Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Claire Mulligan // 11th February 2024
Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.
Claire Mulligan // 11th February 2024
It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.
Sara Lynch // 26th May 2023
keep reading to find out the best podcast equipment available on the market and what you need to turn your podcast dream into a reality.
Claire Mulligan // 3rd November 2023
Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.
Claire Mulligan // 12th December 2023
Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.
Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.
Claire Mulligan // 13th February 2024
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
Rahma Ali // 9th February 2024
It seems that artificial intelligence (AI) has taken over the world. Many technologies, software, and tools are booming and hit the mainstream, creating a booming trend of how to use AI marketing tools for your business growth. Don’t get overwhelmed! All you need to know is just at your fingertips; let’s see! With every new […]
Claire Mulligan // 6th November 2023
YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.
Claire Mulligan // 17th December 2023
Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling.
Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.
Ahmed Samir // 14th April 2024
Today we’re going to be going through the best resume builder websites. There are a couple of different options, and it can be a little bit overwhelming, especially choosing the best website builder for yourself. We have gone ahead and covered some different website builders that you could possibly use as your base or foundation. […]
Claire Mulligan // 22nd April 2024
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Sara Lynch // 15th January 2024
In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.
Sara Lynch // 3rd November 2023
Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing.
lochlainn // 3rd October 2023
ERP software also known as ‘Enterprise Resource Planning’ software was developed so that organisations could improve and become more efficient, where this system is built to allow you to manage day-to-day operations and activities effectively.
Sara Lynch // 5th May 2023
Check out these 20 Instagram facts that will shock and surprise you.
Instagram has quickly risen as one of the most popular social media sites to date. What started off as a site for sharing images, has now grown to become a multi-media social media platform with millions of monthly users.
Sara Lynch // 12th June 2023
Artificial intelligence is an increasingly popular topic in modern times and with the recent launch of new AI software, the scope for using AI for marketing is becoming a more lucrative interest for businesses seeking to enhance their marketing efforts.
Sara Lynch // 3rd November 2023
A website is the cornerstone of digital marketing and the online home of your business, but how do you know if it’s performing at its full potential? In this article, we will explain how to do an analysis of a website, showing you a range of practical tools that you can use to evaluate your website’s digital performance.
Sara Lynch // 26th May 2023
When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded?
Sara Lynch // 26th May 2023
The DJI Osmo 5 is a smartphone gimbal, that provides users with the means to create high-quality videography with a professional touch. The product was launched in 2021 and so is still a fairly new piece of kit loaded with a bunch of cutting-edge features and design.
Sara Lynch // 15th April 2024
Scope creep is a part of project management and unfortunately, you cannot completely avoid it.
Project management requires careful oversight in order to ensure a project cycle is completed to a satisfactory standard. Sometimes, scope creep can appear when things go wrong, which may frustrate project managers, clients and other stakeholders.
Sara Lynch // 8th March 2024
ProfileTree has concluded the Digi-Growth Programme in partnership with Lisburn and Castlereagh City Council and Invest NI. The programme has been a huge success, helping 340 local businesses enhance their digital marketing capabilities and grow their business online.
Sara Lynch // 27th November 2023
Canva AI is one of the latest artificially intelligent software that’s taking the world by storm. It’s a creator’s best friend, from user-friendly video editing software to AI-generated images and AI-powered writing assistants.
lochlainn // 13th April 2023
CRM is an acronym for customer relationship management and this is a software system which is built to manage current and potential customers effectively. For many businesses they are built of the theory that ‘the customer is always right’ where they will prioritise customer satisfaction above anything and in many cases their culture will be based around this. However, to ensure this this remains consistent within the business, a CRM system will be implemented.
Rana Gazzar // 21st December 2023
No one can deny the significance of the beauty industry. Most people use beauty products daily; beauty products have been an exciting trend over the past few years, especially after Covid 19 consumers have become fully aware of what they should use on their skin and how it can affect their health and well-being. Beauty […]
Rahma Ali // 6th November 2023
OpenAI released a new interface called ChatGPT. Is it just a new chatbot? Is it a genuine innovation like we see thousands of social media influencers talking about it on Tiktok? Here’s what businesses should know about it and how it differs from other AI writing tools. I know, I know… It’s big news! Another […]
Rahma Ali // 26th October 2023
Whenever you feel bored, check our full list of fun websites and kill time by playing, exploring and finding ways to fight boredom. Save this one on your bookmarks or share it with your friends to have fun together. Sure, many fun websites to go on when you’re out of the mood or bored, like […]
Rahma Ali // 11th February 2024
Developing a social media plan doesn’t have to be a difficult process. Indeed, it’s the most interesting part of your marketing strategy, and if you have set a time to figure out your objectives, approach, and metrics, you will be almost done. What you intend to do and what you want to accomplish through social […]
Fatma Mohamed // 11th February 2024
Social media marketing has taken a significant storm in the field of marketing. With its diversity and many marketers relying on it, the importance of statistics and data has also increased to build an integrated marketing strategy that is reliable in reaching customers. Everyone knows the importance of statistics in social media marketing. To build […]
Fatma Mohamed // 9th February 2024
No one can deny the effect of artificial intelligence in our daily life. AI has entered our life and found its way into many areas – including cell phones, cars, smart homes, cybersecurity and other sites. It is one of the most technological revolutions happening in the 21st century. AI was able to occupy this […]
Rahma Ali // 4th February 2024
Ah, corporate video production! It seems a big topic, but we will simplify it for you to get started without hassle. Corporate video content has been changing the marketing landscape. Now more than ever, everyone loves watching video marketing, and this demand continues to grow, according to many video marketing statistics. Instead of sifting through […]
Rahma Ali // 11th February 2024
No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]
Rahma Ali // 2nd April 2023
Many famous people have said they are going to take a break from social media. Selena Gomez, Tom Holland, and Lizzo have posted before talking about they would take a social media break from Instagram and Twitter. Others have abandoned this whole world for good. Does it really make them happy? What can we get […]
Rahma Ali // 2nd April 2023
Building trust between you and your customers and potential customers is something you can not risk. But how to manage your reputation online in case any negative comments or feedback pop to the surface! Do you know what people think about you or your brand? Whether you’re a restaurant chain, an agency, or a hot-tech […]
Rahma Ali // 15th April 2024
Your head is spinning. Many website builders for free are around there, and you are getting overwhelmed with the best-designed websites— you need just one like them to inspire your audience. How many pages do you need? What can you write on each page? Is it worth it? How can you grow your business through […]
Rahma Ali // 11th April 2024
Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]
Rahma Ali // 20th March 2024
Grasping the sheer scale of global fashion industry statistics reveals the astounding impact and reach of this vibrant sector, teeming with an array of apparel that seems limitless. Let’s delve into the heart of this dynamic industry! The mere thought of tallying the vast number of garments populating closets across the globe is a formidable […]
