored approaches – LinkedIn articles perform well for B2B content, while Facebook posts can drive local traffic.
Guest posting on industry websites builds both backlinks and referral traffic. Focus on publications your target audience already reads, providing valuable insights that naturally link back to your site.
Building Topic Authority
Search engines favour websites demonstrating deep expertise in specific areas. Rather than creating superficial content across many topics, develop comprehensive resources around your core services.
Internal linking between related content pieces strengthens topical relevance. When writing about increasing website traffic, link to articles about SEO, content marketing, and conversion optimisation.
Expert quotes and data citations enhance content credibility. Reference industry studies, include original research, feature insights from recognised authorities in your field, and demonstrate a willingness to adapt and innovate.
Leveraging Social Media to Drive Referrals
Active social media accounts are powerful for referring followers to visit your site. Tactics include:
Sharing New Content – Post blog articles, videos, reports, infographics and other site content across social channels.
Utilising Clickable CTAs – Write compelling calls to action to visit your site or specific landing pages.
Cross-Promoting Content – Share website content across multiple platforms to maximise reach.
Running Targeted Social Ads – Promote premium offers, downloads and site content via paid social advertising.
Leveraging Influencers – Partner with relevant influencers to share or feature your brand and content.
Promoting Discounts and Sales – Offer exclusive deals for social followers that drive them to your site.
Using UTM Tracking Codes – These reveal which social referrals convert best.
Boosting Traffic with Email Marketing:
Email subscribers are 18 times more likely to visit your site than social followers. Drive traffic by:
Promoting New Site Content – Share blog posts, videos, offers, etc., via dedicated emails. Send 2-4 times per month.
Segmenting Your List – Send targeted content based on subscriber interests and behaviours.
Offering Lead Magnets – Free downloads, discounts and gated content in exchange for emails.
Automating Drip Campaigns – Send new subscribers a pre-scheduled automated email series.
Coordinating With Social Posts – Promote the duplicate content across email and social channels.
How ProfileTree Accelerates Your Website Traffic Growth
Growing website traffic effectively requires expertise across multiple disciplines – from technical web development to strategic content creation. Many businesses benefit from partnering with experienced digital agencies that can implement comprehensive strategies while they focus on core operations.
Our websites are built with traffic growth in mind. We create fast-loading, mobile-responsive sites optimised for search engines from day one. Every site we make focuses on converting visitors into leads and customers, not just looking good.
Video Production That Drives Engagement
Video content generates 53% more organic traffic than text alone. Our video production team creates compelling content that keeps visitors on your site longer – a key ranking factor for search engines. From explainer videos to client testimonials, we help you tell your story in ways that both users and search engines love.
We help businesses implement AI tools to automate content creation, personalise user experiences, and optimise marketing campaigns. AI-powered solutions can identify content gaps, suggest optimisation opportunities, and help you create more targeted traffic growth strategies.
Digital Training That Empowers Your Team
Through our comprehensive digital training programmes, we empower your internal team with the skills to maintain and grow your traffic long-term. Our workshops cover SEO fundamentals, content strategy, social media marketing, and AI tool implementation.
Whether you need a complete digital transformation or want to improve specific areas of your traffic strategy, ProfileTree’s integrated approach delivers measurable results that support your business growth objectives.
Conclusion
Gaining more website traffic requires using the full breadth of digital marketing channels available today. Combine SEO, social media promotion, email marketing, and select paid efforts to maximise qualified visitors over the short and long term. Set measurable traffic goals, track online and offline conversions, and continually refine your strategies based on data. With persistence and optimisation, your website can attract all the traffic needed to grow a thriving business.
Ready to Transform Your Website Traffic?
Are you tired of watching competitors dominate search results while your website struggles for visibility? ProfileTree has helped hundreds of businesses across Northern Ireland, Ireland, and the UK drive sustainable traffic growth through our integrated approach.
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