Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Rahma Ali // 14th February 2024
The last few years have been tough for all business owners around the world, but it has been especially challenging for startups and small businesses. Taking a look at the business statistics from the past years can help ambitious startups avoid many hassles and mistakes, learn more about the market they’re diving into, and make […]
Sara Lynch // 13th March 2024
In this article, we’ll talk a deep dive into artificial intelligence versus machine learning and determine which of the technologies reign supreme. But before we get into the nitty-gritty details let’s take a look at them individually.
Claire Mulligan // 11th February 2024
Social media use statistics have highlighted the dependency that consumers have on social media to connect with family and friends, research products and services, and remain up-to-date with the latest news and trends.
For businesses and marketers, the increasing use of social media has emphasised the need for a clear digital strategy to target the correct audience.
ProfileTree // 3rd November 2023
Search Engine Optimization or SEO is the terminology given to the activity of ensuring a website can be found in search engines like Google, Bing, or Internet Explorer for words and phrases that are relevant to what the site is offering. It is a curated process, with careful consideration given to the type of content […]
Claire Mulligan // 14th February 2024
Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.
Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.
Claire Mulligan // 30th January 2024
LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.
However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.
Claire Mulligan // 4th January 2024
TikTok business statistics are essential for businesses and marketers to recognise current trends and consumer behaviours, and utilise these statistics to improve their social media marketing.
Since the release of TikTok in 2016, businesses have utilised the social media platform to increase brand awareness, generate sales, liaise with influencers, and promote video marketing content.
Claire Mulligan // 14th February 2024
Facebook business statistics are an amazing resource for businesses and marketers to understand user behaviour and Facebook marketing tools to improve a marketing strategy.
With over 2.9 billion users on Facebook as of 2023, the possibilities to elevate your business on Facebook are endless. Over the years, Facebook has proven to be a powerful social media platform to direct traffic to websites, generate leads, reach new customers, and increase sales.
Claire Mulligan // 16th April 2024
In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.
Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.
Claire Mulligan // 14th April 2024
Small business digital marketing statistics suggest the impact of the digital world on small businesses. Particularly since the COVID-19 pandemic, social media became a game-changer for many businesses that had to close their doors due to lockdown restrictions.
If there were small businesses that didn’t consider digital marketing as a priority before lockdowns, they certainly recognised the value of the online world to remain connected with their customers!
Claire Mulligan // 16th April 2024
Instagram for business statistics can help businesses and marketers to understand user behaviour on Instagram and keep up-to-date with trends and new features.
The digital marketing landscape is constantly changing, so it’s important for businesses and marketers to have an awareness of news and updates, and update their digital strategy accordingly.
Claire Mulligan // 11th February 2024
Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy.
For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.
ProfileTree // 11th April 2024
The healthcare landscape is in a constant state of evolution, and its marketing strategies need to keep pace. To stay ahead of the curve, you need an arsenal of cutting-edge tactics and a deep understanding of the digital terrain. This guide delves into the hottest trends, proven case studies, and actionable insights to propel your […]
Claire Mulligan // 14th February 2024
The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.
Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.
Claire Mulligan // 9th February 2024
Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.
When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.
Claire Mulligan // 11th February 2024
Social media small business statistics point towards the importance of utilising social media marketing to reach a large target audience.
Since the rise of social media, online shopping, and content creation, social media has become an effective and accessible tool for small businesses to boost sales and generate word-of-mouth marketing (WOM marketing).
Claire Mulligan // 11th February 2024
Social media influencer statistics provide marketers with inspiring insights into the influencer marketing industry. Over the past few years, influencer marketing has proven to be a powerful type of social media marketing to generate sales and increase brand awareness.
In this article, we’ll take you through some inspiring social media influencer statistics that will give you confidence in the power of influencer marketing.
Claire Mulligan // 11th February 2024
Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.
Claire Mulligan // 11th February 2024
It can be difficult to pinpoint exactly what your target audience wants to see on social media. However, social media business statistics is a fantastic tool that all businesses should be using to review their digital marketing strategy and identify ways to improve the performance of their content.
Sara Lynch // 26th May 2023
keep reading to find out the best podcast equipment available on the market and what you need to turn your podcast dream into a reality.
Claire Mulligan // 3rd November 2023
Twitter marketing has remained one of the most powerful social media tools for online users to communicate with each other and keep up-to-date with current news and trends. Twitter is a fantastic platform for businesses to enhance their online presence and increase brand awareness.
Claire Mulligan // 12th December 2023
Since the initial release of TikTok in 2016, TikTok marketing has transformed the way in which marketers communicate with their target audience as a larger focus has been placed on video content. Video content is incredibly important for generating conversions and reaching your target audience as it has proven to be a powerful marketing tool to capture a user’s attention in the online digital space.
Through this complete guide to TikTok, you can maximise the online possibilities of TikTok marketing and ensure to increase brand awareness and showcase your products or services.
Claire Mulligan // 13th February 2024
LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.
Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.
Rahma Ali // 9th February 2024
It seems that artificial intelligence (AI) has taken over the world. Many technologies, software, and tools are booming and hit the mainstream, creating a booming trend of how to use AI marketing tools for your business growth. Don’t get overwhelmed! All you need to know is just at your fingertips; let’s see! With every new […]
Claire Mulligan // 6th November 2023
YouTube marketing has gone from strength to strength over the last few years. Since YouTube was founded in 2005, the online video-sharing and social media platform has remained one of the most popular platforms to watch video content and promote video marketing for businesses.
Claire Mulligan // 17th December 2023
Instagram has gone through many changes over the years since it started as a photo app to capture must-see moments with friends and family. In recent years, several new features and tools have been introduced to market your business on Instagram, such as reels, stories, lives, stickers, and scheduling.
Although keeping up to date with the Instagram algorithm can be overwhelming, our complete guide on Instagram hacks will help you feel confident with your digital marketing.
Ahmed Samir // 14th April 2024
Today we’re going to be going through the best resume builder websites. There are a couple of different options, and it can be a little bit overwhelming, especially choosing the best website builder for yourself. We have gone ahead and covered some different website builders that you could possibly use as your base or foundation. […]
Claire Mulligan // 3rd November 2023
With algorithms and social media trends constantly changing, it can often be difficult keeping up with everything you need to know about marketing on Facebook.
However, this ultimate guide to Facebook will help you remain on top of Facebook and social media marketing
Sara Lynch // 15th January 2024
In the era of digital marketing, we hear time and time again that content is king, but how do we actually get the content into the hands of target audiences? In this article, we’ll tell you everything that you need to know about content optimization, because if it’s worth doing, then it’s worth doing well.
Sara Lynch // 3rd November 2023
Twitter monitoring is an effective method for managing your brand’s digital presence. It’s an insight into how people are talking about your business, what interests them and what your competitors are doing.
lochlainn // 3rd October 2023
ERP software also known as ‘Enterprise Resource Planning’ software was developed so that organisations could improve and become more efficient, where this system is built to allow you to manage day-to-day operations and activities effectively.
Sara Lynch // 5th May 2023
Check out these 20 Instagram facts that will shock and surprise you.
Instagram has quickly risen as one of the most popular social media sites to date. What started off as a site for sharing images, has now grown to become a multi-media social media platform with millions of monthly users.
Sara Lynch // 12th June 2023
Artificial intelligence is an increasingly popular topic in modern times and with the recent launch of new AI software, the scope for using AI for marketing is becoming a more lucrative interest for businesses seeking to enhance their marketing efforts.
Sara Lynch // 3rd November 2023
A website is the cornerstone of digital marketing and the online home of your business, but how do you know if it’s performing at its full potential? In this article, we will explain how to do an analysis of a website, showing you a range of practical tools that you can use to evaluate your website’s digital performance.
Sara Lynch // 26th May 2023
When Youtube was initially created, no one could anticipate the unprecedented rise of its influence. In this article, we’ll take a look at the history of Youtube, answering questions such as; When was Youtube created? And what was the first video to ever be uploaded?
Sara Lynch // 26th May 2023
The DJI Osmo 5 is a smartphone gimbal, that provides users with the means to create high-quality videography with a professional touch. The product was launched in 2021 and so is still a fairly new piece of kit loaded with a bunch of cutting-edge features and design.
