Tag: LinkedIn Marketing

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LinkedIn Social Selling Index: A Definitive Asset

What Is the LinkedIn Social Selling Index? For those who aren’t familiar with it, the LinkedIn Social Selling Index determines the axis for social media and social selling enthusiasts. It’s the motor behind sales navigation, and since its launch, it has proved its’ worth and effectiveness for LinkedIn users. Throughout this blog, we discuss the […]

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How to Develop a Social Media Marketing Strategy 101

A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!

In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.

So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.

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8 Essential Social Media Addiction Statistics: The Importance of Digital Marketing

Social media addiction statistics suggest the power of social media when it comes to capturing the attention of consumers.

Social media has become a huge part of the success of digital marketing strategies as more and more consumers rely on social media to research brands, discover inspiration, and make purchasing decisions.

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LinkedIn Industries 101: How To Choose The Perfect Industry Code

LinkedIn industries have become a critical component in the optimisation of LinkedIn profiles. Since the launch of LinkedIn in 2003, the social media platform has become a fantastic resource for businesses, particularly when it comes to B2B marketing, recruiters, and employees.

However, did you know that there are over 149 LinkedIn industries to choose from when setting up your LinkedIn profile? This is a critical step when optimising your LinkedIn page as this impacts a company’s placement within the LinkedIn search.

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4 Benefits of Social Media For Business Statistics to Boost Your Online Success

In the past few years, marketers have witnessed many benefits of social media for business statistics. Social media marketing has become an essential tool for businesses to promote their products and services and drive traffic to their websites.

Statistics demonstrate the importance of social media for businesses as online shopping and impulse purchases begin to increase online.

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8 Essential Statistics About Social Media Marketing To Improve Your Online Presence

Statistics about social media marketing are incredibly beneficial for business owners and marketers as they provide essential insight into how users behave on social media and how this may impact a digital strategy. 

For businesses, it is important to recognise statistics about social media marketing to ensure that your current digital strategy is relevant and generating the most effective results.

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4 Amazing Benefits of Social Media Statistics To Grow Your Business Online

The benefits of social media statistics allow businesses to utilise data and information about the current performance of their social media strategy and identify areas of improvement to increase reach.

Social media statistics give you insight into factors such as your reach online, the engagement rate, and what type of content your target audience enjoys the most.

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9 Useful B2B Social Media Marketing Statistics You Need To Know

Business-to-business, or B2B, social media marketing statistics help inform businesses and marketers about the current marketing landscape.

When promoting your business online, it’s important to review your current B2B strategy to promote your products or services to other businesses and convert these into customers.

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3 Great Ways To Use Social Media Advertising Statistics 

Social media advertising statistics have been a powerful marketing tool for businesses when reaching new audiences online and increasing sales and conversions. In this article, we’ll take you through how to utilise social media advertising statistics to inform your digital marketing strategy.

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4 Ways to Use LinkedIn Marketing To Increase Your Brand Awareness: A Complete Guide To LinkedIn

LinkedIn marketing has transformed how businesses and professionals interact with each other. LinkedIn has become a social media platform for businesses to enhance their online presence and increase brand awareness to stand out amongst competitors.

Our complete guide on LinkedIn marketing will help you optimise your LinkedIn page and leverage the platform to increase your brand awareness and visibility.

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How To Create A Company Page On LinkedIn: 6 Amazing Tips

When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them.  Your company can benefit […]

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LinkedIn Posting ‘Myths’ – Fact or Fiction?!

What’s got us talking about LinkedIn myths? Well, lately we’ve had great fun advising a client on their LinkedIn account. An added bonus? It gave us a chance to test a bit of LinkedIn ‘received wisdom’ along the way. We asked a ProfileTree writer to try different types of post, and much more, to see what […]

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What Is LinkedIn? + Guide for Job Seekers and B2B

What is LinkedIn? Whether you’re starting out in your career, want to grow an established specialism or even looking for work, LinkedIn can be a one-stop place to network with fellow professionals. However, this is only really scratching the surface of what LinkedIn offers. Indeed, LinkedIn is essentially one of the biggest publishing platforms the […]

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The Professional Network: The Many Benefits of a LinkedIn Account

If you’ve been reading any of our simply gorgeous quality content for the past however long you’ve been doing so (humour us), then you’ll be quick to realize we’re particularly adept at quite a handful of things; Online marketing, analytics, design, app development and a smorgasbord of other such topics. But our favourite so far […]

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