Explore our work & see the results
The latest tools & equipment articles, advice and insights from the ProfileTree team.
Today, we’re going to look at how it’s easier than ever to add a blog or a bookings section to your WIX website. These are incredibly important functionalities to add in terms of creating great experiences for your users. You’ll have noticed that many companies and organisations add a blog to their website as it […]
Why WIX E-Commerce? WIX is a superb web builder designed to help users build stunning websites. From blogs to shop sites, it can create the perfect site to suit your needs. And with the likes of the WIX Editor and the WIX ADI, it has never been as easy to build a website with no […]
If you run an online business, you may wonder what WIX ADI is. And more importantly, you probably want to know if it’s any good for creating a website for your business. Building a website has never been so easy. With the likes of WIX, WordPress and many others, amateur designers and web builders can […]
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]
Why take time to understand how to integrate Wix and MailChimp? Well, Wix offers so much potential and is so easy to use that it pays to ensure you get the most from this powerful tool. Almost anyone can use WIX, especially with help from the likes of YouTube tutorials and WIX support, such as […]
What is Ning? You might have heard the name Ning, but perhaps you aren’t aware of how it can benefit your business or organisation. Put simply, Ning is an superb online platform for both people and organisations to create custom social networks. A Brief History of Ning Ning has been around for over a decade. It […]
Stimulation during training or teaching can often be difficult to maintain. Long gone are typical classroom lessons – now, mixed reality is taking centre stage. Mixed reality in education could be one of the most exciting developments in learning for many years. Why? In our Business Leaders interview, Sentireal Co-Founder Nuala Trainor explains how mixed […]
Why have we produced our own DJI Osmo Mobile 2 UK Review? Well, here at ProfileTree (we’re a content marketing agency in Belfast – hi!) we do A LOT of video production and video marketing. We loved seeing smartphones become more and more powerful as video tools. We especially love seeing kit designed to make great video […]
Why seek out the business intelligence tool available for your business? Well, business intelligence is a term which has grown in popularity particularly in the last decade. The goal here is basically to make smarter decisions for your company. In this age of information, every business action leaves breadcrumbs of data behind. How can you […]
One of the main challenges of modern business is finding new ways to cut costs and simplify processes using digital tools. This is the best way to stay ahead of your competitors. To help with this, today we’ll answer a simple question – what are chatbots? More importantly, an increasing number of business owners want […]
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
Whenever you’re sitting around scrolling through TV channels, wasting time, you could be turning this time into money! Through online paid surveys, you can earn up to £200 on your computer. If you want to gain some extra pocket money, or if you’re a business owner looking at how you can improve your sales, you’ve […]
For the last few years, Bitcoin has certainly been under the spotlight as the “currency of the future”. Bitcoin was created in 2009 in order to create a universal currency that may be used by anyone, everywhere independent of banks. But not everyone knows how to purchase Bitcoin. This virtual currency gained popularity due to […]
Thinking it is too late to go online? We don’t think so. It’s never too late to start. It might seem discouraging to start now, since almost everything has gone digital already, and it feels like you have missed the train. This is where internet training can help Technically, the Internet is a relatively new […]
Google’s Gmail is one of the world’s leading email providers. It competes with the likes of Microsoft’s Outlook and Yahoo’s Yahoo Mail, as well as countless others. Gmail can be configured for personal, professional and enterprise level users. Today, Gmail is one of the most widely used email clients around the world, with almost a […]
WordPress is the most popular way to build and manage a website. In large part, this is because it’s so easy to make a professional looking site. This is due to what are known as WordPress themes. These make it easy for even the worst techno-phobe to host a stunning website for their business. They’ve […]
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]
In this day and age, online communication is part of daily life. Sharing, planning and conversing has now become heavily reliant on online means of communication, and in the centre of it all is the email. Knowing how to use email is critical. This can serve several functions and fulfil several goals if it is […]
We all know that one person at the office who complains about the amount of work they have to do and the long hours. If you’re part of the marketing field, then you aren’t the complainer. You aren’t that person because your workload became visibly easier after the discovery of free social media tools. If […]
What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to see what […]
Giving a PowerPoint presentation has grown to be an essential skill in professional and academic life. Students, employees, trainers and speakers use PowerPoint for countless different purposes. Think about all those times you had to sit down and listen to someone give a presentation. Admit it, you spent most of this time staring at the […]
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
AR is one of the most talked about new technologies in the world, but it’s also quite widely misunderstood. So what is augmented reality? More importantly, how can AR benefit businesses, especially small or local ones? These are exactly the questions we’ll consider today. Specifically, we’ll look at how AR works, as well as some […]
If you haven’t heard of the Vero app you’ll have heard about the reasons why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero […]
These days, digital tools are more important than ever if you run a business. However, not every business owner has a great grasp of technology. With that in mind, it’s important to seek out advice from experts Over the years, we’ve compiled a selection of free guides to a range of essential digital tools. These […]
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. Yes, there’s a downside: the courses come at a price. BUT they offer hands-on, interactive learning from a world leader in SEO expertise. Is it right for you? […]
SEMRush is one of the most popular SEO and website management tools around. It’s used by individual marketers and agencies alike to get the most possible value out of their site. Deep down though, what is SEMRush? That is, you might not have a complete grasp of what’s on offer in this monster of a […]
Online security has never been more important, but many small businesses continue to overlook it. Today, we’re going to explore some simple password tips, which can save massive headaches for business owners. Security breaches cause all kinds of serious problems for businesses. These range from reputational damage, to legal damages and fines. Could you imagine […]
What is Android? Google’s open-source offering is by far the most popular mobile operating systems in the world. In fact, it has a much larger market share than Apple’s proprietary mobile operating system, iOS: You’ve probably heard of Android, but you might not have a clear picture of everything it has to offer. Let’s take […]
What is a breadcrumb? A small but very very helpful feature of a website showing how you found your way to the page you’re viewing. We’ll explain how and why in our QUICK READ guide… Breadcrumbs leave a visual trail of which pages a user has visited. Image source ProfileTree.com What is a Breadcrumb? A […]
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. The countries that […]
What is a social aggregator? A social aggregator is a tool used by companies and individuals alike to monitor or use many social media accounts they own in one place. An essential time-saver! Many companies use an aggregator – like Hootsuite and Tweetdeck – to monitor their social medias with ease. Or to share posts, […]
The top social media sites are now worth billions, meaning there’s never been a better time to make sure you’re making the most of the countless social media platforms competing for your online attention! But which are the very biggest social media platforms and how can they make life – and work – even easier […]
Why have we compiled a FREE social media guide? Well, we’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled […]
What is Google and how can we understand everything Google offers today? Simply this: Google is your essential source of free tools to grow your business, work smarter, keep organised, talk to your customers and much, much more.
Business analytics tools are used to help industries of all kinds reach ever higher levels of productivity, revenue, and success. This works by helping businesses to use their time and resources more effectively. Analytics brings new insights to the table which can make or break a business. In retail and distribution, for example, analytics has […]
For anyone in the marketing field, embracing the continuous usage of digital enhancements tools or equipment is necessary. Every single move must be pre-planned and useful in order to determine the type of audience and their needs to develop campaigns and tactics that work. There are a number of digital marketing tools on the market designed to assist the marketing team in organisations of every size. You must consider why you need the tool and how it will be used.
Having a clear vision of what these planner tools and project management represent is a must. First and foremost, you need to understand how these tools can be used to help give your website a boost in the search engine rankings and generally SEO. However, this isn’t the only thing the planner and management tools can be used for.
Websites rely on the traffic generated by the search engines to bring prospective clients in and increase the chances of a conversion. Using an effective tool is necessary to help you determine which parts will be easier to rank for and which ones will bring the amount of qualified traffic you need to increase your sales.
These tools are often free and are designed to make the job of ‘research and tracking’ much easier to manage, especially if you are unable to hire someone dedicated to your content marketing plan, which is the case for many smaller businesses with limited marketing budgets. Instead, you will be able to handle it on your own so you can get the results you need to survive in a competitive business world.
