Explore our work & see the results
The latest business strategy articles, advice and insights from the ProfileTree team.
ProfileTree // 25th March 2024
If you’re in business, you’ll know that surviving as a company while investing in growth are two goals you constantly need to balance. This is where financial management becomes essential. It is often the main factor determining the success of your business. At a basic level, if you spend more than you have coming in, […]
Miral Nassar // 22nd November 2023
The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]
ProfileTree // 5th April 2024
No matter what your position is in the business world, the first thing you learn is the importance of understanding your customers. The various types of customer segmentation are crucial here. Even if you’re a customer, it’s almost always better to find someone who specialises in what you need. The closer a business’ offering matches […]
ProfileTree // 8th March 2024
The perfect financial portfolio can comprise several different elements. Image credit: TheBalance
ProfileTree // 17th December 2023
Effective sales techniques focus on both quality and quantity. Image credit: 99Firms
ProfileTree // 11th April 2024
In today’s competitive market, it’s hard to stand out. Only a handful of startups blow up and get a piece of the cake controlled by large corporations. Many other businesses use great customer care to build up a dedicated following. Many factors are involved when it comes to the success of a business, all of […]
Miral Nassar // 30th November 2023
The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]
ProfileTree // 7th December 2023
Creating visual content is one of the biggest priorities for marketers today. Image credit: CloudFront
ProfileTree // 20th March 2024
Customers often only consider the front line of your brand relations, but the back-end support still makes a difference indirectly. Image credit: Promoter.io
ProfileTree // 20th February 2024
Future planning and strategic organisation are critical for business success, and a lack of them is often the leading cause of business failure. Business objectives and goals give your business something to work towards, a vision to achieve and ultimately – a purpose for going to work every day! Whether it’s a new project, a marketing […]
ProfileTree // 2nd April 2024
Brand perceptions are directly tied to profitability. After all, branding is at the core of how customers interact with your customers. Your company’s brand feeds all other sales and marketing activities. Your company’s brand is a unique experience associated with a certain product or service. This means the tangible part and the feeling and aesthetic […]
ProfileTree // 15th December 2023
Only a third of businesses around the world are owned by women. Image credit: WorldBank
ProfileTree // 16th November 2023
With the industrial revolution and mass production came many new responsibilities. The process of manufacturing became much more complicated. The number of products increased insanely compared to older methods. These changes brought about the new concept of ‘quality assurance’. Then, we witnessed the digital age, which brought about new levels of complexity and higher-than-ever efficiency. […]
ProfileTree // 26th March 2024
Copyright law is a complex field. Most business owners don’t fully understand it. In particular, fair use copyright confuses many businesses. After all, how can there be situations where it’s okay to use someone else’s copyrighted works? Fair use copyright ensures the protection of intellectual property, but it allows other creative people to build on […]
ProfileTree // 2nd April 2024
To build a customer base, your business must have unique identifiable traits. These identifiable properties are otherwise known as a brand. Within this, there are brand attributes, or the more specific qualities people associate with your business. To build a successful brand, it is important to understand the necessary characteristics of a brand that you […]
ProfileTree // 5th April 2024
What Is Quality Control: a critical component of manufacturing and production that affects every aspect of operations. According to recent estimates, poor quality costs businesses 15-20% of revenue annually. [1] Defective products lead to high levels of waste, rework, recalls, returns, and lost customers. However, implementing a strong quality control program has been proven to […]
ProfileTree // 17th November 2023
These days, most copyright claims online are in the music industry. Image credit: StatCDN
ProfileTree // 3rd April 2024
Entrepreneurship often means taking care of all business functions by yourself. Image credit: AmazonAWS
ProfileTree // 14th November 2023
There are several stages to registering a copyright. Image credit: BiatConsultant
ProfileTree // 26th March 2024
Entrepreneurship requires a wide skillset. Image credit: HBR.org
ProfileTree // 20th February 2024
Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps – but for budding entrepreneurs, this may be a baffling mission.
ProfileTree // 14th November 2023
Content analysis is a research tool used to find certain words, themes, or concepts within some given qualitative data. Image credit: Flickr @SHYCityNXR
ProfileTree // 15th April 2024
Project management ensures you deliver products and services for your customers correctly and on time. To guarantee this, using the right project management methodologies is important. Selecting the right project management methodology is crucial for executing and delivering projects effectively. This guide provides an in-depth look at the most widely used project management frameworks – […]
ProfileTree // 15th April 2024
With a huge scope for growth, there has never been a better time to get into project management. Image credit: Raconteur.net
ProfileTree // 13th March 2024
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options for app development software. There are several reasons to use these rather than going down the road of fully custom-app development. Business owners are […]
ProfileTree // 25th March 2024
Even seeing your logo once can have a huge impact on consumers. Image credit: 4imprint.
ProfileTree // 3rd April 2024
A production possibilities curve is crucial for keeping track of your business. It allows you to analyse its productivity accurately. This allows you to identify problems and recognize any potential improvements. Regarding production, several graphical representations allow you to balance the products you produce. It is generally a good idea to use multiple graphs to […]
ProfileTree // 13th November 2023
Global Entrepreneurship Week spans over 100 countries. Image credit: PSU.edu
ProfileTree // 13th November 2023
Guerrilla advertising is highly related to product placement. (Image credit: Business Insider)
Noha Basiony // 11th January 2024
In an ever-more interconnected world, the global business is a dynamic tableau, vibrant with data and statistics that tell the tale of economies intertwining, markets expanding, and businesses reaching across borders with unprecedented agility. The pulse of international commerce can be measured by meticulously examining global business statistics, offering a lens to peer into the […]
Sara Lynch // 15th April 2024
In this article, we’ll explore the benefits of project management training, what to expect from it and where you can find project management courses. It’s a major transferable skill and a highly sought-after one at that.
Eman Sameh // 4th February 2024
Negotiating the intricate domain of business revenue statistics can often feel akin to navigating a convoluted labyrinth, particularly when it pertains to small businesses. However, were you aware that small businesses add a whopping 44% to U.S. economic activity? With diligent research and careful consideration, we have emerged equipped with enlightening insights into these crucial […]
Eman Sameh // 11th January 2024
Understanding the allocation of business capital can be as daunting as ascending Ben Nevis. The process is characterised by the meticulous examination of numerous receipts and detailed Excel spreadsheets and the frequent confusion over inconsistencies in the business spending statistics. This blog post, armed with thorough research and enlightening details like marketing budgets comprising 11.2%, […]
ProfileTree // 21st January 2024
The more you network, the more likely you will make a sale. Image credit: MarketingExpertus
Panseih Gharib // 16th April 2024
Business statistics role is crucial in the world of business. It provides valuable insights and helps decision-makers make informed and timely choices based on data analysis. Currently, Statistics is the compass by which modern businesses navigate the sea of market dynamics, customer preferences, and competitive challenges. This article ventures into the heart of business statistics, […]
Miranne Khaled // 6th December 2023
A home-based business, also known as an HBB, offers a thrilling opportunity for entrepreneurs to flourish within the comforts of their own home office. What sets these businesses apart from traditional ones is their intimate size, typically consisting of only a few employees, often immediate family members. This brings a unique quality to these ventures, […]
To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.
But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.
While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.
Questions to ask when building a business strategy:
In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.
