Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Sara Lynch // 8th March 2024
ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.
Sara Lynch // 27th November 2023
Canva AI is one of the latest artificially intelligent software that’s taking the world by storm. It’s a creator’s best friend, from user-friendly video editing software to AI-generated images and AI-powered writing assistants.
lochlainn // 13th April 2023
CRM is an acronym for customer relationship management and this is a software system which is built to manage current and potential customers effectively. For many businesses they are built of the theory that ‘the customer is always right’ where they will prioritise customer satisfaction above anything and in many cases their culture will be based around this. However, to ensure this this remains consistent within the business, a CRM system will be implemented.
Rana Gazzar // 21st December 2023
No one can deny the significance of the beauty industry. Most people use beauty products daily; beauty products have been an exciting trend over the past few years, especially after Covid 19 consumers have become fully aware of what they should use on their skin and how it can affect their health and well-being. Beauty […]
Rahma Ali // 6th November 2023
OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]
Rahma Ali // 26th October 2023
Whenever you feel bored, check our full list of fun websites and kill time by playing, exploring and finding ways to fight boredom. Save this one on your bookmarks or share it with your friends to have fun together. Sure, many fun websites to go on when you’re out of the mood or bored, like […]
Rahma Ali // 11th February 2024
Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]
Fatma Mohamed // 11th February 2024
Social media marketing has taken a significant storm in the field of marketing. With its diversity and many marketers relying on it, the importance of statistics and data has also increased to build an integrated marketing strategy that is reliable in reaching customers. Everyone knows the importance of statistics in social media marketing. To build […]
Fatma Mohamed // 9th February 2024
No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]
Rahma Ali // 4th February 2024
Ah, corporate video production! It seems a big topic, but we will simplify it for you to get started without hassle. Corporate video content has been changing the marketing landscape. Now more than ever, everyone loves watching video marketing, and this demand continues to grow, according to many video marketing statistics. Instead of sifting through […]
Rahma Ali // 11th February 2024
No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]
Rahma Ali // 2nd April 2023
Many famous people have said they are going to take a break from social media. Selena Gomez, Tom Holland, and Lizzo have posted before talking about they would take a social media break from Instagram and Twitter. Others have abandoned this whole world for good. Does it really make them happy? What can we get […]
Rahma Ali // 2nd April 2023
Building trust between you and your customers and potential customers is something you can not risk. But how to manage your reputation online in case any negative comments or feedback pop to the surface! Do you know what people think about you or your brand? Whether you’re a restaurant chain, an agency, or a hot-tech […]
Rahma Ali // 15th April 2024
Your head is spinning. Many website builders for free are around there, and you are getting overwhelmed with the best-designed websites— you need just one like them to inspire your audience. How many pages do you need? What can you write on each page? Is it worth it? How can you grow your business through […]
Rahma Ali // 11th April 2024
Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]
Rahma Ali // 20th March 2024
Grasping the sheer scale of global fashion industry statistics reveals the astounding impact and reach of this vibrant sector, teeming with an array of apparel that seems limitless. Let’s delve into the heart of this dynamic industry! The mere thought of tallying the vast number of garments populating closets across the globe is a formidable […]
Rahma Ali // 6th November 2023
Do you know that a reliable and efficient link tracking tool could be that missing tool that will level up your marketing strategy? Yes, it’s. While it’s pretty simple when used right, this tracking is a powerful tool that will take your marketing campaign to the next level. It will enlighten you about where your traffic […]
Rahma Ali // 14th April 2024
The theory of having the best designed websites to convert seems straightforward, isn’t it? It supposes to be! You have hired a website designer or developer. You sent a creative brief to explain your objectives, what you offer, and what you want people to know about you. Most importantly, you have content writers ready to […]
Rahma Ali // 22nd April 2024
Have you ever wished to have the magic power to generate passive income? Everyone does! Here, you can find answers to all your questions about dropshipping by Amazon, and it is still worth it! Let’s see. You finally made a goal to start dropshipping by Amazon, but like everything in this critical digital era, you’re […]
Rana Gazzar // 12th October 2023
Videos in marketing are used to promote a brand, service or product. It is a way to connect with consumers and catch their attention in this digital world. Video is not like text; it can boost a bond between consumers and a product in an amazing way. Plus, watching video content is easier than reading […]
lochlainn // 22nd January 2024
CRM is an acronym for customer relationship management and this is a system which is being implemented by businesses all around the world. This is a system built to allow you to manage your relationship with current and potential customers.
Rahma Ali // 22nd April 2024
Running a business takes work, and in a grim economic situation, it seems even harder! That’s why we should check small business statistics frequently to figure out what direction we should take and let numbers tell us about the future. Let’s see! It takes a lot of deduction to bring success to your business, but […]
lochlainn // 11th April 2024
The Internet of Things (IoT) can be described as one large network which works in line with connecting physical objects (things) with people. These things are embedded with sensors and range from our ordinary household appliances to advanced industrial tools.
Rahma Ali // 6th November 2023
Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]
Rahma Ali // 3rd November 2023
Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy. If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]
lochlainn // 13th March 2024
AI is described as a combination of computer science and machines which act in a humanlike way to complete particular tasks or roles within your business.
lochlainn // 23rd April 2024
When implemented correctly, digital transformation has the ability to change how a business does things forever. It can also open new ways of delivering value to customers, enhancing their experience with how they interact with the company.
Rahma Ali // 22nd April 2024
Small business statistics in the UK have been the most volatile on record over the past few years. We will go through important numbers you need to know this year. So let’s get right into it! Too much could be said about the worldwide repercussions of recent events, such as the COVID-19 pandemic and the […]
Rahma Ali // 4th January 2024
Check key facts about business travel statistics to explore trends here. We’ve compiled them from official material to help you make the right decision. International travellers have risen significantly during the last decade, and business travellers continue to dominate the industry. Business trips contribute a lot to regular flights, and they will continue to grow […]
lochlainn // 23rd April 2024
By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance.
Rahma Ali // 4th February 2024
Anything in the world classifies into only two categories: things that need an explanation and things that are clear enough. It’s for this reason that the term “explainer video production” has become so commonplace. If you’ve ever thought of making an explanation video, here is your one-stop shop for doing so. These short clips have […]
Sara Lynch // 11th April 2024
learn the graphic design essentials and master the craft. Graphic design is the process of curating an image for enhanced visual appeal. It can convey a certain mood, tone or feeling and be used for advertising purposes or as a marketing method.
lochlainn // 21st January 2024
Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business.
lochlainn // 29th August 2023
Technology is everywhere around us today, and with the growth of technology, businesses are having to consider which technology systems are best suited to their needs or requirements, and in doing so, make an informed decision on which piece of software to invest in which meets their requirements. So if technology can be considered as the number one tool for improving the efficiency of how a business operates, lets take a look at which types technology are currently supporting this, and the steps to selecting a new software system for your business.
Rahma Ali // 11th March 2024
We LOVE videos, and we love processing information through videos. It’s engaging, digestible, and amusing! In this article, we will uncover how to optimise your SEO video marketing to let different platforms and search engines understand your content and suggest it to the right people. When was the last time you clicked through a video? This […]
lochlainn // 16th February 2023
The rapid growth of technology makes it very difficult to keep up to date with what is going on around us. However, it is undeniable that one of the best ways for businesses to stay competitive within an industry is by implementing and adopting technology to improve both their productivity and performance, and with the more and more types of technology which are emerging around us today this has become much easier to do.
