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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

Why is Personal Branding Important? Self-Marketing for Cynics

Why is personal branding important? To many people, this is simply egotism. Afterall, personal branding is one thing for the Kardashians, but for the average person on the street, isn’t this a bit pretentious? It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary of […]

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Hiring a Marketing Person: A Blunt Guide

If you’re thinking about hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else. Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses on a daily basis. In short, we […]

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Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start

Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]

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New Site Marks Years of Success for ProfileTree

A new website has been published by Belfast digital marketing agency ProfileTree to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices at Springfield Road’s Innovation Factory and expanded to a full-time team of nine specialists working across a range of digital and content fields. New Offices The new offices include a video/ […]

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What Are Chatbots? QUICK READ Chatbot 101 for Business

One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]

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Portfolio Analysis: An Essential Overview

The importance of business portfolio analysis is the categorization of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed. It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the […]

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How to Deal with Workplace Stress? Exploring Welfare at Work

Stress has been defined in different ways over the years. Originally, it was conceived of as pressure from the environment, then as strain within the person. Workplace stress is a more common issue than ever. Stress is the psychological and physical state that results when the resources of the individual are not sufficient to cope […]

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Transformational Leadership: The Complete Guide

What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]

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Types of Digital Marketing: An Overview

These days, a variety of types of digital marketing are available to even the smallest of businesses. Our easy access to these media channels has made digital marketing a lot more popular today. Advertisers and marketers are using digital marketing to promote their brands through various forms of online media. Different types of digital marketing […]

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Google Advanced Image Search: A Guide

Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]

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How to Build Brand Loyalty: Take Your Business to the Next Level

Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]

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How to Use Email: A Complete Guide

In this day and age, online communication is part of daily life. Sharing, planning and conversing has now become heavily reliant on online means of communication, and in the centre of it all is the email. Knowing how to use email is critical. This can serve several functions and fulfil several goals if it is […]

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What Is Business Level Strategy? 3 Key Types

What is a business level strategy? Coming up with a big goal or mission is easy, but figuring out the concrete steps you need to take to achieve this is more complicated. This is where business level strategy is vital. We’ll explain why. Companies are very good at coming up with a big goal or […]

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How to Give the Perfect PowerPoint Presentation

Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all those times you had to sit down and listen to someone give a presentation. Admit it, you spent most of this time staring at the […]

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Why ProfileTree? What Makes Us PROUDLY Different

Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there….     Working With ProfileTree We haven’t just grown ProfileTree […]

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Video Presentation Made Easy: Inform and Entertain

When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]

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How to Overcome Workplace Bullying? Understanding Bullying

Bullying is a worldwide phenomenon that appears everywhere, and not just inside school gates. Employees are subjected to different forms of bullying and harassment in the office. Sometimes it is confusing to determine what a form of bullying is. It is even more confusing to know how to overcome workplace bullying when the bully is […]

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Advertising with Augmented Reality: A Revolution?

What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]

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What is Augmented Reality? AR Benefits for Businesses

AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit businesses, especially small or local ones? These are exactly the questions we’ll consider today. Specifically, we’ll look at how AR works, as well as some […]

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GDPR Training: What You Need to Know

The GDPR has been with us for a few years now, but most people still only have a vague knowledge of what this means. The truth is, international data protection law is a highly specialised and technical field. This means that GDPR training is absolutely critical. The EU’s General Data Protection Regulation was approved in […]

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5 Content Marketing Benefits For Your Business

There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]

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Understanding Business Strategy in the 21st Century

Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point you’ll need to raise your business strategy knowledge to a new level. Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want […]

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Social Media Strategy Guide

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

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Social Media Guide: COMPLETE One-Stop Essentials

Why have we compiled a FREE social media guide? Well, we’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.