Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 2nd April 2024
Why rebrand? Overhauling the visual image of your company can revolutionise your business. However, this carries risk too. Branding is a powerful way to increase your revenue, but if you rebrand badly, you might actually lose customers. The key, then, is to tackle a rebrand for the right reasons. And to be aware of the […]
ProfileTree // 5th May 2024
Belfast digital marketing agency Profiletree has published a new website to celebrate a year of rapid growth. Although almost 10 years old, the company recently moved to larger offices in Belfast. It expanded to a full-time team of nine specialists working across a range of digital and content fields. ProfileTree Belfast – Discussing ProfileTree’s Northern Ireland office location […]
ProfileTree // 14th February 2024
In many ways, 2018 has been the year of change, and with that change comes adapting. The way we adapt requires us to develop new tools and technologies and they become trends. Anything can become a trend, anything from a new product on the market to a popular dance move going viral. As a marketer, […]
ProfileTree // 7th December 2023
If you’re planning on building a website for your new business, you’ll need to know how to do it. The best platform to build a website is WordPress, but you’ll have to weigh your options. You need to know the pros and cons of WordPress; you need to further understand why you should use it […]
ProfileTree // 30th October 2024
Content marketing isn’t just an important tool that can help you promote and grow your business; it can be a way to engage directly with customers to transform your company. Unlike traditional marketing techniques that pitch products and services directly to consumers, content marketing uses quality content to drive people to your company’s site. This […]
Maha Yassin // 15th April 2024
Fancy embarking on a digital adventure and crafting your website, yet find yourself daunted by all the technical mumbo-jumbo and intricate processes? No worries, mate! Indeed, we’ve all been perplexed at first. However, we discovered that with WordPress, shaping an impressive-looking website isn’t as tricky as it seems – even if you’re just dipping your […]
ProfileTree // 15th December 2023
Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet
Rebekah McCaig // 8th December 2023
Crafting perfect Instagram captions can be tricky. As of 2023, there are over 2.35 billion monthly active users on Instagram, so standing out from the crowd is crucial. Gaining traction on Instagram isn’t simply about growing your follower base or getting a large number of likes. For your Instagram page to grow in a sustainable and effective way, you need to create content that creates value for your audience, inspires them, educates them and ultimately, engages them enough to encourage them to interact with your page.
ProfileTree // 10th January 2025
Today, a career in marketing is a more popular option than ever. With rising salaries, a varied workload, and relatively low barriers to entry, many people are measuring up their marketing prospects nowadays. ‘How to get into marketing?’ is a question being asked more and more often thanks to the career choice gaining more and […]
ProfileTree // 13th January 2024
Social media has forever changed the fast-growing world of marketing. With Instagram, Facebook, Twitter, Snap-chat and LinkedIn, marketing any content or brand has become at the palm of your hands. Instagram, however, has been offering new and relatively more appealing features that can serve almost any Instagram strategy. Still, to utilise your time and social […]
ProfileTree // 11th February 2024
Kickstarting a business is a tough challenge to face and the most important step to starting a business is making a name for yourself. The best way to achieve that goal is through social media brand awareness; it’s a guaranteed step in the right direction. If you have any experience in online marketing or social […]
ProfileTree // 5th May 2024
In a world filled with smartphones and the buzz of notifications, ever wondered exactly how many people use social media? It shouldn’t come as a surprise that social media has taken the whole world by storm this past decade. From Facebook to Instagram, to Snapchat, the number of social media platforms just keeps on growing. […]
ProfileTree // 5th May 2024
If you enjoy writing, starting a blog could be a good way to practice and even make some profit. First of all, you have to choose a topic or a theme for your blog. Running a niche blog can help you attract and maintain an audience while writing about something you enjoy. What is a […]
ProfileTree // 1st May 2025
Positive thinking and personal wellness are a major industry today, highlighting their importance. Image credit: Global Wellness Institute
ProfileTree // 8th September 2024
They say a picture is worth a thousand words. Imagine how valuable a great multimedia presentation can be. Presentation software is a modern business essential, as it allows you to communicate in an engaging and interesting way. The result is a message which is communicated much more vividly and with greater accuracy. Visual communication has […]
ProfileTree // 12th December 2023
The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.
It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.
Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.
The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.
ProfileTree // 16th September 2024
Search engine optimisation is, in itself, a complex phrase. But, believe it or not, SEO can be stripped back to basics – and we’re here to show you how. There’s no denying SEO is a hot topic. In the online marketing world, most of the brands you search for wouldn’t be so accessible without it. […]
ProfileTree // 25th April 2024
Ever thought about a digital marketing career? Whether you’re a new graduate or changing careers, considering a career in digital marketing is a great option, with excellent scope for growth. Digital marketing, along with information technology, are among the most in-demand skill sets in today’s digital economy. Let’s take a closer look at the ins […]
ProfileTree // 3rd April 2024
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
ProfileTree // 29th April 2024
Content marketing is producing content with the intent that the audience will find it interesting, entertaining and/or useful. The goal is that their engagement with your brand will lead to new conversions and more customers for your business. A content marketing strategy for success is simply an approach designed to develop a relationship that results […]
ProfileTree // 6th December 2023
Google Search Console tools can help you to manage the traffic on your website and to optimize your content. Credit: ProfileTree.com
Miranne Khaled // 9th September 2024
A mobile-friendly website is no longer a mere convenience but an absolute imperative. With over half of all web traffic now originating from mobile devices, neglecting the needs of mobile users is akin to self-inflicted commercial amputation. But what constitutes a “mobile-friendly” website? In essence, it is an online entity that exhibits the remarkable ability […]
ProfileTree // 21st January 2024
Until 1991, the Internet was confined to research and training in science and email. The World Wide Web conventions had just barely been composed and not until the end of 1993 would there be a graphical web program for Mac or Windows PCs. To have a site on the web, an individual or organization would […]
ProfileTree // 5th May 2024
Feeling like a failure is highly tied up with imposter syndrome, which causes a number of concrete problems. Image credit: Intuit
ProfileTree // 5th May 2024
The majority of people would consider a career shift in the near future. Image credit: Fiverr
ProfileTree // 10th March 2025
What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]
ProfileTree // 5th May 2024
Working too hard can ruin your motivation and harm your health. Image credit: SHRM.org
ProfileTree // 29th April 2025
Ever since the introduction of the World Wide Web, people have been focused mainly on reproducing content. A good portion of the internet users turned to what is known as blogging. Articles of all sorts and lengths flood the internet daily in various niches you didn’t even know existed. Also, blogging has become a big […]
ProfileTree // 5th December 2023
There are over 2 billion YouTube users, which equates to 79% of all internet users. 500 hours of videos are uploaded to YouTube every minute. Half of the users access Youtube via their mobile device. Many believe that applications like YouTube and Netflix will soon signal the end of television due to the amount of […]
Maha Yassin // 16th March 2025
Have you ever found yourself mulling over the question, “Is HTML a programming language?” Having paddled through the intricate waters of web development and coding languages such as HTML; we fully comprehend your contemplation. While often referred to as a programming language, HTML holds a unique position in the web development world. Unlike its dynamic […]
ProfileTree // 17th December 2023
If you haven’t heard of the Vero app, you’ll have heard why it suddenly went from under 150,000 downloads to almost 3 million. That recipe for Vero’s success? The Facebook privacy scandal and user frustration with Instagram came just in time for a new social media platform with a difference. Simply, Vero sets out to […]
ProfileTree // 28th April 2024
Yoast Academy is a series of online training courses made by Yoast. It could be the ideal way to build SEO expertise quickly and easily in one place. At the heart of every successful WordPress website lies the Yoast SEO plugin, an indispensable tool for optimizing websites for search engines and enhancing their overall visibility. Developed […]
ProfileTree // 5th December 2023
Moz is one of the biggest SEMRush competitors. Image credit: Moz
ProfileTree // 15th September 2024
In today’s rapidly evolving digital landscape, a compelling online presence is no longer a luxury—it’s a necessity. Whether you’re a multinational corporation or a local artisan, your website often serves as the first point of contact between you and your potential customers. But what exactly goes into creating and maintaining these digital storefronts? Enter the […]
ProfileTree // 29th August 2024
What is a creative strategy? A creative strategy is a great way to align your business, brand and marketing tactics to help take your business to new heights. Contrary to popular belief, creativity is not something you’re lucky enough to be born with; it can be taught and learned – which is exactly what this […]
ProfileTree // 3rd September 2024
There are seven key elements to the marketing mix. Image credit: SkillsYouNeed
Miranne Khaled // 5th May 2024
As the digital landscape evolves, website owners often seek new ways to enhance their online presence and improve user experience. The design they choose for their websites can significantly attract more users, consequently generating more traffic. WordPress is one of the prevalent content management systems (CMS) used for different functionalities, especially the creation of blogs […]
ProfileTree // 1st May 2024
There are countless content marketing benefits. In fact, today content is a mainstay of just about any marketing strategy. Still, there are plenty of large and small businesses out there who remain unconvinced. Today, we’re going to explore just some of the core reasons why content should be at the heart of your marketing efforts. […]
ProfileTree // 21st April 2025
What is Android? Google’s open-source offering is by far the most popular mobile operating system in the world. It has a much larger market share than Apple’s proprietary mobile operating system, iOS Android has grown dramatically since Google released its first beta smartphone operating system in 2007, and now powers over 2 billion active devices […]
ProfileTree // 5th May 2024
What is a breadcrumb? A small but very, very helpful feature of a website showing how you found your way to the page you’re viewing. In user experience (UX) design and web navigation, few elements provide simpler yet more effective site guidance than the humble breadcrumb trail. Breadcrumb menus display the current page location and […]
ProfileTree // 5th May 2024
YouTube Premium is a paid YouTube membership that gives its user’s enhanced features. These include ad-free viewing on the platform, offline viewing and great access to other YouTube services such as YouTube Gaming and Kids. One of the only disadvantages of YouTube Premium is the fact that it is not available worldwide. YouTube has become […]
ProfileTree // 4th December 2023
What is a social aggregator? A social aggregator is a tool companies and individuals use to monitor or use many social media accounts they own in one place. An essential time-saver! In today’s dynamic digital landscape, where social media platforms reign supreme, businesses and organizations constantly seek ways to amplify their online presence, enhance engagement, […]
ProfileTree // 11th February 2024
Why have we compiled a FREE social media guide? We’ve been publishing social media expertise for years and want to bring a complete archive of expertise into a one-stop library. Social media changes fast…so we’ll cover the basic essentials AND a deeper dive too. Of course, nothing can replace bringing in digital specialists skilled in […]
ProfileTree // 4th February 2024
Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet
ProfileTree // 6th May 2024
Running a website for your business is tricky. At first you have to splash out on a development project, graphic design and SEO. You also have to regularly perform a website audit. There are two main reasons that this is important. The first is that, as you update your site’s content, you may create issues […]
Maha Yassin // 5th May 2024
Have you ever caught yourself mulling over the question, “Is SQL a programming language?” Rest assured, you’re in good company. It’s indeed baffling why SQL – this indispensable tool for managing data across countless applications – doesn’t exactly slot into the conventional definition of a programming language. In this article, we’ll navigate through the intriguing […]
Maha Yassin // 5th May 2024
Feeling a tad swamped by the number of programming languages? Trust us, we’ve been there before. With such an abundance, figuring out which language is ideal for beginners or offers the most fruitful career prospects can be quite a puzzle. But no need to fret – this article should clear up your doubts with aplomb! […]
ProfileTree // 15th May 2024
LinkedIn is an incredible resource for job seekers and professionals alike. Image credit: Greg Bulla
Rebekah McCaig // 25th April 2024
An Introduction to Digital Marketing Tools Digital marketing tools and technology are required to drive results in today’s crowded online space. In this post, we’ll explore some of the essential digital marketing tools that can amplify your strategy across channels and activities. In this post, we’ll explore some of the top digital marketing tools that […]
ProfileTree // 5th May 2024
What is affiliate marketing? Imagine unlocking the potential of people in your marketplace who can drive potential customers to your business. How? Affiliate marketing is one of the best ways to make passive income while also pursuing your interests. Advertisers continually rank personal testimony as one of the most effective ways to sell a product. […]
ProfileTree // 3rd December 2023
Most content marketers struggle to engage readers. Image credit: Scoop.it
