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It’s the 21st century, the internet is the most valuable resource a business has. This means that most businesses will benefit in some way from effective online marketing tips. After all, this is how most businesses today find new customers. And here you are, an aspiring business owner still stuck in the past, relying on […]
In today’s world, marketing is all around us. You pay a visit to your local shopping mall and you’re immediately bombarded by countless ads and promotions. To meet the demand for marketers, many people are seeking out online marketing degrees. With the hassle of everyday life, no one has the time to sign up for […]
Domains are incredibly important to successful websites. Therefore, expiring domains can cause a massive amount of trouble for site owners. By the same token, if you have an entrepreneurial spirit, there is great potential to save or even make money from expiring domains. First, a little bit of background. When you first launch your new […]
What is PR online? PR, is how organisations or clients communicate with both their target audience and the wider public. Of course, this has changed greatly over the past few decades. PR is responsible for managing and influencing the spread of information – which is more important than ever in our ever-evolving Digital Age – […]
Every organisation needs a website that is engaging and interesting. The copy should be clear, concise and be able to tell your story to diverse audiences that may want to hear what you have to say. How is this accomplished? The copywriter. The person who writes copy is usually known as the website copywriter or […]
Conversion rates are not complicated by any means. However, many small businesses that have a website or blog don’t bother to pay attention to conversion rates. This is a mistake, as conversion rates are a crucial metric. In fact, your conversion rates are the best way to assess the profitability of your website. If you […]
There are many reasons why you need a website. This will be the main platform where you will engage your audience, gain a loyal following and acquire new customers. The business web design process is the first step of the process, but in this article today we will cover the entire process of designing a […]
As a business owner, one of the most critical decisions you can make is selecting a website design company to complete an important project. Not only will web design companies be responsible for the success of the project, but they will also have an impact on the future of your business. Therefore, it is important that […]
Web development is expensive, but in theory, almost any decent website will pay for itself eventually. To speed up this process, it’s vital to have the right website launch strategy. The majority of companies fail to do this. This is a big problem. Your website launch creates a whole range of marketing opportunities. For one […]
When it comes to creating a website, for any reason, a multitude of factors need to be considered. However, eCommerce website development poses a number of unique challenges. Eye-catching aesthetics, streamlined navigation and clarity of purpose are important elements in any website that are intended to convey a message from you to anyone who visits […]
Email marketing is one of the earliest forms of digital marketing that has persisted for an important reason. It works because email is virtually unavoidable in the modern world, meaning that email marketing provides incredible ROI. People can forgo having numerous social media accounts and install ad-blockers, but virtually everyone who uses the internet at […]
Blogger outreach is important to grow your business. Building relationships with bloggers can help you get more traffic to your website, resulting in more sales. It’s more than just reaching out to other bloggers, however. It takes planning and certain actions to be successful. In this blog, we will cover everything you should know about […]
Whether you’re a blog, a small online startup, or a large corporation with vast internet services, domains apply to you in a very real way. You can save loads of money or lose loads of money depending on how you handle your domains. When you first launch your new website, you’ll have to purchase a […]
Reddit for marketing is a powerful tool. There’s just one problem. Redditors hate marketing. If you go on Reddit and act like a marketer, you will not be successful. There are ways to be successful on Reddit, but is it worth the trouble? What’s so special about Reddit? As social media platforms go, Reddit is […]
Everything You need to Know about Google PageRank Google PageRank was once a defining factor in getting your business noticed online, but those days have changed. Despite the fact that most marketers have a vague idea of what PageRank is, it is one of the most poorly understood concepts in digital advertising. Rather than focusing […]
Infographics are becoming more popular. They are superb tools used to convey a lot of information in a concise and easy-to-understand way. This is helpful online, as people tend to be too lazy to read written content in any kind of detail. Because of this fact, infographics offer many benefits from a digital marketing point […]
Snapchat, for marketing, is a popular channel today. It is one of the fastest-growing social media networks. However, using Snapchat for marketing presents new challenges. It has a distinct culture compared to other social media sites. Nearly 2/3 of its demographic are users between the ages of 18 to 34, but it is still an […]
When it comes to staying connected in today’s ever-changing world of technology, we often overlook some of the simplest communication tools. Take, for instance, email. Although email is highly used on a daily basis by more than a billion people across the globe, there are many people who have yet to take advantage of email […]
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than they do for personal users. In 2015, a CMO survey set out to answer the question, “How does social media help businesses?” The answers were often surprising. Only 15 percent of respondents […]
Social media has become a major component of companies’ marketing strategies. This is true whether you are a one-person shop or you run the marketing department of a large multinational corporation. So, why are businesses gravitating to it? Why is social media important? Why use social media to market your business? Sites like Facebook and Twitter […]
Facebook is all about friends, likes and sharing. So in this article we want to share a variety of proven ways to get more likes on social media giant, Facebook. You’ll find that just by tweaking your Facebook posts to consciously make them more personal rather than about your products, your likes and shares will increase. It’s like the […]
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple” and the name stuck, despite a copyright challenge from The Beatles, who already used the name for their record label. Creative business names help you make an impact. Google is so ubiquitous it is used as a noun, […]
Search Engine Optimization (SEO) is important for every website because Search Engine Watch reports that up to 64% of web traffic to a website is organic (non-paid) traffic coming directly from the search engines. The study of web traffic showed these percentages: 64% – Organic 15% – Referral from other than social media 12% – […]
Hiring a copywriter may help your business get ahead of the pack. Here are the ways that hiring a copywriter can help your business, how to know if you need a copywriter, and how to find the right writer for your needs. Copywriters are writers that write many different types of content for marketing purposes. […]
