Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
ProfileTree // 5th May 2024
The Basics of Youtube In this article, we will give you an insight into all you need to know about Youtube from why it’s beneficial for your business to how to create and manage a Youtube channel. What Is Youtube? Youtube is a website created in 2005 designed for sharing videos. Every minute of every […]
ProfileTree // 23rd March 2025
Business Leadership is challenging at any time, more business leaders are turning to small business consultation as an answer to everything from Management to Growth.
ProfileTree // 20th February 2025
Tourism marketing is essential to drive success to a company in the tourism industry. Across different industries, most businesses acknowledge the importance of marketing. Yet, every industry has its challenges and doubts. Marketing strategies need to fit your industry like a glove. So, for those working in the tourism industry, this article will tackle everything related to the best practices of tourism marketing. Deep diving into the details of the industry and how to ensure your marketing strategy captures the unique nature of tourism and hospitality.
ProfileTree // 13th January 2024
No company’s marketing strategy is complete without social media. Instagram is the fourth most popular social media platform, with over a billion monthly active users, which means that Instagram marketing is a very important part of any strategy. Knowing the ins and outs of Instagram will help your social media marketing strategy succeed and allow […]
ProfileTree // 14th February 2024
When using social media, it’s important to know how to create a company page on LinkedIn in order to increase your reach online. Most businesses today take advantage of social media platforms to reach new audiences. But, many companies don’t have LinkedIn pages, even though it is built specifically for them. Your company can benefit […]
ProfileTree // 21st January 2024
Social media has become one of the most lucrative ways to market your business. With multiple platforms and billions of users, companies are able to reach huge audiences through these platforms. The challenge, however, is that in that clutter, it’s hard to differentiate yourself as a brand. So, the only way to stand out is […]
ProfileTree // 5th May 2024
In an age where maintaining a strong online presence is crucial for individuals and businesses alike What is Linktree, you ask? Linktree has emerged as a popular tool. Marketed as a way to streamline your social media and online marketing efforts, Linktree offers a convenient way to share multiple links from a single platform. However, […]
ProfileTree // 5th May 2024
Affiliate marketing is a way of making passive income. According to Statista, business spending on affiliate marketing will hit 8.2 billion dollars in the United States alone by 2022. Taking advantage by tapping into this industry seems like a good idea, but what does it take to start? This step-by-step guide will cover the journey of […]
ProfileTree // 14th May 2024
TikTok has quickly risen as one of the most popular social media platforms used today. It boasts over 1 billion monthly active users worldwide and is a goldmine for reaching your audience. The power of TikTok advertising is not to be underestimated, and in this article, we’ll show you all of the tips and tricks […]
ProfileTree // 29th April 2025
Northern Ireland is a prime tourism destination, filled with many beauty spots and lots of local charm. Whether it be a city break, a staycation or a road trip – there’s so many travel opportunities that Northern Ireland has to offer. But how can we get inspiration for our next adventure? We’ll be taking a look at the 5 best travel influencers in Northern Ireland.
ProfileTree // 5th May 2024
Northern Ireland is undeniably a nation of foodies. So much so, that it only takes a few shares of a new cafe’s Instagram account to build a hype and cause endless queues. From a PR perspective, whether you’re a new or old food establishment, there’s plenty of ways to be strategic and achieve maximum impact. […]
ProfileTree // 5th May 2024
Growing your community and connecting with your network is one of the important things to establish within your business. Building brand awareness and developing relationships with your target audience creates trust and authority in your brand, products, and services. Wix apps allow you to connect with visitors and establish a rapport with them. There are […]
ProfileTree // 5th May 2024
The iPlayerHD Video Hosting app allows you to display beautiful, ad-free videos in HD. Image credit: Wix
ProfileTree // 5th May 2024
Wix Events is the perfect event management platform for tickets and RSVPs. Image credit: Wix
ProfileTree // 19th March 2025
(Image Credit: ProfileTree)
ProfileTree // 3rd April 2023
In the digital era, more people are turning to online platforms to make reservations in restaurants, solve issues with their cars, and even book into hotels. With the hospitality industry undergoing serious transformation, it is important to utilise SEO for hotels and other forms of accommodation if you want to be found in search engines. […]
ProfileTree // 17th December 2023
In this article we will examine Green USPs for SMEs. This means Green Unique Selling Points for Small & Medium Enterprises. Recent years have seen the emergence of issues relating to the environment and sustainability being elevated throughout society. This has fundamentally changed the marketing environment in which enterprises of all sizes operate in. ‘Green […]
ProfileTree // 1st May 2025
By implementing a basic SEO content strategy into your marketing, you will create a wider audience for your product or service. (Image Credit: Envato Elements)
ProfileTree // 2nd April 2024
On the journey of building a new product or introducing a new brand, one of the core exercises is coming up with the brand positioning. Brand positioning guides the entire marketing mix strategy and is the basis on which marketers build their decisions. The brand positioning is an equation where one must have a target […]
ProfileTree // 21st January 2024
If you’re thinking about doing LinkedIn advertising, you will already know that you want to target a certain demographic of professional people. While you may be sure about who you want to reach, how do you know if it will pay off? Investing in digital advertising on any social platform can be a bit of […]
ProfileTree // 5th May 2024
Getting your posts seen without social media advertising can be difficult. Nowadays, social media platforms are a free-for-all, with all types of content being uploaded and competing with one another. It’s therefore no surprise that digital advertising has become a key budget for businesses. However, complex algorithms have made it even harder for businesses to […]
ProfileTree // 22nd April 2024
You know you need a copywriter but you’re not sure whether you should grow a team of in-house copywriters or contract a freelancer. Working out what your business needs can be challenging and finding the right person to deliver the copy you need can also be taxing. The time to scan through copywriting agencies, chat […]
ProfileTree // 1st December 2023
Copywriters are an essential part of any content marketing strategy and therefore your company needs a copywriter. Every business needs a copywriter, in fact. They create written content that accompanies visuals, write scripts for commercials, write optimised copy for web content, and write engaging blogs for your site. Your company needs a copywriter to convey its brand’s presence to potential customers.
ProfileTree // 6th November 2023
Campaign objectives are fundamental pillars of the formulation of advertising campaigns on Twitter. They characterise the focus and overall goal of a brand’s campaign. They are formulated in such a way that utilises the budget of a given campaign, by using a per-click/per-view etc pricing model. There are three categories of objectives: awareness, consideration and […]
ProfileTree // 16th November 2023
Backlinks are usually considered an important part of SEO, but sometimes, they can cause issues for your site. Disavowing toxic backlinks should be an integral part of your backlink strategy. By informing Google and other search engines that you don’t want them to consider certain links when they are crawling, your site prevents your ranking […]
ProfileTree // 1st December 2023
One of Google’s most helpful tools is the Google Search Console. Capable of monitoring website traffic, calculating indexing status, and identifying issues that may be hurting SEO on your site. Despite the incredible capabilities, it can be difficult to understand the common Google Search Console errors and the best way to fix them.
ProfileTree // 16th October 2023
We all mistakes and there have been plenty of times that marketing campaigns have got it wrong. Taking note of the mistakes other companies have made in their marketing campaigns or on their social platforms allows you to make conscious and informed decisions towards your own campaigns. Taking note of a few failed marketing campaigns […]
ProfileTree // 30th November 2023
TikTok has an array of content to choose from. People have made videos around every topic or subject available, creating dancing videos to videos on financial advice. One TikTok user that is consistently making unique content in a brilliant way is @itsdanielmac. Known for his phrase “What Do You Do For a Living?”, he has taken the TikTok world by storm.
ProfileTree // 9th September 2024
The proliferation of influencers in the digital marketing space has become a central feature of communication for many brands. The increasing diversity of platforms provided by influencers across sectors and niches gives a brand a unique set of channels to target consumers. To understand how to effectively utilise influencers in a strategic marketing context, it’s essential to focus on the process by which influencers impact and influence consumers. The process is known as social influence.
ProfileTree // 24th May 2024
YouTube is currently the world’s most viewed site and has become the place to go to create and consume video content. While YouTube SEO is critical for success, something else controls the fate of every channel – the YouTube Algorithm. According to cnet.com, up to 70% of a user’s time on YouTube will be dictated by […]
ProfileTree // 8th March 2024
As trends progress, video is being used more than ever to communicate with others through sales emails and also to facilitate ideas. Consumers are turning to video to educate themselves on a multitude of topics as well as entertaining themselves and connecting with others. With this in mind, using video in your sales emails has […]
ProfileTree // 8th December 2023
Staying up-to-date with digital can often be a challenge – but being in the know can really pay off – literally! In 2020, businesses needed to adapt more than ever before. With shop front closures being enforced, building an online presence has never been more important. One new, defining moment in digital marketing this year […]
ProfileTree // 13th December 2023
WordPress is one of the most used web building tools in the world. The tool is ideal for professional web builders and also amateurs as it can be very simple to use. There’re many ways a user can improve their user experience when working with WordPress. Two ways a user can improve the usability of WordPress and their […]
ProfileTree // 23rd January 2024
At ProfileTree, we have put together a series of WordPress tutorials for beginners. These tutorials are ideal for anyone who has little or no experience with WordPress. Below is the first video within the WordPress tutorial series. It is a prologue video, which explains what the video series has to offer. As part of the […]
ProfileTree // 5th April 2025
Working from home has become the norm for many companies across the globe and people are finding innovative ways to adjust to these settings. With the incredible benefits of saving on the cost of transport, not having to set your alarm quite as early, having more flexibility around your start and finish times – sometimes […]
ProfileTree // 23rd April 2024
For too many businesses ‘digital transformation’ is a simple matter of launching a basic website. As we learn from Louise O’Conor, it’ll take a lot more than that…
ProfileTree // 30th January 2024
With one of our favourite dates on the calendar coming up, we want to shine a light on the women who are revolutionising the business world. This International Women’s Day, sit back and be inspired by NI’s best and boldest. Here at ProfileTree, we’ve been lucky to host some truly inspirational women in our award-winning […]
ProfileTree // 15th May 2024
HOTEL MARKETING STRATEGY Modern times have seen the global tourism and hospitality sectors witness tremendous growth. Advancements in technology and rising incomes have driven demand for luxury travel, with the hotel industry growing rapidly as the key benefactor. Indeed, research published by Statista and Deloitte suggests that the global retail value of the hotel industry […]
ProfileTree // 5th May 2024
360 photos, also known as spherical photography, is revolutionising the way we capture and interact with images. This immersive form of photography allows viewers to explore a scene in every direction — up, down, and all around — offering a virtual experience that closely mimics physically being in the photographed location. It’s a technique that […]
ProfileTree // 24th January 2024
Video Production in Northern Ireland: Ever since the invention of the camera, the average consumer has just been playing catch up with technology’s fast growing pace. The first ever recorded history of the camera came in the form of manuscripts from an Arab scholar called Hassan Ibn Hassan; which dates all the way back to […]
ProfileTree // 22nd September 2024
In the ever-evolution of marketing, growth hacking has become one of the latest marketing buzzwords. You must’ve come across it somewhere, especially if you’re an entrepreneur or someone who works in the start-up ecosystem. Few concepts have been as polarizing and revolutionary, simultaneously. Many questions are asked when people hear ‘growth hacking’ for the first […]
ProfileTree // 5th May 2024
Storytelling is such a buzzword in the marketing industry these days. There’s been a lot of hype about successful brand storytelling examples because ultimately, people like to hear the story behind their favourite products/services, it builds brand loyalty and helps create an emotional connection that will ensure your business stands out from competitors. But what […]
carol // 5th May 2024
How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]
ProfileTree // 21st October 2024
In this article, you will find out why you need a digital marketing analysis, and learn how to understand your business’s position from a digital marketing point of view. All of this research undertaken will pave the path to success for your strategy, as opposed to taking a shot in the dark.
ProfileTree // 5th May 2024
YouTube content creators are constantly searching for the best camera for YouTube videos. You may see YouTubers uploading videos of high quality. The quality of the videos may make you wonder what cameras they are using. Moreover, is the technology you are working with capable of such a feat as well? A good video requires […]
ProfileTree // 5th May 2024
Amazon’s Alexa-controlled Echo speaker, now in its second generation and with countless derivative variations available, continues to increase its musical, smart-home, and digital-assistant offering. It’s a wireless speaker first, but capable of a whole lot more – including content marketing. Using nothing other than the sound of your voice, you can play music, search the […]
ProfileTree // 16th April 2024
Online learning helps you to choose a course which suits your specific goals. Image credit: Facebook
ProfileTree // 26th March 2024
Video marketing is a very important tool for any business. If a business can have an effective video marketing strategy then it will have a number of benefits. Why Use Video? We’ll look at video strategy, video for social media and explain why you don’t need expensive equipment to make video marketing work for your […]
ProfileTree // 5th May 2024
Brands have always been an important part of any economy. The purpose was originally a form of proof of ownership, but that changed once the potential of branding revealed itself. In the current marketplace, branding is everything and has the potential to make or break a business despite the business size. A good brand was […]
Sara Lynch // 26th October 2023
In this article, we’ll show you how to master the basics of this renowned video editing software, including Premiere Pro transitions, titles and effects. If you have a decent laptop or computer, Adobe Premiere Pro installed and 10 minutes to read this blog, then there’s nothing holding you back from creating your own video content.
ProfileTree // 19th October 2023
Along with video editing, Audio Effects in Adobe Premiere Pro are great for video editing or in general a all rounder for great audio. This makes this software ideal for any creator with a need to edit sounds, especially into their films and movies. Whether you’re a filmmaker, content creator, or video enthusiast, the proficiency to […]
