Our expert business blog offers a world of digital how-to. Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Snapchat geofilters are artwork created by users to represent a specific location, like a landmark, a city, a university, a business, or an event. This can be a fun way for brands to create a sense of community and increase their exposure to users. They can be used by other Snapchat members as overlays when […]
In some ways, this is one of the most overlooked SEO ranking factors. On the one hand, this is because it is often misunderstood. It also requires a lot of hard work to improve We’ll cover several different angles around this term and even help improve your site’s domain authority. IN A RUSH?! Click for […]
No matter what purpose your website serves, you are going to need to analyse how your website is performing. Whether its function is e-commerce or a food and recipe blog doesn’t matter. Website analysis is crucial. Once upon a time, this would have been a somewhat difficult task for a website owner, but analytics have […]
For a budding entrepreneur, blogging can be both fun and profitable. Through blogging, business owners can share valuable information consumers want or need about their niche, as well as set their firm up as experts in their field. The business has established itself in the market by creating an exceptional blog with relevant business content […]
You can’t be online 24 hours a day, seven days a week. That’s impossible for you or anyone else to do, especially if you expect to run your business effectively. But, if you run an international business, and you’re based in the UK, you want your customers in the US, Asia and elsewhere in Europe […]
If you run any kind of business, understanding the different digital marketing tools available is a must. Every move must be strategic and useful in order to fully understand the audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist […]
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like a magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and new […]
Online marketing is basically just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost effective ways to reach your target audience. This seems like a simple concept, but in reality there are many moving parts that businesses new to online marketing should know. For one thing, […]
If you run any kind of business, you’ll need to understand the different digital marketing channels. Whether you’re focusing on social media, content marketing or display advertisement, technology has rewritten the way people buy, sell, and review products. It’s important to keep a wide “scope” when considering digital marketing techniques. If you focus on one […]
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than they do for personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15 percent of respondents […]
Social media has become a major component of companies’ marketing strategies. This is true whether you are a one-person shop or you run the marketing department of a large multinational corporation. So, why are businesses gravitating to it? Why is social media important? Why use social media to market your business? Sites like Facebook and Twitter […]
Facebook is all about friends, likes and sharing. So in this article we want to share a variety of proven ways to get more likes on social media giant, Facebook. You’ll find that just by tweaking your Facebook posts to consciously make them more personal rather than about your products, your likes and shares will increase. It’s like the […]
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple” and the name stuck, despite a copyright challenge from The Beatles, who already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a noun, […]
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently to normal consumers, and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
In order for companies to be found online, they need to know what people are searching for in the search engines. This is where keyword research tools come in However, this is often one of the most difficult aspects of creating content for a company’s website. What are people really searching for? Some of the […]
Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027. In 2023, social media users are as follows: Facebook Active Users – 2.91 billion Twitter Active Users – 436 million […]
Globally, there are more than a billion users in over 88 countries using 76 different language formats on YouTube, whilst more than half of the YouTube users are accessing the content using a mobile device. The daily viewership of YouTube videos exceeds the viewership of the most popular global cable television channels. Although it is […]
If there’s one constant in marketing over the past few years, it’s that relying on tools and tech is king. With the increasing number of businesses in every field, chances are you have fierce competition. Many free SEO tools for your business can truly set you apart. Even if you’re brilliant enough to find virgin […]
The history of Twitter shows the service started in 2006 and in less than six years it exceeded over 100 million users, who post 340 million+ “tweets” per day. Tweets are short, 140 characters or less, messages sent by members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, […]
Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on, moment-by-moment. Hashtag analytics is […]
Google Ads Keyword Planner is a free software tool used by webmasters to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click […]
For this “How to Guide,” we relied on the experts. We surveyed the top experts about “organic” reach on Facebook to see what they had to say about Facebook marketing. In the end, we added some of our own ideas, which we found are most helpful. Some of our ideas may be counter-intuitive, even a […]
The best website in the world serves almost no purpose if only a few people visit it. The point of building a website is to communicate with as many people as possible. This means your primary goal should be to increase website traffic. For businesses, your website serves two primary functions. The first is to […]
Social media offers businesses many new ways to connect with existing and potential customers. One of the best ways to do this is with a tweet chat. A tweet chat allows you to connect and talk with your customers in real time, and it is a fun and exciting way to engage with your followers. […]
