Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Sara Lynch // 5th May 2024
What is Google Advanced Image Search? If you use images at work, or even outside your workplace, there are some great FREE features you can start using right away. In an age where visual content reigns supreme, the ability to swiftly and accurately locate images that suit one’s needs is invaluable.
ProfileTree // 5th December 2023
Google ranking is an algorithm to measure the relative relevance, quality and importance of findings in a Google search.
Being favoured over other businesses means having a much bigger ‘shop window’ in results and more chances to show your wares to potential buyers!
Google, the world’s leading search engine, holds the key to unlocking website success, and its ranking algorithm plays a crucial role in determining which websites appear in the coveted top positions. In 2022, there were an average of 8.5 billion daily searches conducted on Google worldwide (Source: Internet Live Stats).
ProfileTree // 5th May 2024
What is Facebook? Facebook is a social networking platform and has become a widely used social media platform that gives people a way to create a profile page, people to connect, share photos, videos and articles, join groups, and participate in events. Simply create a Facebook account, flick through the Facebook pages and get started […]
Nuala Davies // 30th April 2025
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
Rebekah McCaig // 11th February 2024
In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.
ProfileTree // 6th May 2024
What is corporate strategy? Simply a well-defined long-term portfolio approach set by an organisation after analysing their business carefully. Its main purpose is to create maximum corporate value while motivating their workforce to implement the right actions to win customer satisfaction. Companies that want to provide customer value successfully must go back regularly to their […]
ProfileTree // 5th April 2024
What is Google My Business? Think of it as a shop window Google opened up for your business. It displays your details details in their search results, meaning some great FREE benefits ready to use today. How? We’ll explain. A growing number of businesses are attempting to improve their search results, and no search-engine company […]
ProfileTree // 5th May 2024
What Is Video Marketing? In truth, video marketing is not some kind of new concept, it has been around for years, but all the bigger businesses have found innovative ways to promote their products and services through it. Video marketing is introducing video content into a marketing plan. In truth, video marketing is not some […]
ProfileTree // 5th May 2024
There’s much more to Google Search than you’d expect, meaning lots more opportunity to make Google work harder for you and your business. Google Search Console (GSC) is one of the most powerful free resources in any marketer’s toolkit, yet remarkably underutilized by many brands. Providing invaluable insights directly from Google’s systems around website visibility […]
ProfileTree // 28th April 2024
If you’re a business owner, you’ll have heard the term but we’re guessing you’ve heard a lot of conflicting advice? Let’s demystify SEO, starting with what SEO means and the huge difference it can make to your online marketing. Search engine optimization (SEO) has evolved from a nice-to-have to a must-have for brand growth as […]
ProfileTree // 5th April 2024
What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. Most people simply store and organise their files and folders in […]
ProfileTree // 5th May 2024
What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]
ProfileTree // 30th June 2024
What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]
ProfileTree // 29th August 2024
What is video production? The modern audience moves fast and often does not have time to slow down for information. Video marketing uses this and a huge visual advantage to benefit your business. Video content represents the fastest-growing online media category today. As technology expands access and reduces production barriers, over 500 million hours of video […]
ProfileTree // 5th May 2024
YouTube has changed over the years with more new features than ever before. YouTube Rewind was an annual video series produced and created by YouTube. It typically served as a year-in-review video, summarising the major trends, events, and content on the platform over the past year. YouTube Rewind videos often featured popular YouTubers, viral videos, […]
ProfileTree // 1st May 2025
Get Started On Snapchat – With over 375 million daily active users, Snapchat dominates as a favorite social platform among millennials and Gen Z. Snapchat’s immersive stories and disappearing content resonates with younger demographics, cemented by the fact 90% of their audience is between age 13 and 34. This presents a prime opportunity for brands […]
ProfileTree // 21st October 2024
Credit: ProfileTree.com
ProfileTree // 20th March 2024
A value proposition is a marketing statement for a business. A company uses this statement to illustrate the reasons a potential target group should purchase a product or subscribe to a service. It sounds so straightforward…but vital for your business!
ProfileTree // 5th May 2024
Google Docs and Sheets are two different but related tool. Image credit: Google
ProfileTree // 11th April 2024
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute […]
Rebekah McCaig // 25th April 2024
Digital marketing skills are more important than ever for businesses and marketers to master. With increasing internet and mobile device usage, more customer journeys are starting online. As more businesses build an online presence, this will inevitably lead to more intense competition. Therefore digital marketing skills will be invaluable for your business to develop. This […]
ProfileTree // 5th May 2024
When starting a blog, one of the most crucial decisions you will make is selecting your niche. This choice can significantly influence your blog’s future success, as it determines your audience, content, and even monetisation potential. What is a good blog subject then? A well-chosen niche allows you to create targeted, engaging content that resonates […]
ProfileTree // 5th May 2024
Fast landing pages are the most effective, so simplicity is often best. Image credit: StartUp Bonsai
ProfileTree // 5th May 2024
What is Hootsuite? Simply, a web application that allows you to manage social media for your business. There are lots of ways to use Hootsuite AND it’s easy for a beginner to start to enjoy the benefits! It is very similar to Twitter’s own TweetDeck. Social media long ago passed trend status for marketers into outright […]
ProfileTree // 5th May 2024
Most marketers agree that inbound marketing is incredibly effective. Image credit: Digital Media Stream
ProfileTree // 5th May 2024
What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]
ProfileTree // 1st May 2025
E-books are immediately accessible, easily stored and eliminates the manufacturing process. Image source: Unsplash @jamestarbotton
ProfileTree // 10th April 2025
Mobile users are the largest group on the internet. Image credit: HootSuite
ProfileTree // 1st May 2025
What is YouTube? Let’s start: YouTube was brought to life by Chad Hurley, Steven Chen and Jawed Karim who used to work at PayPal together. However, YouTube is now run by Google after being bought out in 2006. Inside YouTube: The World’s Preeminent Video Entertainment Platform In less than two decades, YouTube has redefined entertainment, […]
ProfileTree // 5th May 2024
What is content marketing? An innovative content marketing strategy can move a company forward by leaps and bounds in a relatively short amount of time. For this reason, content marketing is rapidly becoming the primary marketing choice for modern businesses. In an increasingly distracted digital landscape flooded with messages vying for audience mindshare across devices, […]
ProfileTree // 22nd April 2024
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to increase the amount of time people spend on your site and make information easy to locate. The goal of UX design in business is to […]
ProfileTree // 8th September 2024
What is content? Content is a message to a targeted group of readers. It can take the form of text, audio, video or multimedia graphics. Content is the main way that companies communicate the benefits of their products, services or ideas to customers and leads. When content is created and published in this way, it’s […]
ProfileTree // 11th February 2024
It’s important to use the right privacy settings to stay safe on Tumblr. Image credit: Philipp Katzenberger
ProfileTree // 6th May 2024
Why use one of the many free content management systems available today? Simple…they’re great for people who want to set up a website for their business but have limited knowledge when it comes to formatting and creating content. A simple content management system allows the user to add or remove content, choose a specific theme, […]
ProfileTree // 5th May 2024
What is Personal Development Planning and how does personal development planning help us achieve our goals? A standard personal development plan is a type of action plan that enables you to advance from your current state to a desired one. It comprises learning hard and soft skills. This means creating a development plan based on […]
Miranne Khaled // 5th May 2024
Agency website builders are specialised tools designed to fulfil the needs of digital marketing agencies and web design firms that manage website creation and maintenance for multiple clients. These platforms offer a range of features tailored to help agencies streamline their processes, collaborate effectively with their teams, and deliver high-quality websites to their clients. Agency […]
Eman Sameh // 17th March 2025
Delving into the world of business loans can seem daunting, filled with complexities and uncertainties. However, by carefully examining the latest statistics on small business financing, valuable insights can be gained to help navigate the funding landscape and make informed decisions. In this article, we will decode percentage approval rates, average loan amounts, and alternative […]
ProfileTree // 5th May 2024
What is personal development? Essentially, personal development is acquiring new skills and qualities to improve your job performance, confidence and self-esteem. This means if you want to find a way to enhance your professional life, or even your overall worldview, personal development is key. However, what this actually means in practice is often unclear. Today, […]
Panseih Gharib // 8th July 2024
Protecting businesses through various insurance policies and covers has become increasingly important in today’s volatile economic environment. Business insurance safeguards against potential risks and losses and provides security and stability for business operations. Wading through the business protection insurance world can often seem daunting, as we’ve all grappled with such insecurities at some point. By […]
ProfileTree // 29th August 2024
Why should you focus on personal development in your workplace? Simply, it is essential for making the most of the opportunity your workplace gives you now and in the future. We’ll explain, in four simple steps, how to take charge of the future of your workplace. Personal development in the workplace offers a range of […]
ProfileTree // 5th May 2024
A Navigation Menus in WordPress is the map that guides visitors through your site. It’s the first thing people see when they land on your page, and it can make or break their user experience. A well-designed menu is easy to use, intuitive, and helps visitors find the information they’re looking for quickly and easily. […]
ProfileTree // 5th May 2024
First, head over to the admin panel. Image credit: WordPress.
ProfileTree // 11th April 2024
Domains are one of the most important parts of the web. If you want to make your mark online,it’s vital that you don’t take the importance of your domain name for granted. In fact, this will have many implications for your business down the line. Your domain name impacts your SEO, UX and brand recognition. […]
ProfileTree // 28th March 2024
Blunt Copywriting – Beautifully crafted copy converts. Yet polished prose remains out of reach for many marketers still clinging to generic claims or flowery pretentiousness. Such writing repels rather than compels action. This guide cuts through the fluff to deliver brutally honest copywriting advice optimized not for elegance but economic impact. Digest these concentrated lessons […]
ProfileTree // 11th April 2024
Why should you care about Maslow’s Hierarchy of Needs? Simple…because Marketing’s main focus is engaging with humans and that means understanding human nature, its needs, reactions and top priorities is a basic part of the marketing role. Maslow’s Hierarchy of Needs can play a major part in this. For that reason, marketing and psychology usually overlap. […]
ProfileTree // 18th October 2024
Pay-per-click (PPC) advertising delivers unmatched returns for those mastering this high ROI digital marketing channel. However, newcomers often stumble out the gates wasting ad budget on poorly optimised campaigns doomed to fail. This definitive guide serves as your roadmap to PPC success revealing insider techniques to configure search campaigns, craft compelling ads, track conversion metrics, […]
ProfileTree // 9th September 2024
First, open up your WordPress dashboard. Image credit: WordPress
ProfileTree // 22nd April 2024
Some theories say that the qualities of a great leader are inherent, meaning some are born with it as a skill and some unfortunately aren’t. This is where online leadership courses can help. We may not have the charisma of Dr. Martin Luther King Jr, or the effective public appearance of Barack Obama, but there […]
ProfileTree // 11th January 2024
WordPress has played a massive role in enabling businesses of all sizes to start, own and manage a website. This is largely thanks to its accessible pricing and ease of use. However, many business owners still need some help getting started with WordPress. With that in mind, we’ve created a series of WordPress tutorials for […]
ProfileTree // 26th November 2023
Elements of a domain name. Image credit: Safaridigital.au
