Have you ever found yourself in a pickle trying to select the ideal website builder for your agency? With such an overwhelming number of alternatives, it’s an uphill struggle.
The web design industry is booming, with designers earning an average annual wage of $79,890 as of May 2021! This article aims to take the biscuit by simplifying this complexity and presenting an easy-to-follow guide to choosing top-notch website builders designed expressly for agencies.
Why Website Builders Matter for Agency Success
The right website builder can transform how your agency operates, designs, and delivers websites to clients. It’s not just about creating aesthetically pleasing sites—it’s about developing strategic digital assets that drive business growth and client satisfaction.
“The best agency website builders combine powerful design capabilities with efficient project management tools, allowing teams to create exceptional websites while streamlining their workflow,” says Ciaran Connolly, Director of ProfileTree. “This combination is what truly separates standard builders from those optimised for agency use.”
What Makes a Good Website Builder for Agencies?
A good agency website builder should offer advanced customisation options, e-commerce capabilities, all-in-one solutions, responsive website creation and a user-friendly interface.
Advanced Customisation Options
A website builder needs advanced customisation options. These tools let you change your site to match your brand. They can add unique design templates and special styles. Some builders allow custom coding for more control over the look and feel of your website.
Builders like Pagecloud make templates that are easy to change as you want. This helps create sites that stand out, drawing more people to them. Options like JavaScript events and tailored templates for agencies can be beneficial, too.
E-commerce Capabilities
A good website builder lets you build your online store without trouble. They give you the right tools to show and get paid for your products. Shopify is a helpful choice here. It gives you everything you need, such as a place to list all your items and a way to take the money.
Wix also does this well with its easy-to-use system and ways to make the site look how you want it. Website builders like these also help more people discover what you sell! The goal is simple—put up your shop online using a friendly tool, draw in shoppers, and start selling.
All-in-One Solutions
All-in-one solutions are a big help for marketing agencies. They let you handle many websites at the same time. These tools don’t just make websites; they do more than that. They have features like online store-making and adding e-commerce to a website.
All these jobs can be done from one place, one tool! This is great for people who work alone or in small teams. It makes their job easier and faster because they don’t need to switch between different tools and platforms.
Responsive Website Creation
Responsive website creation is a must for all agencies. It allows your site to fit any screen size. This can be a big phone, a small laptop, or even a large desktop! This makes it easy for everyone to use your site.
Visitors can enjoy the clean look and easy-to-use layout.
A custom website builder lets you make responsive sites with ease. They come with tools that adjust content and design based on screen size. Even if you change something, the site stays user-friendly. It keeps everything in order and simple to find.
Design flexibility is also part of making responsive websites. You don’t want your pages to look cut off or out of place on smaller screens, so choosing a builder with great design options helps greatly.
It’s not enough for a website to just be pretty, though! It should also perform well no matter where it’s viewed from. Fast loading times keep visitors happy as they browse what you offer.
User-Friendly Interface
A user-friendly interface is key in a good website builder for agencies. It’s all about being easy to use, even for beginners. Mobile compatibility means your site works well on phones and tablets, too.
This is part of what we call responsive design. All users should also have access, making it inclusive. A clear layout helps people find what they need quickly on your site. This comes from a thoughtful navigation structure and streamlined content organisation.
Remember: the text must be clear and quick to read! The best builders consider these points when creating their interfaces.
Top Website Builders for Agencies
Several options stand out for website builders for agencies: advanced customisation options, e-commerce capabilities, all-in-one solutions, responsive website creation, and user-friendly interfaces.
Some of the top choices include WordPress, PageCloud, Podsite, Sitejet, and Webflow.
WordPress
WordPress is a top choice for many businesses looking to build great websites. It powers over 36% of the top 1 million websites, including big names like Bloomberg and Nike. With WordPress, you can create a fantastic website without needing to code.
They offer website templates and a drag-and-drop editor, making building your website easy. You can choose from many design options to make your agency’s site stand out. Some agencies focus only on WordPress sites, if you need extra help with web design or digital strategy.
Companies like XWP, Devrix, and WebDevStudios can help you if needed.
PageCloud
PageCloud is a top tool for business owners. Its drag-and-drop feature makes building your site easy. You can pick text, images, or buttons and drop them anywhere.
This gives you complete control over the look of your site. PageCloud doesn’t stop there, though. It has innovative tools that use AI to help create content for your site. With these special features, your websites will perform well and stand out from others on the internet.
If you run an online shop, PageCloud is an excellent choice, too! It allows you to design a beautiful storefront and manage all aspects of selling goods online. Marketers should note that this tool also helps grow an online presence and build professional-looking sites.
Users worldwide love Pagecloud’s ease of use and the freedom its custom templates offer them when creating their dream websites.
Podsite
If you’re looking for a website builder perfect for your marketing agency, Podsite is an excellent option. It offers advanced customisation options, allowing you to create a unique and professional website.
Its e-commerce capabilities allow you to easily set up an online storefront and manage inventory and sales. Podsite also provides hosting services and a user-friendly interface, making building and managing your site easy.
With its responsive website creation feature, your site will look great on any device. Overall, Podsite is an all-in-one solution that meets the needs of digital marketing agencies.
Sitejet
Sitejet is an all-in-one web design platform for agencies and freelancers like you. With Sitejet, you can deliver high-quality web designs to your clients while maximising your profits.
The platform allows you to manage every aspect of your projects from one place, making it easy to stay organised and streamline your workflow.
One of Sitejet’s standout features is its seamless website creation and project management integration. This means you can build beautiful websites for your clients while keeping track of deadlines, tasks, and client communication.
Sitejet provides a ticketing system, project manager, and client portal, making it easy for you to collaborate with clients and keep everyone on the same page.
If you’re looking for a website builder combining powerful design capabilities with efficient project management tools, Sitejet is worth considering. Its user-friendly interface ensures that even if you don’t have advanced coding skills or technical expertise, you can still create stunning websites for your clients.
Webflow
Webflow is a website builder that allows agencies like yours to create professional websites without coding. It’s a visual canvas that helps bridge the gap between design mocks and final products, making it easier to see your website’s appearance.
With Webflow, you can make faster iterations during the design review process and efficiently make changes and adjustments. It also has a familiar user interface for working with code visually, making it accessible for design teams.
Factors to Consider When Choosing a Website Builder
When choosing a website builder, defining your website’s goals, considering your budget, assessing your coding skills, and evaluating customer support and security features is essential.
Define Your Website’s Goals
When building a website for your agency, it is essential to define its goals. Consider what you want to achieve through your website and who your target audience is. This will help guide the design and functionality of the site.
By identifying your objectives, you can ensure that the website aligns with your agency’s needs and effectively communicates your message to potential clients.
Consider Your Budget
When choosing a website builder for your agency, it’s essential to consider your budget. You want to find an affordable option that fits your financial limitations. Website builders offer different pricing options, with monthly fees starting at $9.99.
However, it’s essential to remember that additional expenses may arise, such as hiring help for set-up and maintenance. Take the time to plan your finances and choose a cost-effective solution that meets both your needs and budgetary constraints.
Assess Your Coding Skills
Assessing your coding skills is essential when choosing a website builder for your agency. Building a website from scratch requires technical expertise and programming proficiency.
You need to have a good understanding of programming languages like HTML and CSS, as well as web development skills. If you don’t have these skills, consider taking coding boot camps, which can provide the necessary knowledge to help you build your own website.
You can decide whether to use a website builder or delve into coding by assessing your coding skills.
Evaluate Customer Support and Security Features
When choosing a website builder for your agency, it is essential to evaluate the customer support and security features. Good customer support is crucial if you need assistance or troubleshooting help with your website.
Look for a website builder that offers reliable technical support and prompt responses to your inquiries. Additionally, consider the security features provided by the platform. You want to protect your clients’ websites from threats and vulnerabilities.
To secure your websites, look for features like regular backups, SSL certificates, and strong password protection.
The ProfileTree Approach: Combining Builder Efficiency with Agency Expertise
At ProfileTree, we understand the balance between using efficient website builders and providing true value as a digital agency. While we utilise various platforms depending on client needs, we bring several advantages that website builders alone cannot offer:
Strategic digital guidance: Beyond just building websites, we help clients determine what they need to achieve their business goals
SEO integration from the start: We build websites with search visibility as a foundational element, not an afterthought
Content strategy: Our expertise in content marketing means client websites are designed to support ongoing content creation and distribution
Conversion optimisation: We focus on turning visitors into customers through tested design principles and user experience best practices
Post-launch support: We provide training, maintenance, and ongoing optimisation to ensure continued success
“The true value of working with an agency like ProfileTree isn’t just in getting a website built—it’s having a strategic partner who ensures your website actually delivers business results,” explains Ciaran Connolly. “We combine the efficiency of modern website builders with the strategic expertise that comes from years of helping businesses succeed online.”
Conclusion
Finding the right website builder is essential for agencies looking to create professional and customisable websites. With advanced customisation options, e-commerce capabilities, and user-friendly interfaces, website builders like WordPress, PageCloud, Podsite, Sitejet, and Webflow are excellent for agencies.
Consider your goals, budget, coding skills, customer support and security features when choosing a website builder that meets your agency’s needs. Start building your agency’s online presence today with a reliable and responsive website builder!
Book your free 30-minute website consultation today.
“We chose ProfileTree after comparing several agencies, and it was our best decision for our online presence. They didn’t just build us a website—they built us a complete digital strategy that has transformed our business.” — Recent ProfileTree Client.
FAQs
How does a website builder for agencies differ from standard website builders?
Agency website builders typically include features for managing multiple clients, collaboration tools for teams, white-labelling options, and more advanced design capabilities than consumer-focused builders.
Can I customise the design of websites with agency website builders?
Yes, most agency-focused website builders offer extensive customisation options, from template modifications to complete design freedom with direct code access.
How easy is it to maintain websites built with these platforms?
Maintenance varies by platform—some offer automated updates and security features, while others require more manual management. Consider this aspect carefully when choosing a builder.
What should I look for regarding support when selecting a website builder?
Prioritise platforms with comprehensive documentation, responsive customer service, active user communities, and ideally, dedicated support for agency customers.
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