Training and Resources
Google ads allow you to place a bid on specific search phrases so that your website will appear on the first page of results. This tactic secures more website visitors who are actively searching for something related to your business, creating a targeted and focused strategy that will provide optimum results.
However, getting to grips with Google ads can be complex, you need to know the best method for implementing an ad campaign and ensure that you can make the most out of your marketing budget. It’s quite easy to waste funds if you don’t know what you’re doing.
Check out our free-to-use resources below to help you make sense of the world of Google ads. With a proper strategy and targeted approach, your business can bring in more website visitors and enhance your brand’s visibility.
SEO or Google ads? What do you need to consider first? You understand that search engine optimisation, or SEO, makes your website get a better rank. Meanwhile, Google Ads will place your URL at the top of relevant search queries. It seems slightly costly, but it’s worth it, as it delivers the instant desired outcome. […]
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
PPC ads are always labelled to distinguish them from organic results. Example of search advertising.
Google AdWords Keyword Planner is a free software tool webmasters use to learn about the popularity of keywords and keyword phrases, how Google search engine users are looking for certain keywords, the competition to buy Google Ads advertisements using those keywords, and the cost per click. Paid advertising campaigns are conducted on a pay-per-click (PPC) […]
