The Client
Pentagon Solutions is a data management and document control company that helps businesses in the construction and manufacturing industries manage their digital data. They have been in business since 2003 and have offices in the UK, Ireland, Europe, and the US.
Pentagon Solutions is a trusted partner for businesses in the construction and manufacturing industries. They have a proven track record of helping businesses improve their data management and document control processes.
The Challenge
The primary challenge for Pentagon Solutions was developing a comprehensive digital platform that effectively showcases their extensive range of products and services. Our aim was to create an online environment that is informative and user-friendly, without overwhelming or confusing visitors.
Specifics of the challenge included:
Enhanced Site Structure
To reflect the customer’s journey more accurately and intuitively, a better site structure was essential. This involved organising content and navigation in a way that made sense to users, guiding them effortlessly through the website.
Ecommerce Functionality for Software Products
Implementing robust ecommerce capabilities was also crucial for selling software products directly through the website. This required a secure, reliable, and user-friendly shopping cart and checkout process.
Online Bookings for Training Courses
As part of their service offerings, Pentagon Solutions also provides training courses. The new website needed a system to allow customers to easily view, book, and pay for these courses online.
Enhanced Digital Presence
Our client’s extensive array of business activities presented a unique opportunity to enhance their digital presence. Recognizing this potential, we envisaged a comprehensive digital marketing strategy, aimed at expanding their reach to a broader audience.
Our goal was to elevate their online visibility and significantly enhance their market share. By leveraging the multifaceted nature of their business, we aimed to position them as a dominant force in their industry’s digital landscape.
Our Approach
Created a New Website
In our mission to elevate Pentagon Solutions’ online presence, our primary step was to develop a new, more intuitive website. The cornerstone of this initiative was to streamline site navigation, making it effortlessly simple for users to explore the client’s products and services.
A focus on website design for ecommerce
A pivotal feature of this redesign was the integration of robust ecommerce capabilities. This allowed for seamless transactions of their software products, coupled with an efficient online booking system for their training courses – all centralised within one cohesive digital space.
Integrated contact forms
Recognising the diverse needs of their clientele, we also implemented versatile contact forms. These forms are strategically designed to funnel inquiries directly to the sales team, facilitating personalised assistance for larger bookings or purchases.
They also serve as a direct channel for customers seeking additional information or those with more specific requirements. This approach ensures that every user interaction is effectively handled, enhancing the overall customer experience and fostering stronger client relationships.
Wrote Website Content
In order to complement the new website build, we also drafted new SEO targeted website content. This would help Pentagon Solutions appear in front of customers who are searching for what they provide, but don’t necessarily know who they are.
Created an Animation
As part of our video marketing services, we helped Pentagon Solutions break down a complex topic in the form of an engaging and informative animation.
It served as a visual manifesto of their mission to empower digital business strategies, supporting owner-operators and supply chains through every phase of asset creation and operation.
This video encapsulates our client’s commitment to guiding stakeholders through all phases of capital projects, ensuring not just the fulfilment but the exceeding of digital targets. We helped them create evergreen content that would become a staple in the marketing materials.
Pentagon Solutions: Unleashing Digital Excellence in Construction
The Results
72% On-Page SEO Score
Achieving a 72% On-Page SEO Score was a significant milestone, reflecting our meticulous attention to SEO best practices. This high score indicates that the website is well-optimised for search engines, improving visibility and attracting more organic traffic.
The enhanced design and content strategy also led to a significant reduction in the bounce rate. Visitors are now more likely to stay and engage with the site rather than leaving shortly after arriving, which is a strong indicator of the website’s relevance and appeal to its target audience.
Excellent Site Speed
Our website build for this client boasts exceptional performance metrics, characterised by rapid load times, seamless interactivity, and unwavering visual stability.
These elements are not just technical triumphs; they are crucial in crafting a user experience that is both engaging and efficient. This excellence in site speed ensures that visitors enjoy a smooth and uninterrupted journey, from the moment they land on the site to every interaction they have with website content.
Increased Traffic
The new website helped our client reinforce their position as an industry voice within data management and document control. This dramatic increase in website traffic proves the impact of implementing digital marketing techniques such as SEO optimised website and content marketing.
Why Is Website Design For ECommerce Important
Effective website design for eCommerce is not just about aesthetics; it’s a crucial component of business strategy that impacts user experience, brand perception, customer retention, and ultimately, the profitability of the business. Remember;
- First Impressions Matter: Your website is often the first interaction potential customers have with your brand. A well-designed website makes a positive first impression, conveying professionalism, trustworthiness, and credibility.
- Search Engine Optimization (SEO): A well-optimised website ranks higher in search engine results pages (SERPs), increasing visibility and attracting more organic traffic. This translates into more potential customers visiting your website and potentially making a purchase.
- Conversion Optimization: A website’s design can directly impact conversion rates, the percentage of visitors who take a desired action, such as making a purchase or signing a contact form. A focus on conversion optimization principles can significantly boost sales and revenue.
The case study underscores the importance of effective website design for eCommerce in creating a positive first impression, optimising for search engines, and enhancing conversion rates.
We helped Pentagon Solutions build a digital space that truly represents them and presents them as a leader in their industry, leveraging their digital presence for business growth.
More projects
See More Case Study Projects: App Design | Website Design for Drinks Company | Tourism Video Marketing | Website Design for Property Estate Agent
You can also follow us on our socials for the latest news and articles: Facebook | Instagram | LinkedIn.