Dynamic Keyword Insertion – The Complete Guide to Implementation for SEO Success in 2024
ProfileTree // 18th February 2024
Dynamic keyword insertion (DKI) is an advanced on-page SEO technique that can help websites target more relevant keywords and improve rankings. By programmatically inserting keywords into page content and HTML elements, DKI allows you to optimize pages for different keyword variations without having to create multiple static pages. Implemented properly, dynamic keyword insertion enables more […]
Product Placement – The Essential Guide to Embedding Brands in Entertainment in 2024
ProfileTree // 4th March 2024
Years and years of direct advertising and sales pitches have deterred viewers from anything labelled “Ad.” In the skip-ad era, marketers have devised non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way is, of course, content […]
Facebook Video Ads in 2024: The Essential Guide for Marketers
ProfileTree // 15th February 2024
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
Convert Clicks into Customers with Pay Per Click Training
ProfileTree // 13th February 2024
Pay per click – otherwise known as PPC – is a popular and powerful online advertising method used to drive traffic to websites. We find that Pay Per Click Training is becoming one of our most sought after agency services for internal teams and entrepreneurs. To many, it seems like a fairly recent advertising phenomenon. However, […]
18 Ideas of What to Post on Social Media for Your Business
Noha Basiony // 13th February 2024
In the ever-evolving digital landscape, social media websites have become a central aspect of professional branding. Although it is rewarding, crafting an effective social media presence is still a challenging endeavour. That is why it is crucial to understand what resonates with your audience, aligns with your brand identity, and fosters meaningful engagement. This article […]
Digital Billboard Advertising: Why They’re a Massive Hit
ProfileTree // 8th March 2024
In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of Times Square and its glitzy blockbuster atmosphere. They’ve always been used to promote products, services or spread awareness on various causes for decades – so […]
Key Social Media Statistics for 2023: A Focus on Engagement
Eman Sameh // 15th February 2024
Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]
Your Guide to Integrating Animation Into Your Business
Noha Basiony // 26th March 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
Forget everything you thought you knew about Barbie. She’s shed the plastic smile and traded her convertible for combat boots. In 2023’s live-action Barbie, our childhood icon struts onto the silver screen not as a passive princess but as a rebel with a cause. This isn’t your grandma’s Barbie movie. This is a bold reimagining, […]
AI Marketing: What is It and How Could It Help You?
ProfileTree // 21st February 2024
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by Northern Ireland-born former footballer Gerry Flynn. Meet Dream Spanish Homes Dream Spanish Homes, who have been selling properties for a range of budgets in Murcia […]
Google Ads Set Up: A Comprehensive Guide For Beginners
Rebekah McCaig // 18th December 2023
Google Ads is the advertising platform designed by Google to enable businesses to set up Google Ads across its network, including Search, YouTube, and Gmail; the Google Ads set up, however, can be overwhelming and daunting for those who are unsure where to start. With its array of campaign types, bidding strategies, targeting options and advanced settings – the Google Ads set up can be somewhat of a challenge.
For businesses getting started with paid advertising, Google Ads provides an easy way to drive target traffic and customers to your website.
Our blog will walk you through the Google Ads set up step-by-step providing tips and best practices particularly for those beginning their paid ads journey. We’ll cover everything from creating your first campaign and setting your campaign goals to setting your budget and monitoring your ad performance.
No matter what your goals are and your intentions behind learning about the Google Ads set up, our guide will have you covered.
The Power of TikTok Ads 101: Best Guide for Beginners
Rebekah McCaig // 14th December 2023
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.
However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.
This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
YouTube Monetizing 101: Essential Tips You Need To Know
ProfileTree // 21st November 2023
Ever wondered how YouTubers make money and how you can do the same? Simply by YouTube monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be […]
How to Improve Perceived Quality: 10 Strategies to Increase Customer Satisfaction
ProfileTree // 20th March 2024
Customers often only consider the front line of your brand relations, but the back-end support still makes a difference indirectly. Image credit: Promoter.io
Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps – but for budding entrepreneurs, this may be a baffling mission.
App Development Software: Creating an App for Your Business
ProfileTree // 13th March 2024
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options for app development software. There are several reasons to use these rather than going down the road of fully custom-app development. Business owners are […]
Snapchat Advertising: The Complete Guide to Unlocking Marketing Success in 2024
ProfileTree // 14th February 2024
If you’re curious about the digital advertising world and are wondering where to start, we’re here to give you a 101 guide, one social media platform at a time. In this blog, we will look at Snapchat advertising – but first, a little introduction… What Is Snapchat? Snapchat is a video and image-sharing social media […]
The Ultimate Guide to Online Display Advertising for Businesses
ProfileTree // 30th October 2023
Online display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buyers and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, a Harvard Business […]