How to Choose the Best Keyword Research Tools for Your Business 2024
Conducting thorough keyword research provides the foundation for effective SEO and driving targeted traffic. In this guide, we will explore powerful keyword research tools for uncovering your most valuable keywords....
Business Website Statistics: Up-to-Date Data
Business website statistics refer to quantitative data and metrics that businesses collect and analyse to evaluate the performance and effectiveness of their online existence. These statistics provide insights into various...
How to Ask for a Promotion – The 2024 Ultimate Guide to Earning Advancement at Work
There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west daily. Asking for a promotion...
Google Algorithm Updates: 20 Years of Rankings for 2024 & Beyond + SEO
Google Algorithm Updates: Arguably the most popular search engine in the world, Google uses various algorithms that rank each webpage. These are based on a variety of factors which can...
Facebook Video Ads in 2024: The Essential Guide for Marketers
Facebook video ads can be an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers, your chances of...
10 Essential Social Media Sites for Businesses in 2024
Social media sites for business can have many benefits. Business networking, letting your customers get to know you and your business, and reaching people you wouldn't otherwise benefit from using...
What Is and How to Implement a Successful Contingency Plan
Today's business landscape is pretty fast-paced and highly unpredictable and the ability to adapt to unexpected challenges is crucial for organisations of all sizes. A contingency plan serves as a...
Product Liability – A Complete Guide to Insurance for Small Businesses in 2024
The law can be a bit complicated for new business owners and entrepreneurs. However, if you want to succeed at something, you must understand its rules. That is why understanding...
Free Mind Mapping Software: Top 11 Tools to Clarify Your Thinking in 2024
Free mind mapping software is becoming more essential for running a business today. The overflow of Big Data that daunts us in any business activity we undertake needs something to...
How to Know When You Need an Online Marketing Agency
Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of...
Business Coaching Industry Statistics: Market Size 2024
The business coaching industry is flourishing, offering unparalleled support and guidance to entrepreneurs and aspiring leaders. Let's delve into the numbers and get a clear picture of its current state...
Risk Management: Unleashing the Power of Statistics
Risk management is a critical aspect of any business or organisation. It involves identifying, assessing, and controlling threats to an organisation's capital and earnings. These threats or risks could stem...
The Impact of Business Planning Statistics on Strategic Growth
Navigating the world of business planning can sometimes leave you feeling knee-deep in a jigsaw puzzle. We understand that feeling, staring down the substantial task of piecing together a robust...
Food Exporting from Farm to the EU
Imagine a family farm nestled in the rolling green hills of County Monaghan, Ireland. Here, amidst the fresh air and generations of tradition, a unique snacking revolution began. This is...
Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)
When you hear that successful brands such as Toys R' Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At...
Ecommerce Solutions for Business Growth
In this week’s Business Leaders interview, we cover digital transformation for retailers. ProfileTree CEO Ciaran Connolly sat down with Martin Neill, CEO of AirPOS, to gain his insights into the...
Dietary Supplements with Daithi O’Connor
In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the...
Unveiling Key Inventory Management Statistics and Technological Trends
In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it's a strategic imperative. The delicate balance between supply and demand, achieved through meticulous...
Growing a Social Enterprise with Garreth Falls
We live in unprecedented times - and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries...
The State of Business Credit Cards: Trends, Stats, and Insights for 2024
The world of business credit cards is constantly rising, and as we step into 2024, it's important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state...
Influencer Marketing #1: Great Tactics & What to Expect for Maximum Impact
Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of...
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
Digital Value Proposition: Customer-Orientation
Value proposition is defined by the Cambridge Dictionary as “business or marketing statement that describes why a customer should buy a product or use a service". Value proposition is central...
The Importance of Financial Planning
With lockdown restrictions having impacted businesses across Europe, the vast majority of us have been forced to slow things down to some degree. However, many business leaders agree that these...
4 Content Marketing Mistakes Everyone Makes
Content marketing is the underdog of business success. By investing your time and energy into it, you will actively engage your audience and equally promote your business. But what’s the...
Empowerment Through Technology with Lauren Allison
Empowerment Through Technology: We live in strange and unprecedented times, and increasing numbers of consumers are depending on technology to work, socialise, shop and learn. In the latest addition to...
Digitising Compliance Paperwork and Data Governance
Many businesses have had to reassess and readapt to survive in recent times. One business doing this through digitising compliance paperwork and data governance is Veri. In our latest Business...
The Rise of UK Farmers Markets: Stats, Trends, and the Future of Local Food
Have you ever been to a farmers market? If you have, you know what we're talking about when we say it's where fresh produce is everywhere your eyes can see,...
Video First: Talking UI Testing with CEO Bob Marks
As the ongoing Covid-19 pandemic continues to trap the business world in a period of real uncertainty, more and more businesses are focusing on adapting and surviving the crisis. However,...
Digital Transformation for Small Businesses with Rich Dale
Today’s marketplace is changing, and ‘digital transformation’ is on the lips and minds of business owners across the globe. Gone are the days when websites were built merely to...
Expanding Your Business Network with Michael Osborne
The past year has brought strange and unprecedented times for businesses. With little to no events allowed, this has curtailed businesses in making new, valuable connections. However, digital solutions have...
Business Growth Through Digital Marketing with Sean O’Connor
We live in strange and unprecedented times, with the vast majority of businesses and organisations being forced to slow down much of their operations. However, many businesses have thrived during...
The Benefits of Wealth Management
Making time to plan your financial future is one of the most important investments you can make. Wealth management helps you make better decisions about your money and achieve peace...
Benefits of Paperless Digital Compliance
Today’s world is changing - and fast. The outbreak of the pandemic has thrown real momentum behind the idea of paperless building, and more and more consumers are abandoning...
Importance of Organisational Culture with Seán Grant and John Paul Taggart
Regardless of what sector of business you’re working in, it is certain that the past few months have been filled with uncertainty and continuous change. In the midst of...
Health and Beauty Franchise Business
The health and beauty franchise business has grown enormously recently, with more people seeking quality salon services, spa experiences, and medically-focused treatments. In the UK alone, the hair and beauty...
Marketing Statistical Analysis: Revealing Key Insights for Success in 2024
Businesses today constantly search for ways to gain a competitive edge to thrive in a highly competitive business landscape. One powerful tool that has emerged in this pursuit is marketing...
Unlocking Business Performance with Ian McClean
The ongoing coronavirus crisis has plunged the vast majority of businesses into a period of protracted uncertainty. However, many industry leaders have highlighted that the temporary halting of business...
Working Freelance? Katie Harrington’s #1 Guide to Mastering Client Trust
In 2024, the freelance economy is booming more than ever. With over a third of the workforce now working independently, competition is fierce for top freelance talent. While flexibility and...
Helping Businesses and Millennials Prosper with Ellie Francis
Attitudes towards business recruitment is changing. Nowadays, millennial and gen Z talent need to be appealed to. One business making this a priority and turning it into a specialist service...
Workplace Parking Solutions with Jason Popplewell
Recent weeks have turned the world of work and business on its head, and now the issues of work travel, remote working and the daily commute’s role in air pollution...
The Power of Positivity with Astra McNicholl
In these strange times, the power of positivity has never been more important. Whilst many businesses have temporarily paused their operations due to the outbreak of the COVID-19 pandemic, others...
8 Most Tasteless Marketing Campaigns of All Time: Inspiring Tips To Avoid The Same Mistakes
Every day we are exposed to advertisements through the television we watch, the billboards we walk past or the commercials we hear on the radio. Some marketing campaigns are incredibly...
Flow Group: Boosting Business Performance Through People
Business Performance: Nowadays, many companies are making the smart decision to invest in its people. By doing this, business leaders are taking the first step towards better practices and therefore,...
Pandemic Marketing Advice from ProfileTree
We've been looking around a lot, and decent pandemic marketing advice is pretty hard to find. ‘We live in unprecedented times’. That is a phrase that has become synonymous with...
Digital Transformation with Natalie Haccius
Over recent months, we’ve been proud to release a series of knowledge resources on digital transformation, its real meaning and how it can offer tangible benefits to businesses of...
Success in the Aviation Events Industry
Our CEO Ciaran Connolly sat down for a Zoom chat with Jon Howell, Founder of high-profile aviation events company AviaDev. AviaDev - short for ‘aviation develop’ - is an...
Irish Tourism: Meet the Business Leaders Pioneering Irish Tourism
The Coronavirus pandemic has caused a lot of ups and downs for the tourism industry. From travel restrictions to ever-changing rules, it is hard to comprehend what we can and...
The Ultimate Guide to Blockchain Marketing and Cryptocurrency
The financial technology industry is constantly evolving and one way that is impacting marketing is Blockchain. While Blockchain is well known for its role in creating cryptocurrencies, it is being...
When Advertisements Don’t Live Up to Expectations
When we see advertisements that deliver lofty promises and wonderful visuals, we assume that is what we’re getting. Sometimes advertisements don’t live up to our expectations though which can negatively...
Balance, Coordination and Spatial Awareness Training
It can be difficult to unlock our true potential. While there are so many barriers out there that can stop us from achieving what we want - how do we...
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