
How I Turn Strategy into Results
I aim to translate complex digital theory into clear, revenue‑driving actions. Every framework I share comes straight from campaigns that have lifted rankings, multiplied leads and accelerated sales for businesses across Northern Ireland, Ireland and the wider UK.
Core areas of expertise
- Technical SEO: full‑site audits, Core Web Vitals fixes, schema markup deployment and backlink strategies that earn authority without spam.
- Conversion‑focused web design: mobile‑first layouts in WordPress, Shopify and Squarespace, underpinned by rapid hosting, accessibility checks and persuasive copy.
- Content & video marketing: keyword‑mapped editorial calendars, YouTube SEO, podcast repurposing and short‑form video scripts that position brands as thought leaders.
- AI automation: ChatGPT prompt systems, dataset enrichment, automated reporting in Looker Studio, and custom GPTs that shave hours off repetitive tasks.
- Digital strategy & analytics: end‑to‑end roadmaps, goal‑setting workshops, KPI frameworks and dashboards (Google Analytics 4, Search Console, Looker Studio) that tie every channel to revenue.
Why Digital Strategy Comes First
Great results rarely come from isolated tactics. I begin every engagement with clear objectives, audience research and a channel‑agnostic roadmap that aligns SEO, content, UX and AI automation around profitable milestones. This blueprint keeps budgets focused, prevents resource drift and compounds gains quarter after quarter.
Proven impact: recent wins include a 340 % organic‑traffic lift for a Dublin retailer, a 6× increase in qualified B2B leads for a London SaaS, and 42 % faster page‑load times for a Northern Irish manufacturing exporter.
Learning with me and the team at ProfileTree
I design bespoke training workshops—in‑person or virtual—that give teams confidence to manage SEO sprints, craft on‑brand video and harness AI responsibly. Each session is tailor‑made, backed by detailed playbooks and follow‑up clinics to keep momentum high.
Browse the latest insights, download the checklists and put them to work. When you need a partner to push results faster, reach out—I’m ready to help you convert digital potential into measurable growth. I look forward to connecting with you, so do drop me a line. I’m keen to make digital growth straightforward, jargon‑free and, above all, achievable for businesses of every size.
Posts by Ciaran Connolly:
Your Ultimate Guide to Video Marketing
Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your...
Instagram Updates: You Can Now Search Using Keywords + 3 Tips
Instagram Updates: At the very end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or users’ handles. Captions and bios...
Growing a Social Enterprise with Garreth Falls
We live in unprecedented times - and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries...
The 9 Different Ways You Can Set Up Your Google Analytics Tracking
Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you...
Local SEO Audit: How To Perform One and What To Look Out For
SEO is a continuous and arduous process that allows for creativity and trialling content and keywords that could work for your business. Now that customers are employing mobile technology to...
Voice Search SEO: Is It Different from Traditional SEO?
Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes...
Digital Billboard Advertising: Why They’re a Massive Hit
In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of...
Apple iOS 14 and Your Facebook Ads
With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions...
6 Tips for Creating Great Social Media Video Content
When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this....
6 Ways To Make Sure Your Website Is Secure for Customers
Why Website Security Shouldn't Be an Afterthought Imagine this: you wake up one morning to discover your storefront ransacked, customer data stolen, and your reputation tarnished. In the digital world,...
SEO Guide: Google’s Caffeine Update
In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google's algorithms and the SEO landscape. Since its...
5 Amazing Web Development Ideas
Web Development Ideas: In the ever-evolving world of web development, fresh ideas are the lifeblood of innovation. Whether you're a seasoned developer or a budding enthusiast, the thrill of conceptualizing...
Influencer Marketing #1: Great Tactics & What to Expect for Maximum Impact
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of...
How to Drive Ecommerce Sales with Dynamic Facebook Ads
Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and...
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
What Is Unique Selling Point? Ultimate Guide
What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and...
Voice Search: Why the Future Is Voice
Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital...
SEO for Events: A Complete Guide
Reeling from a year in which they are still learning how to cope with the effects of the pandemic, people are looking forward to the postponed events that will bring...
SEO Guide: May 22nd Google Algorithm Update
Google’s ranking and indexing processes change constantly. Unfortunately, they don’t always tell us what these changes are. This seems to be the case for the unconfirmed May 22nd Google Algorithm...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
What is Instagram Search and Explore?
In recent updates, Instagram has placed a big emphasis on aiding access to original content. With value being at the forefront of the app, it has introduced an Instagram Search...
The Importance of Financial Planning
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these...
Instagram Live Rooms: The New Feature Transforming Live Content
This week saw the launch of Instagram Live Rooms, an exciting new feature built to reinvent the way users collaborate and entertain in real-time. This recent addition allows users to...
4 Content Marketing Mistakes Everyone Makes
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the...
How to Overcome Procrastination: 8 Simple Steps to Increase Productivity
No doubt everyone is familiar with procrastination in one way or the other. Whether it’s professionally or personally we all have put off tasks or favored a more desirable task...
Empowerment Through Technology with Lauren Allison
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to...
World Kindness Day: Interview with Little Penny Thoughts
It’s World Kindness Day, a day to highlight the little things that can make us kinder to not just other people, but also ourselves. In times like now, the need...
Understanding Financial Wellness with Nick Lawlor
Financial wellness. It's a term thrown around a lot, but what does it truly mean? Is it just about having a lot of money in the bank? Absolutely not. Financial...
How to Select the Best iOS Game Development Company for Your Project
If you're interested in developing an iOS game, you've probably already realized that the market is booming with opportunities and fierce competition. But if it's your first time entering this...
SEO Basics: Understanding Google Algorithm Changes
Google uses various algorithms to run its search engine, determine factors that rank each website page and implement filters to make changes to search results. Google is the top search...
Digitising Compliance Paperwork and Data Governance
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business...
5 Essential Wix Apps For Your Online Store
Building a beautiful and functional website for your online store is just the beginning in today's competitive online landscape. To truly thrive, you must equip your store with the power...
SEO Training: Everything You Need to Know about It
SEO specialists are probably the most widely misunderstood marketers. Despite this, it’s an area that more and more people want to break into. Many marketers take dedicated SEO training to...
Video First: Talking UI Testing with CEO Bob Marks
As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However,...
Digital Transformation for Small Businesses with Rich Dale
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to...
Expanding Your Business Network with Michael Osborne
The past year has brought strange and unprecedented times for businesses. With little to no events allowed, this has curtailed businesses in making new, valuable connections. However, digital solutions have...
Business Growth Through Digital Marketing with Sean O’Connor
We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during...
The Benefits of Wealth Management
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace...
Benefits of Paperless Digital Compliance
Today’s world is changing - and fast. The outbreak of the pandemic has thrown real momentum behind the idea of paperless building, and more and more consumers are abandoning...
Importance of Organisational Culture with Seán Grant and John Paul Taggart
Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of...
Health and Beauty Franchise Business
The health and beauty franchise business has grown enormously recently, with more people seeking quality salon services, spa experiences, and medically-focused treatments. In the UK alone, the hair and beauty...
Website Migration: 3 Easy Ways To Migrate Your Website
As your business grows, your website needs to grow with it. At some point, this will lead to you needing to migrate your website. If you’re not able to...
Top 4 Best Wix Apps for eCommerce
In a world that is undergoing digital transformation, it is important that your business keeps up with the digital trends. People expect more than simply brick-and-mortar stores now, and to...
6 Proven Customer Win-Back Strategies
While marketers often focus most on getting consumers engaged with their products or services, they sometimes neglect win-back strategies if a potential customer walks away from a sale. Take a...
Unlocking Business Performance with Ian McClean
The ongoing coronavirus crisis has plunged the vast majority of businesses into a period of protracted uncertainty. However, many industry leaders have highlighted that the temporary halting of business...
Working Freelance? Katie Harrington’s #1 Guide to Mastering Client Trust
In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and...
Helping Businesses and Millennials Prosper with Ellie Francis
Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service...
A Beginner’s Guide to Web Hosting Services
In today’s digital marketplace, everyone needs web hosting services. Everyone from freelance writers, to world-renowned actors to professional chefs and everything in between have some kind of virtual space that...
Workplace Parking Solutions with Jason Popplewell
Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution...
4 Advantages of Hiring a Local Web Hosting Company
Many small businesses purchase web hosting services from massive, faceless corporations. Local web hosting doesn’t even cross their minds. People assume that the biggest players can offer the best services...
Social Media Crisis Management & Improving Your Digital Existence
Social media crisis management is a topic that businesses try to avoid for as long as possible; sometimes until it’s too late. Nobody can expect when a crisis might happen,...
Web Design
We design stunning, user focused websites that present your brand beautifully and convert visitors into customers.
Web Development
We use the latest development tools to build websites that are optimised for peak performance at all times.
Website Hosting
We manage everything from site updates and reports to hosting, allowing you to focus on running your business.
Search Engine Optimisation
Using the latest SEO techniques, we help your brand get found for the right terms and by the right people.
Digital Marketing Strategy
Navigate the digital landscape with a marketing strategy. Our team crafts comprehensive plans that resonate with your target audience, drive engagement, and boost conversions.
Digital Marketing Training
Elevate your digital proficiency. Our in-depth training sessions equip your business with cutting-edge digital marketing techniques to outperform competitors and thrive online.
Social Media Strategy
Captivate and grow your social following. We create tailored social media strategies that ignite engagement, amplify your brand's online presence, and foster lasting connections.
Email Marketing Solutions
Harness the power of your mailing list. Our precision-targeted email marketing campaigns are engineered to nurture relationships and drive tangible business outcomes.
Content Marketing Services
Elevate your brand with our content marketing mastery. From thought-provoking blogs to eye-catching infographics, we craft content that captivates, informs, and converts your ideal audience.
Video Production
Capture your audience with compelling video content. Our production team creates visual stories that engage, inform, and leave a lasting impression.
Brand Storytelling
Bring your brand's story to life with authenticity. We craft compelling narratives that strike a chord with your audience, forging a powerful emotional bond with your brand.
Content Strategy Development
Strategic content that drives action. We develop content strategies that align with your business goals, ensuring every piece of content counts.
AI Training
Empower your business with AI expertise. Our tailored training demystifies AI, equipping your team with the knowledge to leverage its potential for growth and innovation.
AI Chatbots
Transform customer service with AI chatbots. We develop sophisticated chatbots that elevate user experience, streamline interactions, and deliver unparalleled efficiency.
AI Marketing
Transform your reach with AI-driven marketing. Harness data-driven insights for laser-targeted campaigns that captivate, engage, and convert your audience.
AI Tools for Business
Optimise your operations with cutting-edge AI tools. We integrate intelligent solutions that streamline processes, enhance efficiency, and support data-driven decision-making.
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