Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 17th July 2024
Knowing how to optimise social media for your business effectively can ensure you get the most out of your platforms. It can be difficult to know where to start with how to optimise social media for your business but we have put together a list of simple manageable steps for your business. We will look […]
ProfileTree // 9th July 2024
What is a cover letter? A cover letter is essentially a one-page document that gives a first impression of who you are and what experience you have. A well-written cover letter is what can set you apart from other applicants so it is important that you put thought and time into writing yours. What is […]
ProfileTree // 13th February 2024
In the tourism niche, one of the great challenges is showing off what you have to offer. Specifically, you need to figure out a way to convince customers to make a long journey to use your services. One of the best ways to do this is creating video content. Hence we should focus on Video […]
ProfileTree // 13th February 2024
It’s hard to imagine a world without social media these days. Not just as a source of entertainment but a basic in business practice. Without social media awareness, skills or resources, a company will struggle to be seen and remain competitive. Social media training is the best way to combat this and make your business […]
Noha Basiouny // 13th February 2024
In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement. This article […]
ProfileTree // 7th July 2024
Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]
ProfileTree // 14th May 2024
In today’s fast-paced, visually driven world, animation has come to light as a powerful tool in the realm of advertising, captivating audiences and delivering impactful messages with an enchanting blend of creativity and storytelling. From eye-catching television commercials to engaging social media ads, animation has revolutionised the way brands connect with consumers, leaving an indelible […]
Noha Basiouny // 3rd September 2024
Imagine a world where all of your marketing campaigns are not just targeted but hyper-personalised. It is where every ad, email, and social media post resonates deeply with each individual customer, speaking directly to their needs and desires. It is also where data analysis is not a slow, manual process but an automated engine churning […]
ProfileTree // 13th February 2024
What is an Influencer? Social media influencers are the advertising element in the influence market. This is quite a specific type of market, where companies hire influencers to endorse their products through testimonial advertising. This tool generates sales and engagement with a brand’s products and services when the influencer’s followers see the content they have […]
Esraa Ali // 5th May 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let’s delve into the numbers and get a clear picture of its current state in 2024. What Is the Current Market Size of the Business Coaching Industry? Coaching industry? More like a rocket ship! This dynamic arena isn’t just […]
Noha Basiouny // 5th May 2024
Our thumbs scroll, eyes glazed, through a seemingly endless stream of filtered lives, perfectly curated vacations, and meticulously crafted opinions. It is the daily ritual of social media platforms that promise connection but often leave us feeling strangely disconnected. But what if we hit pause? What if we dared to step away from the curated […]
Eman Sameh // 5th May 2024
In our information-saturated world, grabbing and holding email recipients’ attention has become ultimately challenging. Marketers constantly search for innovative ways to stand out from the noise and improve engagement. This is where video email marketing marketing enters the equation, offering a dynamic and visually appealing approach to email communication. But how effective is using video […]
Panseih Gharib // 9th January 2025
Data-driven decision-making is the cornerstone of business success. However, acquiring comprehensive market research can be resource-intensive, challenging established firms and budding entrepreneurs. This article offers a valuable solution: a curated selection of free market research tools that are available to all. From leveraging search trends to exploring social media data, these powerful resources equip business […]
Miral Nassar // 4th June 2024
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation’s capital and earnings. These threats or risks could stem from various sources, including financial uncertainty, legal liabilities, strategic management errors, accidents, and natural disasters. Statistics play a crucial role in risk management by providing […]
Miral Nassar // 17th July 2024
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust business plan while wondering, ‘Is it worth all this effort?’. Did you know research illustrates that businesses with strategic plans grow 30% faster? Throughout this article, […]
Esraa Mahmoud // 5th May 2024
Perhaps the first thing that comes to mind when we read trust in media statistics is, “Can the media be trusted to begin with?! Well, it is complicated! Remember the days when headlines felt like reliable guides, not a dizzying funhouse of questionable claims and political spin? Yeah, us neither! In today’s information overload, navigating […]
Ciaran Connolly // 25th March 2024
Java Object-Oriented Programming (OOP): a paradigm shift that revolutionized software development, empowering programmers to build complex applications with modularity, reusability, and maintainability at their core. But what exactly makes Java OOP so special? And how does it differ from other programming approaches? This introductory exploration dives deep into the heart of Java OOP, unraveling its […]
Ciaran Connolly // 17th July 2024
Java programming language: a name synonymous with innovation, versatility, and… an ongoing debate about its very identity. While firmly entrenched in the developer landscape, powering countless applications from desktop software to Android giants, Java has faced persistent questions throughout its journey: Is it truly a programming language, or something else entirely? This article delves into […]
Esraa Mahmoud // 5th May 2024
Do you ever lose track of the time spent on social media while mindlessly scrolling through endless cat videos and celebrity updates? Feeling that familiar pang of guilt after realising hours have melted away into the digital abyss? You’re not alone. In today’s hyper-connected world, social media has become both a source of connection and […]
Yasmin Elwan // 15th March 2025
Explore the world of network marketing as we delve into its components, controversies, and legal considerations. Focus on the numbers with crucial network marketing statistics—industry size, demographics, and success rates. Join us in decoding this entrepreneurial landscape with precision. Key Elements of Network Marketing Network marketing, also known as multi-level marketing (MLM) or direct selling, […]
Marwa Alaa // 10th February 2024
Understanding your audience is no longer a luxury in today’s digital landscape; it’s a necessity. Imagine having a tool that helps you grow your business by offering various services to make you reach the top! You do not have to imagine anymore. Google Analytics solved it for you! With its robust suite of tools and […]
Esraa Mahmoud // 22nd September 2024
Digital marketing can be a bit overwhelming, but understanding the ROI (Return on Investment) statistics can help you determine which strategies are worth investing in. Why should you care about such statistics in the first place, you might ask? Consider this: in an age saturated with advertising noise, businesses are laser-focused on maximising every marketing […]
Panseih Gharib // 5th May 2024
In the age of smartphones and hyper-connectivity, location has become the ultimate personalisation tool for marketers. Location-based marketing (LBM) leverages this power, sending targeted messages and promotions directly to consumers based on their physical whereabouts. But is it just a fad or a marketing powerhouse with staying power? The answer lies in the numbers. Recent […]
Panseih Gharib // 5th May 2024
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power of data. Understanding industry trends, competitor actions, and customer preferences are the main factors of any successful marketing strategy. But navigating the vast ocean of […]
Noha Basiouny // 5th May 2024
We all strive for control—over our careers, relationships, and even our emotions. But in the whirlwind of daily life, it often feels like we are being swept along by external forces, leaving our sense of agency and well-being in the dust. This is where self-management steps in, offering a super powerful tool to navigate the […]
Ciaran Connolly // 8th October 2024
For small business owners, integrating the best ChatGPT solutions into their existing workflows can result in enhanced efficiency, significant cost savings, and improved customer experiences. This article delves into the best practices for small businesses eager to harness the power of ChatGPT to streamline their operations and drive growth.
Miranne Khaled // 2nd August 2024
In today’s digitally connected world, where mobiles have become an indispensable part of our lives, mobile marketing is a valuable tool used to reach the target audience and drive growth. Mobile marketing refers to the strategic approach of reaching and engaging consumers through their mobile devices. With the global proliferation of smartphones, mobile marketing has […]
ProfileTree // 15th July 2024
UX design has been gaining popularity in recent years. You may have heard about the job, but aren’t sure how to get started. Don’t worry! We will give you a step-by-step guide on how to enter the field of UX design in this article. Choose your Ideal Education Path In order to become a UX […]
ProfileTree // 31st July 2024
Healthcare practitioners in the 21st century are tasked with not only providing care, but also promoting and developing a business model that will differentiate them from the competition. The tools offered through marketing have been proven to be the most effective way to promote and achieve the growth needed for a good healthcare business. Times […]
ProfileTree // 15th April 2024
User experience, or UX, is a fundamental part of UX design and is the basis of UX writing. User experience design is all about creating a great experience for the user. This is what UX writing is all about – but for writing. UX writing is primarily about guiding users through the process of using […]
ProfileTree // 7th February 2024
What is Telehealth Medicine? Telehealth medicine allows you to expand and reach new patients. It involves using forms of online communication in order to meet with patients and discuss necessary items regarding their health and well-being. The Coronavirus pandemic has exacerbated the strain on many healthcare organizations, causing more wait times and difficulty in seeing […]
ProfileTree // 22nd March 2024
For many small businesses, it can be overwhelming to know what social media platforms are best for the business and what ones are worth the time. Especially with the amount of social media platforms that are currently out there and with new sites and platforms popping up regularly. It’s important to remember, especially for a […]
ProfileTree // 1st May 2025
Tourism businesses rely on the internet to reach new customers. Most people research their trips and holidays online before they leave home. As such, it’s crucial to understand search engine marketing for tourism businesses. The trouble is, tourism businesses have a lot on their plate. Many operate with small teams, doing everything from managing accounts, […]
ProfileTree // 11th February 2024
Marketing services for Travel & Tourism We take the headaches and challenges of tourism marketing and turn them into digital success for our travel and tourism clients. IRELAND’S NUMBER-ONE TRAVEL & TOURISM MARKETING AGENCY We have worked with many hotel groups, restaurants, attractions, councils and events to produce the best tourism marketing campaigns and award winning […]
ProfileTree // 20th May 2024
Hiring freelancers is a great solution to filling a gap in your knowledge base. Knowing tips to hiring freelancers ensures that you make the best decisions for your business. There are plenty of freelancers who can assist you in developing your organisation and helping it grow.
Maybe your business is undergoing exponential growth and you need to keep up with demand until you are able to find the correct person for a permanent position. Perhaps you don’t have enough work to give someone a full-time role, then a freelancer can be used to do the work that you might require on a short-term basis.
In this blog we’ll be discussing the advantages and disadvantages of hiring freelancers whilst giving you some tips on how to find the right freelancer for your business.
ProfileTree // 25th April 2024
As a small business, you should be taking advantage of social media within your digital marketing strategy. If not, you’re missing out on a quick, inexpensive, and effective way to reach your audience. Benefits of Social Media for Small Business: Imagine this: 97% of consumers use social media, spending an average of 2 hours and […]
Asmaa Alhashimy // 5th May 2024
In a world saturated with noise, the voice of a true thought leader rises to guide others through the fog of uncertainty. It’s not about ego; it’s about impact. It’s about crafting solutions that resonate, sparking change, and leaving a long-lasting mark on your industry. Thought leadership isn’t about ego or hollow platitudes; it’s about […]
ProfileTree // 7th February 2024
In this day and age, GIFs have taken the world by storm. What started out as a humble technology that improved compression for photographs, GIFs are now invariably used as a form of expression. In recent times, these alluring animated pictures have come to play a crucial role in online marketing via blog entries, emails, […]
ProfileTree // 5th March 2024
TikTok is the home to millions of creators who strive to become overnight sensations with viral videos that grab them the title of “most-followers on TikTok” With the platforms wide variety of content from comedy sketches, videos of pets and cooking videos to name a few, there is something for everyone to enjoy. TikTok has […]
ProfileTree // 7th February 2024
If you’ve read the news or been online lately, you’ve probably heard of a new social media platform called TikTok. Easily the largest and hottest platform, TikTok is so popular that even celebrities, politicians, and sports teams are making accounts and posting content. TikTok for Business launched in June of 2020, and since then it […]
Nuala Davies // 25th April 2024
Seeking some digital marketing strategy ideas? You’ve come to the right place. In today’s fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises: How do we achieve our goals, foster community and build engagement? The answer is simple… Consistency. Why should consistency be a top priority when crafting […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
ProfileTree // 5th May 2024
Despite being introduced over a decade ago to users, voice search is still an impactful part of every marketing strategy. Voice search has seen incredible growth and development over the years. With machine learning algorithms, you can now optimise your site for voice search with relative ease. Data from search engines has also encouraged the […]
ProfileTree // 5th May 2024
In the latest instalment of ProfileTree’s Amazing Food & Drink series, we sat down with Colm Connolly, founder and director of Rucksnacks.
ProfileTree // 28th April 2024
The Google Penguin update was a hammer blow to some of the most common blackhat SEO techniques around. In particular, the update aimed to eliminate unscrupulous SEO tactics, like webspam and purchasing backlinks. This means that Penguin was one of the most substantial changes to the way Google indexes and ranks content. As part of […]
ProfileTree // 6th February 2024
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business. First of all, the brand is the first thing a customer notice when choosing a product. This means that a well-established brand is much more […]
ProfileTree // 18th July 2024
Choosing a web hosting company is a crucial step in starting your own website. A web hosting company is a business that provides the technologies and services that a website or a webpage needs to be visible and accessible on the internet. When it comes to choosing a web hosting company, there are a couple […]
ProfileTree // 22nd April 2024
Unlocking Organic Growth in 2024 – Your Essential Guide to SEO Strategy Did you know that over 90% of online experiences begin with a search engine? In today’s digital landscape, where competition is fierce and attention spans are short, having a strong SEO strategy isn’t just an option, it’s a necessity for businesses of all […]
ProfileTree // 8th September 2024
When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]
ProfileTree // 5th May 2024
In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the growing world of ecommerce. AirPOS is a full retail management platform that provides complete ePOS (point of sale) and ecommerce solutions for business both online […]
ProfileTree // 16th March 2025
Voice search statistics prove that audio assistants are the most trending method for search engines. So many applications are dedicated to voice searches, and you can even customize it! You can now search for anything from across the room or even on the street. Voice search statistics all show that using a voice is an […]
