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Business Strategy - Page 4

The latest business strategy articles, advice and insights from the ProfileTree team.

Revolutionary Streaming Strategy: HBO Max Success

Panseih GharibPanseih Gharib // 11th January 2024

In recent years, the streaming landscape has experienced a monumental shift, with the emergence of platforms such as HBO Max that have redefined the way audiences consume content. This success is attributed to HBO Max’s innovative strategies, compelling original programming, and the vast library of beloved shows and movies. HBO Max, launched in 2020, represents […]

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Business Investment: The Revving Engine of Growth for 2024

Miranne KhaledMiranne Khaled // 4th January 2024

In the pulsating heart of any vibrant economy lies a critical aspect—investment. Business investment is a potent catalyst for progress within this interconnected web of interconnected actors. But what exactly constitutes this fundamental act? At its core, business investment signifies the strategic allocation of resources, primarily financial, with the expectation of future returns.  This can […]

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How to Develop a Marketing Strategy in 7 Steps

ProfileTreeProfileTree // 3rd January 2024

There are many elements to a successful marketing strategy. Image credit: Business2Community

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Business Social Media Sites: An Insider’s Guide to Real Results

ProfileTreeProfileTree // 21st January 2024

There’s one great reason to take a deep dive into the business social media sites available today: time and money invested in your business’s social needs to produce results in return. The good news? Our social media pros have compiled a simple guide to the social platforms you need to know about. PLUS quick takeaways on making each perform […]

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What Is Business Level Strategy? Discover 3 Key Types

ProfileTreeProfileTree // 3rd January 2024

There are a number of key types of business level strategy. Image credit: ExpertProgramManagement

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How to Create an AI Strategy: Ultimate Guide

ProfileTreeProfileTree // 2nd January 2024

The value of AI businesses is currently exploding. Image credit: FinancesOnline.com

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Google Advanced Image Search: The Complete Guide to Mastering Visual Content Discovery

ProfileTreeProfileTree // 2nd January 2024

Google Reverse Image Search allows you to search with images rather than text. Credit: ProfileTree.com

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Must-Know Business Development Statistics

Maha YassinMaha Yassin // 20th February 2024

Do you sometimes feel overwhelmed amidst the business development labyrinth, unsure how to steer in the right direction? You’re certainly not alone; it’s a path many have trodden before. It may astound you that 90% of global firms are small businesses—a righteous salute to all those intrepid entrepreneurs who dive headlong into the bustling world […]

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Business Formation: A Comprehensive Guide to Establishing A Successful Venture 2024

Miranne KhaledMiranne Khaled // 16th February 2024

Embarking on the journey of entrepreneurship is both exhilarating and demanding. Dreams of success mingle with the responsibility of meticulous planning and execution. Every aspiring business owner knows that a firm foundation is essential for long-term prosperity, and there’s no more critical step in building that foundation than business formation.  In this article, we’ll delve […]

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Business Ethics 101: Profound Insights Into the Moral Maze with Key Statistics

Miranne KhaledMiranne Khaled // 11th January 2024

Imagine the marketplace as a roaring river, churning with ambition and competition. Every merchant paddles their vessel, striving to reach the lucrative shores of profit. But in this tumultuous stream, the compass often spins, the currents of morality swirling unseen beneath the surface. This is where business ethics emerges, not as a simple life preserver […]

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Business Insurance: A Safety Net for Your Venture with Recent Statistics 2023

Miranne KhaledMiranne Khaled // 27th December 2023

When it comes to exploring the intricate world of business insurance statistics, one might compare the experience to navigating through a dense fog. Even individuals with a wealth of entrepreneurial expertise can face the formidable task of comprehending the multifaceted aspects encompassing market share, premiums, and the intricate details of personal and commercial insurance lines. […]

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Introduction 101 to the Impressive Evolution of Business on Instagram — With Key Statistics

Miranne KhaledMiranne Khaled // 11th February 2024

Remember when social media was used for sharing holiday photos and cat videos? One decade fast forward, and the landscape has shifted dramatically. Today, platforms like Instagram have morphed into bustling marketplaces, buzzing with businesses of all shapes and sizes. But how did this transformation happen? And why does Instagram hold a special place in […]

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The Numbers Don’t Lie: How a Business Strategy Can Change the Game

Maha YassinMaha Yassin // 25th December 2023

Venturing into the business world is often likened to solving a complex puzzle. From personal experience, we can attest this includes an underappreciated component – harnessing critical business strategy statistics. Studies suggest that whilst 67% of leaders deem their organisations skilful at formulating strategies, only half feel they execute them adeptly. In this article, we’ll […]

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Social Sales: How Social Media Agency Make Business Better

ProfileTreeProfileTree // 11th February 2024

Social Sales: What a Social Media Agency Can Do for Your Marketing The world of marketing has changed constantly through the years from starting with a salesman going door to door to sell his products to television advertising. In the digital age, marketing has transformed to be mainly digital and social media marketing has become the best […]

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How to Overcome Workplace Bullying? Tips for Employees and Companies

ProfileTreeProfileTree // 20th February 2024

Most British workers have suffered some form of direct or indirect bullying. Image credit: SMELoans.co.uk

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Marketing Campaigns: Understanding A Business Essential

ProfileTreeProfileTree // 21st February 2024

Let’s face it: if marketing campaigns don’t play a big role in your marketing strategy and your business, you’re missing out on a world of possibilities. That’s why we’ve compiled our guide to some marketing campaign essentials. After all, there are many different types of marketing but they all have the same purpose, and that’s […]

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How to Create a Highly Effective Video Presentation in 2024: An Expert Guide

ProfileTreeProfileTree // 19th December 2023

When presenting new ideas, you need to use the most captivating means of sending your message. Video presentations have become one of the most effective ways of presenting, and better yet, it has never been easier. Now through the online means available for creating video presentations, and the simple accessibility of it all, anyone can make […]

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Retail and COVID: What is Click and Collect? A Complete Guide for Retailers

ProfileTreeProfileTree // 19th December 2023

Order should be collected outside of the shop’s premises to minimise indoor contact. mage credit: Mick Haupt, Unsplash

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Understanding Business Strategy in the 21st Century

ProfileTreeProfileTree // 18th December 2023

Business priorities have changed greatly in the last century. Image credit: SeekMomentum

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9 Reasons Why Organisations Use Branding

ProfileTreeProfileTree // 15th December 2023

Brand recognition is essential for business success in today’s crowded marketplace. Effective branding sets companies apart, builds brand loyalty, and ultimately boosts revenue. In fact, brands with high name recognition can generate up to 30% more revenue than rival companies. However, achieving impactful branding is about much more than just surface-level name recognition or aesthetics. […]

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How to Build Brand Loyalty: Take Your Business to the Next Level

ProfileTreeProfileTree // 15th February 2024

Different brands offer multiple products, until there is an entire network dedicated to one brand

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Business Email Compromise Statistics

Maha YassinMaha Yassin // 14th January 2024

Are you concerned about escalating business email compromise (BEC) scams? You’re certainly not alone in your troubles. The distressing trend is growing, with worrisome figures showing a startling 81% increase in these underhanded attacks throughout 2022. This issue has indeed landed squarely on all our radars. Within this blog post, we’ll be unpacking key facts […]

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How to Search Using Google: Advanced Guide 10 Tricks for Power Users

ProfileTreeProfileTree // 11th December 2023

How to Search Using Google? It can be difficult to find the result you need due to the vast volume of pages Google can access, that’s why advanced techniques can help cut through to the information you need. Let’s explore Google search…  Do you ever feel overwhelmed by the sheer amount of information available online? […]

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What is Brand Development? A Complete Guide to Building a Memorable Brand

ProfileTreeProfileTree // 11th January 2024

Most companies have formal brand guidelines, but few actually use them. Image credit: Venngage

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Strategic Marketing 101: A Complete Guide to Long-Term Growth Planning

ProfileTreeProfileTree // 4th February 2024

A large number of businesses have no strategic marketing planning process in place. Image credit: Media Valet

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Business Podcast Growth With Statistics

Miral NassarMiral Nassar // 4th January 2024

Securing trustworthy business podcast statistics can often be a tricky old game. In fact, would you believe that over 82 million people across the pond in the U.S. are tuning into podcasts? This article will comprehensively explore current business podcast statistics to support your market research. More than half of Americans have listened to a podcast in 2022, with significant […]

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Insightful Global Business Recycling Statistics: Facts and Figures

Panseih GharibPanseih Gharib // 20th February 2024

Recycling can often be a puzzling subject for many businesses. Are we doing our bit? Do the recycling statistics indicate that we’re making a significant impact? With data showing the recycling rate (including composting) in America slipped to 32.1% in 2018 from 34.7% in 2015, there’s plenty of space for us to step up our […]

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Business Strategy Definition: Essential Meaning for Companies Explained

ProfileTreeProfileTree // 4th February 2024

Why is it important to understand the definition of business strategy? Put simply, a business strategy is the foundation of any company or brand. Building a successful business strategy is, however, far from easy. There many different models and theories to consider. In this guide, we will explore what look at business strategies and models […]

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Using Business Intelligence Tools: Making the Right Choice

ProfileTreeProfileTree // 7th December 2023

Business intelligence tools help you to improve your decision making. Image credit: Miro.Medium.com

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Types of Digital Marketing: Your Essential Guide to Understanding the Digital Marketing

ProfileTreeProfileTree // 15th December 2023

Many businesses don’t have a coherent digital marketing strategy. Image credit: Media Valet

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Portfolio Analysis: An Essential Overview

ProfileTreeProfileTree // 12th December 2023

The importance of business portfolio analysis is the categorisation of the essential services provided according to their market competitiveness potential and the rate at which sales are incremented and developed.

It is critical to help the growth of a business’s portfolio, which is the sum of all the products and services they provide to the market. When you want to use a certain business strategy, you have to transform your target to a business oriented strategy including budget calculations.

Every business entity is centred around its resources to generate its main source of revenue, so a specified business plan has to be put in motion to meet the needs of the association’s members and targets, this plan is called portfolio analysis.

The portfolio analysis meaning can get complex, however, essentially portfolio analysis helps in the connection of the process of devising a strategy and its execution, aiding the process of budget allocation. Portfolio analysis is the product of Dr. Ian MacMillan of the University of Pennsylvania’s Wharton School.

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Transformational Leadership: The Complete Guide

ProfileTreeProfileTree // 20th March 2024

What makes someone a great leader? Is it the ability to make plans? Or perhaps it’s just a mixture of charisma and brains? The fact is, transformational leadership is often the quality which makes the biggest difference. The truth, it’s difficult to single out a skill or trait to work on to become the world’s […]

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What Is The Marketing Mix? 7 Key Elements to Improve

ProfileTreeProfileTree // 5th December 2023

There are seven key elements to the marketing mix. Image credit: SkillsYouNeed

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Types of Business Strategies: A Comprehensive Guide to Developing Strategic Excellence

ProfileTreeProfileTree // 4th February 2024

Almost half of businesses don’t have a clear online strategy. Image credit: MediaValet

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Report Summary: The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate

Sara LynchSara Lynch // 10th January 2024

Natalia Thomas, MSc Digital Marketing & Analytics at Dublin Business School, recently concluded her dissertation; The Impact of Digital Marketing Training on Northern Ireland SMEs Ability To Innovate.

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How to Build an Empire: The Building Blocks of a Successful Business

ProfileTreeProfileTree // 20th March 2024

Is your goal to build an empire around your business? That dream, held by many, doesn’t happen overnight. In the days of online entrepreneurship, the question of how to build an empire is more common than ever. So, what does it take to achieve success? And where should you start? Building a business empire is […]

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Business Strategy Insight

To be able to set up, develop and grow a successful business, regardless of the industry ─ a good business strategy is vital. Whether you’re looking to set new business priorities, outline plans for growth, determine a product roadmap or plan your investment decisions, you’ll need a strategy. Most businesses start small and stay there.

But if that’s not good enough for you — or if you recognize that staying small doesn’t necessarily guarantee your business’s survival — there are examples of companies out there that have successfully made the transition from start-up to small business to fully-thriving large business. Coming to the realisation that your organisation needs one is easy. However, creating an actual strategy is a little trickier.

While it may sound a bit daunting, iterating like this actually makes strategy easier. It will save you from endless visioning exercises, misdirected SWOT (the Strengths, Weaknesses, Opportunities, and Threats) analyses, and lots of heroically uninformed big thinking. Crafting your strategy in relatively small and concrete chunks and honing the answers to the five questions through iteration will get you a better strategy, with much less pain and wasted time.

Questions to ask when building a business strategy:

  • Why are you here?
  • What is your USP (Unique Selling Proposition)?
  • Who is your perfect customer?
  • Why buy from you?
  • What is your go-to marketing strategy?
  • Who are you focusing on?
  • What is your pricing?

In follow-up meetings to discuss your progress, it’s also important to revisit your action plan regularly and to continually update it. Allowing your action plan to be surpassed by developments in your company is a sure way for it to go above and beyond.