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Business Strategy - Page 6

The latest business strategy articles, advice and insights from the ProfileTree team.

Unveiling Astonishing Insights on Small Businesses for 2023

Miranne KhaledMiranne Khaled // 17th November 2023

In today’s economy, businesses play a pivotal role in breaking or making great deals. They come in various sizes and are categorised based on numerous factors. While larger companies often grab the spotlight, it is essential to recognise the significant role that small businesses play in the economy, too.  In this article, we’re casting a […]

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SEO or Google Ads: Which is Better for Your Business?

Rahma AliRahma Ali // 11th October 2023

SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]

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The 8 Types Of Business Crimes With Statistics & Examples

Miral NassarMiral Nassar // 17th November 2023

Pump-and-dump scams are only one type of business crime or white-collar crime; there are many others. These business crimes frequently entail dishonesty, fraud, or misrepresentation. Ponzi schemes, embezzlement, and acts that knowingly break environmental rules and regulations are examples of high-profile crimes. Types of Business Crimes The first three categories of business crimes will be […]

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Your 101 Guide to Data Management Strategy—With Important Statistics

Miranne KhaledMiranne Khaled // 8th December 2023

In today’s digital era, data undeniably plays a vital role in numerous aspects of our daily lives. Whether it’s personal information, financial data, client details, or even business plans, data encompasses a wide range of essential information. This has given rise to the concept of data management, a comprehensive process that involves the ingestion, storage, […]

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Plugins for Excel : Supercharge Your Data Analysis with 5 Top Ranked Tools

Ranel VialaRanel Viala // 26th October 2023

Plugins for Excel Explained In the world of data analysis and spreadsheet management, Plugins for Excel (also known as “add-ins”) have elevated Microsoft to titan status. Its versatility and functions have made this particular tool indispensable for professionals to use across various industries. However, to truly unlock the potential of Excel and make your data […]

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Business Innovation Statistics: Examples and Insights

Panseih GharibPanseih Gharib // 21st January 2024

As a business owner living in the 21st century, hiding in a comfort zone is no longer an option. Challenges and new technologies will always be a threat if not realised early. Using new technologies and innovations in your line of business is essential to keep up with the fast pace of business development. As […]

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Saudi Arabia League Football: If You Build It They Will Come – A Smart and Expensive Business Move

Sara LynchSara Lynch // 18th September 2023

If you build it, they will come. That’s the ethos behind the Saudi Arabia League Football (aka the Saudi Pro League). They have essentially turned an otherwise unnoticed league into the talk of global discussions and how exactly? By tempting the best talent in European football with astronomical wages that dwarf their European club salary.

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Major Business Trends in the Last Decade

Panseih GharibPanseih Gharib // 14th September 2023

The world of business has never been wider. With interconnected cultures, the chance to enter the international business market is easier but trickier. One of the most essential factors to bear in mind is the global interchangeable tastes, needs, and challenges. It is not about fulfilling a need; it is rather the creativity and risk […]

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The Ultimate Guide to CRM Systems: Everything You Need to Know in One Simple Read

Omnia EssawyOmnia Essawy // 26th January 2024

CRM systems play a pivotal role in driving the success of businesses today. In this article, we will delve into the intricacies of CRM systems, exploring their functionality, benefits, and the diverse range of options available in the market. With an emphasis on implementation strategies, we aim to equip you with the knowledge needed to […]

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AI For Presentations 101: How To Create Amazing Designs With Storydoc

Claire MulliganClaire Mulligan // 28th August 2023

In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and communicate with their customers, as repetitive tasks can be automated and costs can be reduced through the assistance of AI technology.

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A Guide to Establishing an Amazing Company Culture

Noha BasionyNoha Basiony // 2nd August 2023

As defined by LinkedIn itself, the giant professional employment platform, company culture is the sum of values, behaviours and beliefs that determine in what way the company’s primary operation is done and how the company generally treats its employees as well as customers. Company culture is a tangible thing that shapes the identity of the […]

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6 Essential Steps to Take Before Launching Your Employer Branding Campaign

Noha BasionyNoha Basiony // 25th October 2023

Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to a promise with a considerable value customers will receive through that product. Branding and this promised value, as a result, have then become the main […]

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Marketing Mix in Film Industry: A Barbenheimer Case Study

Panseih GharibPanseih Gharib // 4th February 2024

Marketing strategy is an integral part of any business strategy formulation. It is the igniting factor of any industry that ensures its products reach the right customer/consumer. The film industry is no different. Besides the quality of the producers, directors and actors, marketing campaigns can either stress the value of the film and increase its profit […]

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Conversational Conquest: How Enterprise Chatbots are Redefining Business in 2023

Omnia EssawyOmnia Essawy // 17th December 2023

In the constantly evolving digital landscape of today, Enterprise Chatbots have emerged as a groundbreaking tool that revolutionises business-customer interaction and internal process management.  These AI-powered entities streamline operations, enhance customer service, and drive significant efficiencies across diverse industries. They are not merely a passing trend but rather a crucial component of future business communication.  […]

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E-Commerce: Easy and Flexible Guide With Definition, 6 Types of Business Models, and Platforms

Nour HanyNour Hany // 23rd January 2024

Over the past few years, buying stuff online has been a popular act, and in the last three years, especially after COVID-19, it has become the norm of buying, selling, and advertising. So, what is E-commerce, and how is it used nowadays?  E-Commerce: Definition Simply put, e-commerce is a process in which you sell or […]

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Your #1 Guide on How to Avoid ERP Failure

Ahmed SamirAhmed Samir // 17th December 2023

ERP is an acronym for enterprise resource planning and software that is developed so that organisations can improve and become more efficient in terms of implementing and introducing a system which allows you to manage your day-to-day operations and activities effectively. If you do think about those day-to-day operations for your business, then this is […]

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Animated Videos for Business Marketing: Boost Your Profits With This #1 Easy-to-Apply Strategy

Nour HanyNour Hany // 4th February 2024

Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]

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#1 Guide on How to Conduct a Scenario Planning Analysis

Ahmed SamirAhmed Samir // 26th October 2023

Scenario planning analysis is essential for any business. You need to know the steps you want to consider while conducting a scenario plan and analysis within your business. Still, first, you should consider it as a way to integrate future thinking and community communication. It offers plausible and possible alternative views on how your business environment […]

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Global Events That Affected Business Strategies in the Last Decade

Panseih GharibPanseih Gharib // 21st January 2024

Business Strategies throughout the past century have improved in an impressive way. Especially during the last decade, the way business is done and startups enter the market is rapidly changing. This rapid change, which sometimes happens on a yearly or even monthly basis, is due to major events that take place around the world. Today, the […]

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How To Get Followers On Twitter 101: The Easy Guide You Need

Claire MulliganClaire Mulligan // 3rd November 2023

In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.

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Online Business Statistics: Facts & Tips Every Entrepreneur Should Know 

Rahma AliRahma Ali // 14th January 2024

The field of online business statistics can give you valuable insights into how the business environment reacts to the current circumstance, the market sentiment, and the validity of your expectations. Join us in this important report to uncover many exciting facts. Statics is the art of collecting, analysing, sorting, translating, generating readable data, and presenting […]

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How to Develop a Social Media Marketing Strategy 101

Claire MulliganClaire Mulligan // 11th February 2024

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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An Overview of Our Google Analytics 4 Training Webinar

Claire MulliganClaire Mulligan // 6th November 2023

In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar.

This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation (SEO), web design and digital support online. As a business, our primary goal centres around training and providing online solutions. Stephen’s main focus is providing guidance and strategic planning around using analytics for your business, but most importantly, why you should be using it and why you should be transitioning correctly to GA4.

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Free GA4 Training: Getting to Grips With Google Analytics 4

Sara LynchSara Lynch // 12th June 2023

ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.

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Resistance During a Change Management Process: The Right Way to Deal with It

Noha BasionyNoha Basiony // 24th May 2023

Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]

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10 Amazing Social Media Usage Statistics To Develop Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.

In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.

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6 Interesting Social Media Age Statistics To Improve Your Digital Strategy

Claire MulliganClaire Mulligan // 11th February 2024

Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.

In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.

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7 Fascinating Facts About How Many TikToks Are Made A Day

Claire MulliganClaire Mulligan // 20th February 2024

In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.

When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!

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What is Management Consulting? And how to become a successful one?

Sara LynchSara Lynch // 17th October 2023

In this article, we’ll discuss what is management consulting and how it can benefit your business through increased efficiency, better operational management and achieving business goals. 

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How to become a consultant? Discovering your niche and developing your skill set

Sara LynchSara Lynch // 9th November 2023

In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector. 

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4 Powerful Google My Business Statistics: How To Get More Visitors To Your Profile

Claire MulliganClaire Mulligan // 20th February 2024

Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.

By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.

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GREAT 12 UK Business Startup Statistics: What You Need to Know About the Market

Rahma AliRahma Ali // 14th February 2024

The last few years have been tough for all business owners around the world, but it has been especially challenging for startups and small businesses. Taking a look at the business statistics from the past years can help ambitious startups avoid many hassles and mistakes, learn more about the market they’re diving into, and make […]

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12 Amazing Social Media Use Statistics: Social Media For Business

Claire MulliganClaire Mulligan // 11th February 2024

Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.

For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Claire MulliganClaire Mulligan // 14th February 2024

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

Claire MulliganClaire Mulligan // 30th January 2024

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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8 Useful TikTok Business Statistics To Boost Your Social Media

Claire MulliganClaire Mulligan // 4th January 2024

TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.

Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.