Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Esraa Mahmoud // 10th March 2025
Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]
Miranne Khaled // 5th May 2024
Travel is the very word that conjures images of distant lands, exotic cultures, and adventures waiting to be had. Throughout history, it has been a catalyst for personal growth, a key driver of cultural exchange, and a vital cog in the global economic engine. But within this vast world of exploration, two distinct categories reign […]
Asmaa Alhashimy // 5th May 2024
CAD has risen as a digital Michelangelo, sculpting intricate 2D and 3D designs with unparalleled precision and efficiency. Beyond the sleek interface and dazzling visuals lies a treasure trove of advantages that have redefined the way we design, build, and innovate. So, what exactly are the advantages of CAD software? Why, in this age of […]
Shaimaa Olwan // 21st April 2024
Ever fancied donning the hat of a web designer and creating your own genuine website but were left feeling rather flummoxed by what appears to be an intricate process? You’re not alone, mate! Studies suggest that web design sways three out of four users’ perceptions about a brand or business. In this very article, we’ll […]
Miranne Khaled // 26th January 2024
The landscape of economic discourse has undergone a pivotal transformation, marked by the ascendant voice of business sustainability. No longer a peaceful aside in boardrooms, it has become a resounding clarion call echoing through the corridors of industry. This evolution reflects a profound philosophical shift that challenges the longstanding paradigm of unfettered economic growth. For […]
Salma Samir // 26th September 2024
Ever wished you could chat with a witty robot who could keep up with your wildest jokes, answer your deepest questions, and even write you a sonnet about your pet goldfish? Well, step aside, Alexa, because ChatGPT is here to revolutionise your online interactions. This powerful language model from OpenAI is more than just a […]
Miranne Khaled // 8th May 2024
Business tourism, alternatively referred to as corporate tourism or MICE (Meetings, Incentives, Conferences, and Exhibitions), encompasses a diverse range of travel activities that are directly associated with professional or business objectives. Within the realm of business tourism, individuals or groups embark on journeys to partake in an assortment of events such as meetings, conferences, trade […]
Miranne Khaled // 24th April 2024
Event management is an indispensable and integral part of the business world, serving as the driving force behind the creation and execution of impactful gatherings that have the power to leave a lasting impression on attendees. From corporate conferences to product launches and grand-scale celebrations, event management plays a pivotal role in orchestrating seamless experiences […]
Panseih Gharib // 5th May 2024
Analysing business dynamics statistics plays a crucial role in understanding the dynamic nature of high-tech industries. Business dynamics statistics, often called BDS, form an integral part of economic research and are widely recognised for providing valuable insights into businesses’ growth, composition, and behaviour over time. Business dynamics statistics, commonly collected and analysed by organisations such […]
ProfileTree // 22nd April 2024
Social media marketing tips are exactly what you need to enhance your skills. We’re sure you have questions like how can I have the best social media? Or, how do I get the most out of social media? We’re sure you want to be a good social media marketer, since everyone wants to enhance their […]
ProfileTree // 5th May 2024
Video marketing has become the most popular and successful form of content marketing for businesses, increasing the need for a video marketing strategy. A video marketing strategy is important when creating video content for your business. The power of video marketing shouldn’t be underestimated but there are many aspects that need to be considered from […]
ProfileTree // 5th May 2024
For many women, exploring the world and feeling empowered is not easily accessible. The opportunity to travel can inspire people in many ways, like Sophia Khalid, Founder of Girls Group Holiday, who left her career in law to create her own business. Through her own time travelling, Sophia was inspired to fill a gap in […]
ProfileTree // 22nd April 2024
Business Networking unlocks significant potential for businesses across all industries. But how do we get started? And what can we really get from it? Our host Ciaran Connolly chats with Grant Powell, CEO of Central Working, a collection of co-working spaces scattered across the UK. In Grant’s career, he has led several co-working spaces, housing […]
ProfileTree // 29th April 2024
Transforming a traditional business to an online one sounds like the norm. But believe it or not – even businesses that first date back to the 1930s are still in the process of being fully digitised. Without moving traditional businesses online, there is a risk of being left behind by their customers and the world […]
ProfileTree // 18th January 2024
Work from home can come in all shapes and colours. Whatever it is you are good at, your skills and expertise can be put to full use from the comfort of your own room. Recently more and more young professionals opt to utilise the Internet to start, enhance, or farther their career. The options are […]
ProfileTree // 15th May 2024
This week, as part of our Business Leaders series, ProfileTree Director Michelle Connolly explores the hospitality industry in Northern Ireland. This episode features Ruth Chocron, owner of Titanic Guest, a boutique bed and breakfast in east Belfast. In the interview, they discuss how the Argentinian fashion designer found her way to Belfast, and built her […]
ProfileTree // 5th May 2024
Sparking and supporting young people’s interest in technology is how our future economy will thrive. But how is this done? This week, as part of our Business Leaders series, our host Ciaran Connolly speaks with Roger Warnock, Director of The Bytes Project in Belfast. In the interview, the pair discuss how the charity and technology […]
Noha Basiouny // 5th May 2024
After the pandemic, the dream of ditching the office altogether and embracing the freedom of remote work has become a reality for millions. Increased productivity, cost saving, more flexibility and freedom, less stress, and a generally elevated level of work-life balance are all benefits of working from home. Yet, with that freedom comes a challenge: […]
ProfileTree // 18th January 2024
How account management can drive your business revenue and customer retention with Warwick Brown. Do you have challenges regarding account management and the efficiency of your business? In this interview, we sat down with Warwick Brown, owner of Account Manager Tips. Starting off his professional life, Brown has a background in corporate travel. Doing this, […]
ProfileTree // 18th January 2024
Viral TikToks are continuously popping up for a range of different businesses and a common question being asked as a result is should my business be on TikTok? For all businesses, TikTok is becoming increasingly hard to ignore, with it being the most downloaded app of 2021. TikTok is more than just an app for […]
ProfileTree // 5th May 2024
Digital training is a broad term. The trouble is many business owners aren’t tech specialists. This means that it’s hard to know which tools their staff need, let alone which training programs they stand to benefit most from. The problem is, ongoing digital training is crucial for the success of your business. Technology moves incredibly […]
ProfileTree // 5th May 2024
In an era of constant change and evolving aspirations, personal development emerges as a beacon of self-discovery, empowering individuals to navigate life’s complexities and achieve their full potential. It is a lifelong journey of growth, encompassing the cultivation of skills, knowledge, and emotional intelligence to enhance one’s overall well-being and attain meaningful goals.
ProfileTree // 21st January 2024
Growing a business online can be very challenging, and the same can be said for social media marketing. There is a higher demand for messaging apps for consumers to ensure they have their queries answered. A smart option to meet this demand is chatbots. It is highly possible that as you read this, chatbots are […]
Maha Yassin // 5th May 2024
Remember the days of scouring endless job boards and submitting resumes into the void? In today’s dynamic landscape, the career search has gone social. Enter social media recruiting, a game-changer that’s shaking up the talent acquisition scene. Picture this: 4.62 billion people—nearly half the world’s population—are active social media users. And guess what? A whopping […]
ProfileTree // 4th February 2024
Nowadays, technology rules significant portions of our lives. But how can technology be used to boost the employability of vulnerable young people? Roger Warnock from The Bytes Project explains.
ProfileTree // 30th April 2024
As news of the coronavirus continues to dominate the headlines, questions around mental health awareness continue to rise to the fore. With this in mind, we’ve selected one of our favourite interviews, which primarily deals with this subject. We sat down with Scott Stevenson, founder of The Stevenson Way, to discuss mental health support strategies […]
Salma Samir // 5th May 2024
Imagine a world where Grandma’s secret cookie recipe is worth more than Bitcoin, and your cousin’s used sock collection funds the next big tech startup. That’s the reality of family businesses, where blood, sweat, and (sometimes) tears combine to build empires that make Game of Thrones look like a children’s tea party. But before you […]
ProfileTree // 1st May 2024
The Covid-19 outbreak has thrusted the world of work & business into a period of deep uncertainty, with lockdown restrictions continuing to close office doors across the UK, Ireland and wider European continent. However, for ProfileTree’s award-winning Business Leader series, it’s ‘business as usual’. In the first of our remote interviews, we sit down with […]
ProfileTree // 22nd April 2024
We live in truly unprecedented times, and Covid-19 social distancing restrictions have kept the doors shut on businesses across Ireland and the rest of the world. The majority of countries have shut their borders to tourists – meaning that for the time being, domestic tourism will be the only show in town. In the latest […]
ProfileTree // 25th March 2024
Funding and investing in early stage technology companies always carries a high degree of risk. Indeed, the outbreak of the Covid-19 pandemic has made the world of funding and investment more precarious, with efforts such as fundraising, scaling and project management presenting more challenges than ever before. For an informed understanding on the subject, we […]
ProfileTree // 30th October 2024
Talking Money With Nick Lawlor The importance of financial Planning? Find out first-hand from financial planning specialist Nick Lawlor of Dublin and Cork-based financial specialists, New Beginning. Nick explains how the right approach to income and money can help people to stay well-prepared for a range of eventualities at every stage of life. During a […]
ProfileTree // 15th May 2024
WIX is one of the worlds largest and most used website builders. Why? Because it makes it simple for anyone to create a website in a few clicks. We’ve created a range of WIX tutorials to help you make the most of this powerful tool. There are two separate WIX builders. These are WIX ADI […]
ProfileTree // 29th April 2025
B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, it still does require a lot more effort – rather than just knocking on clients’ doors and offering services! The introduction of digital […]
ProfileTree // 22nd September 2024
How has the concept of a content marketing agency transformed our relationships with advertising? Looking back over the years, advertisements were the traditional option of marketing for a business, and it can still be seen today. You would see billboard advertisements in cities – someone would give you a flyer while you are on a […]
ProfileTree // 5th May 2024
CHOOSE AN EYE-RELIEVING THEME Marketing is the bread and butter of the modern business. Corporations combat each other to install their own brand and voice in the brains of their consumers in an aggressive manner, whether directly or indirectly. The science and art of building a tone of voice within as successful marketing strategy is […]
ProfileTree // 12th May 2024
In 1994, a 30-year old Jeffery introduced his online company, registered under the name “Cadabra”. This enterprise became what we know nowadays as Amazon. Subsequently services such as Alexa or Amazon Skills became popular. The name was changed to be easily reached in online search results. Today, Jeff Bezos’ net worth is 165.6 billion USD. […]
Miral Nassar // 5th May 2024
You’ve probably encountered the word CAD before, but have you considered its remarkable significance in various sectors? Through a concoction of personal experiences and substantial research, we’ve unearthed that this technology lays the cornerstone for numerous forward-thinking industries. Let’s embark on a journey exploring how CAD software is an essential tool and a phenomenal game-changer […]
ProfileTree // 29th August 2024
Talking Outsourcing With Hew Campbell A Retired Site Lead from a global legal services provider has given insights into a fascinating career and shared some of his legal sector expertise. Hew Campbell, formerly of Axiom, began by outlining a career path which led to working in Belfast as part of a team delivering innovative approaches […]
ProfileTree // 16th January 2024
Video content types can vary and are heavily influenced by the changing market trends. When working on constructing effective video strategies, businesses often focus on the quality of their content, the execution, the messages highlighted as well as the brand’s beliefs and set of ethics. Social media outlets celebrate videos as the top multimedia file […]
ProfileTree // 8th May 2024
Remember when droids and bots seemed so far fetched? All the work fields around the world now rely somewhat on chatbots. This technological advancement has successfully paved its way into the business, the technical, and the entertainment markets. Chatbots Explained: First Things First Chatbots are one of many fruitful merits of web developing. Experts agree […]
Panseih Gharib // 5th May 2024
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]
ProfileTree // 4th June 2024
Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]
ProfileTree // 5th May 2024
Voice Marketing The Latest Marketing Trend: As technology advances, marketing trends and capabilities are changing rapidly. And while the means may differ, voice marketing still has the same goal as all other forms of content marketing. That is, to reach consumers, solve problems and questions, and keep them involved with the brand. Since voice marketing […]
ProfileTree // 16th January 2024
HTML is code that describes the structure of a web page. Image credit: Udacity
ProfileTree // 28th April 2024
Are you looking for SEO in Ireland? Look no further – we’ve put together all the info you’ll need.
ProfileTree // 28th March 2024
The reputation of a business is fundamental to its survival. The trust and certainty of the customer can have an immediate and significant impact on an organization’s main concern. Previously, organizations depended on verbal exchange by their partners keeping in mind the end goal. In this cutting edge time of long range informal communication, sites, […]
ProfileTree // 16th January 2024
Talking Governance With Emily Hill, Qualsys What is compliance technology? And how can innovation be used to deliver good governance? A representative of the software company Qualsys, providers of a business management solution with governance, risk and compliance (GRC) at its core, has explored these topics and many more. Marketing Manager Emily Hill, speaking during […]
ProfileTree // 5th May 2024
Ever heard of a mastermind group? In short, it is a peer-to-peer mentoring group used to help members solve their problems with input and advice from the other group members. This type of peer support is endorsed and mastered by specialist Miceál O’Kane of 7th Venture Consulting. In our latest Business Leaders episode, Miceál gives […]
ProfileTree // 16th January 2024
How could executive coaching help you, and your business, to grow? How can transformational change be achieved through the right life coaching? Specialist Fiona Molloy of FM Coaching explored these topics, and more, during a ProfileTree Business Leaders video interview. Could Executive Coaching Help Your Business? She began by introducing her own expertise and the […]
ProfileTree // 29th August 2024
A tourism specialist who develops destinations on a global scale has shared some valuable insights into how locations, including Dubai and Pakistan, are promoted to help grow their visitor numbers. Tourism strategist Sumaira Isaacs explored these topics and many more during a ProfileTree Business Leaders interview. International Tourism Development and Tourism Strategy, Lessons From Dubai […]
Sara Lynch // 5th May 2024
consider exploring more reputable business publications that offer substantial and valuable insights. To help, we’ve curated a list of the top 10 MarTech business blogs for you to discover this year. Let’s delve into them!
