
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
SEO Guide: The Google Penguin Update
The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam...
The Complete Brand Build Guide
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business....
Choosing a Web Hosting Company
Choosing a web hosting company is a crucial step in starting your own website. A web hosting company is a business that provides the technologies and services that a website...
5 Ways Your SEO Strategy Will Change in 2024
Unlocking Organic Growth in 2024 - Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today's digital landscape,...
Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)
When you hear that successful brands such as Toys R' Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At...
Voice Search Statistics: 8 Amazing Takeaways!
Voice search statistics prove that audio assistants are the most trending method for search engines. There are so many applications that are dedicated to voice searches, and you can even...
Local SEO: How to Make the Local Pack
In today's rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights...
What is Ephemeral Content?
Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every...
Bee Empowered: The Power of Mental Wellbeing
In today’s strange and challenging times, each and every one of us could benefit from taking more time to prioritise our own mental health and emotional welfare. Few are better...
Writing a Blog for Your Website in 10 Easy Steps
Writing a blog is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t...
How To Use Restaurant Video Marketing To Grow Your Business
What better way to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey...
The Best Ways To Create An Influencer Campaign
Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: Sell a product online Expand your audiences...
What are Social Media Algorithms and How Do They Work?
Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On...
The Beginner’s Guide To Digital Marketing for Small Businesses
Digital marketing for small businesses has become an essential component in today's highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness;...
Dietary Supplements with Daithi O’Connor
In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the...
Micro and Macro Influencers: How They Work
The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more...
How to Become a Product Manager?
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers...
Social Media Influencers: The 4 Types & How To Become Successful
What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that...
Starting a Blog for Your Business
Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs...
Start a Podcast for Your Business in 9 Easy Steps
In today's digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that...
What is TikTok?
Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it...
Life Coaching and Personal Development With Fiona Molloy
The outbreak of COVID-19 has thrusted the world of business into a period of real uncertainty, with office doors remaining closed in a bid to curb the virus. However, many...
SEO Guide: The Google Medic Update
Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most...
SEO Guide: The Google RankBrain Update
Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and...
Marketing in Recession: Smart Strategies to Thrive
The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to...
SEO Guide: The Google Mobile Update
The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and...
What is Interactive Content Marketing? The Ultimate Guide
What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world...
Your Ultimate Guide to Video Marketing
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your...
Instagram Updates: You Can Now Search Using Keywords + 3 Tips
Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios...
Growing a Social Enterprise with Garreth Falls
We live in unprecedented times - and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries...
The 9 Different Ways You Can Set Up Your Google Analytics Tracking
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you...
Local SEO Audit: How To Perform One and What To Look Out For
SEO is a continuous and arduous process that allows for creativity and trialling content and keywords that could work for your business. Now that customers are employing mobile technology to...
Voice Search SEO: Is It Different from Traditional SEO?
Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes...
Digital Billboard Advertising: Why They’re a Massive Hit
In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of...
Apple iOS 14 and Your Facebook Ads
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions...
6 Tips for Creating Great Social Media Video Content
When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this....
6 Ways To Make Sure Your Website Is Secure for Customers
Why Website Security Shouldn't Be an Afterthought Imagine this: you wake up one morning to discover your storefront ransacked, customer data stolen, and your reputation tarnished. In the digital world,...
SEO Guide: Google’s Caffeine Update
In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google's algorithms and the SEO landscape. Since its...
5 Amazing Web Development Ideas
Web Development Ideas: In the ever-evolving world of web development, fresh ideas are the lifeblood of innovation. Whether you're a seasoned developer or a budding enthusiast, the thrill of conceptualizing...
Influencer Marketing #1: Great Tactics & What to Expect for Maximum Impact
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of...
How to Drive Ecommerce Sales with Dynamic Facebook Ads
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and...
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
What Is Unique Selling Point? Ultimate Guide
What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and...
Voice Search: Why the Future Is Voice
Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital...
SEO for Events: A Complete Guide
Reeling from a year in which they are still learning how to cope with the effects of the pandemic, people are looking forward to the postponed events that will bring...
SEO Guide: May 22nd Google Algorithm Update
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
What is Instagram Search and Explore?
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search...
The Importance of Financial Planning
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these...
Instagram Live Rooms: The New Feature Transforming Live Content
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to...
4 Content Marketing Mistakes Everyone Makes
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the...
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