Web Design, Marketing and Business Blog - Page 20

Our expert business blog offers a world of digital how-to

Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.

We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.

SEO - Search Engine Optimisation

Local SEO: How to Make the Local Pack

ProfileTreeProfileTree // 28th April 2024

In today’s rapidly evolving digital landscape, healthcare businesses face unique challenges and opportunities in online promotion. This comprehensive guide delves into the multifaceted world of digital marketing, offering actionable insights and cutting-edge strategies tailored for the healthcare industry. From leveraging AI-driven content creation to harnessing predictive analytics for patient behavior, we explore advanced digital marketing […]

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SEO - Search Engine Optimisation

What is Ephemeral Content?

ProfileTreeProfileTree // 7th February 2024

Ephemeral content is temporary material that is only available for a short period of time. Usually consisting of rich media like images and video, ephemeral content is something that every marketer should be considering as part of their marketing strategy.  Social media platforms are a great way of showing ephemeral content as they are used […]

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Business Leaders

Bee Empowered: The Power of Mental Wellbeing

ProfileTreeProfileTree // 6th February 2024

In today’s strange and challenging times, each and every one of us could benefit from taking more time to prioritise our own mental health and emotional welfare. Few are better placed to understand the importance of mental wellbeing than Deborah King, Owner of Bee Empowered.

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Business Strategy & Growth

Media Usage Statistics: A Deep Dive into Global Trends

Miral NassarMiral Nassar // 21st February 2024

Social media has become an integral part of modern life and has grown tremendously recently. As we look forward to the future of social media, understanding the current trends and statistics is essential. This article delves into the global social media usage trends, exploring popular platforms, demographics, the impact on society, emerging platforms, and the […]

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Social Media Strategies

The Shocking Stats of Social Media Addiction Worldwide

Esraa AliEsraa Ali // 21st February 2024

Social media has become an integral part of our daily lives, allowing us to connect with friends and family, stay updated with news, and share our experiences. However, the increasing use of social media has also given rise to a concerning trend – social media addiction. In this article, we will discuss the shocking statistics […]

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Content Writing & Marketing

Writing a Blog for Your Website in 10 Easy Steps

ProfileTreeProfileTree // 5th May 2024

Writing a blog is a great way for companies to increase their SEO efforts, generate promotional content for their social media, and expand their reach to consumers. So, why doesn’t everyone do it? To many businesses, blogging can seem like a time-consuming process that offers little return on investment. However, studies have shown that content […]

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Video Marketing & Production

How To Use Restaurant Video Marketing To Grow Your Business

ProfileTreeProfileTree // 5th February 2024

What better way is there to promote your menu than through restaurant video marketing? Sure, you can post photos and descriptions. But a photo will never be able to capture the ooey gooey-ness of cheese or the crunch of fresh vegetables the way that video does. A large portion of social media and content marketing […]

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Content Writing & Marketing

The Best Ways To Create An Influencer Campaign

ProfileTreeProfileTree // 5th May 2024

Small Businesses Try To Grow Their Online Audience Let’s say you are a small company, and you want to achieve these three things: But you don’t know how to do it because just promoting your product or expanding your audience won’t be easy these days. More and more people, especially millennials, tend to put their […]

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Social Media Strategies

What are Social Media Algorithms and How Do They Work?

ProfileTreeProfileTree // 11th February 2024

Social media algorithms are like complex puzzles waiting to be solved. But for many, they can be a daunting challenge. Algorithms are pinpointed as the reason behind low-performing content. On the other hand, many see algorithms as helpful and harmless. As they deliver users content that is relevant to them, rather than random posts shown […]

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Digital Marketing Trends & Insight

The Beginner’s Guide To Digital Marketing for Small Businesses

ProfileTreeProfileTree // 25th April 2024

Digital marketing for small businesses has become an essential component in today’s highly digital world. Implementing an effective digital strategy can help small businesses reach new customers; increase brand awareness; generate leads; and ultimately drive sales and revenue. This thorough overview discusses the basics of digital marketing for small businesses, including defining what digital marketing […]

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Business Leaders

Dietary Supplements with Daithi O’Connor

ProfileTreeProfileTree // 25th March 2024

In the latest episode of ProfileTree’s Amazing Food & Drink series, we sit down with Daithi O’Connor, founder and Managing Director of Revive Active. Daithi takes us through the fascinating story of his food brand, highlighting some of the dietary benefits offered by his personalised nutrition products. Check out the full interview and don’t forget […]

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Content Writing & Marketing

Micro and Macro Influencers: How They Work

ProfileTreeProfileTree // 5th May 2024

The shape of marketing is changing. If first we trusted the advertisement, now we trust the influencer that talks about different types of products. These days influencers have grown more and more popular because people trust them more than traditional marketing on TV or in the magazine. They are people like you, but with a […]

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Business Strategy & Growth

How to Become a Product Manager?

ProfileTreeProfileTree // 15th May 2024

A product manager is a professional who is in charge of developing products for an organization, a role which is referred to as the practice of product management. Most employers prefer people who have prior product management experience, and it is difficult to get that experience without first becoming a product manager. In this article, […]

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Social Media Strategies

Social Media Influencers: The 4 Types & How To Become Successful

ProfileTreeProfileTree // 5th February 2024

What is a Social Media Influencer? A social media influencer is a person who uses social media platforms to attract a target audience to a specific industry or brand that they have an honest reputation with and have knowledge about. A social media influencer impacts the purchasing habits of their audience by posting regularly about […]

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Content Writing & Marketing

Starting a Blog for Your Business

ProfileTreeProfileTree // 15th September 2024

Do you have a blog for your business? Blogs have become a large tool used by many to spread the word and bring awareness to their business. Like podcasts, blogs have become a staple of the new era of social media. Small businesses should be using blogs as they are an inexpensive way to keep […]

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Social Media Strategies

Instagram Ads: Captivating Your Audience with Visual Storytelling

Nuala DaviesNuala Davies // 7th October 2024

You’ve invested time to build your organic presence on Instagram. You have a good amount of followers, your content gets great engagement rates. You’ve created an extensive variety of valuable content. Now what?  What should the next steps in your Instagram marketing strategy be? Instagram ads have fantastic potential for your business to reach new […]

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Video Marketing & Production

Start a Podcast for Your Business in 9 Easy Steps

ProfileTreeProfileTree // 5th May 2024

In today’s digital age, businesses must constantly seek creative and engaging ways to connect with their target audience and stand out from the competition. Podcasts are a powerful tool that can help you achieve these goals and more. Here are just a few reasons why starting a podcast for your business is a smart move: […]

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Social Media Strategies

What is TikTok?

ProfileTreeProfileTree // 16th April 2024

Launched in 2016, TikTok has grown to become one of the most popular forms of social media available today. Used as a method of delivering and consuming video content, it has a variety of categories and plays 60-second videos. TikTok has amassed a following of over 800 million monthly active users who consume an average […]

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Business Strategy & Growth

Unveiling Key Inventory Management Statistics and Technological Trends

Maha YassinMaha Yassin // 5th May 2024

In the intricate dance of modern business, effective inventory management is not just a logistical necessity; it’s a strategic imperative. The delicate balance between supply and demand, achieved through meticulous inventory control, is critical to a company’s financial health, customer satisfaction, and operational prowess. As businesses navigate this critical terrain, technology emerges as a transformative […]

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Digital Marketing Trends & Insight

Event Marketing Statistics: How to Make the Best of Your Event!

Esraa MahmoudEsraa Mahmoud // 6th November 2024

If you are an event planner, should you care about event marketing statistics? Well, the answer is absolutely yes! Here is why! Imagine pouring your heart and soul into an event, only to be left wondering… did it acdatatually pay off? Was it worth the sleepless nights, the budget battles, the endless cups of coffee? […]

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Business Leaders

Life Coaching and Personal Development With Fiona Molloy

ProfileTreeProfileTree // 5th May 2024

The outbreak of COVID-19 has thrusted the world of business into a period of real uncertainty, with office doors remaining closed in a bid to curb the virus.  However, many business leaders suggest that lockdown has given them the time and space to look inwards, with personal development becoming a key feature of working life […]

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SEO - Search Engine Optimisation

SEO Guide: The Google Medic Update

ProfileTreeProfileTree // 4th February 2024

Google constantly changes the way it indexes and ranks content. The trouble is, they rarely, if ever, explain these changes. The Google Medic Update is probably one of the most famous examples of this. In fact, when the Medic update rolled out, Google told us almost nothing. Here’s what they announced: As an SEO, this […]

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SEO - Search Engine Optimisation

SEO Guide: The Google RankBrain Update

ProfileTreeProfileTree // 4th February 2024

Out of Google’s many updates that have happened over the years, RankBrain has always been favoured as a revolutionary reform. Why? Because its algorithm learns and responds by recognising and decoding certain signals. It does this through what’s called machine learning, which we will delve deeper into later in this guide.  But first, what exactly […]

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Digital Marketing Trends & Insight

Marketing in Recession

ProfileTreeProfileTree // 22nd April 2024

The effect of the Pandemic on the economy has been one of the main concerns of everyone around the globe. The old way of doing things has been shaken to the core on all different levels; politics, healthcare, work environment, and education. Marketing is definitely not an exception. As we face the new state of […]

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SEO - Search Engine Optimisation

SEO Guide: The Google Mobile Update

ProfileTreeProfileTree // 4th February 2024

The Google Mobile update was one of the most fundamental changes in the field of SEO. This reflected changes in user behaviour over time. With the rise of smartphones and tablets, an ever greater proportion of searches are conducted on mobile devices. Google rolled out the Mobile update to reflect this fact. This impacted even […]

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Content Writing & Marketing

What is Interactive Content Marketing? The Ultimate Guide

ProfileTreeProfileTree // 28th September 2024

What is interactive content marketing? In a nutshell, it is content that encourages the active engagement of your target audience by prompting them to take a certain action. The world of marketing is based on competing messages and rival brands, each vying for the attention of the millions of consumers who browse the web every […]

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Video Marketing & Production

Your Ultimate Guide to Video Marketing

ProfileTreeProfileTree // 10th June 2024

Video marketing is a necessity for every content strategy. Creating accessible content that is easy for an audience to digest is becoming ever more appealing to consumers. To build your brand or business effectively, video marketing has become integral to increasing traffic to your site and turning leads into conversions. Video marketing has benefits for […]

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Business Strategy & Growth

Meal Kit Market: Size, Delivery Services, and Opportunities

Panseih GharibPanseih Gharib // 7th February 2024

The meal kit market has significantly grown and transformed in recent years, driven by the increasing demand for convenient and healthy meal options. This market segment has created opportunities for various players to capitalise on the growing meal kit delivery services trend. Understanding the market size, forecast, and industry analysis is crucial for both existing […]

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Social Media Strategies

Instagram Updates: You Can Now Search Using Keywords + 3 Tips

ProfileTreeProfileTree // 16th March 2025

Instagram Updates: At the end of 2023, Instagram’s search function changed. Specifically, Instagram keywords emerged. Previously, users could only search using hashtags, locations or user’ handles. Captions and bios outside these data fields did not impact Instagram search results. This caused a bunch of problems. For one thing, it led to hashtag stuffing in Instagram […]

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Industry Insights & Statistics

The Ultimate Guide to Content Marketing ROI Statistics!

Esraa MahmoudEsraa Mahmoud // 5th May 2024

Do you feel like your content marketing is a bottomless pit, swallowing your budget but spitting out crickets? You’re not alone. Many businesses struggle to measure the true impact of their content efforts, leaving them frustrated and unsure if their hard work is actually paying off. But fear not, weary marketer! Today, we’re diving deep […]

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Business Leaders

Growing a Social Enterprise with Garreth Falls

ProfileTreeProfileTree // 5th May 2024

We live in unprecedented times –  and for most people, that will be an understatement. As the outbreak of the Covid-19 pandemic continues to hold a grip on countries across the world, paying attention to our emotional and physical health has never been more important. With this in mind, ProfileTree CEO caught up with Garreth […]

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Training & Development

The 9 Different Ways You Can Set Up Your Google Analytics Tracking

ProfileTreeProfileTree // 14th October 2024

Understanding how to set up your Google Analytics tracking is integral to finding out important information for your website. Having a full comprehension of those visiting your site informs you about what is performing well on your site. Knowing how long people stay on your website’s pages, when the optimum visiting time is, what purchases […]

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SEO - Search Engine Optimisation

Local SEO Audit: How To Perform One and What To Look Out For

ProfileTreeProfileTree // 4th February 2024

SEO is a continuous and arduous process that allows for creativity, trialling content and keywords that could work for your business. Now that customers are employing mobile technology to access what they need and where to find it, being relevant and high on SERPs is becoming more necessary than ever. Performing a local SEO audit […]

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SEO - Search Engine Optimisation

Voice Search SEO: Is It Different from Traditional SEO?

ProfileTreeProfileTree // 5th May 2024

Voice search is a brand-new technology that allows users to talk to a virtual assistant, which runs search queries for them without having to look at a screen. This makes voice search SEO a great opportunity for your website to gain exposure by showing up on these search queries. In this article, you’ll learn all […]

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Digital Marketing Trends & Insight

Digital Billboard Advertising: Why They’re a Massive Hit

ProfileTreeProfileTree // 8th March 2024

In today’s digital age, it was only a matter of time before billboards turned digital too. Billboards resemble a glimpse of a lively city environment. They make you think of Times Square and its glitzy blockbuster atmosphere. They’ve always been used to promote products, services or spread awareness on various causes for decades – so […]

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Video Marketing & Production

A Comprehensive Guide to Online Video Production: How to Make Videos That Sell

Asmaa AlhashimyAsmaa Alhashimy // 4th July 2024

In a world saturated with noise, online videos have the power to break through the clutter and skyrocket your brand awareness like never before. 87% of consumers watch video content online, and 90% say they’d rather watch a video than read text about a product. 72% of businesses report increased website traffic thanks to video, […]

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Digital Marketing Trends & Insight

QR Code in Marketing Statistics: Global Trends and Usage Analysis

Panseih GharibPanseih Gharib // 19th March 2025

In today’s digital world, using QR codes has become increasingly prevalent. Businesses and individuals alike are integrating these codes into their operations, leading to a surge in QR code usage across the globe. Understanding QR code technology and the potential of QR codes is essential for comprehending the significance of their adoption. QR codes, or […]

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Training & Development

An Introduction to Financial Literacy

Noha BasiounyNoha Basiouny // 4th July 2024

Money matters. Not just for making lattes and weekend getaways but for building a secure future, chasing your dreams, and weathering life’s storms. Yet, for many, navigating the world of finance can feel like deciphering hieroglyphics—confusing, intimidating, and shrouded in mystery. This is where financial literacy steps in, acting as your Rosetta Stone, unlocking the […]

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Industry Insights & Statistics

AI Marketing in 2024: Stats that Will Blow Your Mind (and Boost Your ROI)

Miral NassarMiral Nassar // 17th July 2024

In 2024, AI marketing is set to revolutionise how businesses connect with consumers. With advancements in AI technology, marketers can expect mind-blowing results that will significantly boost their return on investment. This article provides an in-depth look at the state of artificial intelligence in marketing as we enter 2024. It explores the utilisation of AI […]

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Content Writing & Marketing

2024 Print Marketing Statistics: Metrics and Global Impact

Panseih GharibPanseih Gharib // 9th May 2024

Print Marketing statistics prove that it has been a cornerstone of marketing efforts for decades, and their impact is still felt in the digital age. In 2023, print advertising continues to play a vital role in marketing campaigns, especially when combined with digital advertising. Understanding the power of print advertising and its effectiveness is crucial […]

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Business Strategy & Growth

The State of Business Credit Cards: Trends, Stats, and Insights for 2024

Miral NassarMiral Nassar // 7th July 2024

The world of business credit cards is constantly rising, and as we step into 2024, it’s important to stay up-to-date with recent trends, statistics, and insights. Understanding the current state of business credit cards can provide invaluable knowledge for seasoned business owners and budding entrepreneurs. Let’s investigate the latest statistics, usage trends, and critical factors […]

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Digital Marketing Trends & Insight

Apple iOS 14 and Your Facebook Ads

ProfileTreeProfileTree // 1st February 2024

With increasing concern around privacy in the digital age, Apple has announced that they will be making changes to increase security with iOS 14. This includes how we process conversions through tools like Facebook Pixel. This update has naturally caused some friction between Apple and Facebook due to the argument for ad targeting in marketing. […]

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Video Marketing & Production

6 Tips for Creating Great Social Media Video Content

ProfileTreeProfileTree // 13th March 2024

When using social media for business, it can be hard to stand out and make an impression on users. Social media video content is an easy way to do this. When creating video content for social media, some tips and guidelines work across all social media platforms. These are great places to start from when […]

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Web Design Essentials

6 Ways To Make Sure Your Website Is Secure for Customers

ProfileTreeProfileTree // 22nd July 2024

Why Website Security Shouldn’t Be an Afterthought Imagine this: you wake up one morning to discover your storefront ransacked, customer data stolen, and your reputation tarnished. In the digital world, this scenario can unfold just as quickly through a website breach. The repercussions are severe – a recent IBM study found that the average cost […]

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SEO - Search Engine Optimisation

SEO Guide: Google’s Caffeine Update

ProfileTreeProfileTree // 28th April 2024

In our commitment to provide the most up-to-date and accurate information, we regularly update this guide to reflect the ongoing advancements in Google’s algorithms and the SEO landscape. Since its introduction, the Caffeine Update has seen various enhancements and continues to play a crucial role in shaping modern SEO practices. In this article, we revisit […]

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Web Design Essentials

5 Amazing Web Development Ideas

ProfileTreeProfileTree // 13th February 2024

Web Development Ideas: In the ever-evolving world of web development, fresh ideas are the lifeblood of innovation. Whether you’re a seasoned developer or a budding enthusiast, the thrill of conceptualizing a project that not only meets user needs but also pushes boundaries can be incredibly motivating. Yet, staring at a blank screen or a brainstorming […]

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Social Media Strategies

What to Expect From Influencer Marketing: The Pros and Cons

ProfileTreeProfileTree // 1st February 2024

Influencer marketing is a specific market in which social media influencers are the advertisers. Essentially, the influencers endorse products on behalf of the brand that has hired them. Instead of advertising directly to a large group of consumers, a business or brand will hire an influencer to create social media content involving the product. The […]

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Social Media Strategies

How to Drive Ecommerce Sales with Dynamic Facebook Ads

ProfileTreeProfileTree // 1st February 2024

Back in 2015, Facebook launched dynamic product ads to help eCommerce businesses run scalable ad campaigns that were targeted and optimised. Utilising dynamic Facebook ad campaigns can increase conversions and boost sales without users spending precious time configuring individual campaigns.  Most eCommerce stores have integrated features like Facebook Catalog and Facebook Pixel to make setting […]

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Business Strategy & Growth

6 Do’s and Don’ts To Make Your Logo Great

ProfileTreeProfileTree // 1st February 2024

A brand’s logo is more than just an image that you put on social media and your website. Your logo is truly at the heart of your entire business. It represents your brand on promotional advertisements, product packaging, and everywhere online. Your logo is how customers will recognise you, what will draw in new potential […]

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Training & Development

What Is Unique Selling Point? Ultimate Guide

ProfileTreeProfileTree // 5th May 2024

What is a unique selling point? Put simply, your business model could be lacking clarity and sense of direction without a clear focus on unique selling points. Read on and we’ll explain how to make sure you aren’t falling into this trap. Distinguishing your brand from the rest is crucial. This is where understanding your […]

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SEO - Search Engine Optimisation

Voice Search: Why the Future Is Voice

ProfileTreeProfileTree // 5th May 2024

Voice search was once just a part of a futuristic, sci-fi movie – that’s all in the past now, much like when encyclopedias were cool until the introduction of digital search engines. Bit by bit, the nature of those search engines took several forms and developed over the last decade until they’ve reached their latest […]

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