Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Miral Nassar // 13th December 2023
There are several factors to take into consideration during business website building. One of the key decisions you need to make is whether you will design and build the website yourself, through an agency, or through a web developer. All these decisions depend on your skill set, willingness to put in a lot of work, […]
Ciaran Connolly // 12th October 2023
Every day, a business can generate huge amounts of data that must be carefully stored for future use. Raw data is collected to improve data-driven decisions and efficiency and make meaningful changes accordingly. Hence the role of data analytics is to take this raw information, which can only be used if it is refined and […]
Marwa Alaa // 16th March 2024
The worlds of 2D and 3D modelling can, at times, appear quite bewildering. Comprehending these two varied yet vital forms of graphical representation is ever so important. That is why, in this blog post, we are going to dive deep into the intriguing world of 2D and 3D modelling techniques, shedding light on their distinctive […]
carol // 11th February 2024
Social media addiction is a big concern in our digitally-dominated era. It is defined as the excessive and compulsive use of platforms like Instagram, Facebook, and TikTok, often at the expense of real-life interactions and activities. This phenomenon is caused by a relentless desire for virtual validation, persistent checking of notifications, and an incessant need […]
Miral Nassar // 27th November 2023
Are you considering beginning a new business? Or are you interested in the essential statistics and information behind it? The economy of each country depends on the creation of new projects. They stimulate economic growth, foster innovation, and create jobs. That’s why supporting new businesses and entrepreneurs is more crucial than ever in today’s quickly […]
carol // 11th February 2024
Navigating the bustling world of social media marketing can be like sailing without a map if you don’t have the right information at your fingertips. Without knowing the relevant statistics of existing platforms – how people behave on them and how they perform for different industries – you’ll be lost at sea. That’s where the […]
Ciaran Connolly // 21st January 2024
Website structure is also known as website architecture. This term is used to define the hierarchy of a site. This architecture determines where every page belongs and how they all are linked with each other. It also determines how the information on your site is organized and presented to visitors and search engine algorithms too. […]
ProfileTree // 4th February 2024
That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]
Marwa Alaa // 17th December 2023
Ever pondered over turning your love for drawing into a career? It is a musing that has danced around many visual artists’ heads as well. Drawing is an art form that continues to evolve and adapt to the changing times. Its future is filled with exciting opportunities, from the digital art revolution to the integration […]
Ranel Viala // 11th October 2023
What is Website Domain Authority and Why Does It Matter? Website Domain Authority (DA) stands out as a key marker in the sometimes confusing world of the internet, especially when you’re trying to lift your website up among the countless others out there. Moving through the many aspects of being online, DA comes forward as […]
Miral Nassar // 14th April 2024
The real estate industry is fiercely competitive, and having a strong online presence is essential for success. A well-designed website can help you reach potential clients, showcase your listings, and establish yourself as an authority in your market. If you’re considering building a website for your real estate business, you’ll have a variety of options […]
Noha Basiony // 14th January 2024
Wix is a great website builder that anyone can use to build functional and appealing websites. Whether you are an absolute beginner with no knowledge whatsoever in coding or an expert who has worked in the industry for a decade, Wix’s enormous library of design elements and professionally-looking templates makes building your own website a […]
Marwa Alaa // 4th February 2024
Are you harbouring a curiosity about how the world of manufacturing has a complete turnabout thanks to 3D printing? This is not an alien feeling. A while ago, we were captivated by this marvellous technology, particularly upon discovering that it is older than the internet itself! Intrigued? Well then, let us embark together on this […]
Ranel Viala // 10th October 2023
What are the sustainable business examples? Sustainable business examples are essential in today’s ever-changing world, as sustainability has become a central focus for businesses. They aim not only to stay relevant but also to take an active role in preserving our environment. As consumers and stakeholders increasingly demand responsible practices, these sustainable businesses stand as […]
carol // 14th February 2024
Social media is everywhere! It’s a key part of how we talk to friends and how businesses talk to us. From Facebook to Instagram, these platforms bring together a huge number of people from all over the world, shaping how we shop, think, and interact. In this article, we’ll dig into this world, looking at […]
Miranne Khaled // 17th November 2023
In today’s economy, businesses play a pivotal role in breaking or making great deals. They come in various sizes and are categorised based on numerous factors. While larger companies often grab the spotlight, it is essential to recognise the significant role that small businesses play in the economy, too. In this article, we’re casting a […]
carol // 11th February 2024
Exploring the world of social media can be like stepping into a colorful, bustling marketplace, where each platform is a different stall, offering unique and exciting ways for businesses and people to talk and connect. Places like Facebook, Instagram, and LinkedIn are like popular meeting spots, each with its own special way of letting businesses […]
Ranel Viala // 5th October 2023
How can you Elevate your social impact with snapchat streaks? Snapchat Streaks have become a defining element of today’s fast-paced digital age. In a world where staying connected with friends and maintaining meaningful relationships can be challenging, platforms like Snapchat have introduced a unique and engaging feature that has transformed the way we interact and […]
carol // 21st February 2024
Let’s take a trip back in time to try to answer the question of “when was social media invented”. It all started with simple online chat rooms and message boards where people first began talking to each other through their computers. From there, we saw the creation of the very first websites, like SixDegrees.com, that […]
Noha Basiony // 30th January 2024
When it comes to website building, the standard way is that a client hires a web development agency or a professional web developer to build their website literally from the ground up. Such a process is complicated, time-consuming, costly, and requires a lot of ongoing conversation between the developer and the client to make sure […]
carol // 17th December 2023
Trying to dip your feet into the world of podcasting? Choosing the right podcast software is naturally the first thing you’d like to know. Whether you’re just starting out or have been creating podcasts for a while, the equipment and software you’ll use to record and edit your audios has a huge influence on the […]
Sara Lynch // 29th November 2023
Browse with Bing is a new feature that has recently been reintroduced to Chat GPT. It allows users to access real-time data and information when interacting with the platform.
carol // 28th February 2024
Think about the last product, restaurant, or service provider that you searched for online. You probably visited their website or one of their social media accounts. But have you ever thought about what makes a company ‘click’ for you? What affects your decision on whether you want to use that service or purchase this product? […]
Rahma Ali // 11th October 2023
SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]
Ranel Viala // 2nd October 2023
Exploring the Power of Instagram Reels for Your Brand Leading the charge in the fast-moving social media landscape is Instagram Reels. Rolled out by Instagram in August 2020, this feature is all about crafting engaging short videos. For brands and businesses looking to make a real impact, keeping up with these trends is vital. Since […]
Ranel Viala // 11th February 2024
Unlock the Power of Social Media Marketing to Boost Your Business Social media marketing in today’s digital age has become an essential tool for businesses. It’s like having a shop on a bustling street where billions of potential customers pass by daily. With this in mind, there are great opportunities for social media marketing. Popular […]
Ranel Viala // 2nd October 2023
Unlocking the Potential: Key Influencer Marketing Trends In today’s rapidly evolving digital age, influencer marketing has emerged as a dynamic and transformative force that is reshaping the landscape of brand collaborations. It’s no longer just a trend; it has become a fundamental strategy for businesses seeking to amplify their online presence. Brands are recognising the […]
Ranel Viala // 4th March 2024
Email Marketing Automation: Powering Your Outreach and Growth In today’s fast-paced digital landscape, email marketing continues to stand as a potent means to engage your audience and propel business growth. Yet, manually handling email campaigns can be time-intensive and prone to mistakes. This is precisely where the magic of email marketing automation tools comes into […]
Miral Nassar // 16th April 2024
Pump-and-dump scams are only one type of business crime or white-collar crime; there are many others. These business crimes frequently entail dishonesty, fraud, or misrepresentation. Ponzi schemes, embezzlement, and acts that knowingly break environmental rules and regulations are examples of high-profile crimes. Types of Business Crimes The first three categories of business crimes will be […]
Miranne Khaled // 7th April 2024
In today’s digital era, data undeniably plays a vital role in numerous aspects of our daily lives. Whether it’s personal information, financial data, client details, or even business plans, data encompasses a wide range of essential information. This has given rise to the concept of data management, a comprehensive process that involves the ingestion, storage, […]
Ranel Viala // 11th December 2023
What essential knowledge can we acquire about Instagram for Business? Instagram for Business has evolved significantly, moving beyond its roots as a platform primarily for photo sharing. Today, it stands as a dynamic tool that empowers businesses to forge meaningful connections with their target audience, strengthen their brand identity, and boost conversions like never before. […]
Ranel Viala // 29th September 2023
How are AI Tools shaping the future for industries? With industries ever-evolving, AI tools have become the cornerstone of innovation and progress, propelling them towards a brighter future. Today, AI tools are vital in reshaping a wide range of industries. They streamline operations and ignite ground-breaking innovations. AI tools hold the potential to deliver maximum […]
Ranel Viala // 26th October 2023
Plugins for Excel Explained In the world of data analysis and spreadsheet management, Plugins for Excel (also known as “add-ins”) have elevated Microsoft to titan status. Its versatility and functions have made this particular tool indispensable for professionals to use across various industries. However, to truly unlock the potential of Excel and make your data […]
Noha Basiony // 11th October 2023
Websites are businesses’ digital entryways from which customers can learn about their brands as well as the products and services they offer. The fact that websites are accessible all the time has a substantial advantage over companies’ offline presence represented by the stores, for it always boosts the credibility, trust, and legitimacy businesses are always […]
Miral Nassar // 8th April 2024
Thinking of starting an online shop? Or perhaps already have one, but it’s feeling a bit… dusty? Well, strap yourselves in, fellow business owners, because we’re about to explore Shopify, the platform that makes launching and managing your online empire a doddle, even if coding isn’t your forte. Whether you’re a seasoned high-street retailer taking […]
Noha Basiony // 26th October 2023
Graphic design is an indispensable part of branding that goes way beyond a company’s logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs not only to promote their products or services but also to create good impressions, build credibility with their customers, and deliver a consistent message that they […]
