Web Design, Marketing and Business Blog - Page 42

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

Is SWOT a Competitive Analysis? Here’s What You Need to Know

Rahma AliRahma Ali // 6th December 2023

The SWOT analysis is an essential framework for fundamentally analysing your assets. It can be applied to your organisation structure, operations output, or even your business model. Also, it’s an excellent measurement to focus on the success of multiple departments and projects individually.   

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How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips

Rahma AliRahma Ali // 15th April 2024

A competitive analysis for digital marketing is a practical way to define your company’s standing. Let’s see how to compare yourself against competing brands and identify the strengths and weaknesses of other market players. Okay, you may have heard of the superpowers of a digital marketing competitive analysis. Digital marketers swear by it, saying it […]

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Business Strategy: The ultimate guide to using a PESTEL and SWOT Analysis

lochlainnlochlainn // 6th May 2024

A business strategy can be considered as the process of putting a plan of action in place to help you achieve a competitive advantage. The plan will consist of goals and objectives you wish to achieve to create long-term value for your business.

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How to Do a Competitive Landscape Analysis

Rahma AliRahma Ali // 22nd March 2023

A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively? Let’s explore. Imagine you are trying to reach point B from A. You should draw a line between both points to explore the terrain and […]

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How to Do a Competitive Pricing Analysis

Rahma AliRahma Ali // 21st December 2023

You need to first understand your pricing plan to do competitive pricing analysis. That’s what we will help you master after reading this article. Working out how to price a product is tricky for any business. There are many challenges, and many things can determine the right price.  It is important to remember that our […]

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Which Strategy is Considered Product Marketing? Your Ultimate Guide

Rahma AliRahma Ali // 4th February 2024

This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let’s face it, in marketing, many strategies are available, and if you’re unsure what strategy you should choose, it is very easy to get confused. Today we will learn about the power of product marketing and how it […]

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All You Need to Know: What is a Good Marketing Strategy?

Rahma AliRahma Ali // 6th December 2023

What is a good marketing strategy? Or what makes a marketing strategy good? What is the main difference between a successful marketing plan and an unsuccessful one? It’s the preparation behind them.  Definitely, marketing is an essential part of any business’s growth. And if you are looking for the most powerful marketing strategy, there are […]

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Your Full Guide: What is a Market Penetration Strategy?

Rahma AliRahma Ali // 11th April 2023

Growing your business cannot happen without a market penetration strategy! Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. That means your business has already built brand awareness, loyalty, and more. It’s encouraging and promising that you probably say something like, “Let’s offer our products in America!” […]

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Measure Marketing Performance: 5 Easy Steps

Rahma AliRahma Ali // 10th April 2023

Every marketer and business owner should ask this question, “How can I measure marketing performance?” This is because everything you do in your business must have measurable KPIs (Key Performance Indicators) or ROIs (Return on Investment). This is true when exploring how all forms of online and offline marketing efforts perform.  But what do you […]

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Top Project Management Software Systems Review (Pros, Cons, Features, Pricing)

lochlainnlochlainn // 6th May 2024

For many business leaders, project management software systems are a must-have system to improve the overall workflow and management of your business. 

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eCommerce web design agency – what to think about when creating a successful website

Sara LynchSara Lynch // 26th April 2023

eCommerce web design agency. There are over 26 million ecommerce websites worldwide and that is a lot of competition. You need an expert ecommerce web design agency to help you survive online, no matter what product or service your business is selling. If you’re an online retailer, you need an effective, engaging and convenient website to sell your products and services on. 

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Full Service Marketing Agency – What to Look Out for Business Growth

Sara LynchSara Lynch // 5th May 2024

full service marketing agency – What to Look Out for business growth in 2022 Marketing, in its most basic form, is an umbrella term for a wide range of different marketing methods. From digital advertisements to well-written blogs, digital marketing involves a multi-throng in order to achieve a successful marketing campaign online.

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Digital Marketing for Travel Agencies – Advice for digital tourism and growth

Sara LynchSara Lynch // 25th April 2024

There is an obvious need for digital marketing for travel agencies, almost every industry in the world has become digitalised in some form and the travel and tourism industry is no different.

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Content writing – the key to a successful digital marketing strategy

Sara LynchSara Lynch // 25th April 2024

At ProfileTree, we help businesses recognise the value and importance of content writing for the success of their business. Content writing is a tool used within a digital marketing strategy, it helps promote your brand online and ensures that your business remains competitive within the digital market.  

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B2B website design – what to consider for a successful website

Sara LynchSara Lynch // 28th February 2024

A B2B website is one of the most valuable tools for marketing within B2B organisations. With curated B2B website design, your website can rank highly on search engines, increase traffic, generate more sales and become a resource of support for its targeted businesses. 

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5 Effective Methods for Marketing Halloween for Hospitality

Sara LynchSara Lynch // 5th May 2024

Halloween is a great time for the hospitality industry to show off their hosting skills. There are lots of opportunities for clever marketing techniques and it all makes for great content that can be posted online.

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Best Free Websites to Cure Boredom

ProfileTreeProfileTree // 5th May 2024

Next time you find yourself getting bored, don’t worry, as we have you covered with our list of 32 websites to cure boredom. We have made a list of websites to cure boredom for both adults and kids, so there are loads to select from. A couple of years ago, computer games were the big […]

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Top 10 Instagram Accounts with the Most-Followers: Inspiring Leaders of Positivity and Influence

ProfileTreeProfileTree // 13th January 2024

Founded in 2010, Instagram is a photo and video sharing and networking platform with millions of users. So, who has the most-followers on Instagram? The top Instagram accounts with the most-followers in 2023 represent a diverse and influential group of individuals, celebrities, and brands who have successfully connected with millions of people worldwide. It’s inspiring […]

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10 Best Podcast Apps for Android and IOS

ProfileTreeProfileTree // 5th May 2024

Podcast apps are platforms that allows you to listen and save podcasts of your choice and there are many different ones to choose from. The podcast app you decide to use is based on accessibility and content. Most podcast apps support both Android and IOS but some only support specific systems. Depending on what type […]

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How A Social Media Content Calendar Can Improve Your Marketing Strategy 101

ProfileTreeProfileTree // 5th May 2024

In content marketing, using a social media content calendar and schedule to arrange your content is vital. By doing this, it allows you to manage your work and ensure your content is being published at relevant times. Using a social media content calendar is what will help you to succeed in meeting your marketing strategy’s […]

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Who Has The Most Followers on Facebook? Top 10 Pages and People With An Impressive Following

ProfileTreeProfileTree // 6th June 2024

As of 2023, Facebook remains the largest social media platform globally. Since it was founded in 2004, it has shown no signs of slowing down, recently surpassing 3 billion monthly active userstep-by-step guides. So what profiles have emerged as the most followed on Facebook? In this article, we’ll list who has the most followers on […]

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What is a Podcast? : Unlock the World of Podcasting How They Work & The 7 Different Types

ProfileTreeProfileTree // 5th May 2024

Over the last few years, podcasts have been becoming more and more popular. So, what is a podcast and what is its purpose? What is a Podcast? Many people like to listen to podcasts, to listen to a podcast you can hop on a “podcast app” like Spotify to listen to a series of audio […]

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Youtube Channel Basics : What You Need to Know

ProfileTreeProfileTree // 5th May 2024

The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]

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Small Business Consultation – The Complete Guide To Success!

ProfileTreeProfileTree // 22nd April 2024

Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.

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Tourism Marketing: Your Guide to Success Within The Tourism Industry

ProfileTreeProfileTree // 26th March 2024

Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.

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12 Tips to Boost Your Instagram Marketing Strategy

ProfileTreeProfileTree // 13th January 2024

No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]

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How To Create A Company Page On LinkedIn: 6 Amazing Tips

ProfileTreeProfileTree // 14th February 2024

When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them.  Your company can benefit […]

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6 Ways to Add Personality to Your Business’s Social Media

ProfileTreeProfileTree // 21st January 2024

Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these platforms. The challenge, however, is that in that clutter, it’s hard to differentiate yourself as a brand. So, the only way to stand out is […]

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What is Linktree? Why you should Ditch LinkTree to Boost Your SEO: A Smarter 101 Alternative

ProfileTreeProfileTree // 5th May 2024

In an age where maintaining a strong online presence is crucial for individuals and businesses alike What is Linktree, you ask? Linktree has emerged as a popular tool. Marketed as a way to streamline your social media and online marketing efforts, Linktree offers a convenient way to share multiple links from a single platform. However, […]

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Affiliate Marketing: The Best A-to-Z Guide to Get Started in 7 EASY Steps!

ProfileTreeProfileTree // 5th May 2024

Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage by tapping into this industry seems like a good idea, but what does it take to start? This step-by-step guide will cover the journey of […]

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TikTok Advertising: The Definitive Guide for Marketers

ProfileTreeProfileTree // 14th May 2024

TikTok has quickly risen as one of the most popular social media platforms used today. It boasts over 1 billion monthly active users worldwide and is a goldmine for reaching your audience. The power of TikTok advertising is not to be underestimated, and in this article, we’ll show you all of the tips and tricks […]

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4 Best Travel Influencers in Northern Ireland

ProfileTreeProfileTree // 5th May 2024

Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer. But how can we get inspiration for our next adventure? We’ll be taking a look at the 5 best travel influencers in Northern Ireland.

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5 Best Food Influencers In Northern Ireland

ProfileTreeProfileTree // 5th May 2024

Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]

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Top 4 Best Wix Apps to Connect with Visitors

ProfileTreeProfileTree // 5th May 2024

Growing your community and connecting with your network is one of the important things to establish within your business. Building brand awareness and developing relationships with your target audience creates trust and authority in your brand, products, and services. Wix apps allow you to connect with visitors and establish a rapport with them.   There are […]

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Top 4 Best Wix Apps to Make Your Wix Content Pop

ProfileTreeProfileTree // 5th May 2024

The iPlayerHD Video Hosting app allows you to display beautiful, ad-free videos in HD. Image credit: Wix

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Top 10 Best Wix Apps for Services and Events

ProfileTreeProfileTree // 5th May 2024

Wix Events is the perfect event management platform for tickets and RSVPs. Image credit: Wix

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SEO for Hotels: A Complete Guide

ProfileTreeProfileTree // 3rd April 2023

In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]

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Green USPs for SMEs

ProfileTreeProfileTree // 17th December 2023

In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]

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SEO Basics to Benefit Your Business Online and Achieve Sales 101

ProfileTreeProfileTree // 19th January 2024

By implementing a basic SEO content strategy into your marketing, you will create a wider audience for your product or service. (Image Credit: Envato Elements)

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Brand Positioning Basics: Establish Your Brand in Easy 4 Steps

ProfileTreeProfileTree // 2nd April 2024

On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire marketing mix strategy and is the basis on which marketers build their decisions. The brand positioning is an equation where one must have a target […]

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LinkedIn Advertising: How to Get a Great Return on Investment 101

ProfileTreeProfileTree // 21st January 2024

If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you want to reach, how do you know if it will pay off? Investing in digital advertising on any social platform can be a bit of […]

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The Social Media Advertising Checklist: Your Guide to Success 101

ProfileTreeProfileTree // 5th May 2024

Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded and competing with one another. It’s therefore no surprise that digital advertising has become a key budget for businesses. However, complex algorithms have made it even harder for businesses to […]

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Freelance vs. In-House Copywriters: Unleashing Content Excellence To Unlock Business Success

ProfileTreeProfileTree // 22nd April 2024

You know you need a copywriter but you’re not sure whether you should grow a team of in-house copywriters or contract a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing. The time to scan through copywriting agencies, chat […]

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5 Reasons Your Company Needs a Copywriter

ProfileTreeProfileTree // 1st December 2023

Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.

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Rewarding Twitter Ads: The 3 Unique Campaign Objectives Explained

ProfileTreeProfileTree // 6th November 2023

Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]

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How to Identify and Disavow Toxic Backlinks

ProfileTreeProfileTree // 16th November 2023

Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling, your site prevents your ranking […]

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The Most Common Search Console Errors and How to Fix Them

ProfileTreeProfileTree // 1st December 2023

One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common Google Search Console errors and the best way to fix them.

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5 Times Marketing Campaigns Got It Wrong

ProfileTreeProfileTree // 16th October 2023

We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns.  Taking note of a few failed marketing campaigns […]

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A TikTok Success Story: @itsdanielmac

ProfileTreeProfileTree // 30th November 2023

TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.  

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Influencers: The Process of Social Influence

ProfileTreeProfileTree // 22nd May 2024

The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.

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