What is a Professional Bio and How to Write a Compelling One
So it is 2008, and you are getting on this thing called Twitter for the first time. You write your name and choose a cool handle before you realise that...
HBO Max: How They Conquered Streaming with Quality over Quantity
The world of streaming services is a battlefield, with giants like Netflix and Disney+ vying for viewers' attention. But in recent years, a new contender has emerged, HBO Max, shaking...
Your Guide to Integrating Animation Into Your Business
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the...
Unleashing the Power of Animated Business Ideas
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of...
The Role of Social Media in Shaping Modern Business Networking
In today's digital landscape, modern business networking has undergone a profound transformation. Social media platforms have become essential for building business relationships and expanding opportunities. This shift from traditional methods...
The Role of Social Media in Shaping Modern Business Networking
In today's digital landscape, modern business networking has undergone a profound transformation. Social media platforms have become essential for building business relationships and expanding opportunities. This shift from traditional methods...
Sustainability in Digital Marketing: Strategies for Green Branding in a Digital Age
Sustainability in digital marketing has become a pivotal factor in shaping consumer behaviour and brand perception. A recent study by Deloitte revealed that 85% of UK consumers made more sustainable...
Sustainability in Digital Marketing: Strategies for Green Branding in a Digital Age
Sustainability in digital marketing has become a pivotal factor in shaping consumer behaviour and brand perception. A recent study by Deloitte revealed that 85% of UK consumers made more sustainable...
Creating a Cohesive Brand Experience with AI-Driven Content Creation
In today's digital landscape, brands that leverage AI-driven content creation to maintain consistent messaging across all platforms see a remarkable 23% increase in revenue. This statistic underscores the critical importance...
How AI Brand Identity is Shaping the Future of Marketing
In today's digital age, brand identity has become more crucial than ever for businesses striving to stand out in a crowded market. The advent of artificial intelligence (AI) has revolutionised...
How to Get More Instagram Likes in 2024
In the ever-evolving landscape of social media, Instagram remains a dominant force, with its visual-centric platform continuing to captivate millions of users globally. As 2024 continues to unfold, the quest...
How to Create a Logo Online in 5 Simple Steps
Every organisation should have a brand element that helps them stand out from the competition. This is usually the logo. Logos can stand alone as a mark or image or...
The Top 10 Free Business Listing Sites: How to Boost Local Visibility
As a small business owner, you’re probably focused on getting your business out there. You may not know where to start. Surprisingly, business listing sites are still one of the...
Dominate Your Industry with Online PR: 8 Tips to Increase Brand Awareness
What is PR online? PR is how organisations or clients communicate with their target audience and the wider public. Of course, this has changed greatly over the past few decades....
Learn the Basics of Canva to Create Great Designs
Graphic design is an indispensable part of branding that goes way beyond a company's logo and contains its entire visual identity. Businesses, from startups to enterprises, need good designs...
Employer Branding Strategy: A Guide for Companies to Attract Top Talent
Employer branding is a concept invented to help companies brand themselves as employers of choice for and by their employees in order to grow and expand. The landscape of work...
6 Essential Steps to Take Before Launching Your Employer Branding Campaign
Over the years, the concept of branding changed from spreading the word about a specific product manufactured by a certain company so as to encourage customers to buy it to...
A Guide to Establishing an Amazing Company Culture
As defined by LinkedIn, the giant professional employment platform, company culture is the sum of values, behaviours, and beliefs that determine how the company conducts its primary operations and how it generally...
AI For Presentations 101: How To Create Amazing Designs With Storydoc
In today’s world, AI for presentations has become incredibly beneficial for business owners, marketers, students, teachers, and many more. Artificial Intelligence (AI) is transforming the way that businesses operate and...
What Is a Personal Brand and How to Build a Strong One
As the world shockingly started to realise that this new virus was too fierce to contain in only two weeks and was probably going to stick around for who knew...
How To Market Your Business On Social Media 101: The Amazing Guide You Need
In the digital age, you must recognise how to market your business on social media to ensure you can reach your target audience to communicate your brand messaging and increase...
How to Develop a Social Media Marketing Strategy 101
A social media marketing strategy is critical to the success of your content, reaching the correct target audience and generating sales and conversions. If you’re wondering how to stand out...
LinkedIn Industries 101: How To Choose The Perfect Industry Code
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for...
Social Media as a Marketing Strategy: 10 Proven Practical Tactics
If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media...
Brand Positioning Basics: Establish Your Brand in Easy 4 Steps
On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire...
Personal Branding: The Complete Guide to Success
Brands have always been an important part of any economy. The purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself....
The Massive Impact of Social Media on Business in 2024
Social media has become a digital buzzword, but social media platforms such as Facebook and Twitter mean different things for business owners than personal users. In 2015, a CMO survey...
Benefits of Social Media for Small Businesses
In today's digital age, social media has become an indispensable tool for businesses of all sizes. For small enterprises, it offers a cost-effective and powerful platform to reach, engage, and...
Inspiring Digital Marketing Strategy Ideas To Nurture Consistency
Seeking some digital marketing strategy ideas? You've come to the right place. In today's fast-paced digital world, where countless brands compete for a moment of consumer attention, the question arises:...
The Complete Brand Build Guide
Every business should have its own unique identifier, a a brand build guide. This is known as the business’s brand and it is essential to the success of any business....
6 Do’s and Don’ts To Make Your Logo Great
A brand’s logo is more than just an image you post on social media and your website. Your logo is truly at the heart of your entire business. It represents...
Market Segmentation – Why it Matters for Brands Big and Small
Market segmentation is the categorisation of existing and potential consumers based on common characteristics such as interests, needs and wants. Effectively utilising segmentation enables brands to optimise both marketing functions...
Why You Should Build Your Brand
Build Your Brand: Branding is the key to building a relationship with your audience. Without it, you aren’t identifiable or memorable. Yet, there’s so many businesses out there that do...
The Importance of Branding for Business
Without branding, businesses would struggle to make a connection with their customers. They wouldn’t be able to grab their attention, let alone build the relationship that’s needed to create brand...
How Does Pinterest Work? Mastering Business Aesthetics For Brand Growth
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this...
Advantages of Branding: Standing Out in a World of Brands
What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages?...
5 Ways Healthcare Providers Can Reach New Patients
Times are progressing, and so is the technology and data that affect businesses. We live in a technological world where businesses must use every available resource in order to remain...
9 Reasons Why Organisations Use Branding
Brand recognition is essential for business success in today's crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition...
What is Brand Development? A Complete Guide to Building a Memorable Brand
Why is brand development vital? We use and interact with brands on a daily basis and have even reached the point where we use brand names as generic terms. Imagine...
Why is Personal Branding Important? Self-Marketing for Cynics
Why is personal branding important? To many people, this is simply egotism. After all, personal branding is one thing for the Kardashians, but isn't this a bit pretentious for the...
Why Rebrand? 5 Right (and Wrong) Reasons For a Fresh Start
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you...
Promotional Products: The Strategic Guide to Driving Brand Awareness
Promotional products have long been a popular marketing tactic for businesses to raise brand awareness and engage customers. Despite the rise of digital and TV advertising, these physical items remain...
Using Snapchat: Epic Snaps, Uplifting Stories & 7 Great Uses
In the fast-paced world of social media, platforms come and go, but few have managed to leave a lasting impact quite like Snapchat. Launched in 2011, this multimedia messaging app...
Best Instagram Hashtags: How to Increase Your Instagram Engagement
In the dynamic world of Instagram, where millions of photos and videos are shared daily, standing out from the crowd can be a daunting task. One of the most effective...
Brandable Domain Names: 5 Tips for Choosing Memorable, Trustworthy Domains
Creating a new brand is about being distinctive and memorable. The idea is to build a dynasty and leave a legacy. Nowadays, a website’s domain name is a very important...
Creative Business Names: A 10-Step Brand Naming Guide
Some company names are iconic. Think Apple, Google, Disney, and Toyota. Steve Jobs came up with “Apple”, and the name stuck, despite a copyright challenge from The Beatles, who had...
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