Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Rahma Ali // 5th May 2024
No one can deny the power of video to promote your brand or even to increase your reach! So we’ve compiled the most important video marketing statistics you can not ignore. By telling a story through a video, you have the superpower to connect with your audience on a deeper level. You can even notice […]
Rahma Ali // 5th May 2024
Many famous people have said they are going to take a break from social media. Selena Gomez, Tom Holland, and Lizzo have posted before talking about they would take a social media break from Instagram and Twitter. Others have abandoned this whole world for good. Does it really make them happy? What can we get […]
Rahma Ali // 23rd March 2025
Building trust between you and your customers and potential customers is something you can not risk. But how to manage your reputation online in case any negative comments or feedback pop to the surface! Do you know what people think about you or your brand? Whether you’re a restaurant chain, an agency, or a hot-tech […]
Rahma Ali // 5th May 2024
Your head is spinning. Many website builders for free are around there, and you are getting overwhelmed with the best-designed websites— you need just one like them to inspire your audience. How many pages do you need? What can you write on each page? Is it worth it? How can you grow your business through […]
Rahma Ali // 31st July 2024
Content sharing is the holy grail of much content marketing, digital marketing practitioners, and social media specialists. But how can you get this? “When we care, we share.” That’s what Jonah Berger tells us about social currency and why certain content goes viral in his fantastic book, Contiguous. But what does it mean for you […]
Rahma Ali // 20th March 2024
Grasping the sheer scale of global fashion industry statistics reveals the astounding impact and reach of this vibrant sector, teeming with an array of apparel that seems limitless. Let’s delve into the heart of this dynamic industry! The mere thought of tallying the vast number of garments populating closets across the globe is a formidable […]
Rahma Ali // 5th May 2024
Do you know that a reliable and efficient link tracking tool could be that missing tool that will level up your marketing strategy? Yes, it’s. While it’s pretty simple when used right, this tracking is a powerful tool that will take your marketing campaign to the next level. It will enlighten you about where your traffic […]
Rahma Ali // 30th June 2024
The theory of having the best designed websites to convert seems straightforward, isn’t it? It supposes to be! You have hired a website designer or developer. You sent a creative brief to explain your objectives, what you offer, and what you want people to know about you. Most importantly, you have content writers ready to […]
Rahma Ali // 5th May 2024
Have you ever wished to have the magic power to generate passive income? Everyone does! Here, you can find answers to all your questions about dropshipping by Amazon, and it is still worth it! Let’s see. You finally made a goal to start dropshipping by Amazon, but like everything in this critical digital era, you’re […]
Rana Gazzar // 12th October 2023
Videos in marketing are used to promote a brand, service or product. It is a way to connect with consumers and catch their attention in this digital world. Video is not like text; it can boost a bond between consumers and a product in an amazing way. Plus, watching video content is easier than reading […]
lochlainn // 9th September 2024
CRM is an acronym for customer relationship management and this is a system which is being implemented by businesses all around the world. This is a system built to allow you to manage your relationship with current and potential customers.
Rahma Ali // 25th April 2024
Running a business takes work, and in a grim economic situation, it seems even harder! That’s why we should check small business statistics frequently to figure out what direction we should take and let numbers tell us about the future. Let’s see! It takes a lot of deduction to bring success to your business, but […]
lochlainn // 2nd May 2025
The Internet of Things (IoT) can be described as one large network which works in line with connecting physical objects (things) with people. These things are embedded with sensors and range from our ordinary household appliances to advanced industrial tools.
Rahma Ali // 5th May 2024
Building a marketing strategy to launch a website can be a team’s mega project for a reasonable amount of time. However, it’s certainly easy to feel that this big project is done once the website is running or updated. But the truth is that it’s just the beginning. Launching, relaunching, or rebuilding a website is […]
Rahma Ali // 5th May 2024
Your content marketing efforts can be vastly improved by building a content strategy for a website. This guide will answer all your questions about crafting an exclusive content marketing strategy. If you want to know why content strategy is important and how much it will influence your business, just have a look at the first […]
lochlainn // 9th September 2024
AI is described as a combination of computer science and machines which act in a humanlike way to complete particular tasks or roles within your business.
lochlainn // 5th May 2024
When implemented correctly, digital transformation has the ability to change how a business does things forever. It can also open new ways of delivering value to customers, enhancing their experience with how they interact with the company.
Rahma Ali // 25th April 2024
Small business statistics in the UK have been the most volatile on record over the past few years. We will go through important numbers you need to know this year. So let’s get right into it! Too much could be said about the worldwide repercussions of recent events, such as the COVID-19 pandemic and the […]
Rahma Ali // 4th January 2024
Check key facts about business travel statistics to explore trends here. We’ve compiled them from official material to help you make the right decision. International travellers have risen significantly during the last decade, and business travellers continue to dominate the industry. Business trips contribute a lot to regular flights, and they will continue to grow […]
lochlainn // 5th May 2024
By now business leaders know that in order to grow and become competitive within the market, they must be able to exploit all opportunities. There are many different ways in which they can do this however the use of technology to either radically improve performance, or deliver value to their customers has become the number one way for businesses to improve overall efficiency and performance.
Rahma Ali // 4th February 2024
Anything in the world classifies into only two categories: things that need an explanation and things that are clear enough. It’s for this reason that the term “explainer video production” has become so commonplace. If you’ve ever thought of making an explanation video, here is your one-stop shop for doing so. These short clips have […]
Sara Lynch // 15th February 2025
learn the graphic design essentials and master the craft. Graphic design is the process of curating an image for enhanced visual appeal. It can convey a certain mood, tone or feeling and be used for advertising purposes or as a marketing method.
lochlainn // 6th May 2024
Upon researching change and understanding the most effective way to go through this process within your business environment, Kotter’s 8 Step Model has been selected as the best way to direct and implement change within your own business.
lochlainn // 8th September 2024
Technology is everywhere around us today, and with the growth of technology, businesses are having to consider which technology systems are best suited to their needs or requirements, and in doing so, make an informed decision on which piece of software to invest in which meets their requirements. So if technology can be considered as the number one tool for improving the efficiency of how a business operates, lets take a look at which types technology are currently supporting this, and the steps to selecting a new software system for your business.
Rahma Ali // 5th May 2024
We LOVE videos, and we love processing information through videos. It’s engaging, digestible, and amusing! In this article, we will uncover how to optimise your SEO video marketing to let different platforms and search engines understand your content and suggest it to the right people. When was the last time you clicked through a video? This […]
lochlainn // 5th May 2024
The rapid growth of technology makes it very difficult to keep up to date with what is going on around us. However, it is undeniable that one of the best ways for businesses to stay competitive within an industry is by implementing and adopting technology to improve both their productivity and performance, and with the more and more types of technology which are emerging around us today this has become much easier to do.
lochlainn // 5th May 2024
In its simplest terms, Digital Transformation is the implementation of a software system to radically improve how you operate and deliver value to customers. Sounds easy doesn’t it? Well how come so many businesses are failing when it comes to implementing digital transformation within their business today…Lucky for you we have the answer.
lochlainn // 6th May 2024
In modern day life many people resist change because they fear the unknown. The same principle applies with business. With the changing business environment we find ourselves in, business leaders are being encouraged to become as flexible as possible in order to change their business and continue to compete and meet the demands of customers.
Sara Lynch // 5th May 2024
Best Regards is a common sign-off used in correspondence, but when should you actually use it, and what does best regards mean exactly?
In this blog, we’ll discuss the common phrase and suggest ways you can use it appropriately to enhance your style and tone in the art of professional communication.
Sara Lynch // 24th January 2025
An invoice is an essential part of running a business, both for ensuring proper record keeping and for securing legal protection, but what is an invoice exactly?
In the world of business, it’s important to pay attention to your invoice process, it’s a crucial cog in the financial management process, and without one, you’re left open to a loss in profits and exposed to potential legal scrutiny.
Sara Lynch // 5th May 2024
The PowerVision S1 is a handheld gimbal with professional video capabilities. If you are a video content creator, it’s going to make life much easier; with features like AI tracking and a manual joystick accessory, you’ll be shooting professional videos in no time. This small, compact gadget is any videographer’s best friend – check out our review of the S1 gimbal below.
Sara Lynch // 5th May 2024
How to make a decision that will benefit your life? Making a tough decision can seem like an impossible choice, especially when it seems like the consequences might change the course of your life. It’s easy to become overwhelmed and want to shy away from making those hard choices altogether.
lochlainn // 5th May 2024
Before you take a look at Porters Five Forces, you may want to check our blogs on Business Strategy, Stakeholder Mapping, Scenario Planning and Digital Transformation. What is Porters Five Forces? For many businesses they will want to understand both their internal and external environment. To analyse the external environment, a PESTEL Analysis will encourage […]
Sara Lynch // 5th May 2024
Do you want your blog to rank number 1 in search engine results? If the answer is yes, then this is the article you need to read. Blog posts are a great way to give you a leg up when climbing the ranks of search engine results, and we’ll show you how to write a […]
lochlainn // 5th May 2024
Before you take a look at how you could use a Scenario Planning Analysis to increase performance and to allow you to strategize towards the future better, visit our blogs on Business Strategy and Digital Transformation first. Scenario Planning Analysis Explained Scenario planning analysis could be considered as a way to integrate future thinking and […]
Sara Lynch // 20th January 2024
Marketing ideas for Valentine’s Day: because your brand deserves all the love. Valentine’s Day brings about many marketing opportunities for businesses to connect with their audience and celebrate with them for the season of love.
lochlainn // 5th May 2024
Stakeholder Mapping is the use of a matrix to offer a visual representation of who your key stakeholders are. This will give business leaders a better understanding of who those individuals are which are going to have an influence over their future plans or decisions.
lochlainn // 5th May 2024
A Knowledge Transfer Partnership (KTP) programme is the creation of a dynamic 3-way partnership between a company (ProfileTree), a group of academic experts (Ulster University) and a skilled graduate (Lochlainn Mallon). Each will work together to increase business efficiency and achieve excellent results.
lochlainn // 13th May 2024
Before taking a look at ChatGPT, if you are interested in understanding Artificial Intelligence (AI) and how it is being applied to businesses today, check out our blogs on Digital Transformation, Business Strategy and Artificial Intelligence. The Rise of ChatGPT: A Game-Changer for Industries In recent months, ChatGPT has taken the world by storm, captivating […]
Sara Lynch // 5th May 2024
Business TV shows are filled with excitement, inspiration and cutting-edge competitiveness that separates the cream from the crop. We’ve put together a list of the best business TV shows that you need to binge on immediately.
Sara Lynch // 27th January 2024
10 best business movies you need to watch. There is no better way to encourage that entrepreneurial thinking than watching one of the classic business movies to inspire you.
Rahma Ali // 9th August 2024
In the early 1800s, animated video production first began when simple sequential images were shown. Today, it has evolved into an engaging and entertaining video style. which means that animation has gone a long way. This article will introduce everything you need to know to start creating your animated video. No doubt, you have already […]
Rahma Ali // 4th February 2024
YouTube is the best place for people and companies to upload videos. But YouTube video production might seem challenging, loaded with endless steps. Not at all! In this article, we will go through and explain the key steps. Let’s get started! The term “online video” has almost become interchangeable with YouTube. More than 2.5 billion […]
Sara Lynch // 5th May 2024
Starting a podcast can seem like a daunting task, and given the success of other podcasters, it can even feel unattainable for some. However, it is important to remember that your favourite podcasters were once in the same position as you, they just took the leap, hit record and went for it. In this article, […]
Sara Lynch // 5th May 2024
The rise of podcasting has seen unprecedented growth in recent years. Audiences are tuning in on a daily basis to hear their favourite hosts and guests converse for hours about different topics. Business podcasts are a sub-genre of podcasting and have become a much-appreciated and valued resource for entrepreneurs seeking to start a business, improve […]
Rahma Ali // 3rd November 2023
Learn how to optimise your content for maximum visibility by understanding how social media algorithms function and how to read the signals used by each platform to determine its ranking. Read this article to learn the fundamentals of social media algorithms. Social media algorithms have become somewhat controversial. Everyone thinks they are working against you, […]
Rahma Ali // 17th December 2023
It’s said nothing is healthy in excess amounts. That rings true in social media as well. That’s why the idea of a social media break pops into my mind from time to time, asking myself, “Come on, let’s have a decent break!” Does it worth it? In this article, we answer this conventional question honestly! […]
Rahma Ali // 5th May 2024
To get started with travel video production, you need to know many things, such as equipment, editing techniques, the best time to shoot, and others. We will take you on a journey to create your own channel right now! Our YouTube travel series, Connolly Cove, is clocking up thousands of views every week, and our […]
Rahma Ali // 12th December 2023
Thinking of starting your career as a social media consultant? Then the next question should be, HOW. Being exposed to too much might overload your brain. This guide will put you on the right track. These days, you can’t grow your business or promote it effectively without a social media strategy. Over 3.2 billion people are […]
Rahma Ali // 5th May 2024
Feeling bored? Down? Or fed up with this constant streaming of content on social media and need something really fun? The internet is brimming with fun and cool websites, but sometimes it’s hard to find them. Almost all people spend their time browsing social media accounts and checking the same feed. However, there are more […]
Rahma Ali // 5th May 2024
The latest changes around the world bring us a wide range of services for fun internet. So let’s check out a bunch of exciting things to do through the internet without leaving your coach. Digital has changed in the last few years. Yes, hang-outs, parties, and get-togethers are always the best when we want to […]
