Browse the categories for a huge archive of quick reads, advice and guidance on business marketing PLUS in-depth guides.
We aim to produce the best business blogs on digital marketing, content creation, business and entrepreneurship as well as web development, business strategy and social media.
Miranne Khaled // 5th May 2024
Describing today’s world as fast-paced has become old news, with the everyday technology advancements seeming to be endless. The rapid progress has left many generations constantly playing catch-up, unable to keep track of every new aspect of the tech industry, yet it’s keeping the learning process open. Artificial intelligence was once a distant dream, a […]
Ahmed Samir // 9th September 2024
ERP is an acronym for enterprise resource planning and software that is developed so that organisations can improve and become more efficient in terms of implementing and introducing a system which allows you to manage your day-to-day operations and activities effectively. If you do think about those day-to-day operations for your business, then this is […]
Ahmed Samir // 29th February 2024
Nowadays, videos are widely used in many fields, but what are the best video editing software tools? This article will answer all your questions perfectly, especially if you are a beginner, starting, or professional video editor. This is just a quick little guide on some of the editing tools we would recommend. Adobe Premiere Pro The first […]
Nouran Ashraf // 5th May 2024
Have you ever wondered what makes certain businesses successful while others are not? Have you questioned your marketing strategy and thought there may be something you missed? Well, think no more! ProfileTree will take you on a tour to investigate one of today’s most successful marketing strategies. Animated business videos are among the most successful marketing […]
Ahmed Samir // 5th May 2024
Scenario planning analysis is essential for any business. You need to know the steps you want to consider while conducting a scenario plan and analysis within your business. Still, first, you should consider it as a way to integrate future thinking and community communication. It offers plausible and possible alternative views on how your business environment […]
Sara Lynch // 5th May 2024
Our lead Digital Strategist, Stephen, recently held a LinkedIn webinar that delved into the world of utilising AI in marketing, with a particular focus on specific AI tools. It was informative, in-depth and gave attendees real, practice advice for how they could utilise artificial intelligence in their digital marketing efforts.
Rahma Ali // 28th April 2024
Have a website? Then you can only make it right with an SEO company. So, how can you choose a reliable and trusted one? Finding a GREAT SEO agency might require more time than you might expect. First, you have to check out ratings and read reviews while looking for the best choice. The first […]
Ahmed Samir // 15th April 2024
In this article, we are going to discuss why your website’s colour scheme is important. Colour plays a really important role in every project that you have, from printing promotional flyers to creating your brand’s logo and establishing your brand’s identity. This is no less true for your website’s colour scheme. By using different colours, […]
Rahma Ali // 26th March 2024
Do you have a website, and you’re looking for ways to optimise content and structure for lead generation? We will review how to analyse your website’s performance and provide some tips to ensure that your website is loading as fast as possible and is as easy to use for the user as well on the front end. […]
Claire Mulligan // 3rd November 2023
In the world of social media, it’s vital to recognise how to get followers on Twitter in order to enhance your online presence. With over 330 million active users, Twitter offers an amazing opportunity for businesses to establish their brand and engage with a global audience. The key to unlocking Twitter’s potential? Building a substantial following who are genuinely interested in your message and engage with your content.
Nouran Ashraf // 5th May 2024
Have you ever visited a website so slow that you immediately closed the tab and checked other suggested results? This might be one of the worst nightmares for a website owner. A slow-loading picture on a clothing website can throw off any potential customers, resulting in unintentional losses and low revenue. But it’s not just […]
Ahmed Samir // 14th April 2024
Need to know the top free website builders for photographers? All the options for communicating online may make your head spin. So let’s uncover the differences between website builders to help you choose the most efficient one that aligns with your business vision. Photography Website Builders for Pros and Beginners You may use several platforms […]
Ahmed Samir // 5th May 2024
Do you know what The Internet of Things and Cloud computing are? Do not worry if you don’t; we’ve got you covered. The Internet of Things can be described as one extensive network which works in line with connecting physical objects known as things with people. These objects, or things, are everywhere, from our household […]
Ahmed Samir // 5th May 2024
In today’s article, we are going to explore Dall E, an artificial intelligence AI model created by Open AI, which generates images from textual descriptions. The fun fact here is that Dall E is actually named after the artist Salvador Dali and the Pixar character Wally. So Dall E is basically another AI image generator. AI Image Generators So what […]
Rahma Ali // 14th January 2024
The field of online business statistics can give you valuable insights into how the business environment reacts to the current circumstance, the market sentiment, and the validity of your expectations. Join us in this important report to uncover many exciting facts. Statics is the art of collecting, analysing, sorting, translating, generating readable data, and presenting […]
Ahmed Samir // 14th April 2024
What do you know about building a website or how to use website builders and pick your website templates? This article will go through a rundown of the different website builders and what templates they have to offer, and also give a foundation on what website builder you want to use for the website templates […]
ProfileTree // 2nd July 2023
When we see advertisements that make promises, we expect them to deliver on their word. Sometimes advertisements don’t live up to our expectations though which can negatively impact how customers perceive brands in the future.
Ahmed Samir // 14th April 2024
Building and designing websites from scratch could be really exhausting. That’s why we are blessed with some web development programs and platforms to ease the building process, and Bootstrap is one of them. What is Bootstrap? Bootstrap is an open-source, free web development framework. It is designed to ease the web development process as it helps web […]
Claire Mulligan // 16th October 2024
A social media marketing strategy is critical to the success of your content reaching the correct target audience and generating sales and conversions. If you’re wondering how you can stand out amongst competitors online, the answer is a clear social media marketing strategy!
In this blog, we’ll guide you through a step-by-step guide on how to develop a successful social media marketing strategy, which aligns with your business goals, attracts your target audience, and increases sales.
So, if you’re a beginner with building a social media marketing strategy or want to identify how to improve your existing strategy, this blog will help guide you through how to maximise the benefits of social media marketing for your business.
Claire Mulligan // 31st July 2024
Social media video marketing has become an essential tool for businesses when it comes to digital marketing. Social media video allows businesses to inform customers about their products and services while raising brand awareness in a creative and engaging way.
Social media video marketing has become increasingly popular over the past few years due to its ability to capture the user’s attention and the ability to reach a large audience.
Claire Mulligan // 5th May 2024
In the digital age, it is essential to recognise how to market your business on social media to ensure that you can reach your target audience to communicate your brand messaging and increase sales.
With over 3.8 billion active users online, social media presents an amazing opportunity to connect with new and existing customers and provide a worldwide platform to increase your brand awareness.
If you are a business owner looking to elevate your online presence on social media but don’t know where to begin, this blog is for you!
Sara Lynch // 5th May 2024
In this article, we’ll explore how to use AI for your work tasks and personal life. It’s a revolutionary step in improving efficiency, productivity and better time management, whilst freeing up precious time for us to focus on other things.
Rahma Ali // 19th September 2024
Are you still wondering how you can increase your Instagram followers? This article will give you 10 expert-proven tips and strategies to take advantage of this booming platform to gain a better social presence. Let’s see! Instagram sets a new foundation for people and companies to promote their services and products. It’s no longer a […]
Claire Mulligan // 5th May 2024
In this Google Analytics 4 training webinar, we took business owners through how to successfully transition to Google Analytics 4 and finished with an insightful Q&A session at the end of the webinar. This webinar was delivered by our Digital Strategist at ProfileTree, Stephen McClelland. At ProfileTree, our main focus centres around Search Engine Optimisation […]
Sara Lynch // 5th May 2024
In this article, we’ll outline some of the current ChatGPT plugins that are available, and how you can incorporate them into your everyday work or personal life.
Sara Lynch // 12th June 2023
ProfileTree has recently held a successful LinkedIn webinar on GA4 training. Many local businesses were in attendance in order to receive free guidance and support for making this necessary migration to Google Analytics 4, in July 2023.
lochlainn // 15th March 2025
CRM is an acronym for customer relationship management and this is a software system which is developed to allow your business build strong relationship with both current and potential customers.
Sara Lynch // 14th April 2024
In this article, we’ll explain what is meant by a static website, why might it be useful for your website design and the limitations of this kind of build.
Sara Lynch // 1st May 2025
Keep reading this article for expert guidance and tips on how to make a website with zero coding experience required.
Sara Lynch // 5th May 2024
A website title is an essential element of a web page’s HTML code. It serves several important purposes and carries significance for both search engines and website traffic. In this article, we’ll discuss why a website title is important for the performance and visibility of your website content. It is a major factor in SEO […]
Sara Lynch // 5th May 2024
In this article, we’ve outlined a number of ways that you can block a website on Chrome. Some of these methods will only work on one device and some block websites across a whole network. Depending on your requirements and level of digital knowledge, you can choose the most suitable method for blocking a website on Chrome.
Rahma Ali // 30th June 2024
If you want to grow your business, you need to leverage social media as a marketing strategy. According to many social media statistics, over 80% of consumers said that social media plays a significant role in their purchase decisions. These consumers tend to place an order after watching influencer content. Social media increasingly impacts business growth which […]
Sara Lynch // 5th May 2024
In this article, we’ll show you different ways for finding the publisher of a website. It might take a little bit of investigating, but in the age of digital content, it’s relatively easy to find out who’s lurking behind the screen.
Claire Mulligan // 5th May 2024
“How to get followers on Pinterest?” is a great question to ask when developing a digital marketing strategy. Pinterest is an amazing social media marketing tool that consumers utilise to discover information and inspiration through images.
Pinterest is an excellent platform for businesses and marketers who want to expand their reach and sell their products and services using attractive images.
Sara Lynch // 26th May 2023
In this article, we’ll show you how to clear cookies from your computer, using the Chrome or Safari browser. These are generally the most popular browsers being used, with Google Chrome generally being used on Windows and Safari typically being used on Apple computers.
Claire Mulligan // 5th May 2024
“When was TikTok made?” is a great question to ask when thinking about the impact that the social media app has had on the digital marketing industry.
In this article, we’ll answer the question, “When was TikTok made?”, and outline how it has captured user attention and engagement so effectively over the past few years.
Sara Lynch // 7th February 2024
In this article, we will discuss the different methods you can use to unblock a website and explore some reasons why it might be inaccessible in the first place.
Sara Lynch // 15th March 2025
ProfileTree is hosting a FREE webinar for GA4 – Google Analytics 4. We will take you through the key elements of the biggest change in Google Analytics and what it means for your website data.
Sara Lynch // 7th August 2024
In this article, we will explore what SQL programming is and what it is capable of in data management.
Noha Basiouny // 6th May 2024
Managing businesses can be done in so many different ways. Apart from deciding your company’s values and mission, setting goals, creating a financial plan, and marketing your business, managing your employees could be the most critical one, for they are the true essence of your company, without which there is no way for you to […]
Claire Mulligan // 5th May 2024
In 2023, social media usage statistics provide businesses and marketers insight into how much consumers depend on social media to connect with others online and research brands and services.
In this article, we’ll take you through some social media usage statistics that you can utilise to determine the best social media platforms to market your business online.
Claire Mulligan // 5th May 2024
Social media age statistics suggest the differences in user behaviour across several age groups and demographics. These statistics help businesses and marketers understand their target audience better and identity potential ways to address a range of customers.
In this article, we’ll take you through some interesting social media age statistics that reflect user behaviour online and suggest differences across several demographics.
Claire Mulligan // 5th May 2024
In this article, we’ll take you through how many TikToks are made a day and break down what type of users are creating content on TikTok.
When it comes to the TikTok algorithm, the more content that is produced, the better. This is because the algorithm rewards TikTok accounts that post consistently. Hence, there are millions of TikTok videos that are created every day!
Sara Lynch // 22nd September 2023
In this article, we will provide guidance and advice on what makes a good website, ensuring that you are aware of the basics of web design and how you can implement strategic functions to enhance your digital presence and online awareness.
Sara Lynch // 6th May 2024
Management consulting is a specific type of consulting that focuses on helping organizations improve their performance and achieve their strategic goals. Management consultants are often employed by consulting firms to work closely with clients to analyze their operations, identify challenges, and provide recommendations for improvement. In this article, we’ll discuss what is management consulting and […]
Sara Lynch // 14th August 2024
In this article, we’ll provide you with guidance on how to become a consultant and what steps you can take to further your career in this sector.
ProfileTree // 5th May 2024
Picture this; it’s midnight, and you’re home scrolling down social media apps. Suddenly, a huge stuffed-with-melted-cheese-and-other-goodies burger sandwich video makes you stop scrolling and immediately compels you to order this sandwich. Well, this is the power of good video marketing for food businesses! Whether you own a restaurant or have a food blogging page on […]
Claire Mulligan // 5th May 2024
“How many people use TikTok?”. This is a great question for businesses to ask themselves as it means that they are thinking about the possibilities of TikTok marketing to grow their online presence.
Over the past few years, TikTok has grown from strength to strength in terms of demanding user attention and engagement. Due to its growing popularity, now is the perfect time for businesses to consider utilising TikTok marketing due to how many people use TikTok.
ProfileTree // 7th August 2024
Search Engine Optimization (SEO) is a critical aspect of online marketing that involves optimizing your website’s content and structure to improve your search engine rankings. The ultimate goal of SEO is to increase your website’s visibility and attract more traffic from search engines such as Google, Bing, and Yahoo. The primary benefit of SEO is […]
Claire Mulligan // 5th May 2024
TikTok statistics UK edition provide insight for businesses and marketers into consumer behaviour and current trends that are capturing the attention of online users.
Since the launch of TikTok in 2016, the social media app has dramatically changed the digital marketing landscape as more businesses generate short video content to promote their products and services.
As social media marketing trends are constantly changing, it is important for businesses and marketers to remain up-to-date on the latest TikTok statistics UK edition to ensure that their digital strategy will remain relevant to their target audience.
Claire Mulligan // 22nd August 2024
Google My Business statistics are fantastic for businesses to determine how users find their Google My Business profiles and how they can increase these figures.
By utilising Google My Business statistics, you can improve your ranking on Google Maps, direct users to your website more efficiently, and increase the ranking of your website in the Google search results.
