In today’s digital landscape, podcasts have become an invaluable educational resource for marketers looking to stay on top of the latest trends and best practices. With in-depth commentary from leading experts, podcasts provide actionable insights that can help elevate your social media and digital marketing strategies.
This guide will explore the top 10 must-follow social media marketing podcasts for 2024. With hosts from influential companies like Facebook, HubSpot, and BuzzFeed, these podcasts offer a wealth of knowledge to help you succeed.
An Overview
Social media marketing podcasts are the newest and most emerging trend in learning social media marketing. Many social media marketers have tried to stay up-to-date with the industry’s newest developments via podcasts.
Podcasts, also known as net-casts, are episodic series of digitised audio or video files that users can download or stream through various devices, including personal computers, laptops, iPods, and mobile phones. They have become a common way to listen to novels, gather news, and even listen to personal monologues.
However, many people decided to turn podcasts into a professional learning method. Many people listen to podcasts to learn new things about the industry they work in or pursue their passions. The most common example is social media marketing podcasts, which offer information for marketers and those who need expert advice on marketing.
You’ll be able to listen to these podcasts as a person in the field or as a company desperately seeking expert counsel on marketing strategies. You’ll also find success stories and how-tos that will enhance your marketing skills and define the most important aspects of social media.
It is very common, an emerging trend, for most social media marketers to turn to social media marketing podcasts; they help them improve themselves and give them the push they need. Social media marketing podcasts also help people understand the dos and don’ts of marketing strategies so they will make sure to avoid any mistakes in social media marketing as a preventive measure.
It is easy for you to delve into the world of social media marketing podcasts. However, it is best to be informed of the definition of social media marketing first.
What is Social Media Marketing? The Definition
Social media marketing involves utilising social media platforms to promote and sell a product or service. While e-marketing and digital marketing are broader terms in academic circles encompassing various online strategies, social media marketing has gained significant prominence among practitioners and researchers due to its effectiveness in engaging audiences and driving sales.
Most social media platforms have built-in analytics tools that provide valuable insights into ad performance, audience engagement, and campaign success. Social media marketing offers a versatile approach to reach a wide range of stakeholders, including customers, potential clients, employees, journalists, bloggers, influencers, and the general public.
Almost every entity, whether corporate or non-profit, heavily relies on social media marketing. It is a great way to gain exposure and spread their message in an effective and efficient way. Social media marketing provides a user-generated approach to content and production. It is an alternative to marketer-prepared advertising copy offered to the public by a marketing agency.
On a strategic level, social media marketing revolves around campaign management and governance. It is also responsible for establishing the scope and status quo of a brand’s favoured social media voice. This means that social media marketing deals with the structure, maintenance, and message of the advertising campaign.
Social media websites allow individuals, firms, and other organisations to interact and connect with one another; they also build relationships and communities online. Businesses use social media channels so that customers can interact with the firm directly. This form of communication can be considered more personal to customers than traditional marketing strategies.
Social media is considered a form of word of mouth; these websites facilitate the individuals’ and groups’ expression of ideas, help reach the masses instantly, and spread the message. Social media marketing has become a trend for the masses.
What are Social Media Marketing Podcasts? Listening to Learn
Social media marketing podcasts tackle the topic of social media marketing, focusing on the strategies and the essential skills needed for success in this field. They also analyse the effectiveness of social media channels and discuss how some platforms have become obsolete.
These podcasts circulating newsfeeds are interactive and provide new ways for social media marketers to improve. They aim to enhance essential skills in social media marketing and address common mistakes. These social media marketing podcasts cover all these topics and more!
Social media marketing podcasts are a great way to learn about social media marketing. They reveal the industry’s ins and outs and help marketers get what they need. These podcasts also help people shift careers from their present jobs to social media marketing. As social media marketing becomes increasingly essential, podcasts are very accommodating.
These social media marketing podcasts also offer guidance and direction in digital and content marketing. Social media marketing is a specialised subset within the broader landscape of digital and content marketing. While digital marketing encompasses a broader spectrum of online promotional strategies, social media marketing specifically leverages social platforms. Content marketing, a crucial component of this strategy, emphasises the importance of crafting effective, high-quality content that attracts and retains an audience.
Social media marketing podcasts cover all of these topics, and we guarantee that listening to them will benefit your career as a social media marketer. If you’re part of a firm that needs guidance on social media marketing, podcasts can be a valuable resource as well.
The following section will highlight the benefits of listening to social media marketing podcasts and provide a compiled list of the best ones available.
Main Advantages of Social Media Marketing Podcasts
Social media marketing podcasts offer a unique and engaging approach to learning, as highlighted by Swat.io. Unlike traditional methods like textbooks, they present a dynamic format with a wider range of topics, similar to news, books, and articles. However, podcasts deliver this information in an audio format, allowing for multitasking and on-the-go learning—a perfect solution for busy professionals. Popular platforms like iTunes and Spotify make accessing these podcasts even easier.
Here’s what makes social media marketing podcasts truly stand out:
Stimulating Content: Hearing industry experts discuss their passion for social media can be incredibly inspiring. This personal connection builds trust and fosters a sense of community.
Transportable Medium: Subscribing to podcasts through apps like iTunes or Spotify allows you to access valuable insights from your favourite podcasters anytime, anywhere—whether you’re walking in the park or commuting to work.
Up-to-date Statistics and Information: Podcasts often boast fresh information and keep listeners ahead of the curve. Be among the first to learn about the latest social media advertising trends, updates, and capabilities. Stay informed and gain a competitive edge through insightful and captivating podcasts.
Emotional Connection: The power of voice is a key advantage of podcasts. Spoken words are generally better retained and carry a stronger emotional impact than written text.
These four benefits are the sole reason why social media marketing podcasts are very influential to the public. Most social media marketers nowadays rely on social media marketing podcasts for information and direction. As mentioned above, the emotional aspect of podcasts makes a difference.
Benefits of Social Media Marketing Podcasts
Before diving into the top podcast recommendations, let’s examine the key benefits podcasts offer to social media marketers:
Expert Insights: Get insider tips and strategies straight from social media pioneers at leading companies.
Actionable Tactics: Each episode will leave you with strategic tactics to implement immediately in your campaigns.
Trend Spotting: Podcasts frequently discuss emerging trends, new features, and algorithm changes.
Platform Mastery: Learn how to leverage newer platforms like TikTok and effectively integrate them into your marketing strategy.
Beyond the Basics: Develop your social media skillset with in-depth analyses of complex topics.
Learning on the Go: The flexibility of podcasts allows you to learn while commuting, exercising, or completing other tasks.
Inspiration Spark: Exposure to diverse perspectives and creative approaches can ignite new ideas for your social media marketing efforts.
With countless insights you won’t find elsewhere, social media marketing podcasts are an invaluable tool for boosting your digital marketing knowledge and propelling your career forward.
Choosing the Right Social Media Marketing Podcast
The problem with social media marketing podcasts, or any podcast, is finding the one that fits. Many users find it difficult to find a podcast that intrigues and encourages them. If a user is not motivated by the podcast, they won’t find the will to keep listening and move on.
The ideal social media marketing podcast depends on individual preferences and learning styles. Some listeners prefer informative and data-driven content, while others enjoy a more casual and entertaining approach. Given the diverse range of topics within social media marketing, consuming multiple podcasts can offer a well-rounded education.
It’s essential to experiment with different podcasts to find the perfect fit. When making your selection, consider factors like the host’s style, the podcast’s focus, and the depth of information provided.
A key factor contributing to the popularity of social media marketing podcasts is the credibility of their hosts. Often featuring industry experts or seasoned entrepreneurs, these podcasts offer listeners a unique opportunity to learn from those who have achieved success in the field. The personal connection fostered between the host and audience can be incredibly inspiring and motivating, making the learning process more engaging.
Top Social Media Marketing Podcasts To Listen to!
In this section, we will list the top four social media marketing podcasts that are guaranteed to keep you listening. This list will include the main features of each social media marketing podcast and its merits. Each podcast has a unique quality that caters to its target audience. The rest of the article will provide the most popular social media marketing podcasts in the industry.
Social Media Examiner with Michael Stelzner
Social Media Examiner is a leading platform for social media marketers, offering valuable resources and insights. Founded by industry expert Michael Stelzner, the company produces a wealth of content, including the highly acclaimed Social Media Marketing Podcast.
This weekly podcast has consistently ranked among the top ten marketing podcasts for over eight years, providing in-depth analysis and actionable strategies. Each episode features interviews with marketing experts, sharing success stories, challenges, and best practices.
Beyond the podcast, Social Media Examiner offers a variety of resources, including articles, webinars, and conferences, catering to the diverse needs of social media professionals. With a strong focus on education and community, Social Media Examiner has established itself as an indispensable resource for anyone looking to excel in the dynamic world of social media marketing.
Neal Schaffer Podcast
Neal Schaffer is a globally recognised digital marketing and social media strategist with a distinguished career. He was twice named one of Forbes’ Top 50 Social Media Power Influencers and Top Five Social Sales Influencers. His expertise is unparalleled.
His podcast delves deep into the intricacies of social media marketing, offering a comprehensive range of topics from high-level strategy to practical tips. From influencer marketing insights to the transformative potential of platforms like Blappsta, Schaffer covers the digital landscape comprehensively.
One of Schaffer’s core messages is the importance of original thinking in social media. He encourages listeners to develop unique strategies rather than blindly following trends. This means that the user shouldn’t rely on other people’s advice regarding social media marketing because each strategy is different. By emphasising creativity and innovation, he empowers marketers to stand out in a crowded digital world.
Another famous episode is the ability to turn your blog into an application through Blappsta, a programme that can turn any blog into a native application, which makes it easier to view. He talks to blog experts, and they discuss the potential of this programme. They also discuss what this would do to the social media marketing industry and define the importance of blogs and applications in the social media world.
Neal Schaffer’s social media podcast discusses the value of content in social media and how to use video content in marketing. He also explores different topics with other social media strategists. Neal Schaffer’s podcast tells it all!
Masters of Scale with Reid Hoffman
Masters of Scale is a one-of-a-kind weekly podcast hosted by Reid Hoffman, the co-founder of LinkedIn. He was a partner at Greylock Partners and a Silicon Valley investor, and this makes him an influential speaker with deep industry insights. He often reflects on his social roots and background, providing a personal touch to the podcast. His podcast is renowned for featuring digital marketing celebrities who have significantly impacted the industry.
Produced by WaitWhat, the podcast delves into the strategies and challenges faced by founders as they scale their businesses. Through in-depth conversations with industry titans like Facebook founder and CEO Mark Zuckerberg, Starbucks founder and former CEO Howard Schultz, and Netflix founder and CEO Reed Hastings, Hoffman uncovers the underlying principles that drive exponential growth.
An episode of Masters of Scale consists of the main guest, who tells their success story in detail. The episode revolves around the guest, their success story, and how their life story explains Hoffman’s theory. Other guests also make cameo appearances to make the episode more worth listening to and more motivating for listeners.
A hallmark of Masters of Scale is its commitment to gender diversity, particularly gender equality. Hoffman’s dedication to featuring female leaders has made the podcast a pioneer in promoting equality in the business world. Host Reid Hoffman told Quartz: “Masters of Scale launched with and maintained our commitment to a 50/50 gender balance of guests each season. It’s important to not just talk about this topic, but to take action … set an example.”
By examining the journeys of these successful entrepreneurs, listeners gain valuable insights into leadership, innovation, and overcoming obstacles. It is essential listening for aspiring entrepreneurs and business leaders seeking to understand the complexities of scaling a business.
This American Life with Ira Glass
This American Life is a hugely admired weekly radio show from WBEZ that airs on frequent public radio stations. It’s also accessible as a podcast and recently got its own station on Pandora. With its distinctive blend of storytelling, humour, and human connection, the show has become a cultural touchstone.
Each episode revolves around a central theme, explored through four interconnected stories. The stories differ in layout, from essays and field recordings to memoirs and interviews; they also range in emotion, playing on the user’s heartstrings. The show’s diverse narratives resonate with listeners on a profound level. This American Life has mastered the art of storytelling, offering a masterclass in engaging audiences through authentic and relatable content. A heartbreaking story will habitually be followed up with one that makes users laugh out loud on a crowded train.
While This American Life is not directly related to marketing, each episode offers valuable lessons in a crucial aspect of successful marketing: storytelling. You will learn how to weave a compelling narrative through marketing initiatives and then use social media to share parts of that story, helping your messages stand out in a crowded space.
This American Life benefits users as a free weekly podcast that often explores themes of success. The first episode aired in 1995 and has continued to attract a growing public interest. Initially self-distributed as a small radio programme, the show’s popularity eventually drew the attention of many investors, helping it expand and reach a wider audience.
This American Life soon became a cornerstone for marketing success, with its storytelling approach inspiring many. The podcast itself is considered a success story, making it even more motivating for listeners. Users tend to appreciate the podcast more when the host or content resonates emotionally, which is a key aspect of This American Life.
Note: If you’re in a public place or at work, keep your giggles to a minimum; it will definitely get you laughing.
Top 10 Social Media Marketing Podcasts for 2024
The social media landscape is constantly evolving, making it essential for marketers to stay updated with the latest trends and strategies. Social media marketing podcasts offer a convenient and informative way to do just that. Here are ten of the top podcasts in the industry:
1. Social Media Marketing Podcast
One of the longest-running podcasts since 2014, the Social Media Marketing Podcast features host Michael Stelzner from Social Media Examiner. Offering a wealth of tactical tips and insightful interviews with industry leaders, the podcast has over 300 episodes covering a broad spectrum of topics, from social strategy to psychology and branding. Stelzner also hosts industry experts like Gary Vaynerchuk to discuss hot topics like NFTs and AI marketing.
Standout Episodes
Influencer Marketing Strategy: How to Grow Your Influence
How to Build an Effective Social Media Marketing Plan
How to Use NFTs for Business Growth and Brand Building
2. The Science of Social Media
Hosted by members of the Buffer team, The Science of Social Media podcast shares research-backed strategies and emerging trends for effective social media marketing. With data-driven advice, they debunk common myths.
Standout Episodes
Measuring Social Media Success Using Data
Crafting Contagious Content
3. Social Pros
Produced by Social Media Today, the show’s hosts interview top social media pros at leading brands and analyse their brand success. With actionable advice, they cover everything from influencer marketing to driving engagement. Recent guests include marketers from TikTok, Meta, Salesforce, and Oracle.
Standout Episodes
Gary Vaynerchuk and the Currency of Attention
Podcasts and Facebook Are the New Community Levers
How to Use Content to Build Your Online Influence
The Evolution of Influencer Marketing
4. The GaryVee Audio Experience
Hosted by the high-energy entrepreneur Gary Vaynerchuk, The GaryVee Audio Experience podcast offers a no-holds-barred approach to business and marketing. It frequently ranks as one of the top business podcasts. Known for his candid and motivational style, Vaynerchuk shares raw, unfiltered insights on a wide range of topics, from social media to entrepreneurship.
Standout Episodes
The Key to Business Success
Why Pivoting is a Strength
How To Make Content Consistently
5. Perpetual Traffic
Perpetual Traffic is a deep dive into the world of paid advertising, having created 609 episodes to date. Hosted by Ralph Burns, Lauren Petrullo, and Kasim Aslam, the podcast offers actionable strategies for acquiring leads and sales through online traffic. With a focus on platforms like Facebook, Instagram, YouTube, and Google Ads, Perpetual Traffic provides in-depth analysis and real-world examples to help listeners optimise their advertising campaigns.
Standout Episodes
Cutting Edge Digital Marketing Insights from Cancún, Mexico
Why You’re Doing YouTube Ads Wrong
6. Marketing Over Coffee
Marketing Over Coffee offers a casual and informative approach to the world of marketing. Hosted by John Wall and Christopher Penn, the podcast covers a wide range of topics, from traditional marketing tactics to the latest digital trends. With a conversational style, the hosts make complex marketing concepts accessible to listeners of all levels.
Standout Episodes
Louis Gudema on Bullseye Marketing
7. Hashtag Authentic
The Hashtag Authentic podcast is for creatives, dreamers, and entrepreneurs who want to grow their online businesses. It offers a refreshing perspective on social media marketing and focuses on authenticity and personal branding. Hosted by Sara Tasker, the podcast emphasises the importance of building genuine connections with audiences.
Standout Episodes
Creating a Values-based Business
Writing for Reaction
A Life that Feeds What You Need
8. Social Zoom Factor
Hosted by Pam Moore, the Social Zoom Factor podcast offers a deep dive into the world of social media marketing and digital strategy. With a focus on actionable insights and practical tips, the podcast caters to business leaders and marketers seeking to leverage social media for growth. Listeners can expect to gain valuable knowledge on a wide range of topics, from building personal brands to implementing effective social media campaigns.
Standout Episodes
7 Steps to a Profitable Digital and Social Media Marketing Plan
Top 3 Reasons Businesses Fail With Digital Marketing and Social Media
9. Social Media Lab
The Social Media Lab podcast, powered by Agorapulse, takes a data-driven approach to social media marketing. Host Scott Ayres, a content scientist, debunks myths and rumours with scientific evidence. This podcast is ideal for marketers seeking actionable data-backed insights and strategies.
Standout Episodes
Testing Social Media Marketing Techniques
Should Your Facebook Live Stream Begin With a Countdown Timer?
10. Online Marketing Made Easy
Hosted by Amy Porterfield, the Online Marketing Made Easy podcast offers a practical and actionable approach to digital marketing. With a focus on empowering entrepreneurs and online business owners, Porterfield breaks down complex marketing strategies into easy-to-understand steps.
Standout Episodes
The $100k Milestone: My Proven Strategies to Scale Up
What Your Customer Wants and Can’t Tell You
Bonus: The Social Dilemma
While not strictly a marketing podcast, The Social Dilemma documentary and its associated podcast offer invaluable insights into the ethical implications of social media. They delve into the darker side of social media, exploring issues like addiction, misinformation, and privacy concerns. This content is crucial for any marketer seeking to understand the broader impact of their work.
Conclusion: All is Said and Done
The world of social media marketing is constantly evolving, making it essential for marketers to stay informed and updated. Podcasts offer a convenient and engaging way to consume valuable insights and strategies. By incorporating these top podcasts into your routine, you’ll be well-equipped to navigate the complexities of the social media landscape, connect with your audience, and drive business growth.
Utilise your free time and listen to these inspiring podcasts that will do nothing but help. These social media marketing podcasts help in every way! Remember, the best podcast for you depends on your specific needs and learning style. Experiment with different options to find the perfect fit. Happy listening!
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