Explore our work & see the results
The latest business strategy articles, advice and insights from the ProfileTree team.
Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]
What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. Bessie, the founder of Modern Nature, gave insights into her experience in the food industry and explained how product development had helped her to build the business she […]
A Business Development Manager has many responsibilities – but what specific areas do they cover? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity to gain fascinating insights into the job role and the secrets behind business growth. To learn more from Tracey, check out our full Business Leaders interview below, […]
Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She began by introducing her background and […]
How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives?A visit by ‘training with a difference’ specialist Denise Devlin to the ProfileTree studio offered a chance to explore these topics, plus gain an insight into NLP therapy.To learn more, watch our […]
How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]
How to generate energy from waste? We discussed modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. In our ProfileTree Business Leaders video interview, Sheila also explored recycling, the importance of renewable energy and much more. The Wilson Bio-Chemical Marketing Manager began by explaining that […]
In the age of technology, it has never been more important to stay ahead of the curve when it comes to the world of business. In a recent episode of our Business Leaders series, we chatted to Cameron Stewart, of digital product studio Dawson Andrews, to explore the essential topics of product strategy, digital technology, […]
Stimulation during training or teaching can often be difficult to maintain. Long gone are typical classroom lessons – now, mixed reality is taking centre stage. Mixed reality in education could be one of the most exciting developments in learning for many years. Why? In our Business Leaders interview, Sentireal Co-Founder Nuala Trainor explains how mixed […]
Social Sales: What a Social Media Agency Can Do for Your Marketing The world of marketing has changed constantly through the years from starting with a salesman going door to door to sell his products to television advertising. In the digital age, marketing has transformed to be mainly digital and social media marketing has become […]
Website Builder Why use a WIX website tutorial? WIX is a superb online tool which provides stunning, responsive websites using a code-free front-end technology. This allows users to build a website without website creation experience. The beauty of WIX is that it is a free method of creating a website. This applies whether you’re, for example, a photographer wanting […]
Ever wondered about exploring international markets and how your business can achieve this? A question we have often wonder has been – how to do business internationally! In this week’s Business Leaders interview, CEO Ciaran Connolly sat down with Robert Conlon, Head of Executive Development at Euromoney, to chat overseas business growth. In this extended […]
Ever stopped to consider a modern-day lifeblood of your business? Broadband, and the right telecoms, can be part of the backbone of both keeping your company in NI moving AND having the capacity to work at your very best. Telecommunications specialist Aaron Skinner of the B4B Group spoke to ProfileTree for our Business Leaders video […]
What’s the best way to deliver newspaper marketing in a changing era for print? And what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from the heart of the industry when marketer John Brolly of the highly-successful Irish News took part […]
What’s the best way to deliver newspaper marketing in a changing era for print? Is your brand consider adding newspaper marketing to your marketing strategy? And do you want to know what can the digital revolution in the newspaper industry teach us about marketing and branding? ProfileTree were given a great opportunity to learn from […]
In a new Business Leaders episode, ProfileTree welcomed wellness consultant and Hydro-Ease Founder Vivian McKinnon to the studio to learn more about her work in the field of mental health. During Vivian’s fascinating interview, she touched on subjects including the aims of her other company, Wellness Consultant NI, which looks at the impact modern life […]
When did you last REALLY take time to consider your company’s culture? ProfileTree had a chance to hear more about this vital business topic from our guest Cathy Doherty. What does great company culture look like? What types of company culture are there? And what works best for a modern business? Cathy, owner of Practical […]
Investing in improving your employees’ well being is key to ongoing business success. While this may seem obvious – there are many businesses that are succumbed to stress, deflated by anxiety and inevitably stuck in a rut. That’s where Liam O’Neill steps in. For this week’s ProfileTree TV interview, CEO Ciaran Connolly talks to Liam […]
The impact that Brexit will have on businesses is an uncertain prospect. For many managers and business owners alike, Brexit begs the question: what does this mean for us now and in the future? While talks are ongoing and new updates are being broadcast daily, there is no wonder why so many businesses are full […]
Sometimes, being a business owner can be a lonely job. Being able to bounce ideas off another person in the same position as you can be hugely beneficial. Not only can it make you progress better, it can also make being in business more enjoyable.In our latest Business Leaders episode, we speak to coaching specialist […]
Today, almost all businesses are concerned about how they market themselves online. However, many business owners don’t really understand how to develop a marketing strategy properly. Many people don’t realise that there’s more to marketing strategy than scheduling a few Facebook posts and hoping for the best. Instead, a proper marketing strategy means identifying the […]
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business.Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day you’d […]
How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search… How Does Google Searching Work? Most search engines build an index based on […]
Ever wondered about the world of franchising? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international property franchise. In business, a franchise is a type of license that grants a franchisee access to a franchisor’s proprietary business knowledge, processes and […]
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]
The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is, most business owners have no idea where to begin. In fact, many people assume that AI is basically science fiction. These days, there are countless […]
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths, and providing better value to customers than your competitors.The goal of strategic marketing is to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; […]
There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]
When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]
Most British workers have suffered some form of direct or indirect bullying. Image credit: SMELoans.co.uk
Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
There are a number of key types of business level strategy. Image credit: ExpertProgramManagement
Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there…. Working With ProfileTree We haven’t just grown ProfileTree […]
Around half of the world’s population uses email. Image credit: Oberlo
To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.
But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.
