Over the past years, brand image has become more important than ever. Your brand needs to be instantly recognisable within your website, social media, adverts online and offline such as posters and also if you own a store online or offline. An instantly recognisable brand helps to build trust with customers who will then help […]
When it comes to choosing which platform you should use as your blogging forum, there’s a mass of different options. WordPress has been a popular choice among many – as more than 75 million sites currently depend on it. What makes WordPress different and so high in demand is that you can do anything you […]
As a business owner, it’s important to know how to organise a contact list on your WIX website. It could be tempting to think of this as a potentially difficult task but WIX makes it very easy, allowing users to organise their contact list with very little technical knowledge. Whether you need to change the […]
These days, having a website for your business is pretty much non-optional. However, before you get out your wallet and start splashing cash on a new site, it’s important to understand what web design actually is. If you don’t have a technical background, you may have some misconceptions. For example, you may not understand the […]
Today it’s more important than ever for small businesses to get online. However, many business owners aren’t tech whizzes. To help, we like to strip things back to the absolute basics. So what is a website? Websites are an essential tool for reaching new customers and maintaining competitiveness. Since websites have become an essential for […]
What is a logo? If you’ve set up a business you’ll know that telling customers who you are what you’re all about is vital. A logo could be your first, and most important, way of doing this. The big question: how to make a logo work harder for your business? Read on…. Why is a […]
Display advertising is a type of online advertising designed to show your company’s ad on a relevant third party website. If you have ever been on a website and noticed ads on the sidebar or top banner, that’s display advertising. By venturing into display advertising, this allows your ad to fit seamlessly into an audience’s […]
What is creative strategy? Creative strategy is a great way to align your business, your brand and your marketing to help take your business to new heights. How? Read on… IN A RUSH?! Click for our <90 second snapshot Creative Strategy in Marketing Explained What is Creative Strategy? Creative strategy is a strategy that is created […]
What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Photoshop has become the industry standard when it comes to simulating real-life paintings, changing background images, or manipulating just […]
What is UX design? Essentially, this is the process of designing your website to maximise the chances of users doing what you’d like them to do. This involves techniques to increase the amount of time people spend on your site, as well as making information easy to locate. The goal of UX design in business […]
Infographics are becoming more popular. They are superb tools used to convey a lot of information in a concise and easy-to-understand way. This is helpful online, as people tend to be too lazy to read written content in any kind of detail. Because of this fact, infographics offer many benefits from a digital marketing point […]
Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. These days, one of the most popular options is to create a logo online. Logos can stand alone as a mark or image or add text to help explain what the brand is, what they […]
Making time to audit your website’s content is a must for any successful business. A content audit serves to aid you in discovering the strengths and weaknesses in your website’s content. To be clear, the most important part of any website is its content. Without strong content, a website is nothing. Flashy designs and intuitive […]
Today, one of the top priorities for web designers is creating amazing user experiences. It’s not enough for a site to look great. It also has to be effective at moving users towards taking a certain action. A website offers the best ROI when it funnels the most users towards making a purchase. However, this […]
Online marketing depends on many things, whether you are a small business, a large business or somewhere in between. One is creative strategy. Everyone is trying and buying to get the attention of today’s online consumers. Those using tactics that entertain, inform, and provide value creating a consumer experience, reign the champions. Marketing content that […]
