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Business Strategy - Page 7

The latest business strategy articles, advice and insights from the ProfileTree team.

8 Important Facebook Business Statistics For Your Marketing Strategy

Claire MulliganClaire Mulligan // 14th February 2024

Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.

With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

Claire MulliganClaire Mulligan // 11th February 2024

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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9 Ultimate Small Business Digital Marketing Statistics To Elevate Your Business

Claire MulliganClaire Mulligan // 4th February 2024

Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.

If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!

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10 Important Instagram For Business Statistics To Elevate Your Social Media Strategy

Claire MulliganClaire Mulligan // 16th February 2024

Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.

The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Claire MulliganClaire Mulligan // 11th February 2024

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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Promoting Healthcare Businesses Online

ProfileTreeProfileTree // 10th January 2024

The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you need an arsenal of cutting-edge tactics and a deep understanding of the digital terrain. This guide delves into the hottest trends, proven case studies, and actionable insights to propel your […]

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

Claire MulliganClaire Mulligan // 14th February 2024

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Claire MulliganClaire Mulligan // 9th February 2024

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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5 Amazing Social Media Small Business Statistics To Boost Your Sales

Claire MulliganClaire Mulligan // 11th February 2024

Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience. 

Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).

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6 Inspiring Social Media Influencer Statistics You Need To Know

Claire MulliganClaire Mulligan // 11th February 2024

Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness. 

In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.

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3 Great Ways To Use Social Media Advertising Statistics 

Claire MulliganClaire Mulligan // 11th February 2024

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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5 Social Media Business Statistics You Need To Check Regularly To Perfect Your Strategy

Claire MulliganClaire Mulligan // 11th February 2024

It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.

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3 Powerful Ways To Enhance Your Twitter Marketing Strategy

Claire MulliganClaire Mulligan // 3rd November 2023

Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.

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What is scope creep in project management and 3 ways you can avoid it

Sara LynchSara Lynch // 29th May 2023

Scope creep is a part of project management and unfortunately, you cannot completely avoid it.

Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.

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Beauty Industry Statistical – Dramatic Changes

Rana GazzarRana Gazzar // 21st December 2023

No one can deny the significance of the beauty industry. Most people use beauty products daily; beauty products have been an exciting trend over the past few years, especially after Covid 19 consumers have become fully aware of what they should use on their skin and how it can affect their health and well-being. Beauty […]

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50+ Amazing Artificial Intelligence Statistics in Business to Inspire you

Fatma MohamedFatma Mohamed // 9th February 2024

No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]

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Global Fashion Industry Statistics: All You Need to Know

Rahma AliRahma Ali // 4th January 2024

Identifying the global fashion industry statistics is dizzying to imagine the impressive power of this seemingly endless collection of apparel items. So let’s find out what you should know about this promising industry! It could be overwhelming just to count the existing items in closets worldwide. That’s why the fashion industry is such an extensive, […]

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Small Business Statistics: Facts, Numbers, and Recommendations 2024

Rahma AliRahma Ali // 20th February 2024

Running a business takes work, and in a grim economic situation, it seems even harder! That’s why we should check small business statistics frequently to figure out what direction we should take and let numbers tell us about the future. Let’s see! It takes a lot of deduction to bring success to your business, but […]

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How to Create a Content Strategy for a Website in 5 Easy Steps

Rahma AliRahma Ali // 3rd November 2023

Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy.  If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]

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Small Business Statistics in the UK: What You Really Need to Know

Rahma AliRahma Ali // 11th January 2024

Small business statistics in the UK have been the most volatile on record over the past few years. We will go through important numbers you need to know this year. So let’s get right into it! Too much could be said about the worldwide repercussions of recent events, such as the COVID-19 pandemic and the […]

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Business Travel Statistics: Important Facts & Trends You Need to Know

Rahma AliRahma Ali // 4th January 2024

Check key facts about business travel statistics to explore trends here. We’ve compiled them from official material to help you make the right decision.  International travellers have risen significantly during the last decade, and business travellers continue to dominate the industry. Business trips contribute a lot to regular flights, and they will continue to grow […]

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What does Digital Transformation look like? 5 real world examples

lochlainnlochlainn // 4th February 2024

By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance. 

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Kotter’s 8 Step Model for Leading Change – How to effectively manage and lead change within your business

lochlainnlochlainn // 21st January 2024

Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business. 

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What is an invoice; 3 ways to create one, and why you need them for successfully managing your business

Sara LynchSara Lynch // 29th January 2024

An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?

In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.

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Porters Five Forces Explained – How to easily apply ‘the 5 competitive forces which shape an industry’

lochlainnlochlainn // 26th June 2023

Porters Five ForcePorter’s five forces was developed by Michael Porter, a well renowned theorist in business literature, to identify and determine the level of intensity of competition for a particular business. Known as the five competitive forces which shape an industry this tool looks at;
Competitive rivalry
The threat of new entrants
The bargaining power of suppliers
The bargaining power of buyers
The threat of substitutes

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10 Best Business Movies You Need to Watch 

Sara LynchSara Lynch // 27th January 2024

10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.

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How to Start a Podcast: 101 and everything you need to know to make it successful

Sara LynchSara Lynch // 30th January 2024

how to start a podcast: 101 and everything you need to know to make it successful. Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some.

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12 Best Business Podcasts: learn from the best for business success 

Sara LynchSara Lynch // 26th April 2023

12 Best Business Podcasts. The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics. 

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Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis

lochlainnlochlainn // 10th December 2023

A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.

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Small Business Consultation – The Complete Guide To Success!

ProfileTreeProfileTree // 14th September 2023

Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.

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Tourism Marketing: Your Guide to Success Within The Tourism Industry

ProfileTreeProfileTree // 9th February 2024

Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.

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Green USPs for SMEs

ProfileTreeProfileTree // 17th December 2023

In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]

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Brand Positioning Basics: Establish Your Brand in Easy 4 Steps

ProfileTreeProfileTree // 24th November 2023

Fairy has a great brand awareness with consumers placing their trust in the brand because of its longevity and history. (Image Credit: WynnStay )

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The Ultimate Guide to Hotel Marketing – Hospitality Made Easy

ProfileTreeProfileTree // 19th October 2023

ProfileTree have devised The Total Guide to Hotel Marketing, offering valuable advice on how to market a new hotel, as well as tips on how to promote your hotel online and how to attract hotel guests. Check it out!

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360 Photos: A Great Way to Bring Your Business to Life Online

ProfileTreeProfileTree // 17th December 2023

360 photos, also known as spherical photography, is revolutionising the way we capture and interact with images. This immersive form of photography allows viewers to explore a scene in every direction — up, down, and all around — offering a virtual experience that closely mimics physically being in the photographed location. It’s a technique that […]

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Growth Hacking 101: Definition, Best Practices, and Great Examples

ProfileTreeProfileTree // 22nd January 2024

In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.