Nuala Davies // 26th April 2024
Developing an effective social media strategy is absolutely crucial for a small business seeking to grow their brand and connect with customers in the digital age. With so many active social media users on platforms like Facebook, Instagram, Twitter and Youtube there is immense potential for small businesses to build awareness, engage their target audience, […]
Miral Nassar // 29th April 2024
As we navigate through the ever-evolving landscape of the digital era, the role of marketing statistics in shaping business strategies is increasingly significant. Marketing teams and enterprises now heavily rely on these insights for decision-making in various domains, including digital marketing, content generation, email campaigns, and social media interactions. This reliance is pivotal for understanding […]
Miranne Khaled // 22nd April 2024
Welcome to the digital era, where social media has woven itself into the very fabric of our existence, revolutionising our modes of communication, information acquisition, and idea dissemination. Amidst this vast connectivity landscape, however, lies a sinister underbelly: the proliferation of misinformation on social media. Social media has eased various aspects of our lives, but […]
Miranne Khaled // 21st February 2024
Social media has become a vital part of our daily lives, changing how we interact and communicate with one another. Through various platforms, we engage in social media interactions, a term that encompasses a wide range of activities. Social media interactions refer to the dynamic process of engaging, connecting, and communicating with others on social […]
Panseih Gharib // 24th February 2024
Imagine scrolling through your perfectly curated Instagram feed, enjoying the curated glimpse into others’ lives. Imagine someone else doing the same, but not with their account or yours. Sounds terrifying, right? Unfortunately, that’s the chilling reality of social media identity theft – a threat growing faster than your follower count. It’s not just about stolen selfies. […]
Nuala Davies // 15th February 2024
In 2023, the social media landscape underwent a significant transformation as Twitter evolved into ‘X’ with Elon Musk’s acquisition. This change proposed a brand new era for the platform, marked by a series of significant adaptations. From verification to algorithm adjustments, new monetisation strategies and much more, the foundations of ‘X’ have experienced some considerable […]
Nuala Davies // 5th February 2024
You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what? What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]
Nuala Davies // 30th January 2024
Since the pandemic, platforms such as Instagram and TikTok have become powerhouses in the digital content landscape attracting billions of users all across the world. When delving into the world of content creation, short form video offers an abundance of opportunity. Video content and micro content has boomed, changing the way we consume media online. With […]
Eman Sameh // 15th February 2024
Social media platforms are constantly advancing, with each one jostling for attention, user behaviours shifting, and new features emerging at a dizzying pace. To navigate this dynamic environment effectively, it’s crucial to stay up to date with the latest trends and statistics. In this article, we will present critical social media statistics for 2023, providing […]
Noha Basiony // 26th March 2024
In the dynamic landscape of modern business, integrating animation has emerged as a compelling strategy, offering a gateway to heightened engagement, effective communication, and a distinct brand identity. As the digital age continues to redefine the ways we connect with audiences, businesses are recognising the power of animated concepts to cut through the noise, tell […]
Noha Basiony // 25th January 2024
In a rapidly evolving business landscape marked by technological advancements and evolving consumer expectations, the growing importance of innovation and creativity cannot be overstated. Companies that foster a culture of innovation are better equipped to navigate uncertainties, differentiate themselves in competitive markets, and meet the changing demands of consumers. One such innovative approach that is […]
Panseih Gharib // 14th February 2024
Global Media consumption statistics continue to evolve rapidly, influenced by technological advancements and changing consumer behaviours. The year 2023 presents a comprehensive outlook on global media consumption, with an increasing focus on the impact of digital and social media platforms. In 2023, media consumption reflects users’ diverse platforms and channels. This includes television and print […]
Nuala Davies // 23rd January 2024
Pinterest. A space to foster creativity, brand identity and aesthetics. With over 400 million active users this platform offers many opportunities to develop your branding. Somewhat similarly to Instagram, this space stands out as a visual search engine from which users can gather information. How does Pinterest work? What are its features and what can […]
Maha Yassin // 11th February 2024
Social media is the constant hum of our digital lives, the endless scroll of friends, news, and…ads. But how much do we really know about these ubiquitous marketing messages? Fear not, fellow scrollers, for we’re diving deep into the world of social media ad statistics in 2024! Get ready to unlock the secrets of the […]
Rebekah McCaig // 22nd April 2024
Social media has grown exponentially over the past decade, and there is significant importance of social media marketing for business, regardless of industry or size. It is unfortunate, however, for a variety of reasons that a number of smaller companies do not recognise the importance of social media marketing for business. Social media enables businesses […]
Rebekah McCaig // 15th December 2023
2023 has most definitely been a significant year for social media platforms but one which stands out the most for us is the transformation from Twitter to X. Billionaire Elon Musk purchased Twitter back in October 2022 for a whopping $44 billion. With the rise of other popular social media platforms, like Instagram and TikTok, we saw Twitter’s decline in popularity. When Elon Musk took over though, Twitter had lost an estimated 13% of its daily active users, according to Big Technology.
Several months after Musk’s significant purchase, the rebrand of Twitter to X took place. The logo has changed from Twitter to X – a black background with a giant X has now taken over the iconic blue bird logo. The rebrand from Twitter to X has not only brought about logo changes but also new policies surrounding verification (the blue tick); content moderation; account bands and more.
So, if you or your business is one of the millions of Twitter/X users, this provokes an interesting and important question – how will the Twitter to X transformation impact my experience on the app? We’re here to help! We’ll be breaking down the key changes from Twitter to X, the verification rollout crisis, the transformed policies and more. One thing’s for sure X isn’t the Twitter that you remember. So let’s get started on the changes from Twitter to X.
Nuala Davies // 23rd January 2024
Threads vs Twitter (X)… With Threads having recently found its footing as a platform and Twitter transitioning to new ownership and becoming X, there’s a lot to consider when comparing the two. As a business owner, we believe it’s essential that you get the up to date, relevant information in regards to your options. This […]
Rebekah McCaig // 14th December 2023
With over 1.3 billion monthly active users on TikTok, according to Dexerto, businesses are now seeing the opportunity for setting up TikTok ads. Whilst the platform remains primarily dominated by younger generations, people from all demographics are beginning to join this highly popular social media app. For businesses and marketers, this represents a massive opportunity to reach highly targeted and engaged audiences while driving impactful advertising campaigns through setting up TikTok Ads.
However, taking advantage of the TikTok platform requires strategic setup of business accounts; compelling ad creatives optimised for short video; and continual optimisation based on performance data.
This article will be your step-by-step guide for setting up TikTok ads and campaigns. We’ll cover everything you’ll need from setting up your TikTok business account to tracking and improving your TikTok ads.
Nuala Davies // 14th February 2024
Social media is an essential tool for businesses and individuals. Among the various platforms available, LinkedIn stands out as a powerful resource for reaching a professional audience, building relationships, and enhancing brand visibility. We believe that by crafting effective and strategised SEO you can leverage your LinkedIn profile, expanding your reach, broadening your network and […]
Rebekah McCaig // 13th December 2023
Instagram Carousels are a format within the platform that enable users to share up to ten images within a single post. Instagram Carousels could be described as visual album-style posts that stand out on users’ feeds. They have the power to capture users’ attention, get them engaged through their swiping feature, and keep followers invested in your content.
Rebekah McCaig // 13th January 2024
Getting engagement on Instagram isn’t an easy task and especially with more users, businesses and content creators joining the popular platform each day, along with the addition of new Instagram format types and trends. However, engagement is a highly important metric for businesses hoping to grow their pages. With billions of active monthly users, Instagram is highly influential.
With this, however, comes a lot of content flooding users’ feeds and suddenly, posting your organic content alone doesn’t work. Your goal on Instagram should be to design, craft and edit content that will get users to stop scrolling and engage through actions such as liking your post, commenting, saving and sharing.
Rebekah McCaig // 21st December 2023
So, you have your Instagram page created, but where do you go from there to build Instagram engagement? Simply having an Instagram account is not enough anymore and with over 2 billion active monthly users on the platform, you have to stand out from the crowd. Gaining genuine Instagram engagement should be a priority for any business looking to drive awareness, traffic, leads, and sales.
Rebekah McCaig // 22nd April 2024
Instagram Stories have become an indispensable part of the platform since their launch in 2016. While these limited photos and videos that disappear after 24 hours might have started out as a millennial-focused gimmick feature on the platform, Instagram Stories have become too big for brands to ignore, especially for those looking to enhance their […]
Rebekah McCaig // 8th December 2023
Hashtags have become a central part of social media strategies today; this has brought about the concept of businesses developing a hashtag strategy for social media. These simple keywords have the power to expand the reach of your content when used effectively within marketing campaigns. Whether you have goals to build your online community or improve your reach, having a strong hashtag strategy can help you achieve these, along with engaging content and consistent posting.
Rebekah McCaig // 8th December 2023
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.
Rebekah McCaig // 13th March 2024
Social media tools are essential components in digital marketing strategies for businesses of all sizes and industries. These tools often serve as platforms enabling brands to connect with their customers; grow brand awareness; and drive sales. With over 4 billion social media users globally, platforms like Facebook, Instagram, and Twitter offer immense opportunities to connect […]
Eman Sameh // 22nd April 2024
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI marketing tools have become indispensable in optimising campaigns, streamlining processes, and driving growth. AI technology, especially with the help of generative AI tools for digital marketing, […]
Nuala Davies // 11th February 2024
Digital marketing services are a lifeline for start-ups. Whether you’re a small scale business or have some experience under your belt, investing into your presence online has explosive potential. Here at Profile Tree we have been offering a range of Digital Marketing Services to our clients from across the sector since 2010. We have gathered […]
Nuala Davies // 11th February 2024
The digital world presents itself as a treasure trove of opportunity. From social media to email marketing, there are quite literally billions of potential customers at your fingertips. In this blog we take the opportunity to outline what we consider to be the top digital marketing benefits, explaining why you should invest the time to […]
Rebekah McCaig // 11th February 2024
In today’s digital era, businesses of all sizes are turning to social media marketing to connect with their target audience, build brand awareness, and drive sales. With millions of active users across various platforms, there is a multitude of types of social media marketing that can enable a brand to reach a vast and diverse audience.
Nuala Davies // 25th April 2024
Digital marketing tools… Where to begin? The landscape is jam packed with platforms, apps, strategies, ideologies, best practices, tips and tricks… Feeling overwhelmed? Seeking the best tools for your business can take a lot of trial, research and effort. In this blog we save you valuable time by breaking down some of the absolutely essential […]
Noha Basiony // 28th April 2024
Search Engine Optimisation (SEO) is the essence of digital marketing and a critical component for any business wishing to ensure their online presence is not only visible but dominant. In Ireland, where the digital landscape is as verdant as its rolling green hills, choosing the most suitable SEO agency can be the difference between flourishing […]
ProfileTree // 11th February 2024
In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies. This guide will explore the top 10 must-follow social […]
ProfileTree // 5th December 2023
Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer. But how can we get inspiration for our next adventure? We’ll be taking a look at the 5 best travel influencers in Northern Ireland.
ProfileTree // 30th November 2023
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.
ProfileTree // 1st February 2024
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.
