TV Advertising with ITV’s Nicola McLoughlin
Some fools like to say that TV is dead. Nicola McLoughlin takes some time to explain to us why this isn’t the case…
Tag: Advertising
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WIX Affiliate Advertising: How To Guide
Increasingly, people want to know how to set up affiliate advertising in WIX When it comes to affiliate advertising the first thing to know is that there are two different kinds: the first is affiliate marketing and the second is an affiliate shop. We’ll explore the differences and explain how to create these for your […]
Search Remarketing: A Powerful Technique for Your Business
Why use search remarketing? This digital marketing technique can help make the most of your time, your efforts and even your budget by accessing a more niche audience for your message. However, this is a technique which is often misunderstood. To help with this, we’ve compiled a guide to search remarketing, and how you can […]
AI Marketing: What is It and How Could It Help You?
If you’re in business or marketing, AI marketing is no less than a trend you simply need to know about. After all, some marketers consider that artificial intelligence has a huge future in marketing and in advertising. And marketers using advanced machine learning algorithms are already constructing AI solutions that could take over most of the […]
New Client Welcomed by Fast-Growing ProfileTree
Innovative Belfast digital and content marketing agency ProfileTree has announced a partnership with highly-regarded property specialists Dream Spanish Homes. ProfileTree will work on website design and development, content marketing and social media for the company, which was founded by Northern Ireland-born former footballer Gerry Flynn. Meet Dream Spanish Homes Dream Spanish Homes, who have been selling properties for a range of budgets in Murcia […]
Facebook Ads: The Complete Guide
The days of relying on traditional advertising methods are long gone. As we all know, online is the place to be if you want to reach audiences more closely. Rather than hoping people will see your distant, static billboard by chance – you can guarantee to pop up directly on their newsfeed. Advertising on social […]
Advertising with Augmented Reality: A Revolution?
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated…but when done right, the results are simple to interpret. Why consider advertising with augmented reality? So far, only a small number of […]
What Is Display Advertising?
Display advertising is a type of online advertising designed to show your company’s ad on a relevant third party website. If you have ever been on a website and noticed ads on the sidebar or top banner, that’s display advertising. By venturing into display advertising, this allows your ad to fit seamlessly into an audience’s […]
Online Advertising: What is it And Where Do I Start?
Online advertising is exactly what it says – advertising, but online. This method of advertising comes in many forms. Much like the online sphere, there is so much to choose from. If you think of the main reasons you go online – from checking emails at work to scrolling through social media on your commute, […]
Pay Per Click Advertising Explained
Digital advertising is a rapidly growing, constantly evolving industry. In the era of fast internet and emerging apps, it is an absolute necessity to maintain a high online presence. Pay per click advertising could be your key to great visibility and results. The spike in online advertising comes from its advanced targeting technology and lower […]
Top Tips on How to Make Engaging Facebook Video Ads
Facebook video ads can create an impressive force for your business. By combining Facebook, the most popular social media channel, with innovative tools for targeting potential customers – your chances of converting sales becomes much higher compared to traditional methods. Facebook video ads are the new TV commercials, except that the former doesn’t carry the […]
YouTube Monetizing: All You Need To Know
Every wondered how YouTubers make money and how you can do the same? Simply by monetizing their videos, YouTube users have found a way to profit from their content. In 2007, YouTube madeYoutube monetizing options became available for many YouTube accounts, allowing YouTubers to gain money through their Youtube by allowing ads to be displayed […]
What is Perceived Quality? Ultimate Guide
It’s interesting when you think about which brands we use and why. This is without even realising if they’re the best bang for buck, or if they’re as “effective” as we think they are. This comes down to perceived quality. It’s relatively safe to say that all of us have some sort of unexplained bias […]
What is Viral Marketing? How to Go Viral
Marketing is a well-known factor when it comes to the success of a business. It creates a unique brand for your business that allows you to build customer loyalty as well as to advertise to new potential customers. Today, viral marketing is more popular than ever. One of the most effective methods of marketing is […]
How to Use Product Placement: Smarter Advertising
Years and years of direct advertising and sales pitches have deterred viewers away from anything labelled as “Ad.” In the skip-ad era, marketers have come up with non-traditional ways of promoting products and brands. Product placement can be the answer to this. Ways that viewers will not want to run away from. One popular way […]
What is Copyright Statute of Limitations? Basic Guide
In 1710, in Great Britain, the first copyright law was established, called The Statue of Anne. It was first issued to protect the rights of authors, but today many creators are protected. Copyright statute of limitations relates to how long this protection lasts. The main goal is to preserve the right of authorship to the […]
Dynamic Keyword Insertion: Ads They Are A Changing
It’s no secret that digital marketing is the way of the future. And one of the many ways to advertise a product or service online is through content marketing. Having your website on the first page of search results is a sure way to increase your traffic. However, going through the hoops of search engine […]
How to Ask for a Promotion: Your Guide to the Corner Office
There comes a point in your professional life when you start thinking about career advancement. It’s as inevitable as the sun setting to the west every single day. Asking for a promotion widely perceived as more of a risky confrontation than the next step of your career progression. With employees everywhere always having that understandable, […]
Free Product Testing: How It Benefits Your Business
The process of product development is often lengthy. The most important element at the end of this process is product testing. Free product testing offers benefits to both businesses and consumers. Releasing a product without testing opens the business to potential damage to sales, damage to reputation and even legal action. With product development, there’s […]
The New Product Development Process in 8 Steps
In the world of business, everything should be well researched and planned. Introducing a brand new product is no exception to that rule. Preparing for a new product to hit the market should be anything but random. There is a defined new product development process that is translated into clear steps. For budding entrepreneurs, this […]
The Psyche Of Consumers: How to Use Promotional Products
Look around you – at your desk, your purse, or your wardrobe. You will most probably own a promotional product. Promotional products are mainly the free items that include the company’s name, logo and message on them. Examples include pens, polo shirts, mugs, calendars and other free giveaways. Promotional gifts are considered one of the […]
App Development Software: Creating an App for Your Business
Wherever there is an audience, there is a marketing possibility. These days, people spend more time than ever on their phones. To help take advantage of this, there are countless options out there for app development software. There are a number of reasons to use these, rather than going down the road of a fully […]
Guerrilla Advertising Strategies
Companies big and small need all the exposure they can get. At the end of the day, a business’s worth is determined by how much it sells. Sadly, in order to sell, you need to spend money on advertising your products or services. Not all companies can afford mass advertisement for many reasons. It’s difficult […]
Online Display Advertising
Display advertising has come a long way. Initially, internet-based advertisements were created to help marketers measure advertisement impacts, entice buys and connect with users. That said, the question of customer influences has come into effect. Do customers respond more to online display advertising or search advertising? In recent history, Sunil Gupta, Harvard Business School professor, […]
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