There are several factors to take into consideration when building a business website. One of the key decisions you need to make is whether you will design and build the website yourself, through an agency, or with a web developer. All these decisions depend on your skill set, willingness to put in a lot of work, and overall budget.

Hiring an agency or a developer to do the job may be preferable if you have the required funds but need more skill sets. You can explain everything you need to them and sit back since they can construct everything you need with all the functionality and desirable design.

Once more, this solution is a little more expensive. If it fits inside your budget, it is excellent. If not, other options exist, such as creating it yourself, to get your business website up and running.

Choosing Between DIY and Professional Website Development

When planning a business website, one of the first decisions you’ll face is whether to build it yourself using a platform like Wix or hire a professional web design agency like ProfileTree. This choice depends on several factors, including your technical skills, budget, time constraints, and specific website requirements.

The DIY Approach with Wix

Wix has become one of the most popular website builders for businesses wanting to create online presence. Its drag-and-drop interface and template-based approach make it accessible to those without coding knowledge.

Advantages of using Wix:

• User-friendly interface with no coding required
• Over 900 customisable templates
• Built-in hosting solutions
• Lower upfront costs compared to custom development
• Quick setup and launch capability

Limitations to consider:

• Less uniqueness compared to custom-built websites
• Limited advanced functionality for complex businesses
• Potential SEO limitations compared to professionally developed sites
• Ongoing subscription costs that can add up over time
• Less scalability for growing businesses with evolving needs

Professional Web Development Approach

Working with a web design agency like ProfileTree offers different advantages, particularly for businesses with specific needs or growth plans.

Benefits of professional web development:

• Custom design explicitly tailored to your brand
• Advanced functionality and integrations
• Strategic approach to user experience and conversion
• Superior SEO implementation for better rankings
• Scalable solutions that grow with your business
• Expert guidance throughout the process

“The difference between a DIY website and a professionally developed one is often invisible to the business owner until they start comparing performance metrics. A strategically built website doesn’t just look good—it’s engineered to convert visitors into customers and rank well in search engines.” — Ciaran Connolly, Director of ProfileTree

Business Website Building Tools

When creating a business website independently, consider your background and technical expertise; only some websites need intricate coding to appear decent. Several platforms and tools are available nowadays to simplify creating your business website, typically using templates, page builders, website builders, or other similar tools.

If the business website you want to make is a straightforward brochure-style website where you want to have a presence online, have a location where customers or potential customers can go to learn more about your company, submit an inquiry, or make a purchase, whatever it may be.

It would also help if you thought about hosting. After your business website has been created, you must host it online. Every website you can visit is housed online by one of the many available hosting businesses.

Given the vast number of hosting firms and their range of services, choosing one might take a lot of work. You can get hosting for a low price, but hosting can also get very pricey. It truly depends on your website, the functionality it requires, and how much storage it needs. This article will discuss creating a business website and exploring different hosting possibilities.

First, you must decide what platform to use to create a website. There are many free platforms and many paid platforms. Choosing one depends on your platform and how helpful your business website is. 

Design Best Practices for Wix Business Websites

Creating an effective business website on Wix involves more than just selecting a template. Following these best practices will help ensure your site looks professional and functions effectively.

Colour Theme Implementation

Wix uses a colour palette system with five primary colours for different elements. When setting up your theme:

1. Use your brand colours consistently
2. Ensure sufficient contrast for readability
3. Limit accent colours to maintain visual coherence
4. Test colour combinations on different devices

Your colour scheme should reflect your brand identity while maintaining professional aesthetics and accessibility standards.

Typography Selection

Wix offers various typography options with different heading and paragraph styles. When setting up your text:

1. Choose fonts that reflect your brand personality
2. Use a maximum of 2-3 font families throughout the site
3. Ensure readability on all devices (avoid decorative fonts for body text)
4. Maintain a consistent heading hierarchy for better SEO

Setting up your typography correctly from the start will save you time later, as you won’t need to adjust each text element individually.

Image Selection and Optimisation

Visual elements significantly impact how visitors perceive your business. When adding images:

1. Use high-quality, professional images
2. Optimise file sizes to maintain fast loading times
3. Add alt text to images for better accessibility and SEO
4. Use your images where possible rather than stock photos

As mentioned, Wix provides a stock image library, but using original photography of your business, team, or products creates a more authentic impression.

Mobile Responsiveness

With most web traffic now coming from mobile devices, ensuring your Wix website looks great on smartphones and tablets is essential:

1. Use the Mobile Editor to verify and adjust the mobile version
2. Check text readability on smaller screens
3. Ensure buttons and clickable elements are large enough for touch
4. Test navigation menus on mobile devices
5. Verify loading speed on mobile connections

Remember that changes made in the mobile editor only affect the mobile version, allowing you to optimise for different device types.

Wix: A Business Website Builder

If you wish to create your business website, one of the most well-liked business website builders is Wix. If you need more money to pay someone to help you construct your business website but still want to do it yourself, Wix is a great platform to consider. Its front end is user-friendly.

Wix functions as a website builder, offering many templates, over 900 of which are available for unrestricted use. You would choose a template and essentially make a colour choice. You can use any theme colours, designs, images, and sections.

The templates allow you to alter the look of your business website completely. They also offer many functionality possibilities, such as integrating e-commerce.

Wix also has a feature that allows users to book events and appointments. You can also use many video galleries, tickets, and other features throughout the website. All these features are relatively simple to set up.

Wix offers free account creation and hosting. After signing up by email or with a Google or Facebook account, they will

ask you questions about your business website, the website you want to build, your business, and the features you need. Essentially, it would build most of your business website for you. 

With Wix, you can operate an online retail portfolio, blog, consulting business, and other activities. If one of the examples doesn’t work, you may search for another one. There are numerous possibilities to choose from. After that, all you need to do is name your store, and this is where the functionality comes in. 

You can add any or all extra features to your business website. For example, you can add a small chat box if you want individuals to be able to send enquiries in that manner. 

Remember that your Wix website will need more storage space as you add more functionality. You will need to use Wix’s hosting, but the more storage you use, the more expensive your hosting will be. 

Once your business website is developed, you can relocate sections, update photos, and change the theme’s colours and fonts, among other things. This is typically the ideal choice if you have a tight schedule or want Wix to handle the majority of the work while you only make minor adjustments.

Wix does a nice job of building out your website and offering configurable layouts and other things, and it’s typically the speedier option as well. So, after getting a custom-built site, a few details regarding your company will be requested, like your logo, email address, phone number, and other similar information.

Homepage Design

The homepage is usually the initial page visitors will see. Having an About page is a good idea so visitors can learn more about you, your business, policies, and other things. Wix will present you with three potential homepage designs, allowing you to select the one you like most. Choose the template that comes closest to the layout you want.

You can always make changes to sections as needed. If you know your business will need store policies, invites, and contact pages, you can include them.

The type of pages you should consider when constructing your business website, even for a straightforward brochure-style website, is informational. You also want to have enough pages for people to browse. Your homepage is among the most crucial pages you’ll have on your website.

If your website sells goods online, you should have a Store Policies page and general policies. This means you should have a distinct page for your shipping and return policies and make it very simple for users to find them. 

Contact Page

Having a Contact page on every type of website is essential because you want to ensure the user can contact you if they have any questions or concerns. You include your email address, phone number, or other contact information. It’s a nice method to communicate with your customers and obtain leads, so it’s wise to provide your phone number and email address.

FAQ Page 

An FAQ page is among the other pages you can have. That’s another excellent approach to give your business website more material. However, you can also have an FAQ section if queries are frequently asked or received through your Contact page. Before sending an enquiry, people often click on that kinds of pages. 

Wix Market

You can also use the Wix Shops e-commerce apps, forms, bookings, blogs, and other tools. They have a ton of applications, not only created by their platform. For example, they have their kind of Wix bookings, blogs, and other things of that nature, but they also have ones made by third-party people and third-party businesses. Some of them are free, and some are not.

Many dropshipping programs are available for your business website. There is also extensive integration with Spocket, Easyship, and similar products. The Wix app market is a great place to start if you want to add third-party platforms to your Wix website.

Colour Theme

When you establish your business website, which is set up in this way, you should first go into the website colour theme and alter the text and colours to fit your branding. You are allowed to utilise everything, and it is all yours.

Wix uses five different colours in the design of its website, each employed for a particular purpose. These colours are displayed throughout your website to coordinate with and enhance the other colours you’ve chosen. 

Text Theme

Nine different text types are available on Wix. When adding new content, you have various options, thanks to the six headings and three different paragraph types. You also have multiple style choices and can alter the font size.

To get this right the first time, you should be careful so that you don’t have to modify it when you add more headings and content to your website. Additionally, you could change the style of items if they were bold or italicised if you wanted to. 

Images

Wix also has a collection of available images that you may employ. This is beneficial if you’re just getting started and don’t have many photos to use. You can use these images instead of waiting for some to arrive or leaving their sections blank.

If your company provides services, try to use your images whenever possible to make it seem more human. You should have pictures of yourself or people using your services and products. Stock photos are acceptable, but utilising your images makes them more unique and less generic. 

Mobile Option

You can update everything on mobile devices with Wix, which is just one more thing to be aware of. It’s crucial to consider this while developing a mobile-friendly site. Most websites are now visited via mobile or tablet devices, which many individuals use today. Therefore, everything must appear great and function at its best on mobile devices.

The mobile view will generally stack things as much as possible, but you may need to alter the alert by moving items up and down and adding additional space. The wonderful thing about Wix is that your changes only affect the mobile view when you move to the mobile version.

Domain Name

Your domain name typically corresponds to your business name. It must be memorable, catchy, and contain your company’s name and other factors. However, the primary issue with using Wix’s free version is that you won’t have a custom domain; the domain effectively serves as the name of your business website while utilising Wix’s URL.

If you already have a domain you bought somewhere else, you should still enter it. After that, instructions on linking your business website to the domain you own will appear.

Otherwise, you register a domain name for a predetermined number of years, after which you either re-register the domain to continue possessing it or let it expire. Once the domain has expired, it becomes available for anyone to purchase.

If you want to keep your domain, you must ensure that you acquire it. So, keep track of your emails whenever the domain is about to expire. Before your domain expires, rebuy it so you can keep owning it.

Hosting Plans

Wix’s hosting plans are divided into website, business, e-commerce, and enterprise. If you decide to utilise a hosting plan for a year or a few months and find that you need less storage or more storage than you thought you needed, you can easily upgrade or downgrade to another hosting plan. There is some flexibility for you. It doesn’t have to be that way all the time.

Customer Care

Customer care is another common feature between these three categories. With every plan you purchase, including the free version, you receive customer service around the clock, and you can connect the domain name to your hosting account.

That means you can contact Wix support for any problems, whether you have issues or inquiries about the website builder itself, your account settings, billing issues, or anything else. They are available 24/7. They also provide priority customer care, but you only get it with the VIP plan. 

Chat-box

You can go through the chat box first, and what they’ll attempt to do initially is give you some online tutorials. Several documents are also available online to assist with any frequent problems. You can review each one to see if any would be helpful. If not, you may select “It’s something else” to make a callback request or to start a live chat, where a representative will let you know how long you’ll have to wait.

They will call you within the time frame they provide, allowing you to speak with a real person about any problem you’re experiencing. They offer excellent customer service, which is available for all of their plans, even the free ones.

Add New Products

You can also control and add real or digital goods to your business website. You may alter things like the product name, provide product details like the product description, and add other information like delivery details and prices. Thus, all your actual store administration and product management are done on the back end, and the front end will subsequently use them.

Blog

A post is what people refer to as a blog post, which is the same thing. You will add your blog in the same manner that you would add a Word document. All the content you may add to your blog can be added as videos. This entire editor functions like a Word document. You can add headings, paragraphs, and other elements and compose your blog just as you want. 

Other Things 

While building your business website, you can configure other things on Wix, such as delivery methods, payment options, and domain connections. After setting up your store, you must also ensure the default settings are configured.

To ensure your business website settings are complete, check the e-commerce option, accepting payments, language or region settings, etc. These include your business website’s name, logo, generic social sharing image, and Facebook link.

When to Consider Professional Web Development

While Wix provides an accessible starting point for many businesses, there are scenarios where professional web development becomes the more advantageous choice:

1. Complex functionality requirements that exceed Wix’s capabilities
2. Highly customised design needs beyond template modifications
3. Advanced e-commerce operations with inventory management across multiple channels
4. Integration with proprietary systems or specific business software
5. Superior performance optimisation for high-traffic websites
6. Enhanced security requirements for sensitive data handling

ProfileTree offers professional web design services that combine technical expertise with local market knowledge for businesses in Northern Ireland, Ireland, and the UK. Our team specialises in creating strategic, performance-focused websites that drive business growth through improved conversions and search visibility.

Are you struggling with the limitations of your current website? Schedule a discovery call with our web development experts to discuss how a professionally built website could transform your business results.

Conclusion

Wix offers a practical starting point for businesses with limited technical knowledge or budget constraints. While its user-friendly interface and templates enable quick website creation, growing businesses often find their needs eventually surpass what template-based platforms can deliver.

Consider how a professional web design agency like ProfileTree can transform your online presence from adequate to exceptional as your business expands. Your website represents your business in the digital world—investing appropriately in this crucial asset will directly support your growth objectives and competitive positioning in the marketplace.

Ready to take your business website to the next level? Contact ProfileTree today for a personalised website consultation and discover how our web design experts can help you outperform your competition online.

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