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The latest business strategy articles, advice and insights from the ProfileTree team.
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit businesses, especially small or local ones?These are exactly the questions we’ll consider today.Specifically, we’ll look at how AR works, as well as some of the […]
The GDPR has been with us for a few years now, but most people still only have a vague knowledge of what this means. The truth is, international data protection law is a highly specialised and technical field. This means that GDPR training is absolutely critical.The EU’s General Data Protection Regulation was approved in 2016, […]
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point you’ll need to raise your business strategy knowledge to a new level.Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want to […]
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
Why have we compiled a FREE social media guide? Well, we’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled […]
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more.
Why consider the types of business strategies available to you? Well, a key part of setting up any business is clarifying the strategies that help you reach your goals.Of course, the types of business strategies available for your company depend on the type of business you set up and the long-term goals of your company. […]
Should my company use TweetDeck? Our specialist reviewer James takes a closer look at how it can help your business. TweetDeck is a social media dashboard application tool that allows users to manage multiple Twitter accounts easily. Users can easily manage their followers, messages and following easily from this dashboard by the use of columns. […]
What is the marketing mix? Well, the goal is simple – delivering the right product to the right customer at the right time, and at the right price. Making that happen is where the marketing mix becomes a keystone for your business. For example, the best products can sit on the shelves without the right […]
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
What is Google Hangouts? The platform was developed by Google as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over […]
What is corporate strategy? Simply a well-defined long term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to […]
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
Digital advertising is a rapidly growing, constantly evolving industry. In the era of fast internet and emerging apps, it is an absolute necessity to maintain a high online presence. Pay per click advertising could be your key to great visibility and results. The spike in online advertising comes from its advanced targeting technology and lower […]
Company insurance is what protects a company from any losses or damage caused during the regular course of business whether it is related to damaged property, legal risks or employee-related accidents. Say you run a shipping company. The truck transporting the goods from point A to point B gets into a car accident. The driver’s […]
If you’re in business you’ll know that surviving as a company while also investing in growth are two goals you constantly need to balance. This is where financial management becomes essential. In fact, it is often the main factor determining the success of your business. At a basic level, if you spend more than you […]
So what is customer segmentation? In the end, all businesses want to gain the trust of their customers. Having a clear picture of the different people who benefit from your products and services is a huge part of this.
Investment portfolios, risk, return, assets and liabilities. We often hear these terms when any financial topic comes under debate. But, what does any of that actually mean? What is an investment portfolio?Before delving deeper into any financial terminology, we must first understand investment.Why do people invest and how do they go about it? In simple […]
In today’s competitive market it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following.Many factors are involved when it comes to the success of a business, all of which […]
Developing effective sales techniques is a huge challenge. Today, potential customers are bombarded with constant attempts to make them buy, from so many angles. Sales is a constant priority for almost every business.The good news? With the right strategy, knowledge, skills, and experience, you can not only close more deals but do so effortlessly.What Makes […]
As a digital marketer, your goal is not only to generate traffic to your business’s website but to also ensure that the viewer is converted into a customer. This is known as conversion rate optimisation (CRO)This is done by tracking the actions of users on your website. To maximise a user engagement, it is important […]
If you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us), then you’ll be quick to realize we’re particularly adept at quite a handful of things; Online marketing, analytics, design, app development and a smorgasbord of other such topics. But our favourite so far […]
It’s often too easy to underestimate how far the law can reach. This is especially true in the internet age. With so much information out there, it can be difficult to understand how copyright infringement works. There are many, many rules with regards to almost each and every little thing you can legally shake a […]
They say a picture is worth a thousand words. In the world of sales and marketing, this is doubly true. One cheap and easy way to take advantage of this is by using non-copyrighted images. You can use images to make just about any piece of text more effective and interesting to the reader, they […]
It’s interesting when you think about which brands we use and why. This is without even realising if they’re the best bang for their buck, or if they’re as “effective” as we think they are. This comes down to perceived quality. It’s relatively safe to say that all of us have some sort of unexplained […]
Future planning and strategic organisation are critical for business success, and a lack of them is often the leading cause of business failure. Business objectives and goals provide your business with something to work towards, a vision to achieve and ultimately – a purpose for going to work every day! Whether it’s a new project, a […]
Brand perceptions are directly tied to profitability. Afterall, branding is at the core of how customers interact with your customer. All other sales and marketing activities are fed by your company’s brand. Your company’s brand is a unique experience associated with a certain product or service. This means not only the tangible part but also […]
In the advertising field, identifying a keyword is important in determining the types of viewers you would like to see your page. This is crucial for attracting potential consumers of your product. For example, if you are selling bicycles, important keywords would be, ‘bike,’ ‘bicycles,’ ‘for sale’ etc. On the other hand, negative keywords are programmed to […]
For decades, women have been struggling with rigid social restrictions and fighting for equal rights. With the industrial revolution came the shift from farming to manufacture and labour. For some time, taking part in these jobs was exclusive to men. These effects are still felt by women entrepreneurs. Bit by bit, that has changed thanks […]
With the industrial revolution and mass production came many new responsibilities. The process of manufacturing became much more complicated The number of products increased insanely compared to older methods. Changes bring about new concepts. Quality assurance is a concept that is adopted by almost all businesses nowadays. What is quality assurance? It is a sign […]
In the modern age of the Internet, it has become quite easy to work from home. One way to do this is to become a freelancer. This opens an opportunity for individuals to work for various companies from home, and they are often paid by the job.Freelancing can be beneficial to individuals looking for extra […]
Copyright law is a complex field. Most business owners don’t fully understand it. In particular, fair use copyright confuses many businesses. After all, how can there be situations where it’s okay to use someone else’s copyrighted works? Fair use copyright ensures the protection of intellectual property, but it allows other creative people to build on […]
To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.
But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.
