Digital is the future. Regardless of size, almost every organisation has tried adopting technology and embracing digital transformation. Small and medium-sized businesses in Lisburn also try to incorporate technology into their business processes and find efficient, digital alternatives to optimise them.

As a local digital marketing agency, we understand our clients’ challenges. We love to empower our local business community with the knowledge we’ve gained over the years. In this article, we tackle what digital skills are and how to approach digital training based on your business’s needs.

Are You Looking for ‘Digital Training Lisburn’?

Are you in search of top-notch digital training in Lisburn? Your search ends here! Welcome to ProfileTree, a leading digital agency renowned for delivering exceptional digital training. With us, you’re not just learning – you’re gaining insights from those excelling in digital marketing.

Benefit from the wealth of knowledge shared by our industry experts, who are successful in their field and passionate about imparting their skills and experiences. Join us at ProfileTree and embark on a journey to become a digital marketing expert with guidance from the best in the business.

Why Choose ProfileTree for Digital Training?

At ProfileTree, we offer diverse digital training options tailored to meet various needs and skill levels. Whether you’re a beginner stepping into digital marketing or a seasoned professional looking to refine your skills, we have something for everyone.

Core Digital Services Training

• SEO & Local SEO Training: Master the techniques consistently delivering first-page rankings for our clients. Our SEO training covers keyword research, on-page optimisation, technical SEO, and local search strategies tailored explicitly for Lisburn and Northern Ireland businesses.

• Web Design & WordPress Development: Learn the principles behind our award-winning website projects. Training covers user experience design, conversion optimisation, WordPress development, and accessibility compliance that drives traffic, leads, and sales.

• Video Production & YouTube Strategy: Professional video content creation training includes equipment selection, filming techniques, editing workflows, and YouTube optimisation strategies. Participants learn the methods we use to create engaging video content for our clients.

• Content Creation & Copywriting: Develop content that converts visitors into customers. Training covers content strategy, writing techniques, brand voice development, and multi-channel distribution approaches that generate measurable results.

• Social Media Management: Strategic training focusing on platform-specific strategies, content planning, engagement tactics, and performance measurement. Learn to build communities that drive business growth.

Advanced Specialisation Programs

• AI Tools for Marketing & Business Transformation: Our most requested training focuses on practical AI implementation for business growth. Participants learn automation tools, content generation, customer service chatbots, and data analysis techniques that create competitive advantages.

• Digital Performance Training: Advanced analytics, conversion tracking, and performance optimisation training. Learn to measure, analyse, and improve digital marketing ROI using the same methodologies we employ for agency clients.

• Digital Marketing Strategy Development: Comprehensive strategic planning training covering market analysis, competitor research, budget allocation, and multi-channel campaign development. Create digital roadmaps that deliver sustainable growth.

Each course is designed to be interactive, practical, and up-to-date with industry trends, ensuring you receive the most relevant and practical training. With our expert trainers guiding you every step of the way, you’ll gain the confidence and competence to excel in the digital space.

Our approach sets us apart: we don’t just teach theory, we impart practical knowledge based on the tools and strategies that have fuelled our success. With ProfileTree, you’re not just learning digital skills but gaining insights from a team that has proven its prowess in the digital landscape. Choose us to empower yourself with real-world, actionable digital marketing skills.

What Type of Digital Training Can We Offer?

At ProfileTree, we offer diverse digital training options tailored to meet various needs and skill levels. Whether you’re a beginner stepping into digital marketing or a seasoned professional looking to refine your skills, we have something for everyone.

• SEO
• AI Tools for Marketing
• Videography
• Content Creation
• Copywriting
• Social Media Management
• Digital Performance Training
• Website Design
• Website Development

Each course is designed to be interactive, practical, and up-to-date with industry trends, ensuring you receive the most relevant and practical training. With our expert trainers guiding you every step of the way, you’ll gain the confidence and competence to excel in the digital space.

Digital Training Lisburn: What Are Digital Skills?

Digital skills are needed to access and manage information using digital devices, communication applications, and networks, from basic online searching and emailing to specialist programming and web development. At their core, these skills help people communicate and collaborate, develop and share digital content, and problem-solve in a work-anywhere world. 

Digital Skills in the Office

This is a rather theoretical definition of digital skills. In the real world, digital skills used in the office day-to-day are much more straightforward. They include using software tools to get work done, even just Microsoft Office tools like Word, PowerPoint, or Excel. The tools are endless; a new tool revolutionises how we work every other year. Understanding and navigating those digital tools easily is a much-needed digital skill.

Digital Marketing as a Skill

Another vital aspect is digital marketing and its varying fields: content marketing, social media marketing, video production, SEO, pay-per-click advertising, email marketing, etc., and utilising that to promote your business. Creating a strong digital presence for your brand is now as necessary as hiring an accountant for the company.  

People have grown increasingly accustomed to doing everything online in the post-pandemic world. That’s why businesses without a digital presence seem archaic to the market. Additionally, as the purchasing power shifts to millennials and Gen Z, who are more comfortable doing everything online, digital marketing and e-commerce will become the standard way of doing business.

Website Building and Design

Having a website is the equivalent of owning a store in the good old days. Without a website, you can’t tell your story, attract traffic, or create brand awareness. While developing complex and customised websites requires an advanced knowledge of coding and programming, building a basic website now doesn’t need that kind of knowledge.

Many tools are available to those who can neither code nor design a website, through which you can build many different types of websites. All you need to know is how to use those tools without learning a line of code. It’s not hard to be trained to use those tools to build a website, especially if you can’t afford an advanced webpage.

Data Analytics

The amount of data businesses deal with today is genuinely unprecedented. Every department within any organisation deals with a tremendous amount of data. Your sales, marketing, procurement, inventory, finance, and HR teams either have data lying under their hands that they are not utilising correctly, or they need to document data to make better decisions. Still, they don’t have access to that data. Learning how to use digital tools and the ability to build systems or programmes that organise information – even if it’s an Excel sheet – is essential in today’s business environment.

Adopting not only the tools, but also the mindset of where to collect data from, how to analyse, and how to avoid being misled by data is part of the digital skill. The most important asset of all is how to visualise this data and create memorable and engaging presentations. In other words, the goal is to analyse this sea of data and create a story or a solution to a problem through your findings. Learning the tools is surely a given, but the mindset behind the tools makes the real difference.

How to Prepare Yourself Before Hiring a Digital Training Agency

Upskilling your team is a great place to start, but it’s a process. Investing in their development will set your team up for success and help ensure your business remains competitive for years. We are often approached by clients keen to upskill their teams and have a firm intention to get involved with technology and the digital world. However, they usually have only the broad headlines. Once we start asking about specifics, the room gets quieter. To be able to find out what you truly need out of your digital training programme, here are some ideas:

Step #1: Identify Your Goals

Why are you willing to invest in digital training? You must have a goal in mind. The answer to that question is not ‘I want my team to run social media accounts’; it’s more like ‘My audience is present on TikTok, and I want to grow my business by growing my brand awareness by 2% among that age group.’ The more specific you are about your goals, the better. Whoever is delivering the digital training programme wants to know your particular goals.

Step #2: Talk to the Managers

Direct managers typically know their team better than the business owner. They work closely with their team members and can identify the skills they need to make their teams more efficient and productive. They should also collect employee data during one-to-ones or quarterly or yearly appraisals. They collect performance and skills data to ensure their teams reach their professional goals.

As a result, talking to managers is crucial when identifying skills gaps if you’re unsure where to start. A good question to ask them is: if you hire one person tomorrow, what would that person’s role be?’ Working with managers in this way can help you determine where the team has bottlenecks and how to improve them. 

Step #3: Collect Data

Many small businesses fail to collect data on their employees, making it difficult to determine where and what their digital skills gaps are. If you believe your company has digital skills gaps (it probably does, but don’t worry – you’re normal!), the best thing you can do is to collect and analyse your employees’ data.

You’d be surprised by the number of times we suggest to our clients that they check the CVs of their current employees so they can take notes of their skills, but they don’t have records of those CVs. You can review all types of analytics—including previous work experience and work performance—to start identifying specific skills for each team.

Step #4: Meet With Employees

Designing and creating your digital training programme shouldn’t be done in a closed room where only the top-level managers are involved. On the contrary, your digital training should be a social event that helps your employees build bonds because they will sit together to attend sessions, ask each other questions, and benefit from each person’s knowledge and experience.

Engaging your employees in a digital training programme positively impacts the work environment. Employees appreciate a workplace that invests in their progress, significantly impacting their morale and productivity. Many employees want to improve their skills to receive promotions, earn a higher salary, and grow as professionals. However, many companies do not provide their employees with learning opportunities to help them achieve this, leading to lagging motivation or increased turnover. 

In addition, the emotional benefit of keeping your employees engaged is that employees know themselves better. Asking employees about their weaknesses or areas of improvement during an interview may not get you the most accurate answers. However, asking them that question for the sake of developing a training programme based on their needs will surely give you accurate cues. Once you learn more about your employees, you can find ways to reduce any skills gaps by helping them determine the skills they need for specific roles. 

How to Approach Digital Training For Your Business

Investing in digital training in Lisburn with a suitable training partnership means finding a training company that’ll deliver the standards you expect, the expertise you need and a focus on your unique business. We help our clients in a new way through our ‘no fuss’ approach to service, your budget, and your needs. We customise training solutions from specialists with advanced, working expertise. How? We’re also a digital agency, meaning our experienced trainers perfect and adapt their daily skills to bring the latest digital knowledge to your business.

What to Expect from Digital Training

We often discover one common thing about local companies, from Lisburn or further afield, who ask ProfileTree for help with digital training. Usually, the company wastes valuable budgets on the wrong digital training.  They’re always surprised to discover that a simple language change can transform both their approach to digital training and the benefits their company enjoys from training. One of the first things we’d advise a potential client to do is to change their thinking about digital training, be it digital marketing, content, or social media marketing, to change the outcomes they can expect to see. 

Don’t Talk ‘Channels’, Think ‘Outcomes’

Sometimes, we’re approached by companies who would like Twitter training for their team. But we’ll usually advise that greater knowledge of the platform doesn’t make for any kind of return on the investment without a little more planning. For example, more colleagues posting a larger number of Tweets will not contribute to more enquiries or landing page visits without some shared sense of a purpose or an understanding by staff of how and why a campaign works. After all, greater mastery of a channel only begins to have real value when the concept of measurable outcomes and strategy is introduced.

Don’t Ask ‘How to Use?’, Ask ‘How to Grow With?’

Using a digital tool has value in the present time, but understanding how to react to algorithm changes will mean adapting to how that tool evolves…something they all do! Being quick to change WITH a platform and with your audiences will mean making the most of that platform every time. For example, many businesses continue to invest time and money in Facebook content that is no longer optimised for Facebook’s current algorithms. The right digital training partner will help your business respond more quickly to the twists and turns of the digital world.

Don’t Chase ‘Reach’, Build ‘Conversions’

Thinking ‘reach’ is like opening a new high street shop, no one is visiting, but still thinking all is well. That’s because ‘reach’ is similar in concept to people passing by the window of your physical shop. It only begins to have real value when people walk through your door. The question is ‘how to do this’? That’s why this is the type of question your digital training should be out to answer.

Don’t Think ‘Site’, Think ‘Page’

Google sees your website as a collection of pages, not as a site. And so should you. ‘Bringing people to your site’ doesn’t pay any bills in and of itself. However, using digital training to understand how to bring targeted traffic to a landing page with the right Call To Action is an entirely different approach. A straightforward, outcome-based process such as this is the ideal basis for digital training.

Don’t Target ‘Customers’, Aim For ‘Audiences’

Your customers are different from one another. They don’t like to be treated as a single block of people in the real world, any more than they’ll welcome a ‘broad brush’ approach online. Knowing how your audiences behave online and which products/services apply to each of them is key to achieving success. Moreover, how these audiences fit into your digital world is the factor you can use to form the basis for a high-performance digital strategy. ProfileTree can help – ask us how.

Don’t Think ‘Views’, Grow ‘Traffic’

A ‘view’ of a landing page simply equates to someone entering your real-world shop. However, ‘traffic’ as part of a ‘customer journey’ is similar in thinking to playing a special offer in a local location, attracting new buyers through that offer to your physical shop and having the right products and sales approach ready to create a new relationship between that person and your business. It’s clear which one is more valuable! 

However, this approach requires careful thought about which audience members see which content online, how they are encouraged to respond, and how they are helped to buy into it in their own time. While competitors are using their budget on overly specific, time-bound digital tools, working with ProfileTree to train your team towards this kind of thinking can unlock new levels of ROI.

Don’t Push ‘Purchases’, Think ‘Content’

We’ve mentioned that potential customers won’t want to buy until they’re ready. How can you guide this traffic through your online presence until the right time? With great content. Many companies, including your competitors, can overlook that quality content can be as important as how your pages look and what your company is doing on social media. Ask us how digital training can make the right outcomes happen for your business online!

Build the Foundations

Rather than seeing digital training as a ‘fix and forget’ transaction, work with a specialist company that’ll learn about your business first. This creates a firm footing for the investment because the right reasons, approach and goal will be in place from the beginning. Instead of looking at your training project as a generic ‘product’, ProfileTree will take a broad view of your business and make sure the proper training is planned for your individual needs.

Ask The Experts

By this, we mean your people! Involving colleagues in the digital training planning can open the door to valuable insights and suggestions. Not making the initial stages a team activity could overlook practical needs and miss an opportunity for a different take on what is required. We’ll take your colleagues’ thinking and create a high-performance digital training strategy for tangible outcomes from your online world.

Think Longer Term

To avoid a training investment becoming dated, partnering with the right local business for training delivery can help ensure that the information taught is current and looks ahead to new developments shortly. How? Just ask! ProfileTree helps local companies to grow by embracing digital change. After all, we’re also a digital agency, so keeping ahead of the latest developments, large and small, is in our DNA. We love helping other local businesses through this know-how.

Stay Innovative

Many companies are tempted to ‘chase’ their competitors who have taken to new platforms or are using the latest techniques. This can be worthwhile, but keeping in line with your audience’s ‘early adopters’ can mean you are ready and waiting when more and more of your potential customers switch to new types of devices. We’ll hone your digital training around a focus on innovation to make sure you benefit from changes in technology, audience behaviour and more.

Calculating the ROI of Your Digital Training Investment

Before discussing costs, it’s essential to understand the measurable returns that professional digital training delivers. Many businesses approach training as an expense rather than an investment, missing the opportunity to track and maximise their returns.

Measuring Training ROI: Key Performance Indicators

Professional digital training delivers measurable improvements across multiple business areas. Based on our experience training hundreds of businesses across Northern Ireland, here are the typical performance improvements you can expect within 3-6 months of completing our programs:

Website Performance Improvements

• Traffic increases of 150-300% within six months post-training
• Conversion rate improvements of 25-75% through optimised user experience
• Search engine ranking improvements for target keywords (average 3-5 position improvements)
• Reduced bounce rates and increased engagement metrics (typical 40-60% improvement)

Marketing Efficiency Gains

• Cost per acquisition reductions of 30-50% through better targeting and content
• With professional strategies, email marketing open rates are improving by 40-80%.
• Social media engagement increases by 100-200% through strategic content creation
• Content production efficiency improvements of 200-400% using AI tools and streamlined workflows

Operational Benefits & Time Savings

• Time savings of 10-20 hours per week through automation and improved processes
• Reduced external agency dependencies, saving £2,000-£8,000 monthly
• Improved internal collaboration and communication efficiency
• Enhanced customer service response times and satisfaction rates

Real ROI Calculation Example

Sample Business: Local Professional Services Firm

• Training Investment: £3,000 (comprehensive program)
• Monthly Results After 3 Months:
  • Increased website traffic: +180%
  • New client enquiries: +12 per month
  • Average client value: £2,500
  • Conversion rate: 25% (3 new clients monthly)
  • Additional monthly revenue: £7,500
  • Annual ROI: 2,900% (£90,000 additional revenue vs £3,000 investment)

Sample Business: Local Retail Company

• Training Investment: £2,500 (AI and digital marketing focus)
• Monthly Results After 4 Months:
  • Online sales increase: +65%
  • Average order value improvement: +30%
  • Customer acquisition cost reduction: -40%
  • Social media engagement: +250%
  • Additional monthly revenue: £4,200
  • Annual ROI: 1,916% (£50,400 additional revenue vs £2,500 investment)

Beyond Financial Returns: Intangible Benefits

Whilst the financial returns are compelling, professional digital training delivers additional value that’s difficult to quantify but equally important for long-term business success. These strategic advantages often prove more valuable than the immediate revenue increases:

Strategic Advantages

• Enhanced competitive positioning in the local market
• Improved brand reputation and professional credibility
• Future-proofed business operations against digital disruption
• Increased staff confidence and job satisfaction

Risk Mitigation

• Reduced dependency on external agencies and consultants
• Protection against algorithm changes and platform updates
• Improved crisis management capabilities through digital expertise
• Enhanced data security and privacy compliance understanding

Long-Term Value Creation

• Sustainable competitive advantages through advanced digital skills
• Scalable growth systems that don’t require proportional cost increases
• Enhanced business valuation through improved digital assets and capabilities
• Stronger customer relationships through better digital communication

What Our Digital Training Clients Say

Real businesses across Northern Ireland have transformed their operations through ProfileTree’s digital training programs. Here are genuine reviews from our Google Business Profile showcasing actual client experiences:

Authentic Client Reviews

⭐⭐⭐⭐⭐ Olivia Forbes “I had an extremely positive experience with ProfileTree! The mentorship sessions were highly productive, and Ranel was friendly and knowledgeable. He taught me valuable social media and content creation skills that I can now apply to my business. Marcus built me a website that I love—his attention to detail is amazing and looks fantastic. I highly recommend ProfileTree! My time with them was incredibly valuable.”

⭐⭐⭐⭐⭐ Michael & Teddy #thebeardedcandlemakers “I had a brilliant experience working with Nuala. We focused on social media, SEO and digital strategies. The training led to some of our best sales campaigns, but with insights we had never had, they were a real game changer. Nuala made the training dynamic and interesting to learn. Having always struggled with SEO, Nuala delivered the training in such a way that the information made sense and made a big difference to our SEO score! I would 100% recommend working with her.”

⭐⭐⭐⭐⭐ James Ward “I had the pleasure of being mentored by Khadiza through the Go Succeed program. She broke down the steps to start and promote my business. Khadiza even built a website for me, which has been incredibly helpful in moving things forward. She’s professional, clear, thoughtful, and proactive. I highly recommend her and the programme as a whole.”

⭐⭐⭐⭐⭐ Michael Colville – Tax for Taxi Drivers Ltd “ProfileTree and Renel in particular provided us with excellent help, assistance, insights and practical ideas and solutions. I would thoroughly recommend their services. The service is practical and you deal with real people who come to your office on time, answer your phone calls, texts and emails. This level of service and professionalism is rare in the days of online help lines and Chatbots.”

⭐⭐⭐⭐⭐ Emma Mcanallen “Laura was wonderful, so full of ideas & information. Learnt so much. Highly recommend.”

⭐⭐⭐⭐⭐ Mario Sierra: “Nuala was brilliant. I couldn’t have asked for a better Mentor. I learnt so much during our sessions, and it was a lot of fun, too. Thank you.”

How Much Does Digital Training Cost in Lisburn

Working with many businesses has taught us to work with various budgets and requirements. We have created multiple packages for each of our digital marketing services. Of course, every digital training project has its requirements, but generally, we use your requirements and budget to develop suitable digital training solutions. And we hardly ever give our clients one solution – we usually give them multiple choices. In other words, you set the requirements, and we tailor a package within the limits of your spending. Our digital training hourly rate starts at £65 per hour.

Conclusion

In a rapidly evolving digital landscape, staying ahead with relevant skills is crucial for success. Digital training in Lisburn gives individuals and businesses the tools and knowledge to thrive online. Our diverse course offerings, experienced trainers, and our focus on local needs empower you to unlock your full digital potential. Whether you’re seeking career advancement, business growth, or personal development, we have the proper training solution. Contact us today for a free consultation and discover how digital training can transform your journey in Lisburn.

FAQs

Ready to Book a Free Digital Training Audit?

A digital training audit is where one of our expert team members will get on a call with you to understand what you have in mind for digital training. You’ll discuss your goals, your team’s skills, and where you see potential. Our specialist will review your digital marketing channels and analyse your performance briefly to recommend digital training solutions.

Fill out the form and send us your questions, and we will happily answer all of them. Please let us know if your business is registered in Lisburn, County Antrim. Alternatively, you can book a chat with our team for free and find out how we can help you plan your digital training in Lisburn, County Antrim, Northern Ireland.

More services: Social Media Marketing Lisburn, Web Design Lisburn, Digital Marketing Lisburn