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Business Strategy - Page 6

The latest business strategy articles, advice and insights from the ProfileTree team.

Business Leaders: Cathy Doherty – What is Company Culture?

When did you last REALLY take time to consider your company’s culture? ProfileTree had a chance to hear more about this vital business topic from our guest Cathy Doherty. What does great company culture look like? What types of company culture are there? And what works best for a modern business? Cathy, owner of Practical […]

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Business Leaders: Liam O’Neil – The ‘PROVE IT’ Guy

Investing in improving your employees’ well being is key to ongoing business success. While this may seem obvious – there are many businesses that are succumbed to stress, deflated by anxiety and inevitably stuck in a rut. That’s where Liam O’Neill steps in. For this week’s ProfileTree TV interview, CEO Ciaran Connolly talks to Liam […]

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Close Focus Limited: Business Advice on Brexit

The impact that Brexit will have on businesses is an uncertain prospect. For many managers and business owners alike, Brexit begs the question: what does this mean for us now and in the future? While talks are ongoing and new updates are being broadcast daily, there is no wonder why so many businesses are full […]

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How to Develop a Marketing Strategy in 7 Steps

Today, almost all businesses are concerned about how they market themselves online. However, many business owners don’t really understand how to develop a marketing strategy properly. Many people don’t realise that there’s more to marketing strategy than scheduling a few Facebook posts and hoping for the best. Instead, a proper marketing strategy means identifying the […]

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What is Brand Development? Branding and Your Business

Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine unlocking this kind of popularity for your business.Instead of referring to a tissue, you would use the term “Kleenex.” On a hot summer day you’d […]

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How to Search Using Google: Advanced Guide

How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search…  How Does Google Searching Work? Most search engines build an index based on […]

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BeckettHanlon: The Journey of Starting a Worldwide Property Franchise

Ever wondered about the world of franchising? In our latest ProfileTree TV interview, our CEO Ciaran Connolly chats to business giant Drew Beckett, CEO and Founder of Beckett Hanlon, an international property franchise. In business, a franchise is a type of license that grants a franchisee access to a franchisor’s proprietary business knowledge, processes and […]

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Business Strategy Definition: All You Need to Know

Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]

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DJI Osmo Mobile 2 UK Review: What Can It Do For You?

Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]

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How to Create an AI Strategy: Ultimate Guide

The rise of artificial intelligence is often referred to as the third industrial revolution. To stay up to date, modern businesses need to create an AI strategy. The trouble is, most business owners have no idea where to begin. In fact, many people assume that AI is basically science fiction. These days, there are countless […]

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Using Business Intelligence Tools: Making the Right Choice

Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company.In this age of information, every business action leaves breadcrumbs of data behind.How can you trace these […]

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What is Strategic Marketing? + Planning Tips

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths, and providing better value to customers than your competitors.The goal of strategic marketing is to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; […]

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Business Social Media Sites: An Insider’s Guide to Real Results

There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]

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Video Content Marketing Examples: Inspiration From the Pros

 Mastering video marketing can be very tough for some businesses. In this article, you will get to see a few examples from a range of different businesses as a way to inspire you.  What is Video Marketing?  Video marketing is when you introduce video into your marketing strategy. Video allows for an easy way to […]

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Why is Personal Branding Important? Self-Marketing for Cynics

Why is personal branding important? To many people, this is simply egotism. Afterall, personal branding is one thing for the Kardashians, but for the average person on the street, isn’t this a bit pretentious?It’s easy to dismiss personal branding by thinking that your work can do the talking. You may even be wary of joining […]

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Hiring a Marketing Person: A Blunt Guide

If you’re thinking about hiring a marketing person for your business, we have some very blunt advice you won’t hear anywhere else.Why? We’re a professional content marketing agency with a multi-discipline team, many of whom started their careers as in-house marketers. We also work with small businesses on a daily basis.In short, we know how […]

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Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start

Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers.The key, then, is to tackle a rebrand for the right reasons. And to be aware of the wrong […]

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New Site Marks Years of Success for ProfileTree

A new website has been published by Belfast digital marketing agency ProfileTree to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices at Springfield Road’s Innovation Factory and expanded to a full-time team of nine specialists working across a range of digital and content fields. New Offices The new offices include a video/ […]

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What Are Chatbots? QUICK READ Chatbot 101 for Business

One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]

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Portfolio Analysis: An Essential Overview

The importance of business portfolio analysis is the categorization of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. […]

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How to Deal with Workplace Stress? Exploring Welfare at Work

Stress has been defined in different ways over the years. Originally, it was conceived of as pressure from the environment, then as strain within the person. Workplace stress is a more common issue than ever.Stress is the psychological and physical state that results when the resources of the individual are not sufficient to cope with […]

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Transformational Leadership: The Complete Guide

What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]

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How to Use Email: A Complete Guide

In this day and age, online communication is part of daily life. Sharing, planning and conversing has now become heavily reliant on online means of communication, and in the centre of it all is the email. Knowing how to use email is critical.This can serve several functions and fulfil several goals if it is utilised […]

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How to Give the Perfect PowerPoint Presentation

Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all those times you had to sit down and listen to someone give a presentation. Admit it, you spent most of this time staring at the […]

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Video Presentation Made Easy: Inform and Entertain

When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]

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How to Overcome Workplace Bullying? Understanding Bullying

Bullying is a worldwide phenomenon that appears everywhere, and not just inside school gates. Employees are subjected to different forms of bullying and harassment in the office. Sometimes it is confusing to determine what a form of bullying is. It is even more confusing to know how to overcome workplace bullying when the bully is […]

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Types of Digital Marketing: An Overview

These days, a variety of types of digital marketing are available to even the smallest of businesses. Our easy access to these media channels has made digital marketing a lot more popular today. Advertisers and marketers are using digital marketing to promote their brands through various forms of online media. Different types of digital marketing […]

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Google Advanced Image Search: A Guide

Today, Google is about more than searching words and phrases and satisfying yourself with what comes up. Today’s Google features have made it easier to find exactly what you’re looking for. With options like the Google Advanced Image Search, you are a hundred times closer to finding the image you’ve been looking for. The search […]

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How to Build Brand Loyalty: Take Your Business to the Next Level

Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]

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What Is Business Level Strategy? 3 Key Types

What is a business level strategy? Coming up with a big goal or mission is easy, but figuring out the concrete steps you need to take to achieve this is more complicated. This is where business level strategy is vital. We’ll explain why. Companies are very good at coming up with a big goal or […]

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Why ProfileTree? What Makes Us PROUDLY Different

Why ProfileTree? Well, we’re a different type of digital agency because we work in a unique way. Ultimately, we built our own company on great content – including video and copywriting – combined with cutting edge SEO knowledge. But the ProfileTree difference doesn’t stop there….     Working With ProfileTree We haven’t just grown ProfileTree […]

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Advertising with Augmented Reality: A Revolution?

What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]

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What is Augmented Reality? AR Benefits for Businesses

AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit businesses, especially small or local ones?These are exactly the questions we’ll consider today.Specifically, we’ll look at how AR works, as well as some of the […]

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GDPR Training: What You Need to Know

The GDPR has been with us for a few years now, but most people still only have a vague knowledge of what this means. The truth is, international data protection law is a highly specialised and technical field. This means that GDPR training is absolutely critical.The EU’s General Data Protection Regulation was approved in 2016, […]

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5 Content Marketing Benefits For Your Business

There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]

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Understanding Business Strategy in the 21st Century

Business strategy is, of course, all about achieving your goals. So we set one for ourselves!That goal? To produce the only starting point you’ll need to raise your business strategy knowledge to a new level.Of course, nothing can replace bringing in industry specialists with the latest expertise. But, even then, we know you’ll want to […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.