Tag: Strategy Marketing

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Email Marketing: Powerful Strategies To Craft Effective Campaigns

Nuala DaviesNuala Davies // 12th April 2024

Despite the rise of social media and other online marketing channels, email remains an incredibly effective way to reach your target audience directly in their inbox and deliver consistent and direct messaging from your brand. Email Marketing is a digital tool with explosive power for businesses of all sizes. Harnessing the potential of email can […]

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Essential Email Marketing Statistics for Businesses

Maha YassinMaha Yassin // 14th February 2024

Running a business in today’s ever-evolving digital landscape, you might ponder the mystic art of email marketing. We’ve all been there: an onslaught of endless emails flooding our inboxes with little noticeable reward for businesses. But hold on—did you know that more than 306 billion emails are dispatched and received globally daily? This makes it […]

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Free Market Research Tools for Successful Analysis

Panseih GharibPanseih Gharib // 13th February 2024

Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs.  This article offers a valuable solution: a curated selection of free market research tools available to all. From leveraging search trends to exploring social media data, these powerful resources equip business experts with the […]

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Maximising Your Strategy with Location-Based Marketing Statistics

Panseih GharibPanseih Gharib // 21st February 2024

In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]

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Meal Kit Market: Size, Delivery Services, and Opportunities

Panseih GharibPanseih Gharib // 7th February 2024

The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for various players to capitalise on the growing meal kit delivery services trend. Understanding the market size, forecast, and industry analysis is crucial for both existing […]

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QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 26th February 2024

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

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2023 Print Marketing Statistics: Metrics and Global Impact

Panseih GharibPanseih Gharib // 11th February 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

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Digital Value Proposition: Customer-Orientation

ProfileTreeProfileTree // 16th March 2024

Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service”. Value proposition is central to the marketing process. At a fundamental level, a value proposition is the means by which a brand answers the question of why someone should […]

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Content Personalisation: Requirements and Implementation Strategies

ProfileTreeProfileTree // 31st March 2024

Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]

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The Importance of Statistical Significance in Marketing

Panseih GharibPanseih Gharib // 21st February 2024

Statistical significance in marketing is crucial as it provides insights that are essential for making informed decisions. Marketers rely on statistical significance to measure the effectiveness of their strategies and campaigns, allowing them to determine whether the results are due to random chance or if they represent a meaningful improvement. In the context of marketing, […]

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The Massive Power of Experience: Unveiling Experiential Marketing Statistics

Maha YassinMaha Yassin // 9th February 2024

Brands are desperate to connect in a digital world choked with forgotten banner ads and fleeting social media pings. Forget the fight for clicks; the future is about forging memories. Enter experiential marketing: crafting immersive experiences that leave customers breathless, not bored. And the stats? They’re mind-blowing. Experiential campaigns deliver a 65% ROI boost, build […]

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The Unexpected Hero: Direct Mail Marketing Statistics

Maha YassinMaha Yassin // 21st February 2024

Forget what you think you know about snail mail. In the age of digital overload, a curious phenomenon is unfolding: the resurgence of direct mail marketing. Once relegated to dusty catalogues and unsolicited flyers, direct mail is making a stunning comeback, armed with surprising statistics that challenge the dominance of digital advertising. Don’t believe the […]

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Your Guide to Integrating Animation Into Your Business

Noha BasionyNoha Basiony // 26th March 2024

In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]

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Understanding the Marketing Funnel: How to Create One?

Panseih GharibPanseih Gharib // 24th January 2024

In the current competitive business landscape, understanding the marketing funnel is crucial for the success of any marketing strategy. The marketing funnel is an essential concept in marketing and sales that outlines the various stages a potential customer goes through before purchasing. It provides marketers with a strategic framework to guide their efforts in reaching […]

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Corporate Strategy: How to Do It Like the Giants

ProfileTreeProfileTree // 7th January 2024

Many companies lack long term planning. Image credit: s24352.pcdn.co

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Revolutionary Streaming Strategy: HBO Max Success

Panseih GharibPanseih Gharib // 11th January 2024

In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]

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Mobile Marketing Strategy: Marketing Automation with Rachel Davis

ProfileTreeProfileTree // 4th January 2024

Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]

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Social Media Strategy Guide

ProfileTreeProfileTree // 18th December 2023

A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]

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Business Risk Management: Analysis, Types, and Methods

ProfileTreeProfileTree // 21st February 2024

Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]

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How to Build Brand Loyalty: Take Your Business to the Next Level

ProfileTreeProfileTree // 2nd April 2024

Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]

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Linkubator: The Importance of Strategic Development

ProfileTreeProfileTree // 31st March 2024

Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]

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Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 31st March 2024

Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths and providing better value to customers than your competitors. Strategic marketing aims to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key criteria; where, how […]

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Get Found, Get Leads, Get Results: Profiletree Belfast – Your Digital Marketing Partner

ProfileTreeProfileTree // 17th December 2023

Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth.  Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]

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Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing

ProfileTreeProfileTree // 15th December 2023

Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet

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Instagram Marketing Strategy: 8 Steps to Success

ProfileTreeProfileTree // 13th January 2024

Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy.  Still, to utilise your time and social […]

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What Is Digital Marketing? The Essential 2024 Playbook for Online Success

ProfileTreeProfileTree // 9th February 2024

What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Digital marketing is a comprehensive approach to marketing that leverages digital technologies, such as the internet, mobile devices, and social media platforms, to promote products, services, or brands. It encompasses a wide range of strategies […]

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Self-Motivation: Inspirational Ways To Unlock Your True Potential and Achieve Your Goals

ProfileTreeProfileTree // 23rd January 2024

Growth, recognition and fun all drive professional motivation. Image credit: Medium

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What Is Social Media Strategy? A Blueprint for Social Media Success in 2024

ProfileTreeProfileTree // 11th February 2024

What is social media strategy? When you’re launching a business, dealing with social media on the fly can be tempting. But your social media ‘shop window’ deserves more…and can do so much more for your company. In digital marketing, a social media strategy stands as a carefully crafted roadmap for utilizing social media platforms to […]

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What Is Guerrilla Marketing? A Comprehensive Guide for Business Success

ProfileTreeProfileTree // 20th February 2024

Guerrilla marketing is popular because it’s so cost effective. Image credit: TractionWise

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How to Build an Empire: The Building Blocks of a Successful Business

ProfileTreeProfileTree // 20th March 2024

Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]

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The Vital Digital Marketing Skills for Business Growth

Rebekah McCaigRebekah McCaig // 11th February 2024

Digital marketing skills are more important than ever for businesses and marketers to master.

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What is Mobile Marketing Spend Expected to Reach by 2025? And Which Tactics Will Get You There First

ProfileTreeProfileTree // 5th March 2024

Mobile users are the largest group on the internet. Image credit: HootSuite

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Promotion: The Fourth P in The Marketing Mix

Miral NassarMiral Nassar // 22nd November 2023

The marketing mix, a foundational concept in the field, traditionally comprises four Ps: Product, Price, Place, and Promotion. We discussed the first, second, and third Ps in previous articles: Products: The First P in The Marketing Mix, Price: The Second P in The Marketing Mix, and Place: The Third P in The Marketing Mix. So, […]

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Elevate Your Career: Marketing Qualifications 101

ProfileTreeProfileTree // 4th March 2024

The field of marketing has grown exponentially, becoming a cornerstone in the strategic planning of any successful organisation. With this growth comes the need for skilled professionals who are well-versed in the latest trends, tools, and strategies that drive consumer engagement and business growth. Aspiring marketers and seasoned professionals alike are constantly seeking ways to […]

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Place: The Third P in The Marketing Mix

Miral NassarMiral Nassar // 30th November 2023

The marketing mix has four Ps: Product, Price, Place, and Promotion. These four Ps are a traditional framework that categorises the essential elements of a successful marketing strategy. In previous articles, we discussed the Product: The First P in The Marketing Mix and the Price: The Second P in the Marketing Mix. In this article, […]

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Optimising Success: How to Find The Best SEO Agencies in Ireland

Noha BasionyNoha Basiony // 19th November 2023

In the digital age, where search engine rankings can make or break a business, the proper Search Engine Optimisation (SEO) strategy is invaluable. Ireland, with its burgeoning tech industry, is home to some of the most skilled SEO agencies in the world. These agencies specialise in catapulting their clients to the top of search engine […]

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