Posts by Dina Essawy:
Why is it Important to Take a Social Media Break? (What Happened When I Decided to Do It)
It’s said nothing is healthy in excess amounts. That rings true in social media as well. That’s why the idea of a social media break pops into my mind from...
Social Media Algorithms: How to Make Them Work For You
Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking....
YouTube Video Production: Your Inside Guide to Kill It in 5 Simple Steps
YouTube is the best place for people and companies to upload videos. But YouTube video production might seem challenging, loaded with endless steps. Not at all! In this article, we...
Animated Video Production: A Step-By-Step Guide to Get Started
In the early 1800s, animated video production first began when simple sequential images were shown. Today, it has evolved into an engaging and entertaining video style. which means that animation...
Website KPIs: How are Key Performance Indicators Measured for Strategy?
With all the data available today, you can find dozens of website KPIs that can be tracked to measure how successful your website is and what your site performance is....
How to Build an Ecommerce Website Strategy Right Now
You need to find out how to build an ecommerce website strategy, why you should invest in it, how to create an effective one and discover tools that will assist...
How to Structure a Website Strategy Team
Do you want to structure a website strategy team? Most companies either have one person responsible for website strategy or outsource this work. However, as your company expands, you might...
7 Important Tips to Create the Best Strategies for Developing a Website
To find the most relevant strategies for developing a website, you need to admit the importance of having a well-laid website structure for your organisation or brand. Every business should...
Importance of a Website Strategy: Why You Need One & Tips & More
The importance of a website strategy is priceless. Indeed, the success of your business is vastly dependent on how your marketing, social media, content, and website Strategies are executed, what...
How to Build an Enchanting Interactive Blog in 10 Creative Ways
Static marketing content is not recommended anymore. Actually, it's outdated as print-only magazines. Instead, building an interactive blog in today's market can be a lifesaver for many businesses. Equally to...
How to look up hashtags: 8 Tools & Tips to Use Right Now
Many are underestimating the power of hashtags nowadays. Meanwhile, others are wondering how to look up hashtags. Between them, you need to know what works for now and what you...
Influencer Evaluation: How to Conduct & Best Practices (Inspiring Examples)
If you're building out a campaign and want to know more about influencer evaluation, you absolutely need to read this guide. Set 10 minutes aside, and let's explore how you...
Your Ultimate Guide: Best Social Media Search Tool
Are you searching for the best social media search tool as you need a way to dive into different networks? Maybe to find a long-lost friend or an ex-colleague? Or...
Your Insider Guide On How to Cite a Website (Easy Examples)
Sometimes, the most reliable source for a paper is found within a website— or, usually, a page or section on a website. That's why it's important to cite a website...
Super Easy Guide: How to Create a Website in Less Than 30 Minutes
A free, step-by-step guide to making a website in 30 minutes or less. You will never need any other tutorials after reading this one. Let's dive in. Whether you're a...
Email Statistics by Industry: What You Need to Know as a Business Owner
Marketing via email is an effective method of getting your message out there. But sometimes, results can be disappointing. Learning email statistics by industry can help you decide if your...
Measure Marketing Performance: 5 Easy Steps
Every marketer and business owner should ask this question, "How can I measure marketing performance?" This is because everything you do in your business must have measurable KPIs (Key Performance...
Your Full Guide: What is a Market Penetration Strategy?
Growing your business cannot happen without a market penetration strategy! Expanding your company scale seems pretty intuitive, considering successful and effective growth and experiencing boosts in revenue. That means your...
All You Need to Know: What is a Good Marketing Strategy?
What is a good marketing strategy? Or what makes a marketing strategy good? What is the main difference between a successful marketing plan and an unsuccessful one? It's the preparation...
Which Strategy is Considered Product Marketing? Your Ultimate Guide
This question is frequently asked and the answer is quite interesting; which strategy is considered product marketing? Let's face it, in marketing, many strategies are available, and if you're unsure...
How to Do a Competitive Pricing Analysis
To do competitive pricing analysis, you need to first understand your pricing plan. After reading this article, we will help you master that. Working out how to price a product...
How to Do a Competitive Landscape Analysis
A competitive landscape analysis is one of the most common concepts used when trying to know more about your competitors. So, what is it? How can you perform it effectively?...
How to Do a Competitive Analysis for Digital Marketing: 4 Easy Tips
A competitive analysis for digital marketing is a practical way to define your company's standing. Let's see how to compare yourself against competing brands and identify the strengths and weaknesses...
Is SWOT a Competitive Analysis? Here’s What You Need to Know
We have all heard about the SWOT analysis tool and how it's a versatile business tool as a form of competitive analysis that can define your company's strengths, weaknesses, opportunities,...
How to Perform a Market Analysis: 5 Handy Steps
Learn what a market analysis is, how to perform a market analysis, and the steps to conduct your market analysis. It's easy to say that market analysis can help you...
How to Perform Competitive Analysis: 5 Easy Steps
This is a tricky question for any business owner: When was the last time you intended to perform competitive analysis for your brand? Most importantly, do you use the right...
How to Create a Marketing Strategy: All You Need to Know
The truth about creating a marketing strategy is that you need to keep up with marketing trends all the time, and just doing so could be considered a full-time job. ...
What is a Go-to-Market Strategy? Brilliant Tips and Handy Guide
What is a go-to-market strategy? We are here to help you learn how to create this strategy that can prepare you for a new product launch. With new trends introduced...
What Are the Major Components of a Marketing Strategy That You Should Use Right Now?
Do you want to create a well-structured marketing strategy that will drive sales and bring recognition to your business? To do this we must create authentic goals. For example, we...
How to Create Website Content Strategy in 6 Simple Tips
To create a content strategy for your website, you need to understand your business first. You need to discover your competitive advantage and then make your website speak on behalf...
What You Need to Know about Performance Marketing
Performance marketing is at a crossroads; all brands must cope with new trends appearing out of the blue daily. Needless to say, digital channels have entirely altered the way companies...
How to Perform Market Research: What You Really Need to Know
Learn how to perform market research in simple 5 steps to understand your audience, market and position. Today's consumers have all the power because we live in a hyper-competitive business...
Your Guide to Explore the Best Media Buying Software & Tools
How to make use of the best media buying software and tools in today's market? Your customers are more exposed to messages than ever before. As a result, we consume...
Media Buying 101: 5 Things You Need to Know About
Have you heard about media buying 101 and didn't know what it was? This article will explain everything that you need to know! Successful marketing campaigns with ROI-positive outcomes don't...
What is Programmatic Media Buying? Everything You Need to Know
If you have a business, you may have heard people rave about programmatic media buying. It seems that everyone does it today. It may seem confusing but you are not...
How to Hire a Media Buyer: Everything You Need to Know
Figure out how to hire a media buyer in simple tips by reading this guide! Media buyers can prove themselves to be essential members of any agency team. But what...
What is Media Buying? How Does it Work? — A Complete Guide
In this article, we will break down the question, "What is media buying?"! Whenever you browse the internet, you may stumble upon messages labelled with sponsored tags or banner ads...
Your Insider Guide: What is a Competitive Environment Analysis?
In this article, you will learn what a competitive environment analysis is, why it is essential and how to conduct one. Cycling races are one of the most prestigious competitions...
Want to Conduct a Competitive Analysis? Here are 7 Reasons Why You Should
Do you want to conduct a competitive analysis to better understand your rivals, launch a new product, or even get more ideas about your marketing strategy? Let's see what you...
What is a Website Strategy? Why You Need it and How You Can Do it
A website is an essential piece of your business's marketing and sales success, but how do you start, and how do you build a website strategy that aligns with your...
The Ultimate Guide to Free Online Games for Kids
This comprehensive guide explores the exciting world of free online games for kids! Whether you're a parent seeking educational options or a child searching for fun and learning, this guide...
Best 10 AI Advertising Tools to Boost Your Campaigns
Artificial Intelligence (AI) has turned around the marketing landscape with its advanced capabilities and innovative applications, acting like a virtual AI assistant to the marketing team. For marketers, AI advertising...
Video Production Belfast: Growing Your Business Through Video
Video Production belfast: Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of...
Personal Branding: The Complete Guide to Success
Brands have always been an important part of any economy. The purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself....
Importance of Video Marketing 101 – Video Training
Video marketing is an important tool for any business. An effective video marketing strategy will have a number of benefits. Why Use Video?(Video Training) We’ll look at video strategy, video...
Data Security with Encryption: Methods, Best Practices, and Software
Encryption is a critical tool for sensitive data security in the digital age. As cyber threats continue to evolve, businesses and individuals must adopt robust security measures to safeguard their...
AI in Advertising: The Future of Marketing
The advertising landscape is undergoing a dramatic transformation. Forget the days of generic ad blasts; the future of marketing is powered by artificial intelligence (AI). This powerful technology is poised...
AI Project Management: Enhancing Efficiency in Modern Business Practices
Artificial intelligence is steadily revolutionising the landscape of project management, enhancing the proficiency with which projects are executed today. By providing sophisticated tools and insights, AI is altering the traditional...
Exploring the Benefits of Podcasting as an Extension of Blogging: Unveiling Amplified Reach and Engagement
The digital landscape constantly evolves, and so do the ways we share our stories and expertise. Blogging has long been the cornerstone of content marketing, offering a way for businesses...
AI Optimisation: Enhancing User Engagement and Retention on Mobile Apps
AI optimisation of apps is rapidly becoming the cornerstone of user-centric design strategies. In a world where customer preferences shift with remarkable speed, AI serves as a dynamic tool that...
How SMEs Can Implement AI Without a Huge Investment
Many small and medium-sized enterprises (SMEs) believe that implementing artificial intelligence (AI) is beyond their reach, traditionally associated with significant investment and technological expertise. However, this is now the case...
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