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Business Strategy - Page 8

The latest business strategy articles, advice and insights from the ProfileTree team.

Resistance During a Change Management Process: The Right Way to Deal with It

Noha BasionyNoha Basiony // 24th May 2023

Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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What is Management Consulting? And how to become a successful one?

Sara LynchSara Lynch // 11th April 2024

Management consulting is a specific type of consulting that focuses on helping organizations improve their performance and achieve their strategic goals.  Management consultants are often employed by consulting firms to work closely with clients to analyze their operations, identify challenges, and provide recommendations for improvement.  In this article, we’ll discuss what is management consulting and […]

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How to become a consultant? Discovering your niche and developing your skill set

Sara LynchSara Lynch // 28th March 2024

In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector. 

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Claire MulliganClaire Mulligan // 20th February 2024

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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GREAT 12 UK Business Startup Statistics: What You Need to Know About the Market

Rahma AliRahma Ali // 14th February 2024

The last few years have been tough for all business owners around the world, but it has been especially challenging for startups and small businesses. Taking a look at the business statistics from the past years can help ambitious startups avoid many hassles and mistakes, learn more about the market they’re diving into, and make […]

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12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 11th February 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 14th February 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

Claire MulliganClaire Mulligan // 30th January 2024

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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8 Important Facebook Business Statistics For Your Marketing Strategy

Claire MulliganClaire Mulligan // 14th February 2024

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 11th February 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 4th February 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Claire MulliganClaire Mulligan // 16th February 2024

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Claire MulliganClaire Mulligan // 11th February 2024

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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Promoting Healthcare Businesses Online

ProfileTreeProfileTree // 11th April 2024

The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you need an arsenal of cutting-edge tactics and a deep understanding of the digital terrain. This guide delves into the hottest trends, proven case studies, and actionable insights to propel your […]

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 14th February 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Claire MulliganClaire Mulligan // 11th February 2024

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

Claire MulliganClaire Mulligan // 11th February 2024

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Claire MulliganClaire Mulligan // 3rd November 2023

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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What is scope creep in project management and 3 ways you can avoid it

Sara LynchSara Lynch // 29th May 2023

Scope creep is a part of project management and unfortunately, you cannot completely avoid it.

Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.

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Beauty Industry Statistical – Dramatic Changes

Rana GazzarRana Gazzar // 21st December 2023

No one can deny the significance of the beauty industry. Most people use beauty products daily; beauty products have been an exciting trend over the past few years, especially after Covid 19 consumers have become fully aware of what they should use on their skin and how it can affect their health and well-being. Beauty […]

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50+ Amazing Artificial Intelligence Statistics in Business to Inspire you

Fatma MohamedFatma Mohamed // 9th February 2024

No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]

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Global Fashion Industry Statistics: All You Need to Know

Rahma AliRahma Ali // 20th March 2024

Grasping the sheer scale of global fashion industry statistics reveals the astounding impact and reach of this vibrant sector, teeming with an array of apparel that seems limitless. Let’s delve into the heart of this dynamic industry! The mere thought of tallying the vast number of garments populating closets across the globe is a formidable […]

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Small Business Statistics: Facts, Numbers, and Recommendations 2024

Rahma AliRahma Ali // 20th February 2024

Running a business takes work, and in a grim economic situation, it seems even harder! That’s why we should check small business statistics frequently to figure out what direction we should take and let numbers tell us about the future. Let’s see! It takes a lot of deduction to bring success to your business, but […]

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How to Create a Content Strategy for a Website in 5 Easy Steps

Rahma AliRahma Ali // 3rd November 2023

Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy.  If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]

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Small Business Statistics in the UK: What You Really Need to Know

Rahma AliRahma Ali // 11th January 2024

Small business statistics in the UK have been the most volatile on record over the past few years. We will go through important numbers you need to know this year. So let’s get right into it! Too much could be said about the worldwide repercussions of recent events, such as the COVID-19 pandemic and the […]

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Business Travel Statistics: Important Facts & Trends You Need to Know

Rahma AliRahma Ali // 4th January 2024

Check key facts about business travel statistics to explore trends here. We’ve compiled them from official material to help you make the right decision.  International travellers have risen significantly during the last decade, and business travellers continue to dominate the industry. Business trips contribute a lot to regular flights, and they will continue to grow […]

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What does Digital Transformation look like? 5 real world examples

lochlainnlochlainn // 4th February 2024

By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance. 

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Kotter’s 8 Step Model for Leading Change – How to effectively manage and lead change within your business

lochlainnlochlainn // 21st January 2024

Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business. 

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What is an invoice; 3 ways to create one, and why you need them for successfully managing your business

Sara LynchSara Lynch // 29th January 2024

An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?

In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.