Introduction: X Pro in 2025 – What You Need to Know

The social media landscape has evolved dramatically, and with it, the tools we use to manage our presence on platforms like X (formerly Twitter). X Pro, the professional-grade dashboard that replaced the beloved TweetDeck in 2023, has become an essential tool for businesses and professionals serious about their social media strategy.

“At ProfileTree, we’ve found X Pro to be invaluable for monitoring conversations relevant to our clients across Northern Ireland and the UK,” notes Ciaran Connolly, Director at ProfileTree. “The ability to track industry-specific keywords, engage with potential customers, and schedule strategic content has transformed how businesses approach X as a platform.”

This comprehensive guide will walk you through everything you need to know about X Pro in 2025 – from initial setup to advanced techniques. Whether you’re managing a single business account or juggling multiple client profiles, this guide will help you harness the full power of X Pro to elevate your social media presence.

What is X Pro? Understanding the Evolution

X Pro is the premium, column-based social media management dashboard that replaced TweetDeck following Elon Musk’s acquisition of Twitter (now X). While it maintains the familiar multi-column layout that made TweetDeck popular, X Pro now exists exclusively as part of the X Premium+ subscription offering, bringing both enhanced features and a subscription cost.

Key Differences Between Old TweetDeck and Current X Pro:

• Subscription Requirement: Unlike the free TweetDeck of the past, X Pro requires an X Premium+ subscription
• Enhanced Integration: Deeper integration with X’s premium features and analytics
• Modernized Interface: Sleeker design with improved navigation and customization options
• Advanced Filtering: More sophisticated filters for tracking specific content and conversations
• Team Collaboration: Improved capabilities for multi-user management (depending on subscription level)

For businesses and social media professionals, understanding these changes is crucial to determining if X Pro is the right tool for your social media management needs in 2025.

Getting Started: X Pro Initial Setup

Setting up X Pro for your business is straightforward, but requires a few specific steps:

1. Subscribe to X Premium+

Before accessing X Pro, you’ll need an X Premium+ subscription:

1. Log into your X account
2. Navigate to Settings and privacy > Account > X Premium+
3. Select your preferred billing cycle (monthly or annual)
4. Complete the payment process

As of May 2025, X Premium+ costs £16/month or £168/year (billed annually at £14/month) in the UK.

2. Access X Pro Dashboard

Once subscribed to X Premium+:

1. Visit pro.x.com in your desktop browser
2. Log in with your X Premium+ account credentials
3. You’ll be presented with a default dashboard layout to start

Note: X Pro is primarily designed for desktop use. While some functionality is available on mobile devices, the full dashboard experience requires a desktop browser.

3. Set Up Your Initial Dashboard

When you first launch X Pro, you’ll see a default layout with a few standard columns. Here’s how to customize it:

1. Add Your First Column: Click the “+” icon in the left sidebar
2. Choose Column Type: Select from options like Home Timeline, Notifications, Messages, etc.
3. Position Columns: Drag and drop columns to arrange them in your preferred order
4. Adjust Column Width: Click and drag the edges of columns to resize them
5. Save Layout: Your changes are automatically saved to your account

Pro Tip: Start with a simple layout of 3-4 essential columns, then expand as you become more comfortable with the interface. Beginning with too many columns can be overwhelming.

The X Pro Interface: Understanding the Anatomy

To use X Pro effectively, you need to understand its core components:

Sidebar Navigation

The left sidebar contains:

• Account Switcher: Quickly switch between connected X accounts
• Column Manager: Add, remove, and organize your dashboard columns
• Search: Global search function for finding content across X
• Settings: Access account and display preferences

Column Types and Their Business Applications

Different column types serve various business functions:

Home Timeline

• What it shows: Posts from accounts you follow
• Business use: Monitor industry news and partner content
• Setup tip: Filter to show only verified accounts or posts with media

Notifications

• What it shows: Mentions, replies, and interactions with your account
• Business use: Customer service and engagement monitoring
• Setup tip: Create separate columns for different notification types

Messages

• What it shows: Direct messages to your account
• Business use: Private customer inquiries and partnership discussions
• Setup tip: Filter by unread messages first

Lists

• What it shows: Curated groups of accounts you’ve organized
• Business use: Monitor competitors, industry influencers, or potential leads
• Setup tip: Create industry-specific lists for focused monitoring

Search

• What it shows: Results for specific search terms or hashtags
• Business use: Track brand mentions, industry terms, or local conversations
• Setup tip: Use Boolean operators (AND, OR, NOT) for precise results

Scheduled Tweets

• What it shows: Upcoming posts you’ve scheduled
• Business use: Content calendar management
• Setup tip: Color-code by campaign or theme

Collections

• What it shows: Saved tweets organized by topic
• Business use: Content curation and research
• Setup tip: Use for gathering testimonials or industry insights

Column Controls and Customization

Each column has its own set of controls:

• Settings Gear: Access column-specific settings
• Filter Icon: Set content filters for the column
• Refresh Button: Manually update column content
• Move Handles: Drag to reposition the column
• Width Adjuster: Drag edges to resize

Business Application: A Belfast marketing agency might set up columns monitoring local business hashtags, customer service mentions, competitor activity, and scheduled promotional content—all visible simultaneously for efficient management.

Advanced Column Setup for Business Needs

Creating the right column configuration is essential for business users. Here’s how to set up columns for specific business objectives:

Brand Monitoring Columns

To track all mentions of your brand, even when you’re not directly tagged:

1. Add a new Search column
2. Enter search terms that include:
   • Your brand name and common misspellings
   • Your product names
   • Your company hashtags
   • Your website URL (domain.com)

Example search query: ProfileTree OR "Profile Tree" OR ProfileTreeNI OR profiletree.com -from:ProfileTree

Pro Tip: The -from: operator excludes posts from your own account.

Competitor Intelligence Columns

To keep tabs on your competition:

1. Create a List containing your major competitors
2. Add a List column displaying this group
3. Add a Search column with terms related to competitor products or services

Example search query for a web design agency: "web design Belfast" OR "Belfast website development" -from:ProfileTree

Local Business Opportunity Columns

For Northern Ireland businesses looking for local opportunities:

1. Add a Search column with geographical terms
2. Include phrases indicating buying intent

Example search query: ("Belfast" OR "Northern Ireland" OR "NI") ("looking for recommendations" OR "can anyone suggest" OR "need help with") ("web design" OR "digital marketing")

Customer Service Columns

For responsive customer support:

1. Add a Messages column to monitor direct inquiries
2. Add a Notifications column filtered to show mentions
3. Add a Search column for indirect mentions of service issues

Example search query: ("can't access" OR "problem with" OR "help with") ("your product" OR "your service")

Connecting and Managing Multiple Accounts

One of X Pro’s most powerful features for businesses is the ability to manage multiple accounts from a single dashboard—ideal for agencies or businesses with separate brand accounts.

Adding Additional Accounts

1. Click the account icon in the top left corner of the sidebar
2. Select “Connect an account”
3. Enter the credentials for the additional account
4. Grant the necessary permissions when prompted

Note: In 2025, X Premium+ subscribers can connect up to 10 accounts in X Pro.

Account Management Best Practices

When managing multiple accounts:

1. Color Coding: Assign different colors to each account for visual differentiation
2. Account Grouping: Organize columns by account rather than mixing them
3. Permission Management: Carefully control which team members have posting access to which accounts
4. Activity Logs: Regularly review the activity logs for each account

Warning: Always verify which account is active before posting. A simple configuration in your dashboard can help avoid posting personal content to a business account or vice versa.

Team Collaboration Features

For businesses with multiple team members managing social media:

1. Team Access: Under Settings > Team, add team members with appropriate permission levels
2. Assignment: Assign specific engagements to team members for follow-up
3. Activity Tracking: Monitor which team member responded to which interaction

Note: Team features vary by subscription level. Some advanced collaboration features may require enterprise-level subscriptions.

Strategic Content Scheduling with X Pro

Planning and scheduling your content in advance is one of X Pro’s most valuable business features, allowing for consistent posting even outside business hours.

Setting Up Your Content Calendar

1. Access the Composer: Click the compose button (feather icon) in the top navigation
2. Create Your Post: Write your content, add images or videos, and include relevant hashtags
3. Schedule Options: Click the calendar icon instead of posting immediately
4. Set Date and Time: Choose when your post should be published
5. Confirm Schedule: Verify details and click “Schedule”

Your scheduled post will appear in the Scheduled Tweets column, where you can review, edit, or delete it before publication.

Advanced Scheduling Strategies

For more sophisticated content planning:

Content Batching

Create and schedule a week or month’s worth of content in a single session:

1. Prepare your content themes in advance
2. Set aside dedicated time for content creation
3. Schedule posts at strategic intervals

Optimal Timing

X Pro provides analytics that can help identify when your audience is most active:

1. Review engagement patterns from previous posts
2. Schedule important content during peak engagement times
3. Test posting at different times to identify optimal windows

Content Mix Planning

Maintain a balanced content strategy:

1. Use a content ratio (e.g., 4:3:2:1)
   • 4 parts industry insights/educational content
   • 3 parts shared content from others
   • 2 parts company updates/promotional content
   • 1 part personal/behind-the-scenes

Campaign Coordination

For business campaigns spanning multiple posts:

1. Create a campaign-specific hashtag
2. Schedule posts with consistent messaging throughout the campaign period
3. Vary posting times to reach different segments of your audience

Real-world Example: A Belfast retail business might schedule promotional posts for weekday evenings when their data shows highest engagement, educational content during lunch hours, and weekend special announcements on Friday afternoons when weekend shopping intent increases.

Advanced Search and Monitoring Techniques

X Pro’s search capabilities go far beyond basic keyword matching. Learning advanced search techniques can transform how businesses gather intelligence and find opportunities.

Boolean Search Operators

Combine these operators for powerful searches:

• AND: Requires both terms (default when using space)
• OR: Either term can match
• – (minus): Excludes terms
• “quotes”: Searches for exact phrases
• (): Groups terms together

Example: ("Belfast business" OR "Northern Ireland company") (hiring OR recruiting) -internship

This searches for Belfast businesses or NI companies that are hiring, excluding internship posts.

Advanced Filter Options

Within each column’s settings, you can apply filters to further refine results:

• Content Type: Filter by text-only, links, images, videos, or posts with polls
• Engagement Thresholds: Only show posts with a minimum number of likes or reposts
• Language: Filter by specific languages
• Verification: Show only verified accounts
• Following Status: Filter by accounts you follow or don’t follow

Location-Based Monitoring

For businesses targeting specific geographic areas:

1. Use location tags in searches: near:Belfast within:20mi
2. Monitor local hashtags: #BelfastHour #NIBusiness
3. Track local events: #BelfastFestival filter:images

Sentiment Tracking

Monitor brand sentiment by combining search terms with positive or negative indicators:

• Positive: "your brand" (amazing OR excellent OR love OR great)
• Negative: "your brand" (disappointing OR problem OR issue OR fail)

Pro Tip: Create side-by-side columns comparing positive and negative sentiment mentions to quickly gauge overall brand perception.

Analytics and Performance Tracking

Understanding the performance of your content is essential for business strategy refinement. X Pro offers several ways to track and analyze your social media metrics.

Key Metrics to Monitor

Focus on these important business metrics:

1. Engagement Rate: How many interactions your posts receive relative to your follower count
2. Amplification: How often your content gets shared
3. Conversation Generation: Comments and replies to your posts
4. Click-Through Rate: How many clicks your links receive
5. Follower Growth: Net increase in followers over time

Accessing Analytics in X Pro

1. Post-Level Analytics: Click on any post to view detailed performance metrics
2. Account Analytics: Access comprehensive data in the Analytics section
3. Export Options: Download data for deeper analysis or reporting

Creating Custom Analytics Reports

For business reporting:

1. Determine your key performance indicators (KPIs)
2. Set a regular schedule for reviewing metrics (weekly, monthly)
3. Compare performance against industry benchmarks
4. Use analytics to inform content strategy adjustments

Business Application: A Northern Ireland tourism business might track engagement with different types of content (scenic photos vs. event announcements) to determine which drives more website traffic and adjust their content mix accordingly.

X Pro Keyboard Shortcuts and Productivity Hacks

Efficiency is crucial for business users managing multiple accounts or high-volume interactions. These shortcuts can save significant time:

Essential Keyboard Shortcuts

• n: New post
• ⇧ + n: New direct message
• j/k: Navigate down/up between posts
• Enter: Expand selected post
• r: Reply to selected post
• t: Retweet selected post
• l: Like selected post
• ⌘/Ctrl + Enter: Send post
• ⌘/Ctrl + s: Save draft
• ⌘/Ctrl + 1-9: Navigate to columns 1-9

Time-Saving Workflow Tips

1. Text Expansion: Create saved responses for common customer queries
2. Image Libraries: Maintain a folder of pre-approved brand images for quick access
3. Batch Processing: Dedicate specific times to engagement, scheduling, and monitoring
4. Template Posts: Create templates for recurring content types
5. Cross-Column Actions: Drag posts between columns to organize content

Pro Tip: For agencies or teams managing multiple accounts, develop a standardized setup across all managed profiles to maintain consistency and make team transitions seamless.

Troubleshooting Common X Pro Issues

Even the most reliable tools occasionally encounter issues. Here’s how to address common problems business users face with X Pro:

Loading and Performance Issues

If X Pro is running slowly or not loading properly:

1. Clear your browser cache and cookies
2. Disable browser extensions that might interfere
3. Try an alternative browser
4. Check your internet connection stability
5. Reduce the number of active columns if your system resources are limited

Account Connection Problems

If you’re having trouble connecting or switching between accounts:

1. Verify you’re logged in with the correct X Premium+ account
2. Check that your subscription is active
3. Log out completely and log back in
4. Ensure you haven’t reached the maximum account limit
5. Check for any account restrictions or limitations

Column Synchronization Issues

If columns aren’t updating or showing the latest content:

1. Click the refresh button at the top of the column
2. Check your column refresh settings
3. Verify your internet connection is stable
4. Close and reopen X Pro
5. Adjust the column’s filter settings which might be blocking new content

API Rate Limiting

X Pro is subject to X’s API rate limits. If you’re experiencing “rate limit exceeded” errors:

1. Reduce the number of actions performed in quick succession
2. Increase the time interval between scheduled posts
3. Limit rapid column refreshes
4. Consider spreading activities across multiple sessions throughout the day

Important Business Consideration: For businesses with high-volume social media activity, rate limiting can impact operations. ProfileTree can help develop strategies to work within these constraints while maintaining effective social media presence.

Integrating X Pro with Your Broader Marketing Stack

For maximum business impact, X Pro should not exist in isolation but as part of an integrated marketing approach:

Website Integration

Connect your X Pro management with your website:

1. Web Analytics: Track traffic from X to your website
2. Content Synchronization: Automatically share new website content to X
3. Lead Generation: Monitor X for potential leads to direct to your website
4. Customer Support: Integrate X messages with your customer support system

CRM Integration

Connect social interactions to customer relationships:

1. Contact Enrichment: Add X data to customer profiles
2. Interaction Tracking: Log social engagements in customer history
3. Lead Scoring: Incorporate social engagement in lead qualification
4. Personalization: Use X interactions to inform personalized communications

Content Management Integration

Streamline content across platforms:

1. Editorial Calendar: Align X content with broader content strategy
2. Content Repurposing: Adapt website or email content for X
3. Asset Management: Maintain consistent brand assets across channels
4. Performance Comparison: Compare engagement across different platforms

Email Marketing Coordination

Create synergy between X and email:

1. Newsletter Promotion: Share newsletter sign-up links on X
2. Content Teasing: Preview email content to drive subscriptions
3. Audience Cross-Pollination: Encourage email subscribers to follow on X
4. Campaign Reinforcement: Reinforce email campaign messages on X

Real-world Example: A Belfast-based financial services firm might integrate their X Pro management with their CRM system, allowing their client relationship managers to see recent social interactions before client meetings and ensuring consistent communication across all touchpoints.

X Pro Alternatives and Competitive Analysis

While X Pro offers powerful capabilities for managing X accounts, businesses should consider how it compares to alternatives:

Tool	Strengths	Weaknesses	Best For	Pricing (2025)
Hootsuite	Multi-platform management, team workflows	Higher cost, less X-specific features	Agencies, larger businesses managing multiple platforms	From £249/month (Team)
Buffer	Ease of use, content planning	Limited monitoring capabilities	Small businesses focused on scheduling	From £6/month per channel
Sprout Social	Comprehensive analytics, CRM integration	Premium pricing	Data-driven marketing teams	From £99/user/month
X Premium (Basic)	Native X integration, lower cost	Limited features compared to X Pro	Solo entrepreneurs, small businesses	£8/month

When to Choose Each Option

Consider these factors when evaluating alternatives:

1. Platform Diversity: If you manage multiple social platforms beyond X, Hootsuite or Sprout Social may be better options
2. Team Size: Larger teams may benefit from the collaboration features of Sprout Social or Hootsuite
3. Budget Constraints: Smaller businesses might start with Buffer or basic X Premium
4. X-Centric Strategy: If X is your primary social platform, X Pro likely offers the best native experience
5. Analytics Needs: If deep data analysis is crucial, Sprout Social excels in this area

ProfileTree Recommendation: We provide personalized tool recommendations based on your specific business needs, goals, and budget. Contact us for an assessment of which platform might be the best fit for your organization.

ProfileTree’s X Pro Management Services

For businesses that recognize the value of X Pro but lack the time or expertise to manage it effectively, ProfileTree offers comprehensive management services:

Our X Pro Management Approach

1. Strategic Setup: Custom dashboard configuration aligned with your business goals
2. Content Calendar Development: Strategic planning of content themes and posting schedules
3. Engagement Management: Professional monitoring and response to customer interactions
4. Analytics and Reporting: Regular performance reports with actionable insights
5. Cross-Platform Integration: Seamless coordination with your other marketing channels

Why Choose ProfileTree for X Pro Management

• Local Market Knowledge: Deep understanding of Northern Ireland and UK business landscape
• AI-Enhanced Approach: Proprietary AI tools for content optimization and performance analysis
• Integrated Services: Coordination with website, SEO, and content marketing strategies
• Measurable Results: Focus on business outcomes, not just social metrics
• Customized Solutions: Tailored approaches for businesses of all sizes

Service Levels Available

• Setup & Training: One-time configuration and team training
• Periodic Consultation: Regular strategy sessions with ongoing self-management
• Partial Management: Collaborative approach with shared responsibilities
• Comprehensive Management: Complete handling of your X presence

Our X Pro management services don’t just save you time—they transform your social media from a marketing checkbox into a strategic business asset,” notes Ciaran Connolly. “We combine the technical capabilities of X Pro with strategic insight and local market knowledge to deliver measurable business results.”

FAQ: Your X Pro Questions Answered

Is X Pro available on mobile devices?

While X Pro is primarily designed for desktop use, limited functionality is available on mobile devices. For full dashboard capabilities, we recommend using a desktop or laptop computer. The standard X mobile app offers some Premium features but not the full X Pro dashboard experience.

How many accounts can I manage with X Pro?

As of May 2025, X Premium+ subscribers can connect up to 10 accounts in X Pro. This is suitable for most businesses and small agencies. Enterprise solutions are available for organizations requiring more extensive account management.

Can multiple team members use the same X Pro account?

Yes, X Pro offers team collaboration features that allow multiple users to access and manage the same accounts. Permission levels can be set to control what actions each team member can perform, making it suitable for businesses with social media teams.

How does X Pro handle scheduled posts if my subscription lapses?

If your X Premium+ subscription expires, previously scheduled posts may not publish as planned. We recommend maintaining an active subscription or rescheduling posts through an alternative platform if you plan to discontinue your subscription.

Can X Pro help me target posts to specific audiences?

While X Pro excels at content scheduling and monitoring, advanced audience targeting is handled through X’s advertising platform rather than X Pro directly. For businesses interested in targeted advertising, ProfileTree offers comprehensive paid social media services.

Does X Pro offer analytics for competitor accounts?

X Pro allows you to monitor competitor accounts and content but provides limited analytics for accounts you don’t own. For comprehensive competitor analysis, ProfileTree combines X Pro monitoring with additional competitive intelligence tools.

How frequently does X Pro update with new features?

X Pro typically receives updates quarterly, with minor enhancements more frequently. As a Premium+ subscriber, you’ll have access to new features as they’re released. ProfileTree keeps clients informed about significant updates and how to leverage new capabilities.

Conclusion: Maximizing Your X Pro Investment

X Pro represents a significant evolution from the free TweetDeck of the past to a professional-grade social media management platform. For businesses serious about their presence on X, it offers powerful capabilities that can transform how you engage with your audience and monitor your market.

The key to maximizing your X Pro investment lies in:

1. Strategic Setup: Configuring your dashboard to align with specific business objectives
2. Consistent Engagement: Maintaining regular interaction with your audience
3. Content Planning: Developing and scheduling engaging content that resonates with your followers
4. Performance Analysis: Regularly reviewing metrics and adjusting your approach
5. Integration: Ensuring X Pro works in concert with your broader marketing strategy

Whether you choose to manage X Pro in-house or partner with ProfileTree for expert management, this powerful platform can help your business build a more effective, efficient, and impactful presence on X.

Ready to take your social media management to the next level? Contact ProfileTree today to discuss how we can help you leverage X Pro for maximum business impact.