Tag: B2B and B2C Marketing

Our expert business blog offers a world of digital how-to

B2B website design – what to consider for a successful website

A B2B website is one of the most valuable tools for marketing within B2B organisations. With curated B2B website design, your website can rank highly on search engines, increase traffic, generate more sales and become a resource of support for its targeted businesses. 

Read Article

Retail Strategy: Your Guide to Retail Success in the Digital Age (With Examples)

When you hear that successful brands such as Toys R’ Us, Forever21, and Bebe are closing their retail stores, you can’t help but wonder: where did they go wrong? At some point, these were beloved and popular brands. Why are they closing their stores? Can the growing power of e-commerce and technology take all the […]

Read Article

17 Amazing Brand Storytelling Examples: A Brand’s Once Upon a Time

Storytelling is such a buzzword in the marketing industry these days. There’s been a hype about successful brand storytelling examples. What does storytelling mean in a business context? Does it mean that businesses need to hire a James Joyce for their brands to be successful? That’s what you’ll find out in this article. You’ll find […]

Read Article

How to Write a Creative Brief: A Brief History of Briefs (With Examples)

How to write a creative brief that you enjoy writing and at the same time gives a precise and valuable overview of the project? A creative brief is a very common, yet feared word among those who work in the marketing and advertising field. Brand managers and marketing specialists find it a heavy task and […]

Read Article

Content Personalisation: Requirements and Implementation Strategies

Content personalisation is the backbone of any website, email or digital campaign. It’s the saving grace marketing and content strategists and the technique that all successful start-ups or businesses swear by. In this guide, we will discuss the benefits of content personalisation, how they can contribute to increasing sales, conversions, and strengthening the client base. […]

Read Article

B2B Digital Marketing Essentials: A Complete Guide

B2B digital marketing trends are always changing, and so are the methodologies, strategies, and nature of modern campaigns. Whilst the risks and challenges are not rapidly shifting like in the B2C ecosystem, however, it still does require a lot more effort – rather than just knocking on client’s doors and offering services! The introduction of […]

Read Article

Digital Marketing Trends to Keep an Eye On

Digital marketing trends are the curves that set everything straight. It’s no longer considered a novelty to spend time in comprehending the basics of digital marketing. When companies attempt to allocate their efforts into cultivating effective marketing techniques, they often miss out on how to maximise the benefits of these flows of digital marketing trends. […]

Read Article

What Is B2C Marketing? Ultimate Guide

What is B2C marketing? What should it look like and what can it do for your business?Let’s start with a basic definition and then look at how you can create engaging and effective B2C marketing campaigns. Let’s dive right in. What is B2C Marketing? B2C stands for “business to consumer.” This refers to all the […]

Read Article

What Is B2B marketing? Essential Definition

What is B2B marketing? Do B2B companies have to market differently than other types of businesses? What does that look like? And most of all how could this help your business? The key here is that businesses have very different decision factors when making a purchase, compared to normal consumers. For example, businesses have to […]

Read Article

Business Networking Sites: How to Find New Opportunities

Business networking is an inexpensive yet effective way of marketing your business. It allows you to grow your business through the spread of your brand among other entrepreneurs. Business networking sites are an effective way to do this. This opens up the opportunity for new potential investors or business partners. Traditionally, networking was done through […]

Read Article

Innovative B2B Marketing Strategies to Look Out For

B2B marketing strategies have intricacies that call for different approaches than the ones you’d employ selling directly to consumers. Business customers behave differently to normal consumers, and often make more expensive purchases. While B2B buyers share some behaviours and traits with consumers, B2B marketing strategies need to take their differing needs into account. Different businesses […]

Read Article

WhatsApp Business Features to Help Your Company Grow

The following WhatsApp Business Features can alter the way you communicate online with clients or consumers for good. About 300 million people use WhatsApp every day. This staggering number has inspired the company to work on a Business API, WhatsApp Business, to nourish and cultivate relationships between small companies and consumers.   The app works its […]

Read Article
Page 1 of 1