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Business Strategy

The latest business strategy articles, advice and insights from the ProfileTree team.

Where to Find Support for Businesses? Education/Industry Integration with Nuala Kilmartin

An essential business topic was explored by a visitor to the ProfileTree studio; support for businesses to help deliver upskilling and growth. Economic Development Manager Nuala Kilmartin of Belfast Metropolitan College discussed access to funding and explored the integration of education and industry. She introduced her own career path and outlined the work of her colleagues by […]

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Damson Cloud: Better Business Collaboration Using Google

Does your business struggle to collaborate and innovate? One answer could be staring directly at you, on your computer home screen. In our latest instalment of our Business Leaders series, we speak to Google specialist Fintan Murphy, CEO of Damson Cloud. In the interview, Fintan discusses how he helps companies use Google’s Cloud computing tools […]

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Sam J Webb: How to Combine Personal and Business Development

Personal and business development are separate, yet intertwined. When you choose to invest and nurture one, this can have a positive knock-on effect of the other. But how can we leverage both into ensuring career success?  In our latest instalment of our Business Leaders series, we speak with Sam J Webb, a business development consultant […]

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Where to Find Startup Business Help? Small Business Development with Rosemary Morrison

A Northern Ireland-based business development specialist shared some of her expertise during a video interview covering startup essentials such as resources for new companies, small business growth and much more. Rosemary Morrison, of Directus Training and Consultancy, passed on some professional insights during a ProfileTree Business Leaders discussion in our Belfast studio.     The […]

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How To Scale a Business? Expanding Overseas and Business Growth with Andrew Mackin

Is scaling a business part of your long-term plan? Here’s an opportunity to learn from an entrepreneur who grew an Irish company into a global operation in just a few years. Andrew Mackin, of environmental health and safety specialists Mackin Consultancy, took part in a video interview in our Belfast studio.     He outlined […]

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Plusvital: An Insight into Business Innovation and International Markets

Innovation is a key part in every aspect of business growth. But how is it done? This week, our host Ciaran Connolly chats with Mike Shelly, who used innovation to boost his equine science business Plusvital. The pair also discuss some essential insights into international markets, exporting and much more. To find out more, watch […]

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How to Increase Content Engagement? Smarter Content Marketing with Nick Mason

Smarter Content Marketing with Nick Mason How to increase content engagement? A London-based company has set its sights on revolutionising content engagement by creating a new platform built around improved user experience for readers. Nick Mason, CEO and Founder of Turtl, took part in a ProfileTree video interview to explain that his tool doesn’t just […]

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Learning from the Space Industry

Innovative Technology with Denver Humphrey What can we learn from the space industry? A visitor to the ProfileTree studio took us behind the scenes of Ireland’s space sector and revealed how specialist teams aren’t just working on world-class projects but have fascinating and ambitious plans for the future. Denver Humphrey, Head of Research and Development […]

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How Can Startups Afford Software Development? Talking Outsourcing with Tom Hughes

How can startups afford software development? A successful tech entrepreneur who specialises in development for new businesses called into the ProfileTree studio to take part in an insightful discussion. Tom Hughes, of 3rd Digital, explained his own fascinating background and took us behind the scenes of his award-winning company. He began by outlining his route […]

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Revive Active: How to Improve Your Health

Many people need a helping hand to get on the right track with their health. But little do people know – improving your health can start by taking a few simple steps.  That’s where Dáithi O’Connor’s business Revive Active steps in: with specialist supplements designed for healthier living. In a recent Business Leaders episode, we […]

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Could Digital Transformation Help Your Company? Talking Innovation with Naomh McElhatton

A digital leader identified as one of the top entrepreneurs in Ireland visited the ProfileTree studio to discuss digital transformation and much more. Naomh McElhatton, named among the top five entrepreneurs to watch in 2019 by the Irish Times newspaper, explored all things digital and outlined the work of her company SMART Global. She began […]

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James Perry: The Benefits of Business Coaching

Ever been curious about the real benefits behind business coaching? ProfileTree had a chance to hear an example of how mentoring and coaching can be used in a powerful, practical way thanks to a visit from exam coach James Perry. James, of James Perry Exam Coaching, also discussed motivation and business growth during his very […]

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The Hummingbird Project NI: How to Build Emotional Wellbeing

Explore the vital subject of emotional wellbeing, and a range of essential mental health topics, through our interview with resilience skills specialist Leigh Carey. Leigh is Executive Director of The Hummingbird Project NI, which provides training, develops programmes and gives support to the mental health family. During her Business Leaders interview, Leigh discussed mental health […]

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What is an Environmental Consultancy? Environmental Remediation with Mark McKinney

What is an environmental consultancy? Who better to guide us through the work of an environmental consultant than the Managing Director of a multi-million pound environmental business. Dr Mark McKinney, of ATG Group, visited the ProfileTree studio to take part in a Business Leaders video interview and pass on some expertise with the aim of […]

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Why is IT Support Important? Business IT Systems with Scott Wilson

Why is IT support important? This modern business essential was explored during a ProfileTree video interview with business IT systems expert Scott Wilson. Scott, of Wilson Computers, also shared some insights into choosing the right IT for your company and discussed digital data security. He introduced himself and his business by explaining that his team […]

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How to Start an Online Business from Home?

Success Online with Phil Carrick How to start an online business from home? A great first step is to learn from the experts and use their experience to create the best possible foundations for your new home business. That’s why ProfileTree invited Phil Carrick of HowtoSacktheBoss.com to take part in a Business Leaders video interview. […]

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Lydia McClelland: How to Deal with Change in Business

Change in business can be hard to manage. But, when we are prepared and proactive, it can lead to great success. In our latest Business Leaders episode, we explore innovation and getting ahead of the curve with Lydia McClelland,  Head of W5. To learn more fascinating insights about this topic, check out our full Business […]

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How to Market Online? Ecommerce Marketing with Adam Pearce

How to market online? ProfileTree welcomed Adam Pearce of Blend Commerce to our studio to discuss online selling, Shopify and much more. The Blend Commerce co-founder, speaking via a Zoom video link, shared some of his Shopify and online marketing expertise. He began by outlining the specialism offered to businesses by Blend Commerce, who simply […]

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The Future of Technology with Andrew Bolster

What is the future of technology? In our latest Business Leaders episode, we discuss tech, cyber security, autonomous systems and much more with Alert Logic Data Scientist and Founder and Director of Farset Labs, Andrew Bolster. To find out more fascinating insights from industry expert Andrew, watch our full Business Leaders interview below or on […]

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Linkubator: The Importance of Strategic Development

Strategic development is at the core of business success. But how can this be implemented to ensure leadership teams are equipped to deliver a strategic plan? We asked expert John McKee, Managing Director of Linkubator, to share his views. In our latest Business Leaders episode, we learn all about John, his business, and what advice […]

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RNN Communications: What is Public Relations?

Public relations is the professional maintenance of a favourable public image by a company or individual. While many people may know of it, not enough understand its importance.  This week, as part of our Business Leaders series, we speak with PR industry leader Riki Neill of RNN Communications. In the interview, we explore how you […]

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Cris Beswick: The Power of Innovation

Innovation is a multi-faceted term. Many people understand its connection to success – but not what it involves and the power of its outcome. Cris Beswick is responsible for helping companies untap their potential, drive innovation and see results. As part of our Business Leaders series, our CEO Ciaran Connolly speaks with Cris about his […]

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How to Manage a Restaurant? Expert Management Tips from Paul O’Kane

How to manage a restaurant? In our Business Leaders video interview, Michelle from ProfileTree was joined by Paul O’Kane who shared some of his substantial management and food industry expertise. Paul is the owner of three restaurants in County Down, Northern Ireland and, therefore, has a wealth of experience in his sector. His premises are […]

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Advantages of Branding: Standing Out in a World of Brands

What are the advantages of branding? In a globalised, competitive market like today’s, your brand has become more important than ever. But what is branding and what are the advantages? Understanding the advantages of branding will help you to make a strong and lasting impression on customers. Ultimately, this is crucial to running a sustainable […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.