How to Build an Effective Digital Marketing Plan

Effective Digital Marketing Plan

Your business needs a digital marketing plan, regardless of whether it’s a small business or a Fortune 100. More than half of the US population made purchases online in the past 2 years. In a research performed by Nielson, 60% of participants answered that they were more likely to purchase a product after finding information […]

10 Powerful Online Marketing Tips: #6 is Powerful

Online marketing tips

Internet marketing is a must-have in today’s business world. The statistic, 40 percent of global internet users (which is more than one billion people) have purchased something online. Going one step further, online retail sales in the U.K. estimated £52.25 billion in 2015 and it’s just going to grow bigger and bigger. It’s reported that […]

A Guide to the Best Types of Digital Marketing 2019

Guide to the types of digital marketing

The importance of digital marketing to the success of any organization has become paramount over most, if not all, other media. While other marketing methods still have some importance, digital marketing, especially on mobile devices, has become the most effective way to find new customers and retain existing ones. Even when using other media for […]

Online Display Advertising

Online display advertising

Display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buys and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, Harvard Business School professor, […]

20 Tips For Email Marketing Success

Email marketing success

Email marketing is a must-have in today’s business environment. It’s a crucial part of your content marketing strategy and needs to coordinate with social media, blogging, web content and even your printed promotional efforts. The million dollar question is, “how do you get your customers to open and read your emails and better yet, act […]

10 Google Map Marketing Methods for Business

Google Maps for Business

10 Reasons Google Maps Marketing Is A Must Have for Business:# 6 Is Key Get on the map, Google Maps that is to strengthen your business in so many ways. The use of mobile devices including phones and tablets is more popular than ever. More than a billion, (that’s with a “B”) people are using […]

Types of Digital Marketing

Types of digital marketing

Having an online or digital marketing strategy to position your organisation is crucial in today’s technological environment. It should be a strong element in your strategic efforts to acquire brand equity in the digital space during the transformation of the way customers interact and engage with businesses. The importance of digital marketing is continuously growing, […]

Protecting Your Name as a Marketing Method:

Protecting your name

Best Practices for Online Reputation Management What is Online Reputation Management? Online reputation management is the practice of maintaining a positive image across all relevant channels. It is a major component of your online presence and can easily be broken down into the following areas: Obtaining customer reviews Monitoring what’s being said about your business […]

The Importance of Social Media Marketing: What You Need to Know

Importance of social media marketing

Social media has become a major component of companies’ marketing strategies. This is true whether you are a one-person shop or you run the marketing department of a large multinational corporation. So, why are businesses gravitating to it? Why is social media important? Why use social media to market your business? Sites like Facebook and Twitter […]

Benefits of Social Media Marketing

Benefits of social media marketing

Social media marketing should be an essential part of any digital marketing strategy. As social media platforms continue to gain traction as one of the quickest and personalized ways to engage your audience, not having any elements in your day-to-day interactions could have a negative impact on your conversions and revenue streams. There are a […]

The Importance of Digital Marketing Services

Importance of digital marketing services

Digital marketing is the new normal for businesses around the world, but many small business owners are still unable to define digital marketing in a way that is relevant to their brand. This is understandable since so many of the buzzwords surrounding digital marketing services seem unnecessarily complicated. The truth is that the primary concepts […]