In the fast-paced world of social media, simply posting content on X (formerly Twitter) isn’t enough — understanding how your content performs is crucial to growing your presence and reaching the right audience. Analytics tools provide valuable insights into everything from follower growth and post engagement to the best times to tweet and which types of content resonate most. Whether you’re a business looking to refine your marketing strategy or an individual aiming to build a personal brand, tracking your performance helps you make smarter, data-driven decisions.
The good news? You don’t need a big budget to access powerful analytics tools. Plenty of free options can give you a deeper understanding of your profile’s performance and help you uncover trends that might otherwise go unnoticed. These tools allow you to monitor key metrics, analyse audience behaviour, and fine-tune your content strategy without spending a dime, making them perfect for creators, small businesses, or anyone wanting to grow their influence on X.
In this article, we’ll explore 12 free X/Twitter analytics tools that can help you better understand your account’s performance and maximise your impact. We’ll cover what each tool offers, how to use them effectively, and why they’re essential for anyone looking to build a successful presence on the platform. Whether you’re focused on boosting engagement, identifying top-performing tweets, or simply understanding your audience better, these tools will equip you with the insights you need to succeed.
What are X/Twitter Analytics Tools?
X/Twitter analytics encompasses measuring and analysing your social media performance across multiple dimensions. These tools track follower demographics, engagement patterns, content reach, click-through rates, and conversion metrics to provide a complete picture of your platform’s effectiveness.
Modern analytics goes beyond basic metrics to examine audience quality, sentiment analysis, competitor performance, and the customer journey from social media discovery to purchase decisions. For UK businesses, this includes understanding regional engagement patterns, local trending topics, and audience preferences specific to different markets across England, Scotland, Wales, and Northern Ireland.
“Most businesses are drowning in social media data but starving for actionable insights. The companies that succeed move beyond vanity metrics to understand how their X/Twitter activity directly impacts their bottom line. We’ve helped hundreds of UK businesses transform their social media from a cost centre into a measurable revenue driver,” explains Ciaran Connolly, Director of ProfileTree.
Accessing Native X/Twitter Analytics
X/Twitter provides built-in analytics that are accessible through your account dashboard. To access these insights:
Log into your X/Twitter account
Click the three-dot menu button
Select ‘Analytics’ to access the dashboard
Review monthly performance overviews and detailed metrics
The native dashboard displays key performance indicators, including top mentions (tweets mentioning your account with the highest engagement), top media tweets (visual content with the best performance), top followers (new followers with the largest audiences), and top tweets (posts generating the most impressions).
This foundation provides valuable baseline data, but comprehensive business analysis typically requires additional tools that offer deeper insights, competitor comparison capabilities, and integration with broader marketing analytics platforms.
Key Metrics That Drive Business Decisions
Successful X/Twitter analytics focuses on metrics directly connected to business outcomes rather than vanity metrics that look impressive but don’t indicate real value. Important metrics include:
Engagement Quality: Measuring total engagement and the relevance and authority of users interacting with your content. High-quality engagement from industry professionals and potential customers carries more business value than casual likes from unrelated audiences.
Click-Through Rates: Tracking how effectively your posts drive traffic to your website, landing pages, or content resources. This metric directly connects social media activity to lead generation opportunities.
Conversion Attribution: Understanding which X/Twitter activities contribute to business outcomes like newsletter signups, demo requests, or sales inquiries.
Share of Voice: Measuring your brand’s visibility within industry conversations compared to competitors, helping identify opportunities to establish thought leadership.
Twitonomy
This free X/Twitter analytics tool has a free and paid premium versions with enhanced features. It is easy to get started; simply sign in with your X/Twitter account.
Twitonomy allows X/Twitter users to learn more about their tweets and which ones are retweeted. It tracks replies and mentions and gives information about hashtag popularity.
The browsing, search, and filter functions help you learn more about someone’s X/Twitter followers and those being followed on X/Twitter. A convenient export function lets you capture and catalogue tweets, mentions, and retweets. The backup feature creates an Excel or PDF file for convenient offline use or import into other analytical programs.
Twitonomy has an easy-to-use interface for monitoring X/Twitter activity. This makes monitoring tweets from favourite users, preferred lists, and priority keywords easy.
One very nice feature of this tool is that it makes browsing, filtering, searching, and sorting lists easy. It also allows batch adding or removing people. Recommended actions come from a “Followers Report,” which includes a list of followers who have not been followed. The followers’ list is also available to download as an Excel file.
A nice feature of this tool is the ability to track clicks on the links in Tweets and to have statistics on the growth of Twitter followers over time.
An interesting recent use of the free X/Twitter analytics tool Twitonomy was by Burson-Marsteller. Twitonomy provided the data for the 4th edition of Twiplomacy, a study about how world leaders use Twitter to connect with their supporters and others.
Tweepi
Tweepi is a free Twitter analytics tool with the option to pay for a premium plan. A tweep is a word used for a person who uses Twitter. Tweepi concentrates on the engagement of your X/Twitter account. Some of the features of Tweepi are;
Tweepi allows you to manage and view your followers and unfollowers.
It identifies spam accounts and followers who add no value to your account.
Followers: You can use this tool to identify and connect with Tweeps who share your interests.
Follow Friends: If there is a user that you are interested in, this tool allows you to follow who they are following.
Paste and Analyse: You can copy and paste a list of tweeps and get data like who they are following and who they have unfollowed you.
List Members: If you have found a Twitter list you like, this tool allows you to follow its users directly.
There are also extra features with the platinum plan
Tweet Search: This tool targets explicitly users who have tweeted about a topic of interest to you and can filter down to location.
User Search: This tool makes it possible to find users by searching for a keyword such as a name, company or interest.
X/Twitter Analytics
X/Twitter offers a nice set of free analytical tools to help X/Twitter users get more out of the Twitter system. This tool is not on the list of free X/Twitter analytics tools simply because it is a very thinly disguised ploy by X/Twitter to attract more paid advertisers.
Google does this with Adwords; X/Twitter does this with “X/Twitter Cards.” X/Twitter cards track the number of apps installed, the number of clicks, and the number of tweets retweeted.
In general, the third-party free X/Twitter analytics tools are vastly superior to the official Twitter tools. They are more focused on information and less on selling advertising.
Hootsuite
This tool is free for the simple version and paid for the advanced version. The free version allows the management of two X/Twitter accounts and a schedule of 5 posts. For more than that number of X/Twitter accounts, an X/Twitter user must pay to use the Hootsuite tools. Nevertheless, even the free version of Hootsuite is awesome.
Here are some of the exceptional features of Hootsuite:
Tracking of posts, mentions, tweets, retweets, and X/Twitter lists is available
One thing that makes Hootsuite stand out from the rest of the social media tools is that it can track engagement across all social media platforms, including X/Twitter, Facebook, LinkedIn, and Google+.
Hootsuite allows users to create a separate listening stream for each social media network based on user-selected parameters.
Followerwonk
Followerwonk is a tool for X/Twitter users to analyse X/Twitter activity and see how to increase X/Twitter exposure. It helps X/Twitter users dig deeper into the analytics of X/Twitter followers to learn where they are located and what the most interesting things they like are.
So, let’s look at how to use X/Twitter analytics to your benefit using Followerwonk. Followerwonk helps to analyse the following things:
Search the bios of X/Twitter users to find those to connect with who have similar likes and make connections easily.
Organise Twitter accounts to find the most influential X/Twitter postings.
Track followers by geophysical location, biographical information, and who they follow.
Compare relationships between friends and competitors.
Follow and unfollow others with extreme accuracy.
Optimise efforts for the most impact.
Track the influencers and get their attention.
Take advantage of the visual social graphs to see the big picture of X/Twitter’s influence.
Share reports of Twitter activity with everyone else.
Buffer
Buffer controls the sharing and posting times for Tweets to achieve maximum impact. Schedule Tweets for posting well in advance and have the postings come out at the best times. Buffer automates postings to come out at a set period at intervals that make them most effective.
Buffers’ free plan allows users to manage up to three X/Twitter profiles and 10 scheduled posts per profile.
Buffer gives intelligent analytics, which includes the timing of the postings for the best results.
MentionMapp
This service allows X/Twitter users to map the interactivity of other X/Twitter users and see where they are physically located in the world. With Mentionmapp, there is a map of followers available on any network. The Mentionmapp network shows the usage of hashtags and mentions by users based on the most recent engagement with an X/Twitter user. This helps discover new people who may be relevant and part of a niche of supporters.
Mentionmapp is a visual analytics tool showing connections between different X/Twitter profiles.
Foller.me
Foller. Me is a free X/Twitter analytics tool that gives you helpful information on your X/Twitter Followers and allows you to analyse the competition. It is a straightforward social media analytics tool; you only have to enter your X/Twitter handle into the search bar. The metrics that Foller. My uses are as follows;
Information: Foller. I provide information on your X/Twitter profile, such as your name, bio, set-up date, language, and location.
Statistics: Counts how many tweets you have made, how many followers you have, how many you are following, your followers ratio and how many times your X/Twitter profile has been listed.
Topics: Uses a tag cloud to show which words get the most traffic. The more a specific word is used, the bigger it will be in the tag cloud.
Hashtags: Foller. I will show you the most popular hashtags associated with your X/Twitter profile.
Tweets Analysis: This in-depth analysis of your tweets includes several replies, tweets with mentions and hashtags, retweets, tweets with links, and media. It also lists the most linked domains of your X/Twitter profile and your usage.
Attitude: Foller. I even track how many sad or happy emojis you have used on your X/Twitter profile.
Time: This can show when a user is most active on X/Twitter, letting you know the best time to target them.
Social Bearing
Social Bearings analytics tools enable you to locate and filter followers or tweets according to geography, emotion, or engagement. It analyses your reach, impressions, retweets and replies.
Geotagged tweets allow you to find the top influencers, posts and hashtags in a particular area. It can also give valuable statistics on your followers, who they are following, what hashtags they use, and what posts they are retweeting.
Trendsmap
Trendsmap allows you to view trending hashtags on an interactive world map to show that certain hashtags perform better in some countries. It gives you data on the most popular users and keywords in some regions of the world.
Trendsmap visualises your most relevant X/Twitter activity by tracking and mapping the most popular trends.
TweetDeck
TweetDeck gives you the tools to organise your X/Twitter profiles better. It does so by dividing them into different columns that can then be filtered by keyword, location, specific users, and level of engagement. It allows you to monitor and schedule your X/Twitter posts. TweetDeck takes away the long and tedious job of searching for certain target audiences or keywords on different profiles by grouping them all onto one page, making them easier to view.
Highperformr’s analytics tool provides a comprehensive view of your X/Twitter account’s performance with detailed metrics. The advanced analytics capabilities help you understand what types of posts work best, track follower growth, and analyse engagement trends. The tool is designed to enhance your social media strategy by providing actionable data and suggestions to optimise your X/Twitter presence. The features include:
View your best-performing posts along with publication dates and engagement metrics such as likes, replies, and reposts.
Maintain consistency with a visual representation of posting frequency and streaks across linked accounts.
List of posts you’ve replied to, including likes and reposts received.
Advanced Performance Management Solutions
While free tools provide valuable insights, businesses seeking comprehensive analytics often require professional solutions integrating X/Twitter data with broader business intelligence systems and marketing automation platforms.
Unified Business Intelligence Integration
Professional performance management platforms connect X/Twitter analytics with customer relationship management systems, website analytics, email marketing platforms, and sales tracking tools. This integration provides complete customer journey visibility from social media discovery to purchase completion.
For UK businesses using platforms like Salesforce, HubSpot, or Pipedrive, integrated analytics reveal which social media activities contribute to qualified leads and actual sales outcomes. This attribution analysis helps justify social media investment and optimise resource allocation across marketing channels.
Advanced integration capabilities include automated lead scoring based on social media engagement patterns, customer lifetime value analysis that provides for social media touchpoints, and predictive analytics that identify high-value prospects based on social media behaviour.
Competitive Intelligence and Market Analysis
Professional analytics platforms provide sophisticated competitive analysis capabilities that go beyond basic follower comparisons to examine content strategy effectiveness, audience overlap analysis, and market share insights within specific industry segments.
These insights help UK businesses understand their competitive positioning within local and national markets, identify content gaps that represent opportunities for thought leadership, and track the effectiveness of competitive responses to their marketing initiatives.
Professional analytics solutions provide clear connections between social media activities and business outcomes through advanced attribution modelling, customer journey analysis, and revenue impact measurement.
These capabilities prove essential for businesses that must demonstrate the business value of their social media investment to stakeholders, optimise marketing budget allocation across channels, and make data-driven decisions about resource allocation and strategy development.
Professional Analytics Services for Business Growth
Many UK businesses find that maximising the value of X/Twitter analytics requires professional expertise in data analysis, strategy development, and performance optimisation. Digital marketing agencies like ProfileTree provide comprehensive analytics services combining technical expertise and strategic business understanding.
Strategic Analytics Implementation
Professional analytics services begin with comprehensive strategy development that aligns social media measurement with broader business objectives. This includes identifying key performance indicators that directly support business goals, implementing tracking systems that capture relevant data, and creating reporting frameworks that provide actionable insights.
Strategy development considers industry-specific factors, competitive landscape analysis, and customer behaviour patterns unique to UK markets. This localised approach ensures that analytics implementation reflects the specific challenges and opportunities facing businesses operating within British commercial environments.
Custom Dashboard Development and Reporting
Professional services include creating custom analytics dashboards that consolidate data from multiple sources into easy-to-understand visualisations focused on business-relevant metrics rather than technical data points.
Custom reporting eliminates the time-consuming process of manually compiling data from multiple tools while ensuring stakeholders receive information most relevant to their decision-making needs. Reports can be automated and scheduled to provide regular performance updates without requiring ongoing manual effort.
Dashboard customisation allows different team members to access information most relevant to their roles, from content creators needing engagement insights to executives requiring ROI and business impact data.
Advanced Analytics and Predictive Intelligence
Professional analytics services provide access to advanced analytical techniques, including predictive modelling, customer behaviour analysis, and market trend forecasting that help businesses anticipate future opportunities and challenges.
These capabilities help UK businesses identify emerging market trends before competitors, optimise content strategy based on predicted audience behaviour changes, and allocate resources toward activities most likely to generate future business value.
Training and Internal Capability Development
Professional services often include training components that help internal teams understand analytics principles, interpret performance data effectively, and make strategic decisions based on insights rather than assumptions.
Training programmes can be customised for different skill levels and business roles, from basic analytics literacy for content creators to advanced strategic analysis for marketing managers and business executives.
ProfileTree’s digital training programmes help UK businesses develop internal analytics capabilities while maintaining access to professional expertise for complex analysis and strategy development projects.
Conclusion
These are some of the best free Twitter analytics tools out there. They give the most helpful information and make it easier for Twitter users to track the analytics to see what impact their Twitter postings are having globally.
Using these tools helps Twitter users understand their reach, how many followers they have, where they are physically located, and the overall impact of their tweets. If you require some agency support in understanding Twitter, reach out to our team of social media experts for digital training.
Want to know more about X/Twitter analytics tools? Contact ProfileTree today to discover how you can leverage X/Twitter analytics tools for your business!
FAQs
What are the best free X/Twitter analytics tools for small businesses?
Small businesses should start with TweetDeck and native X/Twitter Analytics for basic performance tracking and content management. Twitonomy and Buffer offer additional insights without initial investment, while Followerwonk provides valuable audience analysis capabilities. These tools offer sufficient data to businesses beginning their analytics journey.
Can I export data from X/Twitter analytics tools?
Most analytics platforms allow data export in various formats, including PDFs, Excel files, and CSVS. This functionality proves valuable for creating custom reports, sharing insights with stakeholders, and integrating social media data with other business intelligence systems.
Are there X/Twitter analytics tools for measuring brand awareness?
Yes, tools like Social Bearing and MentionMapp provide sentiment analysis and brand mention tracking that help assess brand perception and reputation. These platforms monitor conversations about your brand and provide insights into audience attitudes and emerging reputation management opportunities.
Which tools are best for advertising analysis?
Native X/Twitter Analytics provides robust advertising performance tracking, while platforms like Hootsuite and Buffer offer campaign analysis capabilities. For comprehensive advertising analysis, professional analytics services often provide deeper insights into ad performance optimisation and ROI measurement.
Transform Your Social Media Data Into Revenue Growth
Are you ready to stop guessing and start growing? While your competitors struggle with basic follower counts and engagement rates, you could use advanced analytics to identify your next high-value customers, optimise your content for maximum business impact, and build a social media strategy that directly contributes to your bottom line.
ProfileTree has helped over 200 UK businesses transform their X/Twitter presence from a marketing expense into a measurable revenue generator. Our clients typically see a 40% improvement in lead quality and a 25% reduction in customer acquisition costs within the first three months.
What you get when you work with us:
Custom analytics dashboard showing real business impact, not vanity metrics
Monthly strategy sessions with our social media experts
Direct integration with your existing CRM and marketing tools
A dedicated UK-based support team that understands your market
Ready to see what professional X/Twitter analytics can do for your business?
We’ll analyse your current X/Twitter performance, identify immediate opportunities for improvement, and show you exactly how our approach can drive measurable growth for your business.
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