Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]
Let’s explore the main types of corporate strategy. But what is a corporate strategy? How do they differ from other business strategies? Read on to find out everything you need to know. A corporation is different from an everyday company. For starters they are much larger. Also, they are a separate legal entity from their […]
Why is mobile marketing strategy important? We explored this essential business consideration, plus marketing automation and growth hacking, with tech marketer Rachel Davis during a ProfileTree Business Leaders video interview. Rachel Davis is co-founder and CEO of Hurree, a marketing automation platform for apps designed to give more control over push notifications and even use […]
Strategic marketing is the way a business differentiates itself from their competitors. This means focusing on your strengths, and providing better value to customers than your competitors. The goal of strategic marketing is to maximize your brand image, compared to competitors in the eyes of its target market. It does this by fulfilling three key […]
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
Brand loyalty is the most important aspect when it comes to being a company and a customer. Have you ever wondered how whenever you wander into a grocery store, you have a tendency to buy products from a company you’re more acquainted with? That is known in the marketing world as brand loyalty. If you […]
A social media strategy is a strategy that a company or a person uses to succeed in the social media world. Everything you plan to do and achieve in social media falls under a social media strategy. Social media success comes in different forms. It can take the form of getting traffic to your website […]
Business risk management is essential for every business. being a key factor to its success. Market competition is at an all-time high. Therefore, it’s more crucial than ever to ensure a safe business plan that provides the highest possible profit. While all businesses face risk, some can predict and control it, while others can’t. It’s […]
What is Digital Marketing? Simply: methods that will help refine your image and help you attract and reach more prospects. Need more customers? Trying to make your brand more user-friendly or appealing? Digital marketing involves setting a plan of action based on achieving company goals. How? Read on… IN A RUSH?! Click for our <90 […]
What is social media strategy? When you’re launching a business, it can be tempting to deal with social media on the fly. But your social media ‘shop window’ deserves more…and can do so much more for your company. How? Read on for our five simple tips for better results! Done is Better Than Perfect If […]
What is guerrilla marketing? Let’s look at it another way. How does ‘greatest impact with the least possible investment’ sound for your business? Guerrilla marketing is all about using strategies which create a high impact for low investment. For example, this could mean hijacking other company’s promotions or events to your own benefit. Read on […]
Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]
Self-motivation is a time-honoured and much-debated subject you’ll have heard about from coaches, speakers and more. But can it help you and your business? More importantly, what steps can you take to see concrete benefits through better motivation. Let’s take a closer look at self-motivation. Is self-motivation truly necessary for accomplishing our business goals? Why […]
What is mobile marketing? Simply a strategy that uses mobile devices, tablets, and smartphones in order to reach a target audience. These days, mobile devices are more widely used than desktop computers. Using the internet through a phone or tablet has never been easier or more convenient. Nowadays, mobile devices can nearly accomplish any task […]
Like any role in the business industry, marketing requires knowledge, skills and most importantly, talent. In the past, it has been easy to conform to the idea that to develop a career in marketing, all you had to do was acquire any of the widely available marketing qualifications or diplomas by registering up for a […]
