Tag: Business Strategy Tips

Our expert business blog offers a world of digital how-to

A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has the potential to completely change how we do things forever.

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Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete in the online space. We treat all of our clients, from big corporations to small local businesses, the same. Our number one […]

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What is a Website Strategy? Why You Need it and How You Can Do it

A website is an essential piece of your business’s marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your marketing and business objectives? Everyone knows a website is good for business. Just think about it, one of the first things you do when interested […]

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Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should

Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let’s see what you should do! You take on a new project: a shoe brand (not quite on Edward Green‘s level but on the rise). You believe that they […]

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What is Media Buying? How Does it Work? — A Complete Guide

In this article we will break down the question “what is media buying”! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads enticing you to buy a fabulous dress or comfortable shoes.  Ever wonder what these ads are and why you see them so frequently showing products […]

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How to Hire a Media Buyer: Everything You Need to Know

Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what exactly do they do, and how can you ensure you are hiring a skilled media buyer? If you’re looking to hire a media buyer, this […]

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What is Programmatic Media Buying? Everything You Need to Know

If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not alone!In this article, we will break down everything that you need to know about Programmatic Media buying. According to Insider Intelligence, the US programmatic advertising […]

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Media Buying 101: 5 Things You Need to Know About

Have you heard about media buying 101 and didn’t know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don’t just have a catchy message or relatable idea. You also need to ensure that your ad will reach the right people at the right time. […]

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How to Perform Market Research: What You Really Need to Know

Learn how to perform market research in simple 5 steps to understand your audience, market and position… Today’s consumers have all the power because we live in a hyper-competitive business world. It’s businesses that have a deep understanding of what influences the purchase decisions, who your buyers are and your specific market that get the […]

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What You Need to Know about Performance Marketing

Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies operate their duties, advertise and sell. As a result, learning something about media buying online becomes critical.   Just bear in mind this statistic: according to […]

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What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide 

What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch.  With new trends introduced to the market every day, a go-to-market strategy (GTM) is a down-to-earth action plan that specifies how a company will reach its target customers and […]

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How to Perform a Market Analysis: 5 Handy Steps 

Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis.  It’s easy to say that market analysis can help you introduce new patterns in your business style, identify how to position your business better to be competitive, and teach you how to serve your customers […]

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How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis

A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.

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How to Do a Competitive Landscape Analysis

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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How to Do a Competitive Pricing Analysis

You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price.  It is important to remember that our […]

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Which Strategy is Considered Product Marketing? Your Ultimate Guide

This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]

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Measure Marketing Performance: 5 Easy Steps

Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform.  But what do you […]

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How to Know When you Need an Online Marketing Agency

Online marketing agencies are success staples in today’s digital age. Without them, many of the brands you know and love would not be where they are today. In light of the COVID-19 crisis especially, there has been a notable spike in interest and investment in digital services. In the UK, adoption of online services rose […]

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What is a Knowledge Base and Why Does Your Business Need One?

Knowledge and understanding are two of the most important cornerstones of any business’s customer service team. Nevertheless, in an ever-expanding company keeping track of changes including products, services and processes can be difficult especially when information is stored in separate places. A hard job for employees and even more frustrating for customers. A knowledge base […]

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Small Business Consultation – The Complete Guide!

ProfileTree is proud to have acquired the small business consulting company SourceForConsulting.com and integrated its expertise and specialisms into its own team. We are delighted to be able to offer a range of business consultancy from marketing strategy, websites consultancy to SEO consultancy and more.  You will find the following summary of Small Business Consultation […]

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Importance of Organisational Culture with Seán Grant and John Paul Taggart

Have you let your organisational culture nosedive since the outbreak of the virus? Many businesses have, say Séan and John Paul.

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Empowerment Through Technology with Lauren Allison

This week, we caught up with Lauren Allison of #TechMums to discuss her business journey, empowering women through technology and the importance of digital transformation in the age of Covid-19.

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