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Tools and Tech

The latest tools & equipment articles, advice and insights from the ProfileTree team.

What Is A Blog? Things to Blog About

What is a blog? If your business is online, you’ll want to understand the digital world of blogging and the impact it can have on your business. How? Read on to find out all you need to know. What Is a Blog? A blog is a weblog, a particular kind of website (or part of […]

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What Is A WordPress Plugin?

WordPress is the most popular website management platform around. However, sometimes you need extra functions from your site. Often, this requires using plug-ins. But what is a WordPress plugin? In short, a plugin is a piece of third-party software which you can easily install on your site, in order to give you extra features. Some […]

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What Is Drone Photography?

What is drone photography? To understand how drone images could help your business, let’s step back to look at the basics of this exciting and fascinating trend. A drone is an unmanned aircraft operated by remote control by someone on the ground. They can also fly autonomously, to various extents, with a programmed flight pattern […]

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What Is Photoshop? + 4 Top Plug-Ins

What is Photoshop? Adobe Photoshop is an image-editing and photo retouching application that is widely used by professionals and novices alike. With the right user, Photoshop can create, enhance, and seamlessly edit images, artwork, and illustrations. Photoshop has become the industry standard when it comes to simulating real-life paintings, changing background images, or manipulating just […]

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WordPress.com or WordPress.org? Your One Stop Guide to Choosing

When you’re starting a new site, there’s a good chance you’ll host it on either WordPress.com or WordPress.org. While WordPress is the most popular website platform around, few people understand the difference between its two service offerings. Surely WordPress is just WordPress, right? Not as such. While any WordPress configuration is an easy and simple […]

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What Is Google Index and how does it Affect you?

What is Google Index? If you’ve paid for a website for your business, understanding the basic ‘what’ and ‘how’ of Google indexing is an essential. We’ll explain all in our QUICK READ guide. In short, Index is a large database that Google uses to store information on each website that has been ‘scanned’ by Google […]

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What Is Google Play?

What is Google Play? Google Play sits at the heart of preinstalled Android apps, management of universal payment options and the source for a world of content, games, and popular apps. The good news? There are ways to add your presence…and enjoy all the benefits this brings. Google Play is a source for the latest apps […]

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What is Google Hangouts? Ultimate Guide

What is Google Hangouts? The platform was developed by Google as a way to facilitate communication using VOIP features, messaging and video chat for Google users and is a free tool ready for use today. Here, VOIP stands for voice over internet protocol. In other words, VOIP is a way of making phone calls over […]

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Google Maps: Make It Work Harder For You

When we realise we can easily call Google Maps the compass of the modern age, it reminds us just how vital it has become. However, few people understand the power of Maps. Read on to go behind the scenes…and discover some essential features you could be missing on! What Is Google Maps? Metaphorically, Google Maps […]

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WordPress SEO with Yoast: The Ultimate Guide

Ever published a great article packed with information only to find it fails to rank highly on Google? We’ll explain how WordPress SEO with Yoast can save the day.

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What Is Google Advanced Image Search?

What is Google Advanced Image Search? If you use images in work, or even outside your workplace, there are some great FREE features you can start using right away.  How? Our QUICK READ guide will explain… IN A RUSH?! Click for our <90 second snapshot What is Google Advanced Image Search? Searching  for Images Searching […]

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What Is Google Drive? Ultimate Guide for Businesses

What is Google Drive? If you have a Google or Gmail account, you already have access to Google Drive too. Essentially, Drive is Google’s cloud-based file management system. We’ll cover how exactly this works a little later. First though, it’s worth considering the alternatives. That is, most people simply store and organise their files and […]

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What Is Google Sheets?

What is Google Sheets? The best way to answer this is to consider Microsoft Excel, the most well-known and ubiquitous spreadsheet software. Sheets is Google’s alternative, which has steadily grown in popularity over the past number of years. Indeed, it offers many of the same functionalities as Excel. That is, to some degree, a spreadsheet […]

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What Is An App? Now an Inevitable Part of Daily Life

What is an app? App is short for application, which is a piece of software which runs through a web browser, or can run offline on a phone, computer or tablet. The term has come to mean any piece of software which is used by humans. What could it mean for your business? The most […]

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Yoast: What is it?

Yoast, a very young Dutch company. They have been making a BIG impact despite only being established in 2010. There’s one simple reason for this. Yoast are achieving their goal of giving everyone around the world the best SEO results possible, meaning a chance to rank in search engines such as Google, Bing and Yahoo. […]

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Top Hashtags On Instagram: The Ultimate Guide!

There’s one great reason to make sure you’re using the best possible top hashtags on Instagram: being seen by as many people as possible on a platform built to celebrate your photos can only be good news! Instagram has taken center stage ever since its appearance in 2010 and has created a home to savour […]

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Project Management Apps: What You Need to Know

To understand which project management apps are right for you, it’s worth thinking about project management more generally. A big part of project management is segmenting everyday business operations into smaller progressions makes it easier to keep track of your operations. Modern businesses are more concerned with efficiency than ever before. This applies to all […]

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Productivity Apps: What Can They Do For You?

One of the great claims of technology is that it will free up more of our time by automating boring tasks. However, many office workers have the opposite experience. Productivity apps are designed to help us make more effective use of our time. Productivity apps is quite a broad category. For example, there are tools […]

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The Best Language Learning Software: Top 6 Language Apps

Language learning software is more popular than ever, but why? Nowadays, we live in a globalized world. Cross-continental travel is as simple as driving one town over and communication is much more efficient thanks to high-speed Internet. Some people want to travel looking for jobs abroad while Others are just looking to explore other countries and […]

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Best Budgeting Software for Home Finance

Budgeting isn’t exclusive for businesses. A personal budget is very underrated and can be equally important. Just as how uncalculated expenses can put pressure on a business, it can do worse to your personal life. Here’s a familiar scenario: You get your paycheck and you decide to take it slow this time and make it […]

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Mysterious Metrics: A Look at Google Analytics Bounce Rate

There are a lot of aspects to ponder about once one decides to refine their SEO endeavours. Quality content, engaging metadata, well-crafted Call-to-Actions and a great many other things to consider. And if that wasn’t enough to please almighty Google, it had to go and throw in its own definition of what bounce rate is. […]

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File Recovery Software: How to Protect Important Files

File recovery software is more important than ever. These days, most important documents are stored digitally. Even slick businesses often fail to back up important data. This means that if something goes wrong, files are often lost forever. The time of keeping photo albums, VHS collections, and cumbersome ring binders full of all sorts of […]

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How to Perform an SEO Audit for Free: Ultimate Guide

What is an SEO audit? If you’re wondering why your website isn’t doing as well as you’d like in Google search results, then this question is also the answer to your problem. A digital marketing company uses audit tools to find improvements you can make to make your site and it’s individual pages more attractive […]

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iOS or Android for Business: Which Is Better?

In the tech circle, there are always two teams; those who prefer Android and those who prefer iOS. When it comes to choosing an operating system for your business, the choice affects the daily productivity of your company. In this article, you will find a detailed guide to the ups and downs of operating systems. […]

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Tools and Equipment Insight

For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.

Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.

Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales.

These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.