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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

RNN Communications: What is Public Relations?

Public relations is the professional maintenance of a favourable public image by a company or individual. While many people may know of it, not enough understand its importance.  This week, as part of our Business Leaders series, we speak with PR industry leader Riki Neill of RNN Communications. In the interview, we explore how you […]

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Cris Beswick: The Power of Innovation

Innovation is a multi-faceted term. Many people understand its connection to success – but not what it involves and the power of its outcome. Cris Beswick is responsible for helping companies untap their potential, drive innovation and see results. As part of our Business Leaders series, our CEO Ciaran Connolly speaks with Cris about his […]

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How to Manage a Restaurant? Expert Management Tips from Paul O’Kane

How to manage a restaurant? In our Business Leaders video interview, Michelle from ProfileTree was joined by Paul O’Kane who shared some of his substantial management and food industry expertise. Paul is the owner of three restaurants in County Down, Northern Ireland and, therefore, has a wealth of experience in his sector. His premises are […]

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Advantages of Branding: Standing Out in a World of Brands

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

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Digital Agencies: An Ultimate Guide to Digital Agencies

What do digital agencies do? What services do they offer and how can those services help your business? Our ULTIMATE GUIDE looks at each of the valuable areas of work digital agencies can bring to your organisation. Why? Because understanding the work of digital agencies can be the first step to making the most of […]

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How To Use SEMRush: The Essentials

SEMRush is a highly advanced tool. It’s also pretty expensive. As such, you want to ensure that you can make the most of it. This includes analysing both your own site and the sites of your competitors. Let’s take a closer look at this leading digital marketing analysis tool and learn how it helps to […]

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Graham Orr: Using Intercultural Training Solutions in Business

We live in a culturally diverse world, where no two countries share the same unique traits. Celebrating and appreciating one another’s culture is what makes the world a better place, full of rich opportunities and experiences. What’s more important, is how we integrate these into our workplaces, to enable businesses to become more successful. This […]

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Tony Macauley: Insights into Conflict and Reconciliation

Conflict and resolution apply with everything in life, whether it be personal or professional relationships. Peacebuilding may sound like an easy task, but author and consultant Tony Macauley states that reconciliation can only be achieved through careful means.  In our latest Business Leaders episode, we chat with Tony about his career, and how to keep […]

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Corporate Strategy: How to Do It Like the Giants

Let’s explore the main types of corporate strategy. But what is a corporate strategy? How do they differ from other business strategies? Read on to find out everything you need to know. A corporation is different from an everyday company. For starters they are much larger. Also, they are a separate legal entity from their […]

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Aurion Learning: Talking E-Learning with Gavin Woods

What can online learning do for your business? In our latest Business Leaders interview, we speak to Gavin Woods, Client Services Director of Aurion Learning, about e-learning and business strategy. To discover more, watch our full interview with Gavin below, or read on for the highlights. What is Aurion Learning? Aurion Learning is a solution-first […]

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Bookkeeping for Small Business – What is Bookkeeping? Making Tax Digital with Marie Wells

How important is bookkeeping for a small business? A superb summary by a Northern Ireland-based specialist sums up just how vital bookkeeping is for companies big and small. Marie, of New Balance Bookkeeping, pointed out that “staying on top of their accounts” can help companies to “make strong business decisions”. Introducing the work of her […]

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How to Start an Ecommerce Business?

First-Hand Tips from Andrew Hassard How to start an Ecommerce business? What better way to learn about identifying a niche market and building your business than to hear directly from Ecommerce entrepreneur Andrew Hassard. Andrew, who is Managing Director of Northern Ireland-based company Mango Bikes, talked Ecommerce and business start-up during a fascinating ProfileTree video […]

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Entrepreneur Career Advice From Mark McCracken

For many people, improving their career prospects or starting a new business is not an easy feat. However, with the right advice and direction – it can be made a lot easier. In our latest Business Leaders episode, ProfileTree CEO Ciaran Connolly speaks to career specialist Mark McCracken, about entrepreneurship, employment opportunities and much more. […]

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Brendan Kavanagh: The Benefits of Online Learning

Curious about the world of online learning? ProfileTree’s Ciaran Connolly hosted Olive Group CEO Brendan Kavanagh to explore the potential of this powerful approach to training. Olive Group was established in 2006 by Brendan, using his experience in the oil and gas sector. He wanted to bring the most cost-effective methods to the industry through […]

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The Importance of HR for Your Business?

Talking Human Resources with Graham White The importance of HR for your business? To help explore this question we played host to human resources expert Graham White, who explained how HR can help your business to succeed. Graham began by explaining how HR has given him an opportunity to work with a very wide range […]

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AI Marketing: What is It and How Could It Help You?

If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]

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Mobile Marketing Strategy: Marketing Automation with Rachel Davis

Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]

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How to Generate Energy from Waste – Discussing the Autoclave Process with Sheila Hughes

How to generate energy from waste? We discussed modernisation of the waste sector and improvements to renewable energy through the autoclave process with industry specialist Sheila Hughes. In our ProfileTree Business Leaders video interview, Sheila also explored recycling, the importance of renewable energy and much more. The Wilson Bio-Chemical Marketing Manager began by explaining that […]

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Dawson Andrews: Why Technology is Important in Business

In the age of technology, it has never been more important to stay ahead of the curve when it comes to the world of business. In a recent episode of our Business Leaders series, we chatted to Cameron Stewart, of digital product studio Dawson Andrews, to explore the essential topics of product strategy, digital technology, […]

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Tracey Robinson: Insights From a Business Development Manager

A Business Development Manager has many responsibilities – but what specific areas do they cover? A visit to ProfileTree by business development specialist Tracey Robinson meant an opportunity to gain fascinating insights into the job role and the secrets behind business growth. To learn more from Tracey, check out our full Business Leaders interview below, […]

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What is Product Development Strategy? Talking Products with Bessie Rollins

What is a Product Development Strategy? ProfileTree Director Michelle Connolly welcomed Bessie Rollins to the ‘PTTV’ studio to take part in our Business Leaders video interview series. Bessie, the founder of Modern Nature, gave insights into her experience in the food industry and explained how product development had helped her to build the business she […]

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Do you have an HR Strategy? HR and Strategic Partnership Benefits with Louise McGready

Do you have an HR strategy? Louise McGeady, Principal HR Consultant and founder at Opal People Solutions, explains how HR adds real value to your organisation. During our ProfileTree Business Leaders video interview, Louise also gives an insight into strategic partnerships and the benefits of having a mentor. She began by introducing her background and […]

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Positive Parties: Talking NLP Therapy in Business

How can we pursue positivity to boost our wellbeing at work and at home? How can emotional intelligence make a difference in our lives? A visit by ‘training with a difference’ specialist Denise Devlin to the ProfileTree studio offered a chance to explore these topics, plus gain an insight into NLP therapy. To learn more, […]

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How to Grow your Business? Exploring Innovation with Frank Given

How to grow your business? And what role can innovation play in building your company? Sustainability and compliance consultant Frank Given shared his business expertise during a ProfileTree Business Leaders video interview. Frank, Director of Close Focus Limited, also discussed how to ‘pivot’ your business (ie, make a substantial change to its business plan). He […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.