Web Design, Marketing and Business Blog - Page 48

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

A Guide to Selecting a Technology System: 5 simple steps for your business to follow 

lochlainnlochlainn // 29th August 2023

Technology is everywhere around us today, and with the growth of technology, businesses are having to consider which technology systems are best suited to their needs or requirements, and in doing so, make an informed decision on which piece of software to invest in which meets their requirements. So if technology can be considered as the number one tool for improving the efficiency of how a business operates, lets take a look at which types technology are currently supporting this, and the steps to selecting a new software system for your business.

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SEO Video Marketing: Top 8 Practices to Kill it

Rahma AliRahma Ali // 11th March 2024

We LOVE videos, and we love processing information through videos. It’s engaging, digestible, and amusing! In this article, we will uncover how to optimise your SEO video marketing to let different platforms and search engines understand your content and suggest it to the right people.  When was the last time you clicked through a video? This […]

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What type of exciting technology does your business need? The 5 types of technology explained

lochlainnlochlainn // 16th February 2023

The rapid growth of technology makes it very difficult to keep up to date with what is going on around us. However, it is undeniable that one of the best ways for businesses to stay competitive within an industry is by implementing and adopting technology to improve both their productivity and performance, and with the more and more types of technology which are emerging around us today this has become much easier to do. 

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70% of Digital Transformation Initiatives Fail… Why? 5 ways you can avoid this

lochlainnlochlainn // 26th January 2024

In its simplest terms, Digital Transformation is the implementation of a software system to radically improve how you operate and deliver value to customers. Sounds easy doesn’t it? Well how come so many businesses are failing when it comes to implementing digital transformation within their business today…Lucky for you we have the answer. 

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Change Management: 7 Effective Strategies While Managing Resistance To Change

lochlainnlochlainn // 22nd April 2024

In modern day life many people resist change because they fear the unknown. The same principle applies with business. With the changing business environment we find ourselves in, business leaders are being encouraged to become as flexible as possible in order to change their business and continue to compete and meet the demands of customers. 

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What does Best Regards mean, and 15 alternatives you can use

Sara LynchSara Lynch // 15th March 2024

Best Regards is a common sign-off used in correspondence, but when should you actually use it, and what does best regards mean exactly? 

In this blog, we’ll discuss the common phrase and suggest ways you can use it appropriately to enhance your style and tone in the art of professional communication.

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What is an invoice; 3 ways to create one, and why you need them for successfully managing your business

Sara LynchSara Lynch // 29th January 2024

An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?

In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.

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PowerVision S1 review: A small gadget packed with big features

Sara LynchSara Lynch // 26th June 2023

The PowerVision S1 is a handheld gimbal with professional video capabilities. If you are a video content creator, it’s going to make life much easier; with features like AI tracking and a manual joystick accessory, you’ll be shooting professional videos in no time. This small, compact gadget is any videographer’s best friend – check out our review of the S1 gimbal below. 

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How to make a decision and 20 inspiring decision making quotes

Sara LynchSara Lynch // 26th October 2023

How to make a decision that will benefit your life? Making a tough decision can seem like an impossible choice, especially when it seems like the consequences might change the course of your life. It’s easy to become overwhelmed and want to shy away from making those hard choices altogether. 

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Porters Five Forces Explained – How to easily apply ‘the 5 competitive forces which shape an industry’

lochlainnlochlainn // 5th April 2024

Before you take a look at Porters Five Forces, you may want to check our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning and Digital Transformation. What is Porters Five Forces? For many businesses they will want to understand both their internal and external environment. To analyse the external environment, a PESTEL Analysis will encourage […]

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How to write a blog for SEO and what you should do to help it rank

Sara LynchSara Lynch // 11th April 2024

Do you want your blog to rank number 1 in search engine results? If the answer is yes, then this is the article you need to read.  Blog posts are a great way to give you a leg up when climbing the ranks of search engine results, and we’ll show you how to write a […]

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How to Conduct a Scenario Planning Analysis – 5 Effective Simple Steps to Follow

lochlainnlochlainn // 3rd April 2024

Before you take a look at how you could use a Scenario Planning Analysis to increase performance and to allow you to strategize towards the future better, visit our blogs on Business Strategy and Digital Transformation first. Scenario Planning Analysis Explained Scenario planning analysis could be considered as a way to integrate future thinking and […]

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5 Marketing Ideas for Valentine’s Day: because your brand deserves all the love

Sara LynchSara Lynch // 20th January 2024

Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love. 

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A Guide to Using a Stakeholder Mapping Analysis- An Effective Example of Applying a Stakeholder Analysis to Amazon

lochlainnlochlainn // 6th February 2023

Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions. 

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Knowledge Transfer Partnership (KTP) Programme – What is a KTP? ProfileTree’s Worthwhile Experience

lochlainnlochlainn // 26th October 2023

A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results. 

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A Guide to Using ChatGPT Effectively – With 3 Easy to Follow Examples

lochlainnlochlainn // 22nd April 2024

Before taking a look at ChatGPT, if you are interested in understanding Artificial Intelligence (AI) and how it is being applied to businesses today, check out our blogs on Digital Transformation, Business Strategy and Artificial Intelligence. What is Chat GPT? No matter how you plan to use GhatGPT, this Artificial Intelligence (AI) software system has […]

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12 Best Business TV Shows You Need to Binge Right Now

Sara LynchSara Lynch // 7th February 2023

Business TV shows are filled with excitement, inspiration and cutting-edge competitiveness that separates the cream from the crop. We’ve put together a list of the best business TV shows that you need to binge on immediately.

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10 Best Business Movies You Need to Watch 

Sara LynchSara Lynch // 27th January 2024

10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.

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Animated Video Production: A Step-By-Step Guide to Get Started

Rahma AliRahma Ali // 12th February 2024

In the early 1800s, animated video production first began when simple sequential images were shown. Today, it has evolved into an engaging and entertaining video style. which means that animation has gone a long way. This article will introduce everything you need to know to start creating your animated video. No doubt, you have already […]

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YouTube Video Production: Your Inside Guide to Kill It in 5 Simple Steps

Rahma AliRahma Ali // 4th February 2024

YouTube is the best place for people and companies to upload videos. But YouTube video production might seem challenging, loaded with endless steps. Not at all! In this article, we will go through and explain the key steps. Let’s get started! The term “online video” has almost become interchangeable with YouTube. More than 2.5 billion […]

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How to Start a Podcast: 101 and everything you need to know to make it successful

Sara LynchSara Lynch // 30th January 2024

how to start a podcast: 101 and everything you need to know to make it successful. Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some.

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12 Best Business Podcasts: learn from the best for business success 

Sara LynchSara Lynch // 26th April 2023

12 Best Business Podcasts. The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics. 

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Social Media Algorithms: How to Make Them Work For You

Rahma AliRahma Ali // 3rd November 2023

Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking. Read this article to learn the fundamentals of social media algorithms. Social media algorithms have become somewhat controversial. Everyone thinks they are working against you, […]

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Why is it Important to Take Social Media Break? (What Happened When I Decided to Do it)

Rahma AliRahma Ali // 17th December 2023

It’s said nothing is healthy in excess amounts. That rings true in social media as well. That’s why the idea of a social media break pops into my mind from time to time, asking myself, “Come on, let’s have a decent break!” Does it worth it? In this article, we answer this conventional question honestly! […]

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Travel Video Production: Your Ultimate Guide to Creating Your Own Channel

Rahma AliRahma Ali // 13th March 2024

To get started with travel video production, you need to know many things, such as equipment, editing techniques, the best time to shoot, and others. We will take you on a journey to create your own channel right now! Our YouTube travel series, Connolly Cove, is clocking up thousands of views every week, and our […]

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How to Become Social Media Consultant (Expert Advice)

Rahma AliRahma Ali // 12th December 2023

Thinking of starting your career as a social media consultant? Then the next question should be, HOW. Being exposed to too much might overload your brain. This guide will put you on the right track. These days, you can’t grow your business or promote it effectively without a social media strategy. Over 3.2 billion people are […]

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22 Cool Websites to Check Right Now

Rahma AliRahma Ali // 10th December 2023

Feeling bored? Down? Or fed up with this constant streaming of content on social media and need something really fun? The internet is brimming with fun and cool websites, but sometimes it’s hard to find them. Almost all people spend their time browsing social media accounts and checking the same feed. However, there are more […]

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Fun Internet: 13 Activities and Games to Make Your Time RIGHT!

Rahma AliRahma Ali // 26th April 2024

The latest changes around the world bring us a wide range of services for fun internet. So let’s check out a bunch of exciting things to do through the internet without leaving your coach.  Digital has changed in the last few years. Yes, hang-outs, parties, and get-togethers are always the best when we want to […]

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Email Statistics by Industry: What You Need to Know as a Business Owner

Rahma AliRahma Ali // 11th February 2024

Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your strategy is working or if you need to make some adjustments. Let’s see! When running an email marketing campaign, have you ever wondered how your […]

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Healthcare Marketing: Make your healthcare business stand out with 3 impressive digital marketing tactics

Sara LynchSara Lynch // 25th April 2024

At ProfileTree, our team of experts can help your business succeed online through tailored healthcare marketing services, with bespoke web design and quality content creation you can stand out from competitors and compete within the online space.

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Super Easy Guide: How to Create a Website in Less Than 30 Minutes

Rahma AliRahma Ali // 14th April 2024

A free, step-by-step guide to making a website in 30 minutes or less. You will never need any other tutorials after reading this one. Let’s dive in. Whether you’re a freelance photographer, have a small business, or own a hardware store, a great website is necessary for your company’s success.  As webmasters who have worked […]

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Your Insider Guide On How to Cite a Website (Easy Examples)

Rahma AliRahma Ali // 12th April 2023

Sometimes, the most reliable source for a paper is found within a website— or, usually, a page or section on a website. That’s why it’s important to cite a website to make it a more reliable source. Read on to learn how! The perfect formatting of citations depends on the style you will be asked […]

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Your Ultimate Guide: Best Social Media Search Tool

Rahma AliRahma Ali // 17th December 2023

Are you searching for the best social media search tool as you need a way to dive into different networks? Maybe to find a long-lost friend or an ex-colleague? Or to spy on your competitors to perform a competitive analysis? Perhaps you’re trying to catch up with trends and the weirdest music on social media […]

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Influencer Evaluation: How to Conduct & Best Practices (Inspiring Examples)

Rahma AliRahma Ali // 16th April 2023

If you’re building out a campaign and want to know more about influencer evaluation, you absolutely need to read this guide. Set 10 minutes aside, and let’s explore how you can work with social media influencers. There’s a very good reason to have a plan in place to collaborate with influencers.  WHAT is it? Google […]

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How to look up hashtags: 8 Tools & Tips to Use Right Now

Rahma AliRahma Ali // 2nd April 2023

Many are underestimating the power of hashtags nowadays. Meanwhile, others are wondering how to look up hashtags. Between them, you need to know what works for now and what you should leave. Social media platforms have witnessed the rising prosperity of hashtags, especially Instagram. This one gives you the ability to use an entire whopping […]

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How to Build an Enchanting Interactive Blog in 10 Creative Ways

Rahma AliRahma Ali // 15th January 2024

Static marketing content is not recommended anymore. Actually, it’s outdated as print-only magazines. Instead, building an interactive blog in today’s market can be a lifesaver for many businesses.  Equally to day-old newspapers become litter in the streets, unilateral digital content is useless to the average user. With such an inundation of tedious content, one piece […]

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