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If you run any kind of business, you’ll need to understand the different digital marketing channels. Whether you’re focusing on social media, content marketing or display advertisement, technology has rewritten the way people buy, sell, and review products. It’s important to keep a wide “scope” when considering digital marketing techniques. If you focus on one […]
Online marketing is basically just marketing nowadays. With the omnipresence of smartphones, social media and voice assistants, online channels are the most cost effective ways to reach your target audience. This seems like a simple concept, but in reality there are many moving parts that businesses new to online marketing should know. For one thing, […]
How are digital marketing campaigns different from traditional offline campaigns? What makes digital marketing stand out from traditional advertising like a magazine, newspaper, and TV adverts? There are many advantages that digital marketing has over traditional, but also a few downfalls. These days, digital marketing has essentially overtaken traditional, real-world campaigns. Lower costs and new […]
The history of Twitter shows the service started in 2006 and in less than six years it exceeded over 100 million users, who post 340 million+ “tweets” per day. Tweets are short, 140 characters or less, messages sent by members to their Twitter followers. Tweets may also be links to websites, photos, videos, audio recordings, […]
Hashtag tracking is useful for advertising agencies, public relations firms or departments, senior executives, news agencies, journalists, and those involved with marketing. It is useful for all of these groups and even for individuals who are working to build up an online following. Real-time hashtag tracking tells what is going on, moment-by-moment. Hashtag analytics is […]
Google Ads Keyword Planner is a free software tool used by webmasters to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click […]
For this “How to Guide,” we relied on the experts. We surveyed the top experts about “organic” reach on Facebook to see what they had to say about Facebook marketing. In the end, we added some of our own ideas, which we found are most helpful. Some of our ideas may be counter-intuitive, even a […]
The best website in the world serves almost no purpose if only a few people visit it. The point of building a website is to communicate with as many people as possible. This means your primary goal should be to increase website traffic. For businesses, your website serves two primary functions. The first is to […]
Social media offers businesses many new ways to connect with existing and potential customers. One of the best ways to do this is with a tweet chat. A tweet chat allows you to connect and talk with your customers in real time, and it is a fun and exciting way to engage with your followers. […]
Statista showed that social media users would exceed 4.9 billion in 2023. This is about half of the entire human population on Earth. It’s expected to reach 5.85 billion social media users globally by 2027. In 2023, social media users are as follows: Facebook Active Users – 2.91 billion Twitter Active Users – 436 million […]
In order for companies to be found online, they need to know what people are searching for in the search engines. This is where keyword research tools come in However, this is often one of the most difficult aspects of creating content for a company’s website. What are people really searching for? Some of the […]
B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently to normal consumers, and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]
If you run any kind of business, understanding the different digital marketing tools available is a must. Every move must be strategic and useful in order to fully understand the audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist […]
A brand strategy is an engine behind any excelling business. The process of how to develop a brand strategy can be quite time-consuming and exhausting. Having said that, the merits of executing a good brand plan are countless. To start that journey off, this guide focuses on everything a business owner needs to develop an […]
Competitive keywords are one of the main parts of the Search Engine Optimisation lingo. They are the heart and soul of blogs, website content, and SERPs rankings. Moreover, understanding and targeting the correct competitive keywords is a potential advantage for any business. SEO and content friendliness for search result pages are not exactly an easy […]
Back in the day, if you wanted to get noticed, it meant renting a billboard, taking out an ad in a newspaper, or if you could not do the last two, then you could just put up a sign somewhere about the website you own. But now, with large search engines being the go-to fonts […]
Social media marketing podcasts are the newest and most upcoming trends on how-to with social media marketing. Many social media marketers have tried to stay up-to-date with the newest developments of the industry via podcasts. Podcasts, also known as net-casts, are episodic series of digitized audio or video files; the user can download it or […]
Social listening is a vital part of social media marketing where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them and make sure that everything regarding your business is going well with your customers. Social Listening as a Concept Listening, in […]
That little blue checkmark next to a Twitter handle has long been held in high esteem. You see, one of the highest forms and rankings of social media currency is a verification logo on popular networks like Facebook, Instagram, and Twitter. Find out how to get verified on Twitter! Though all of them are operated […]
The following WhatsApp Business Features can alter the way you communicate online with clients or consumers for good. About 300 million people use WhatsApp every day. This staggering number has inspired the company to work on a Business API, WhatsApp Business, to nourish and cultivate relationships between small companies and consumers. The app works its […]
What Is the LinkedIn Social Selling Index? For those who aren’t familiar with it, the LinkedIn Social Selling Index determines the axis for social media and social selling enthusiasts. It’s the motor behind sales navigation, and since its launch, it has proved its’ worth and effectiveness for LinkedIn users. Throughout this blog, we discuss the […]
In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. When it comes to choosing an operating system for your business, the choice affects the daily productivity of your company. In this article, you will find a detailed guide to the ups and downs of operating systems. […]
