Add Pages and Manage Content on Your Wix Website: Building a website today has become more accessible thanks to intuitive platforms like Wix. Whether you’re a small business owner, a blogger, or someone wanting a personal website, Wix provides a comprehensive suite of tools to help you create a visually appealing and professional online presence. Its user-friendly interface means even beginners can quickly adapt to the platform’s features, allowing content to be developed and organised with minimal effort.

However, crafting a beautiful homepage is the first step; properly structured content across multiple pages is crucial for offering visitors a seamless experience. An organised site menu and clear navigation pathways will guide your audience to the information they need. By learning to add new pages effectively, you can expand your website’s content without compromising usability or design consistency.

This guide will walk you through each stage of managing your Wix website, from adding pages and rearranging menus to incorporating advanced content such as blog posts and product listings. You will also discover valuable tips on search engine optimisation (SEO) and how to keep your website fresh with regular updates. By the end of this guide, you’ll have the confidence and know-how to craft a polished, user-friendly website that meets both your and visitors’ needs.

Preparing Your Wix Website Workspace

One of the first steps to effectively adding and managing pages on your Wix site is ensuring you have a well-organised workspace. Begin by signing in to your Wix account using your chosen login credentials. After logging in, you will be taken to your website’s dashboard, often called the “My Sites” page if you manage multiple projects. From here, simply select the website you want to modify to access its dashboard, where you can update settings, connect domains, manage apps, and more.

Once inside the website dashboard, locate the “Edit Site” or “Site Actions” button to open the Wix Editor. This visual interface allows you to drag and drop various elements, make design changes, and navigate different pages. The left-hand toolbar typically contains all your building tools, such as text boxes, images, and apps, while the top menu provides access to site settings, undo or redo buttons, and other key controls. It’s helpful to spend a few minutes exploring the Editor and its features, familiarising yourself with each function before diving into page creation.

Finally, you’ll want to ensure your project is set up for success, including choosing a template or verifying that your existing layout suits your needs. If you decide to switch templates, do so carefully, as it may alter the structure and feel of your website. In any case, consider your site’s overall goal and consider how your visitors will interact with each page. By laying a solid foundation in your Wix workspace, you’ll easily manage, customise, and expand your website pages.

Adding New Pages

Designating separate pages for your website content enhances its structure and makes it more intuitive for visitors to navigate. Within the Wix Editor, you can locate the “Pages” panel—typically found on the left side of the screen—to view, reorder, and add pages. Clicking the “+ Add Page” button prompts you to assign a name to your new page. Choose a title that accurately describes your content and boosts your site’s visibility in search engines (for instance, “Our Services”), keeping in mind that clarity trumps cleverness for user experience.

After naming your page, you can begin from a blank template or select one of Wix’s pre-designed layouts. If you opt for the latter, you’ll encounter a variety of styles, complete with placeholder images, text, and interactive elements, which you can customise to suit your brand. Pay particular attention to maintaining visual consistency—incorporating matching colours, fonts, and graphics across all your pages will help reinforce your brand identity and give your website a polished, cohesive look.

Remember to save your work frequently once you’ve chosen and personalised the layout. You can also preview your new page by clicking the “Preview” button near the top right of the Editor. When satisfied with the layout and content, ensure it’s properly integrated into your website’s navigation by reviewing the main menu settings. A well-organised menu ensures users can easily find the information they need and sets the stage for more advanced content management.

Organising the Site Menu

A well-structured site menu guides visitors through your website and helps them find the information they seek. Wix offers flexibility in arranging pages within your navigation, allowing you to create drop-down lists and reorder pages according to your site’s priorities. This organisation improves the user experience and looks more professional, particularly if your site has multiple categories or a variety of content.

Manage Content in the Main Navigation

Within the Wix Editor, select the “Menus & Pages” panel (usually on the left) to view a list of your existing pages. You can drag pages to rearrange their order from here in the main navigation. Consider placing the most frequently accessed pages, like “Home,” “About Us,” or “Contact,” towards the front.

• Subpages (or drop-down menus): If you have related pages under the same primary category (i.e., multiple services or product lines), you can group them as subpages. In the Wix Editor, simply drag a page slightly to the right beneath another page to nest it as a subpage in a drop-down list.

• Display settings: You can tailor the look and feel of your menu by adjusting fonts, colours, and layout styles. These options are typically found under the “Design” settings in the Editor, where you can choose between horizontal, vertical, or hamburger-style menus, depending on your design preferences.

Working with Additional Menus

Beyond the main navigation, you may want to introduce supplementary menus for specific website sections.
• Footer menus: Often used for essential links such as “Privacy Policy,” “Terms of Use,” or “Sitemap,” these menus appear at the bottom of your site’s pages. This ensures essential information is accessible without crowding your main navigation.

• Side menus: When you need a compact or secondary routing system—a member’s area, for example—Wix supports side menus for a more focused navigation approach.
• Consistency and branding: Whether you’re adding footers or side menus, keep design elements and colour schemes aligned with the rest of your website. This unified visual style makes for a smoother visitor experience and reinforces your brand identity.

Editing and Managing Page Content

Once you’ve created your new pages and set up an intuitive navigation system, it’s time to focus on the content that will appear on each page. Engaging text, high-quality images, and interactive elements can significantly enhance your site’s overall appeal, so properly managing these elements is essential.

Text and Media Elements

• Adding Text Boxes: In the Wix Editor, simply select “+ Add” (usually located on the left) and choose a “Text” element. Drag and drop the text box onto the page, then click inside it to type and format your text. Experiment with different heading styles (H1, H2, H3) to structure your content effectively.

• Image and Video Integration: Using the same “+ Add” menu, you can insert images and videos to enrich your page. Wix allows you to upload your own files or choose from a library of free stock images. By clicking the “Change Image” or “Settings” icon, you can resize, crop, and add image alt text for better SEO.

• Media Manager: Keep things organised by utilising the Wix Media Manager, where you can store, rename, and organise files for easier access later. Properly labelled folders will save time when you need to repurpose images or videos across different pages.

Incorporating Interactive Elements

• Buttons and Forms: Wix provides a variety of button designs and form templates (e.g., contact, subscription, enquiries). These features not only enhance the user experience but also help capture leads or gather feedback.
• Wix Apps: Explore the Wix App Market to add specialised features like event booking systems, mailing list sign-ups, or live chat support. Installing an app is straightforward—select the app, click “Add,” and customise it to fit your site’s aesthetic and goals.
• Embedding External Content: If you want to display interactive maps, social media feeds, or YouTube videos, use the “Embed” element. Wix typically supports embed codes, so just copy the HTML code from your source and paste it into your site.

By methodically adding text, images, and interactive features, you’ll create a website that’s both informative and visually appealing. This keeps visitors engaged, encouraging them to explore further and potentially convert into loyal customers or followers.

Advanced Content Management

As your website grows, you may need more sophisticated tools to handle a diverse range of content. Wix offers features that go beyond simple text and images, making it easier to manage large-scale sites, display blog articles, or handle an online store.

Using the Wix Blog or Wix Stores

• Wix Blog: If you wish to share regular updates, articles, or news, the Wix Blog app provides a user-friendly platform. You can organise posts into categories, schedule content in advance, and add tags to improve discoverability. Additionally, built-in social sharing tools enable visitors to spread the word about your posts.

• Wix Stores: For those venturing into e-commerce, Wix Stores supplies an integrated solution for listing products, managing orders, and tracking inventory. Customise product pages with images, descriptions, and pricing, while using the store settings to configure shipping methods and payment gateways.

• Marketing Integrations: Both Wix Blog and Wix Stores offer marketing tools (such as email campaigns or cart abandonment alerts) that can help you nurture leads, maintain customer relationships, and promote your content effectively.

Dynamic Pages and Databases

• Introduction to Data-Driven Pages: When you need to manage large amounts of content, like a property listings site, a directory, or a catalogue, consider using Wix’s dynamic pages feature. By linking a data collection (or database) to a page template, Wix automatically generates multiple pages for each dataset entry.

• Creating a Database: In the Editor’s left-hand menu, you can add a “Database Collection” and define fields for your data (e.g., “Title,” “Description,” “Price,” “Images”). Once you’ve populated the database, connect each page element to the relevant field. This setup ensures any future changes in the database automatically appear on the site.

• Real-Time Updates and Filters: Dynamic pages are beneficial if you plan to update your listings or content frequently. Just adjust information in the database, and changes will reflect across your site without requiring you to edit each page individually. Furthermore, you can incorporate filters or search bars to help users find specific content, resulting in a more efficient and personalised browsing experience.

By taking advantage of Wix’s advanced content tools—whether through blogs, e-commerce features, or dynamic pages—you’ll ensure your site remains organised and scalable, regardless of how large or complex it becomes. This not only streamlines your workflow but also provides visitors with constantly fresh, relevant, and accessible content.

Search Engine Optimisation (SEO) and Page Settings

Having a visually appealing and content-rich site is only half the battle—you also need to ensure your target audience can easily find you online. Wix simplifies many aspects of SEO, providing built-in tools and convenient settings to help your pages rank higher in search engine results.

Customising Page Titles and Descriptions

• Page Title: Each page in your Wix site can have its own “Page Title,” which appears in search engine results. To customise this, access the page’s settings in the “Menus & Pages” panel, then click on the “SEO (Google)” tab. Aim for a concise, descriptive title highlighting relevant keywords for your content.

• Meta Description: Beneath the title field, you’ll find a meta description box where you can write a short summary of what the page is about. Although not a direct ranking factor, a compelling meta description encourages people to click on your link in search results.

• Keyword Placement: When drafting both titles and descriptions, incorporate the primary keywords relevant to the page’s content. Remember that keyword stuffing can backfire—keep it clear, natural, and user-friendly.

Applying SEO Tools and Features

• Wix SEO Wiz: For a more guided approach, make use of Wix’s SEO Wiz. By answering a few questions about your site, it generates a personalised SEO plan, complete with easy-to-follow steps for optimisation.

• Redirects and Canonical Tags: If you modify page URLS or merge multiple pages, you may need to set up redirects to prevent broken links and potential SEO penalties. Similarly, canonical tags help avoid duplicate content issues, signalling which version of a page should be considered the primary one.

• Image Optimisation and Page Load Speed: Naming your images descriptively and adding alt text not only boosts accessibility but may help your images appear in search results. Combine this with optimising page load speed—by compressing images or using fewer large files—and you’ll improve both user experience and search rankings.

By strategically fine-tuning page titles, meta descriptions, and other essential SEO elements, you’ll increase your site’s visibility and make it easier for search engines to crawl your content. This ensures your pages are placed in front of audiences most likely to find value in— and engage with—your website.

Previewing and Publishing

Before you reveal your website to the world, taking the time to review your changes in Preview mode is essential. This allows you to see exactly how each page and visual element will appear to potential visitors, helping you catch any typographical errors, design inconsistencies, or layout issues.

Preview Your Changes

• Switching Between Desktop and Mobile Previews: In the Wix Editor, click on the “Preview” button near the top right of the screen. Toggle between desktop and mobile views to ensure your site is fully responsive, and make adjustments if any elements don’t display correctly on smaller devices.

• Checking Navigation and Links: Work through your site’s pages in the preview mode, clicking on links and buttons to confirm they direct visitors to the right places. If you discover any broken links or misrouted pages, return them to the Editor so they can be fixed immediately.

• Content Review and Formatting: Skim through the text for grammar or spelling errors, and confirm that images and headings align with your chosen design. This is also a great time to verify that your contact forms, booking widgets, or shopping cart functions are working correctly.

Publishing the Site

• Selecting a Domain: When you’re ready to go live, you can choose to attach a custom domain (like “www.yourwebsite.co.uk”) to your Wix site, or use a Wix subdomain if you’re not yet ready for a custom address. Functionalities like professional email and SEO credibility often benefit from a custom domain.

• Final Checks and Launch: Double-check that your important pages (e.g., Home, About, Services, Contact) are complete and cohesive. Once satisfied, click “Publish” in the Editor. Your website will then be visible to anyone who visits your domain.

• Post-Launch Updates: After your site is live, you can continue making edits or improvements at any time. Just enter the Editor, adjust the design or content, and hit “Publish” again. Users will often appreciate minor, periodic refinements over extensive, sporadic overhauls.

Throughout this process, diligent previewing and strategic publishing measures ensure your online presence reflects the standards and personality of your brand. Taking time to confirm that each step is polished and professional can make a significant difference in user engagement and satisfaction.

Ongoing Maintenance and Updates

Once your Wix website is live, your work doesn’t end with the initial launch. Regular maintenance and strategic updates ensure your site remains engaging, relevant, and functional for both returning and new visitors.

• Content Refresh: Periodically review each page, checking for outdated information or broken links. Refresh any images or captions to keep visuals current. If new products or services have been introduced, update the relevant pages right away to maintain accuracy.

• Design Tweaks and Consistency: Over time, you may want to introduce new design elements or reorganise page layouts to improve usability. Remember to maintain a consistent brand identity—keeping fonts, colours, and overall style aligned.

• Performance Metrics: Make use of Wix’s built-in analytics or link your website to external tools like Google Analytics. Evaluate traffic patterns, bounce rates, and page views to see which pages do well and where improvements are needed. These insights can guide future content production and site enhancements.

Conclusion

By following the steps outlined in this guide—from setting up your workspace and adding pages to focusing on user-friendly navigation and ongoing maintenance—you can confidently build and manage a professional Wix website. Remember that well-structured pages, intuitive menus, and high-quality content form the backbone of a positive user experience, helping visitors find exactly what they need and encouraging them to explore further.

Additionally, keeping SEO principles in mind will boost your site’s visibility, ensuring your efforts are rewarded by better search engine rankings and more qualified traffic. By constantly reviewing and improving content, updating visual elements, and monitoring performance metrics, you’ll create a site that evolves alongside your audience’s needs.

Ultimately, success comes from maintaining a balance between sleek design, relevant content, and strategic optimisation. With Wix as your platform, you have the tools and flexibility to adapt your website to new ideas, growth opportunities, and changing trends, enabling you to offer the best possible experience for your visitors.