Branding and Website Packages for Your Online Presence
In today's digital landscape, building a strong brand is crucial for businesses to stand out. Comprehensive branding and website packages serve as a foundation for establishing a memorable presence both...
FinTech 2024 Trends: Emerging Innovations in Financial Technology
The fintech industry is continuously evolving, incorporating cutting-edge technology with traditional financial practices to bring about a transformation that is not just reshaping how we transact, but also how we...
Introduction to Podio as a Collaboration Tool for Marketing Teams
In today's digital landscape, marketing teams seek dynamic solutions that streamline workflow and foster collaboration. Podio emerges as a versatile tool designed to meet these needs, offering a customisable platform...
Fintech Startup Trends: Key Shifts Shaping the Finance Sector
Financial technology, commonly known as fintech, is a sector at the intersection of finance and technology, embodying a shift in the way individuals and companies access and manage their finances....
Fintech Statistics: Insights into the Global Market Growth and Trends
In the rapidly evolving world of finance, Fintech has become a term that encapsulates innovation, disruption, and the digital evolution of monetary transactions and financial services. Over the past decade,...
Fintech Marketing Trends: Navigating the Shifts in Digital Finance Strategies
Fintech marketing is entering an exhilarating phase of innovation as it mirrors the sector's rapid growth and the increasing consumer reliance on digital finance solutions. With financial technologies becoming deeply...
Business Demography Statistics: A Comprehensive Look
Imagine a world where businesses are born, grow, and die like living things. Welcome to the fascinating realm of business demographics, where statistics paint a picture of the rise and...
9.2% of Revenue Drained: Contract Management Statistics
Contracts are the lifeblood of business. From the most minor purchase order to the multi-million dollar enterprise agreement, they underpin every transaction and collaboration. Yet, despite their ubiquity, contracts often...
A Deep Dive into Business Closure Statistics
Have you ever walked past a vacant storefront, its dusty windows reflecting the empty promises of a bygone dream? Business closures, like tumbleweeds rolling through our economic landscape, are a...
Efficient and Easy Ways To Start An Accounting Business From Home
Starting an accounting business from home has never been more feasible. Thanks to advancements in technology and a growing acceptance of remote work, launching your own home-based accounting firm can...
A Data-Driven Guide to Knowledge Management Statistics
In today's dynamic business landscape, knowledge is power. Organisations are increasingly recognising the strategic importance of effectively capturing, sharing, and utilising the collective expertise of their workforce. This is where...
Sustainable Psychological Contract and Organisational Life
As organisations aim to understand and improve the dynamics of the employment relationship, the concept of psychological contract plays a crucial role. The psychological contract is based on the mutual...
Copyright vs Trademark 2024: Key Differences Every Creator Must Know
Business has a wide variety of terms, rules, and regulations. We love to unravel some business laws and break down their meanings into simpler concepts. Today, we’ll delve into the...
Product Placement – Embedding Brands in Entertainment in 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands....
The Massive Impact of Social Media on Business in 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey...
The Shocking Truth About Your Workforce: Talent Management Statistics Revealed
In today's competitive business landscape, talent management statistics are crucial to ensure the success of any organisation. Human resources (HR) professionals constantly seek the latest statistics and trends to optimise...
Essential Email Marketing Statistics for Businesses
Running a business in today's ever-evolving digital landscape, you might ponder the mystic art of email marketing. We've all been there: an onslaught of endless emails flooding our inboxes with...
Business Coaching Industry Statistics: Market Size 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let's delve into the numbers and get a clear picture of its current state...
Risk Management: Unleashing the Power of Statistics
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation's capital and earnings. These threats or risks could stem...
The Impact of Business Planning Statistics on Strategic Growth
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust...
Global Marketing Data and Market Share Statistics
The marketing world is abuzz with activity, constantly evolving to keep pace with shifting consumer habits and technological advancements. Yet, amidst the noise and change, one constant remains: the power...
5 Best Ways to Market Your Healthcare Business
Healthcare Business providers in the 21st century must navigate a complex landscape where quality patient care and business acumen are equally essential. The competitive healthcare market demands innovative strategies to...
Benefits of Social Media for Small Businesses
In today's digital age, social media has become an indispensable tool for businesses of all sizes. For small enterprises, it offers a cost-effective and powerful platform to reach, engage, and...
Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)
When you hear that successful brands such as Toys R' Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At...
The Beginner’s Guide To Digital Marketing for Small Businesses
Digital marketing for small businesses has become an essential component in today's highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness;...
How to Become a Product Manager?
A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers...
Unveiling Key Inventory Management Statistics and Technological Trends
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it's a strategic imperative. The delicate balance between supply and demand, achieved through meticulous...
Meal Kit Market: Size, Delivery Services, and Opportunities
The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for...
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
Empowerment Through Technology with Lauren Allison
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to...
Understanding Financial Wellness with Nick Lawlor
Financial wellness. It's a term thrown around a lot, but what does it truly mean? Is it just about having a lot of money in the bank? Absolutely not. Financial...
The Rise of UK Farmers Markets: Stats, Trends, and the Future of Local Food
Have you ever been to a farmers market? If you have, you know what we're talking about when we say it's where fresh produce is everywhere your eyes can see,...
Video First: Talking UI Testing with CEO Bob Marks
As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However,...
Digital Transformation for Small Businesses with Rich Dale
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to...
Expanding Your Business Network with Michael Osborne
The past year has brought strange and unprecedented times for businesses. With little to no events allowed, this has curtailed businesses in making new, valuable connections. However, digital solutions have...
The Benefits of Wealth Management
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace...
Importance of Organisational Culture with Seán Grant and John Paul Taggart
Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of...
Health and Beauty Franchise Business
The health and beauty franchise business has grown enormously recently, with more people seeking quality salon services, spa experiences, and medically-focused treatments. In the UK alone, the hair and beauty...
Unlocking Business Performance with Ian McClean
The ongoing coronavirus crisis has plunged the vast majority of businesses into a period of protracted uncertainty. However, many industry leaders have highlighted that the temporary halting of business...
Accounting Software for SaaS Companies; Which is The Best Option?
Software-as-a-Service—SaaS companies have unique accounting needs due to their subscription-based business models, which rely on recurring revenue. Effective financial management is critical for SaaS companies to forecast revenue accurately, comply...
Working Freelance? Katie Harrington’s #1 Guide to Mastering Client Trust
In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and...
Helping Businesses and Millennials Prosper with Ellie Francis
Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service...
The Power of Positivity with Astra McNicholl
In these strange times, the power of positivity has never been more important. Whilst many businesses have temporarily paused their operations due to the outbreak of the COVID-19 pandemic, others...
8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly...
Flow Group: Boosting Business Performance Through People
Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore,...
Enda Young: Conflict Resolution and Mediation
In Northern Ireland, we’re more than familiar with conflict. But luckily, we’re also familiar with resolving conflict through effective mediation. Few are better placed to discuss this subject than Enda...
Sales Process for Small Businesses with Ray Tobin
We are living in some really strange times, and the ongoing effects of the coronavirus mean that doors continue to remain shut on businesses across the world. Whilst many...
Irish Tourism: Meet the Business Leaders Pioneering Irish Tourism
The Coronavirus pandemic has caused a lot of ups and downs for the tourism industry. From travel restrictions to ever-changing rules, it is hard to comprehend what we can and...
Importance of Building Management with Paul McCarthy
As the Coronavirus pandemic continues to impact the world of business, many firms and organisations are temporarily pausing their operations, whilst others are projected to decline due to changing consumer...
The Ultimate Guide to Blockchain Marketing and Cryptocurrency
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being...
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