In the dynamic world of fitness, where trends come and go, CrossFit has emerged as a powerhouse, captivating the hearts and sweat of millions worldwide. Beyond its gruelling WODs (Workouts of the Day) and tireless commitment to functional fitness, this sport has amassed a dedicated community that thrives on pushing physical and mental boundaries.

Yet, beyond the physical grit, have you, CrossFit enthusiasts in every corner of the planet, ever found yourself musing over the business side of CrossFit and its impact on today’s bustling global fitness market? What are the real secrets behind its success?

In this blog post, we are about to uncover some rather eye-opening statistics around CrossFit’s trajectory, from the number of its affiliates worldwide and their impressive growth rates right through to what infuses this sport’s massive popularity and what impact it had on the health and fitness levels of its enthusiasts.

All set for a workout with some hefty data? Let us give those brain muscles a proper stretch.

CrossFit Business Statistics

The CrossFit Industry: A Miniature Overview

The CrossFit industry has experienced a remarkable ascent to prominence, transforming the landscape of the fitness world with its distinctive approach to training.

Originating in the early 2000s, CrossFit was founded on the principles of high-intensity, functional movements and varied workouts designed to improve overall fitness. What began as a grassroots movement in a few small gyms soon evolved into a global phenomenon, captivating the attention of fitness enthusiasts seeking a challenging and community-driven approach to wellness.

The rise of CrossFit can be attributed to several key factors that also collectively contribute to its popularity and widespread adoption. First of all, CrossFit offers a unique and efficient workout structure that combines elements of strength training, cardiovascular exercise, and gymnastics. The focus on high-intensity, constantly varied workouts delivers results in a relatively short amount of time, appealing to individuals with busy lifestyles.

Such constant variation in workouts also keeps participants engaged and prevents monotony. Besides, the workouts are designed to be scalable, meaning they can be adjusted to accommodate individuals of varying fitness levels and abilities. Such scalability makes the sport accessible to both beginners and seasoned athletes, fostering inclusivity and attracting a broad demographic.

That being said, one thing that is as clear as day about CrossFit workouts is that they are so competitive and physically demanding that getting to the end of an hour-long routine, for instance, can arguably be considered an accomplishment.

These hard-core workouts attract individuals seeking a mental and physical challenge, contributing to its appeal among those who enjoy pushing their limits and promoting their sense of achievement and level of self-esteem as well.

On top of that, CrossFit places a strong emphasis on community and group training. The sense of belonging and camaraderie created within gyms fosters a supportive environment where participants encourage and motivate each other. The communal aspect of shared challenges and successes creates a strong sense of identity among the sport’s enthusiasts.

Let’s also not forget the significant role social media play in this sport’s global expansion. CrossFit workouts, challenges, and success stories are widely shared on platforms like Facebook, Instagram and YouTube, creating a virtual community that extends beyond the physical gym.

Media exposure through the CrossFit Games—this is an annual athletic competition that brings together elite athletes from around the world to test their strength, endurance, agility, and overall fitness across various modalities—further increased the sport’s visibility and contributed to its fast-growing popularity.

That is besides the fact that CrossFit’s business model gives individuals the chance to become affiliate gym owners by obtaining a licence from CrossFit, Inc., allowing them to use the brand and methodology to offer classes and training programmes. This decentralised approach fosters entrepreneurship, enabling individuals to establish and run their own gyms while contributing to the general growth and popularity of the brand.

CrossFit Growth: The Most Important Statistics

The convergence of these factors has propelled this newly-available yet compelling sport from a niche fitness programme to a global phenomenon, influencing how people approach fitness and building a dedicated and passionate community around the world. Now, let’s get more specific and look into some gripping statistics that showcase how it became such an international sport. 

Number of CrossFit Gyms Worldwide

CrossFit, as a global phenomenon, has taken the fitness industry by storm. Based on the latest statistics taken from CrossFit, Inc., and Morning Chalk Up—a leading CrossFit publication—as well as other resources, there are over 15,000 CrossFit gyms in 155 countries, 72% of which are in the US, with the sport being the most popular in Colorado, Hawaii, Texas, Utah, and Washington.

Outside of the US, around 27% of those 15,000 are scattered around Canada, Europe, Australia, and New Zealand.

Between 2021 and 2022 alone, a total of 1,400 new affiliates opened, according to the ‌Morning Chalk Up. The number is even predicted to rise in the upcoming years thanks to the increasing appeal of the sport and the facilitation CrossFit, Inc. gives to those interested in gaining a licence and opening their own gyms.

Participation in the CrossFit Open

The CrossFit Open is a yearly online competition hosted by CrossFit, consisting of a series of challenging workouts released over five weeks. Participants worldwide complete the workouts and submit their scores online. The Open serves as a qualifying stage for the CrossFit Games, allowing athletes to showcase their fitness levels and compete at various skill levels.

CrossFit Open participation is a significant indicator of the growth and popularity of the sport. Its international reach has expanded notably in 2022, with the United States boasting the highest number of sign-ups. The event is popular within the CrossFit community and serves as a platform for athletes at varying fitness levels to showcase their skills and progress against competitors worldwide.

Such popularity made the CrossFit Open hold the title of the largest participatory sporting event on Earth, drawing in countless individuals to test their mettle against workouts designed by CrossFit HQ. The number of participants in the contest has increased significantly over the years.

In 2020, over 330,000 participants joined the competition. This number jumped to 472,000 in 2021, marking a significant increase despite pandemic challenges and in 2022, participation held steady at around 470,000. Though the official number of participants in the 2023 CrossFit Open has not yet been released, early indications suggest another year of consistent participant numbers.

Gender Distribution Among CrossFit Athletes

CrossFit Business Statistics
Gender Distribution Among Athletes

The CrossFit community has seen a shift in gender dynamics over the years. The effect of the sport’s growth on gender distribution among athletes is visible, attracting large numbers of men and women.

However, the increase in female participation is noteworthy, with women making up 60% of athletes between 2015 and 2021. Additionally, it is not just adults gravitating towards this fitness regimen. One in three girls between the ages of 6 and 12 also participate in the sport. This data demonstrates the broad appeal of the sport across different genders and age groups.

In terms of performance, men have traditionally achieved better results than women in 14 out of 15 events. Despite this, the rising number of women participating in CrossFit shows the growing female interest and dedication to this physical fitness discipline. The gender distribution in the training underscores the inclusivity and accessibility of this fitness regimen, making it a popular choice for both men and women.

Athlete Demographics

CrossFit is known for attracting a diverse group of athletes. Around 18% of CrossFit athletes are under 18 years old, while 6% fall into the 18-24 category. The biggest portion, at 40%, consists of those aged between 25 and 34, with another significant chunk falling into the 35-44 age range at about 20%.

Instructor Demographics

CrossFit has gained popularity among both men and women, and this is reflected in the diversity of its instructors as well. They come from different backgrounds and can be found across a broad age range. That said, the majority of instructors are in their late twenties to early thirties, bringing a youthful energy to their classes.

There are many instructor demographics that reveal interesting facts about those involved in this industry. So, let’s explore some of those.

Experience Level

Most, if not all, CrossFit instructors are top-notch. They typically hold certifications from CrossFit, Inc., the very entity that owns the property rights of the sport, as well as other recognised fitness organisations. The most common certifications include CrossFit Level 1 and CrossFit Level 2. Around a quarter of them have degrees in exercise science, kinesiology, or related fields.

Speaking of hands-on experience, instructors have an average of 8.5 years of experience in the fitness industry with a strong background in various disciplines, such as weightlifting, gymnastics, or functional training. This is all topped with a genuine passion for overall fitness and a desire to share that enthusiasm with others.

Besides, instructors often have a history of participation in competitive sports, martial arts, or other physically demanding activities. This athletic background can contribute to their ability to excel in the CrossFit training environment.

Average Hours Worked Per Week

The average hours worked per week for a CrossFit instructor can vary quite a bit, depending on several factors. More than 86% of certified trainers put in 30-40 hours per week. This often involves a heavy workload featured by teaching multiple classes throughout the day, potentially including early mornings and evenings. The more experienced instructors are, the longer working hours they may have sometimes.

That being said, around 25% of instructors are part-timers with other jobs or commitments. Those might work anywhere from 15 to 25 hours per week, teaching a smaller number of classes. Other instructors may work on contract with specific gyms, with hours negotiated based on class needs and individual preferences.

Class Sizes

In a usual CrossFit class, there are 6-10 participants per coach. This sweet spot allows for personalised attention and efficient use of equipment and helps build strong ties between members and their instructors. Between 5 and 15 participants per coach is considered manageable. Some gyms may offer sessions with up to 20 participants, but personal attention and safety could be compromised in such scenarios.

The number of coaches and the fitness levels of the participants definitely influence the size of the class. More coaches allow for smaller classes, and those are usually reserved for beginners who need more guidance and better supervision. Fewer numbers of coaches increase the class size, which would welcome more advanced participants who are pretty much used to the routines. 

Limited space and equipment can also constrain the number of participants effectively accommodated.

Fitness Results

CrossFit Business Statistics
Individuals involved in CrossFit usually experience amazing fitness and motivational results in a relatively short time.

CrossFit is known for delivering impressive fitness results. Given that it focuses on high-intensity training, it improves endurance and cardiovascular fitness. In fact, it improved participants’ VO2 max by an average of 15.5% in just 12 weeks—VO2 max refers to the upper limit of oxygen which an individual can use during intense exercise and is a key indicator of cardiovascular and respiratory endurance.

The strength training in the sport also helps increase muscular strength and power. In fact, CrossFit participants experience an average fitness gain of 17% through resistance training.

Motivational Benefits

CrossFit provides a range of motivational benefits that can be appealing to individuals looking for an exercise programme. Research has shown that CrossFitters often experience a high level of effort, motivation, and enjoyment during their workouts. CrossFit also promotes a sense of community, which contributes to increased motivation and overall satisfaction with the training experience.

Additionally, the physical improvements achieved through the training can generate higher levels of motivation, which, in return, increases the involvement in the sport.

Injury Rates

While CrossFit offers many benefits for overall fitness, it does have some potential risks of injury, which studies have shown can be quite high. 

According to research, between 19% and 74% of CrossFitters have experienced some sort of injury while training. One study even reported a rate of 2.0 to 3.5 injuries per 1000 hours of training.

However, it is important to note that the injury rates in this sport are similar to those seen in other sports and activities, such as track and field or military training. So, proper training techniques and safety precautions are necessary to help reduce the likelihood of getting hurt during the workouts.

Online Interest in the Sport

People are searching for information about CrossFit and engaging with related content on social media platforms. This shows that there is a strong demand for this fitness programme and an opportunity for businesses to tap into this market.

By leveraging the online interest in the sport, companies can reach a wide audience of health-conscious individuals who are looking for effective workout programmes. With the right marketing strategies, gym owners can showcase how their places or products align with the goals and values of CrossFit enthusiasts, attracting new customers and increasing their brand visibility.

There are various ways gym owners can actually do that. One approach is to create informative and engaging content that educates people about the benefits of this workout regimen. Providing valuable insights and tips can position the business as an authority in the industry, building trust among potential customers

Another strategy is that gym owners can engage with popular figures and athletes on social media to promote their services and products. Partnering with these influencers allows gym owners to tap into their existing fan base and raise their brand awareness. Ultimately, by capitalising on the online interest in the sport, they can drive more traffic to their websites or physical locations and generate leads that can be converted into loyal customers.


The statistics we mentioned in this article show that CrossFit is experiencing significant growth worldwide. With over 15,000 gyms in more than 150 countries and a large number of participants in events like the CrossFit Open, it is clear that this fitness trend is here to stay.

The demographics also reveal a diverse range of athletes, with both men and women actively participating and achieving impressive fitness results. For business owners in the fitness industry, these statistics provide valuable insights into the market potential and target audience for businesses.


1. What is the average membership cost for a CrossFit gym?

The average monthly membership cost varies but is typically around £100 to £150 per month.

2. How many people participate in CrossFit training?

It is estimated that around four million people worldwide actively participate in the training.

3. What is the retention rate of members at CrossFit gyms?

The retention rate of members at CrossFit gyms averages around 70%, indicating a high level of member loyalty and satisfaction.

4. How much revenue does the global CrossFit industry generate annually?

The global industry of this sport generates an estimated annual revenue of more than £4 billion.

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